ayu

What ayu does

Ayu Inc. is a privately held medical device distributor founded in September 2018 and headquartered at 22 Boston Wharf Road, Boston, MA. The company distributes a comprehensive wound care portfolio across North and South America, serving acute-care hospitals, ambulatory surgery centres, multi-specialty hospitals, long-term care and skilled nursing facilities, inpatient rehabilitation centres, home healthcare providers, doctors' offices, and plastic surgery centres. Products are organized into six categories — compression bandages, gauze-based dressings, film and post-operative dressings, tapes and adhesives, orthopedic casting products, and silver dressings — marketed under approximately 15+ branded sub-products including Velkomp®, Velsoft®, Velfix®, Velspan™, Veldress®, Velcast™, Osteopop™, and Velcare®.

The company's commercial model rests on a strategic partnership with Datt Mediproducts Pvt. