Community and Public Sector Union Victoria

What Community and Public Sector Union Victoria does

CPSU Victoria (legal name: CPSU SPSF Group Victorian Branch) is an independent, nonprofit trade union representing approximately 55,000 full-time-equivalent public sector workers across Victoria, Australia. Its core function is industrial representation: it is the designated bargaining union for the Victorian Public Service (VPS) Enterprise Agreement 2024 and holds coverage of additional employers including the Department of Education and Training and Parks Victoria. The union is affiliated with the Australian Council of Trade Unions (ACTU) and operates from Melbourne. Its revenue model is membership-subscription based, with fees tied to gross annual income and ranging from $9.74 fortnightly (income under $25,001) to $39.69 fortnightly for Executive Officers (approximately $253.34–$1,031.85 annually), plus $39/year Associate and Retired Officer tiers. Membership acquisition is community-led, driven by workplace delegates and a $20 referral voucher program, with self-serve online sign-up and direct debit billing.

Beyond industrial representation, CPSU Victoria has built a member-benefit and learning ecosystem to deepen member lock-in. Products and services include CPSU Rewards and Union Shopper (discount shopping programs), DevelopU (an online learning platform covering career skills, WHS, and financial wellbeing), CPSU Training workshops, and a CPSU-branded merchandise shop. Partnerships extend the ecosystem externally: Co-Power (energy co-operative, exclusive $50 first-bill credit and wholesale rates) and G&C Mutual Bank (home loans and financial services). The union also pursues research and advocacy initiatives such as the Women of Colour partnership with MindTribes and the University of Melbourne, and the Preventing Vicarious Trauma project. Operational channels include a website member portal, eight social media platforms (Bluesky, Facebook, Instagram, LinkedIn, Threads, TikTok, Twitter, YouTube), email newsletters, and field delegates. Leadership comprises Victorian Branch Secretary Karen Batt and Assistant Secretary Wayne Townsend. No AI/ML, API, or proprietary technology capabilities are disclosed in the input material.

Name

Community and Public Sector Union Victoria

Legal name

CPSU SPSF Group Victorian Branch

Website

https://cpsuvic.org

Company type

Private

Founded year

1885

Operating status

Operating

Short description

CPSU Victoria is a nonprofit trade union representing approximately 55,000 public sector workers in Victoria, Australia, providing industrial representation, collective bargaining, and member benefits including CPSU Rewards, DevelopU learning, and energy/financial partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Membership Subscriptions: CPSU Victoria generates revenue primarily through membership subscription fees paid by public sector workers. Fees are calculated based on gross annual income and range from $39 per year (for Leave Without Pay members) to $1,031.85 per year (for Executive Officers), with various billing frequencies available (fortnightly, monthly, quarterly, half-yearly, or yearly). Membership fees are tax deductible.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

CPSU Victoria is a trade union representing Victorian government, public, and community sector workers. It provides industrial representation, collective bargaining for enterprise agreements, workplace support, training programs, and member benefits including discount programs, online learning, and financial service partnerships.

Product overview

CPSU Victoria operates as a union representing public sector workers in Victoria, Australia. The organization provides membership services including industrial rights, protection, and better workplace conditions. Its primary digital offerings consist of the CPSU Rewards discount shopping program and Union Shopper discount buying scheme for member benefits, the DevelopU online learning platform for career and professional development, a merchandise e-commerce shop, and CPSU Training workshops for delegates and members. The organization also partners with Co-Power for energy services and G&C Mutual Bank for financial services.

Differentiator

Problem solved

Functional benefit

Brands

• DevelopU: Online learning platform providing union members with access to quality learning covering career skills, workplace health and safety, financial wellbeing and understanding the union movement.
• CPSU Rewards

Products and services

• CPSU Rewards Discount shopping and special deals program providing CPSU members with unlimited savings on a wide range of products and services, including access to Union Shopper discount buying scheme.
• DevelopU Online learning platform providing union members with access to courses on career skills, workplace health and safety, financial wellbeing, and understanding the union movement.
• CPSU Merchandise Shop Online store selling CPSU-branded merchandise including bags, clothing, pens, lanyards, and accessories.
• CPSU Training Training and workshops for delegates and members covering topics including workplace gender equality, secure employment, and ending bullying and harassment.
• Co-Power Energy Partnership Energy co-operative partnership offering affordable gas and electricity to households, providing exclusive $50 credit on first bill and energy at wholesale rates.

