AWO Freiburg

What AWO Freiburg does

AWO Freiburg (legal name: Arbeiterwohlfahrt Kreisverband Freiburg e.V.) is a non-profit welfare association operating in Freiburg im Breisgau and surrounding municipalities in Baden-Württemberg, Germany. Founded as a local chapter of the national Arbeiterwohlfahrt federation (established 1919), the organization delivers social services across four primary domains: children and families (Kitas/childcare centers, AWOkado early intervention, Schulkindergarten Huckepack for children with disabilities), senior services (Seniorenwohnanlagen independent living facilities, nursing homes such as Martha-Fackler-Heim, ambulatory care and social services, day care, home emergency call systems, and community centers), disability support (Individual Severe Disability Assistance/ISA for personal care, household, educational and workplace assistance), and addiction services (Drogenhilfe Freiburg operating the Kontaktladen contact center, drug consumption room, DROBS youth counseling, and the Nachsorgeverbund aftercare network with 30 supported housing places). The organization employs over 700 staff and approximately 300 volunteers across 27+ facilities, with geographic reach extending to Denzlingen, Kenzingen, and St. Georgen.

The organization's core technology infrastructure is minimal, consisting of a standard WordPress CMS website with IONOS hosting, basic analytics (WP Statistics), email newsletter (MailPoet), cookie consent (Borlabs Cookie), and firewall security (Ninja Firewall). There are no proprietary software platforms, AI/ML systems, or dedicated digital products underlying the social service delivery, which remains fundamentally human-labor intensive.

AWO Freiburg's business model relies on diversified non-profit revenue streams: government and social insurance reimbursement for commissioned social welfare services (the largest stream), rental income from senior housing apartments (monthly rents €364-577 plus service charges), membership fees starting at €2.50/month for individuals and €4.00/month for families, individual and corporate donations (including the school backpack project and summer concert programs supported by regional foundations), and ambulatory service fees starting at €130/month for senior social services. Customer acquisition occurs through direct facility-based service delivery, municipal referral networks, membership programs, and community outreach. The organization is governed by an honorary Präsidium (board) led by Dr. Peter Marquard with Gabi Rolland as deputy, and managed by two executive board members, Vanessa Carboni (Vorständin) and Christoph Sauter (Vorstand, who also heads HR, Finance, and IT). A wholly-owned subsidiary, AWO-Freiburg Ambulante Dienste gGmbH, operates the ISA disability assistance program.

Name

AWO Freiburg

Legal name

Arbeiterwohlfahrt Kreisverband Freiburg e.V.

Website

https://awo-freiburg.de

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

AWO Freiburg is a non-profit welfare association in Freiburg, Germany, delivering childcare, senior housing, nursing care, disability support, and addiction services across 27+ facilities with 700+ employees and 300 volunteers in the Freiburg region.

Ownership category

akta.pro rank

Product category

Social Welfare Services

NAICS

Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (6239), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro industry

PRIMARYBPAGAEAB

Housing Assistance & Homeless Services

Business & Public Services/Nonprofit, NGO & Social Services/Social Services & Community Support (Food, Housing, Family)

SECONDARYBPAIAKAD

Family & Child Benefits Administration (Child Allowance, Parental Leave)

Business & Public Services/Public Sector & Government Administration/Social Security, Benefits & Welfare Administration

SECONDARYHSAAAIAC

Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare

Home & Personal Services/Childcare, Babysitting & Nanny Services/Special Needs & Inclusive Childcare Services

SECONDARYHSAAAIAL

Respite Care for Families of Children with Disabilities

Home & Personal Services/Childcare, Babysitting & Nanny Services/Special Needs & Inclusive Childcare Services

Keywords

• Social welfare services
• Senior care
• Childcare services
• Disability assistance
• Addiction counseling

