cassa di risparmio di asti spa

What cassa di risparmio di asti spa does

Cassa di Risparmio di Asti S.p.A., operating as Banca di Asti, is an Italian regional commercial bank headquartered in Asti, Piedmont. It serves 300,000+ retail and corporate customers through a network of 140+ branches combined with digital channels (mobile apps on iOS/Android and the Banca Semplice and Banca Semplice Corporate online platforms, the latter offering Open Banking interfaces). The bank's core product suite spans current accounts (Conto Match, Dediconto), payment cards (issued with Nexi), personal loans (Prestito Erbavoglio), mortgages (Mutuo Casanova Rata Fissa), factoring and leasing, wealth management, insurance (including the Salutissima health program), sustainable and agricultural financing, and corporate services such as M&A advisory, Minibond issuance, and facilitated finance. The bank operates a multi-brand group that includes Biverbanca, Cdr Italia, Pitagora S.p.A., and Immobiliare Maristella, and maintains institutional ties to the Fondazione CR Asti and sister foundations in Biella, Torino, and Vercelli.

The business model is a traditional banking revenue stack: net interest income from lending (mortgages, personal loans, business financing, factoring, leasing) complemented by transaction fees on accounts, cards, and payment services, recurring distribution fees on investment and insurance products, and professional services income from corporate advisory work. Distribution is a sales-led hybrid model combining in-branch relationship management (critical for mortgages, wealth, and SME advisory) with self-serve digital channels. Pricing is largely quote-based and not publicly disclosed, with the exception of the freemium Conto Match (free digital account with no monthly fee). Customer segments are horizontal: individuals/families (primary), businesses and professionals (primary), and wealth management (secondary).

The technology foundation is not proprietary — Cedacri provides the core digital banking infrastructure — which means AI/ML capability is limited to standard vendor-supplied tooling rather than in-house differentiation. Strategic positioning leans heavily on regional territorial roots, ESG and sustainability credentials (Leader della Sostenibilità 2026, Standard Ethics EE- rating confirmed July 2026), and community engagement (FEduF financial literacy partnership, scholarship programs through Fondazione CR Asti). Under new CEO Roberto Fiorini, appointed April 2026, the bank is reinforcing a sustainability-anchored growth posture within its Piedmont perimeter.

Name

cassa di risparmio di asti spa

Legal name

Cassa di Risparmio di Asti S.p.A.

Website

https://bancacrasti.it

Company type

Public

Operating status

Operating

Short description

Cassa di Risparmio di Asti S.p.A. (Banca di Asti) is an Italian regional commercial bank headquartered in Asti, Piedmont. It serves 300,000+ retail and business customers through 140+ branches and digital channels, offering accounts, loans, mortgages, insurance, wealth management, and corporate banking.

Ownership category

akta.pro rank

NAICS

Commercial Banking (52211), Savings Institutions and Other Depository Credit Intermediation (522180)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Retail banking services
• Commercial lending
• Wealth management
• Corporate banking
• Digital banking

Headquarters

HQ city

Asti

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Net Interest Income: Traditional banking interest income from lending activities including personal loans, mortgages, business financing, factoring, and leasing. Interest earned on credit facilities and loan portfolios.
2. Fee and Commission Income: Fees from current account management, payment services, card transactions, digital banking services, and investment product distribution.
3. Investment Products Distribution: Distribution of investment and savings products, insurance policies, and wealth management services to retail and business clients.
4. Corporate Banking Services: Business-focused services including M&A advisory, facilitated finance (Finanza Agevolata), Minibond issuance support, partner research, and funded training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Cassa di Risparmio di Asti S.p.A. (Banca di Asti) is a regional Italian commercial bank that provides retail and corporate banking products including current accounts, credit and debit cards, mortgages, personal and business loans, factoring, leasing, insurance, investment and wealth management services, and corporate advisory (M&A, Minibond, Finanza Agevolata). It distributes these services through 140+ branches across Piedmont combined with digital banking platforms (Banca Semplice retail and corporate, iOS/Android mobile apps) to individuals, families, professionals, and businesses.