Quantifiable outcome

• 70% voter turnout with 92.4% YES vote for VPS 2024 Agreement

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Co-PowercoreStrategic or Co-development PartnerCo-Power is an energy co-operative partially owned by the union, offering affordable gas and electricity to households across Australia. Members receive an exclusive $50 credit on their first bill and energy at wholesale rates.
• G&C Mutual BankminorOthersG&C Mutual Bank provides home loan offers and financial services to CPSU members, accessible through the union's member benefits program.
• Australian Council of Trade Unions (ACTU)coreStrategic or Co-development PartnerCPSU Victoria is affiliated with the ACTU and may receive member information from ACTU. The union participates in ACTU Congress and endorses ACTU resolutions.
• MindTribes Pty Ltd and University of MelbourneminorStrategic or Co-development PartnerResearch partnership for the Women of Colour initiative, conducting research on racism and discrimination and psychological safety at work in the Victorian Public Service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Australian Council of Trade Unions (ACTU): The national peak body for Australian trade unions, of which CPSU Victoria is a state-branch affiliate. ACTU operates as a federation across all Australian unions, providing the umbrella organization that CPSU participates in for policy, advocacy, and political representation.
• Australian Manufacturing Workers' Union (AMWU): Large national trade union affiliated with ACTU, representing manufacturing and related workers. Comparable as a fellow ACTU-affiliated union with similar industrial representation, member benefits, and organizational structure, though operating in a different industry vertical.
• Maritime Union of Australia (MUA): National ACTU-affiliated union representing waterfront, maritime, and related workers. Comparable as a fellow Australian trade union offering collective bargaining, member training, and benefits programs under the ACTU federation umbrella.

Direct peers

• CPSU SPSF Group (Federal/Public Sector national body): The federal-level CPSU structure of which CPSU Victoria is a branch, covering Commonwealth public sector workers. Direct peer in trade union category, with overlapping membership services, training, and collective bargaining functions at the federal level.
• Public Service Association of NSW: Trade union representing NSW public sector workers with a near-identical mandate to CPSU Victoria but operating in New South Wales. Comparable in membership scale, services offered, enterprise bargaining focus, and government-employer counterparties.
• Together Queensland (formerly QPSU): Union representing Queensland public and community sector employees. Directly comparable as a state-level public sector union providing industrial representation, bargaining, and member benefits within a single Australian state.
• Australian Services Union (ASU): National union covering private and public sector workers in services roles. Comparable in representing workers in government, administrative, and community sectors with overlapping membership and bargaining functions.
• United Workers Union (UWU): National union with significant coverage of community sector workers. Comparable in collective bargaining, member training programs, and advocacy for workers in community and government-funded services that overlap with CPSU Victoria's community sector segment.
• Health Services Union (HSU): National union representing health and public sector workers with significant Victorian membership. Comparable in representing public sector employees, providing industrial advocacy, and offering member benefits and training programs.

Regional players

• Australian Education Union (AEU) Victoria Branch: Victorian branch of the national teachers' union covering Department of Education and Training employees, which CPSU Victoria also represents. Comparable target employer (Victorian government schools), geographic focus (Victoria), and enterprise bargaining activity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cpsu_vic
• YouTubeyoutube.com/@cpsuvictoria1431
• Facebookfacebook.com/cpsuvictoria
• LinkedInlinkedin.com/company/cpsu-spsf-group-victorian-branch
• Instagraminstagram.com/cpsuvic
• TikToktiktok.com/@cpsu.vic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community and Public Sector Union Victoria