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Social Services Funding: Government and social insurance funding for operating social welfare services including nursing care, disability services, and family support. AWO Freiburg operates as a recognized welfare provider eligible for public funding.
2. Donations: Individual and corporate donations supporting specific projects like school backpacks for children, swimming lessons, breakfast/lunch programs in Kitas, and Christmas gift packages for seniors.
3. Membership Fees: Monthly membership fees starting at 2.50 EUR for individuals or 4.00 EUR for families, supporting the organization's social mission and advocacy work.
4. Senior Housing Rent: Rental income from senior living apartments across multiple locations including Weingarten, Landwasser, Im Grün, and Denzlingen, with rents ranging from approximately 364 EUR to 577 EUR cold rent plus service charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

AWO Freiburg is a non-profit welfare association operating 27 facilities across the Freiburg region, delivering social services including childcare (Kitas), senior housing and nursing care, individual assistance for people with severe disabilities, and drug counseling/harm reduction services. Founded in 1919 as part of the national Arbeiterwohlfahrt federation, it employs over 700 staff and 300 volunteers and is funded through public service contracts, donations, and membership fees.

Product overview

AWO Freiburg is a welfare association (Wohlfahrtsverband) providing a comprehensive portfolio of social services across multiple domains. The organization operates as a platform of interconnected services including: Kinder und Familie (Kitas, AWOkado early intervention, Schulkindergarten Huckepack), Senioren (housing facilities, care homes, day care, home emergency call, ambulatory services, community centers), Menschen mit Behinderung (individual severe disability assistance), and Sucht und Drogen (drug help services including contact center, consumption room, counseling, and aftercare). Services are delivered through 27 facilities and social services across Freiburg and the region, with over 700 employees and 300 volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• AWOkado: Interdisciplinary early intervention, advice, and therapy services for children
• DROBS
• Martha-Fackler-Heim
• Seniorenzentrum Grüner Weg
• Schulkindergarten Huckepack

Products and services

• Kitas (Kindertageseinrichtungen) Childcare and early childhood education facilities providing care and educational services for children aged 1-6, including full-day and VÖ7 spots, with locations such as the AWO-Sportkita in Dietenbachpark.
• AWOkado - Early Intervention Services Interdisciplinary early intervention, counseling, and therapeutic services for children combining promotion, advice, and therapy across developmental domains.
• Schulkindergarten Huckepack School kindergarten for children with special needs providing inclusive education and developmental support in Freiburg.
• Seniorenwohnanlagen (Senior Housing) Senior-friendly housing facilities offering independent living with social support services across multiple Freiburg-area locations including Weingarten, Landwasser, Tennenbacher Platz, Im Grün, Lerchenstraße, and Leipziger Straße.
• Begegnungsstätten (Community Meeting Centers) Community meeting centers offering cultural, recreational, and health-promotion activities for seniors and community members across the region.
• Hausnotruf (Home Emergency Call System) 24/7 monitored emergency call system for seniors providing rapid response services in case of falls or medical emergencies at home.
• Pflegeheime (Nursing Care Homes) Residential nursing care homes for elderly individuals, including Martha-Fackler-Heim in Freiburg-Weingarten, Haus am Franziskanergarten in Kenzingen, and Seniorenzentrum Grüner Weg in Denzlingen.
• Ambulanter Pflege- und Sozialdienst (APSD) Ambulatory nursing and social services providing at-home care and household support for seniors living independently.
• Tagespflege (Senior Day Care) Day care services for seniors providing daytime care, social activities, and nursing support in a group setting.
• Individuelle Schwerstbehinderten-Assistenz (ISA) Individual assistance services for people with severe disabilities, supporting independent living in home, university, work, school, and leisure settings, delivered through AWO-Freiburg Ambulante Dienste gGmbH.
• Drogenhilfe Freiburg Drug help services including the Kontaktladen (contact store), Drogenkonsumraum (drug consumption room), and harm reduction support for drug users in Freiburg.
• DROBS (Jugend- und Drogenberatungsstelle) Youth and drug counseling center offering information, education, open consultation hours, and specialized support programs for young people and adults regarding drug consumption.
• Nachsorgeverbund für Abhängige (Addiction Aftercare Network) Aftercare network for people with addiction offering supported housing (up to 30 places), ambulatory counseling, day-structuring programs including meeting café and leisure groups.
• AWO-Sportkita Dietenbachpark New early childhood education facility in Dietenbachpark, Freiburg-Weingarten, offering 60 places for children aged 1-6 in four groups with a pedagogical concept focused on movement, nutrition, and health.