Product overview

Banca di Asti operates as a regional commercial bank offering a comprehensive portfolio of banking products and services organized into distinct segments: for individuals and families, it provides current accounts (Conto Match), credit cards (Nexi), personal loans (Prestito Erbavoglio), mortgages (Mutuo Casanova), investments, insurance (Salutissima), and digital banking services; for businesses and professionals, it offers current accounts (Dediconto), debit cards (Giramondo Pay Business), financing and leasing solutions, sustainable financing, factoring, corporate digital banking (Banca Semplice Corporate), payment services, international services, and M&A advisory. The bank also provides wealth management, shareholder benefits, and ESG-focused services, with additional offerings including advanced electronic signatures and scholarship programs through its foundation.

Differentiator

Problem solved

Functional benefit

Brands

• Conto Match: Digital current account with no monthly fee, all operations included, zero account opening fees.
• Prestito Erbavoglio
• Salutissima
• Casanova Rata Fissa

Quantifiable outcome

• Standard Ethics rating maintained at EE- (investment grade) as of July 2026

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NexicoreTechnology or IntegrationNexi provides credit card processing and issuing services for Banca di Asti's card portfolio. The bank offers Nexi credit cards with advanced security protection for retail customers.
• CedacricoreTechnology or IntegrationCedacri provides the core digital banking infrastructure powering Banca di Asti's online and mobile banking platforms (Banca Semplice and Banca Semplice Corporate).
• FEduF (Fondazione per l'Educazione Finanziaria)minorStrategic or Co-development PartnerFEduF (Financial Education Foundation) partners with Banca di Asti for financial literacy education programs targeting students, covering topics of digital finance and security awareness.
• Fondazione Cassa di Risparmio di AsticoreStrategic or Co-development PartnerThe founding foundation connected to the bank, responsible for social and cultural initiatives in the Asti territory including the scholarship program for students with 100/100 diploma scores.
• Fondazione C.R. di Biella, Fondazione C.R. di Torino, Fondazione C.R. di VercelliminorStrategic or Co-development PartnerSister foundations of the Fondazione CR Asti group, collaborating on territorial development initiatives across Piedmont.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Credito Emiliano (Credem): Italian regional commercial bank with strong family/Mid-market orientation and similar retail plus business banking mix. Comparable scale and territorial positioning.
• Banco BPM: Major Italian regional commercial bank formed through merger of Banca Popolare di Milano and Banco Popolare, serving retail, SME, and corporate clients across northern Italy. Highly comparable regional commercial banking model.
• Banca Sella: Piedmont-based family-owned commercial bank offering retail, business, and wealth management services with strong territorial roots. Comparable regional focus and SME orientation.
• Banca d'Alba: Regional Piedmont commercial bank with retail and SME focus in overlapping Asti/Cuneo territory. Directly comparable as a small regional Italian bank serving similar customer segments.
• Cassa di Risparmio di Torino: Another Piedmont-rooted Cassa di Risparmio with similar territorial focus, retail and SME banking offering, and foundation ownership structure. Highly comparable in business model, customer segments, and product suite.
• BPER Banca: Mid-sized Italian regional commercial bank with multi-region branch network and similar retail/SME product suite. Comparable in scale and business mix to Banca di Asti as a regional player.

Others

• ICCREA Banca: Central institution for the Italian Banche di Credito Cooperativo (cooperative banks) network, providing infrastructure and centralized services similar to Banca di Asti's reliance on Cedacri. Comparable institutional relationship model.

Broad incumbents

• UniCredit: Pan-European banking group with significant Italian retail and corporate presence, including Piedmont. Competes with Banca di Asti for larger corporate and SME clients in the same territory.
• Banca Mediolanum: Italian digital-first bank with strong wealth management and bancassurance distribution, competing for the same retail customer base nationwide. Overlaps with Banca di Asti's wealth and insurance offerings but at much larger national scale.
• Intesa Sanpaolo: Italy's largest banking group with full retail, corporate, and wealth management capabilities across all regions including Piedmont. Sets the competitive ceiling for Banca di Asti's regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cassa di risparmio di asti spa