Quantifiable outcome

• 60 children capacity in new SportKita with focus on movement, nutrition, and inclusion
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Bauverein Breisgau e.G.coreStrategic or Co-development PartnerBauverein Breisgau is the owner and landlord of the Bifänge senior housing complex and has maintained a long-standing partnership with AWO Freiburg, which provides social services at the location. The Bauverein recently invested in renovating the community center facilities.
• PROJEKT KRAFTminorGTM or Marketing PartnerSupporting the summer evening concerts at Tennenbacher Platz senior housing community.
• Freiburger FCminorStrategic or Co-development PartnerSports club whose facilities are shared with the AWO-SportKita in Dietenbachpark, allowing children access to sports fields as part of the movement-oriented childcare concept.
• AWO BundesverbandcoreStrategic or Co-development PartnerNational umbrella organization of the Arbeiterwohlfahrt, one of Germany's six leading welfare associations, providing shared standards, resources, and advocacy at federal level.
• City of FreiburgcoreChannel Partner/ Reseller/ DistributorMunicipal government partner providing public funding, commissioning of social services, and regulatory oversight for welfare services in Freiburg.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Malteser Deutschland: National Catholic aid service operating senior care facilities, ambulatory services, and family support across Germany. Comparable welfare-association structure and public funding model, representing a broad incumbent in the same competitive set as AWO.
• Korian Deutschland: Major pan-European care home and senior services operator with a significant German footprint. Represents the broader incumbent competitive threat in nursing care, senior housing, and ambulatory services that AWO Freiburg competes against for both customers and care professionals.
• Alloheim Senioren-Residenzen: One of Germany's largest private senior care and nursing home operators with over 200 facilities nationwide, including locations in Baden-Württemberg. Competes with AWO Freiburg for nursing home residents, skilled nursing staff, and municipal commissioning contracts in the broader German care market.

Direct peers

• Deutsches Rotes Kreuz Kreisverband Freiburg: Local Red Cross chapter in Freiburg providing senior services, nursing care, family support, and social assistance with a similar non-profit welfare association structure and public funding model.
• Diakonisches Werk Baden: Regional Protestant welfare organization providing parallel social services in Baden including senior care, disability assistance, and family support. Operates in overlapping geographies with comparable funding models based on public contracts and donations.
• Caritasverband für die Erzdiözese Freiburg: Regional Caritas chapter operating in the same Freiburg geography with a comparable mix of social services including senior care, disability support, family services, and addiction counseling. As one of the six major German welfare associations alongside AWO, it competes directly for municipal service contracts and donor support in the same catchment area.
• Arbeiterwohlfahrt Karlsruhe: Sibling AWO regional chapter operating in adjacent Baden-Württemberg geography with a comparable service portfolio of Kitas, senior care, disability services, and addiction support. Direct peer within the same AWO federal structure sharing standards and resources.
• Paritätischer Wohlfahrtsverband Baden-Württemberg: Umbrella organization for non-statutory welfare providers in Baden-Württemberg, competing with AWO Freiburg for member organizations, donor funding, and political advocacy on social welfare policy in the same regional market.

Others

• Bauverein Breisgau: Housing cooperative and landlord partner of AWO Freiburg at the Bifänge senior housing complex and other locations. Represents an enabling ecosystem partner rather than a service peer, but is directly relevant to understanding AWO Freiburg's senior housing delivery model.
• AWO Baden-Stiftung: State-level AWO foundation in Baden covering the same geographic area as AWO Freiburg and providing governance oversight, shared services, and program coordination. Adjacent enabler within the same AWO federation structure rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@awo-freiburg7889
• Facebookfacebook.com/awofreiburg
• LinkedInlinkedin.com/company/awo-kv-freiburg
• Instagraminstagram.com/awofreiburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWO Freiburg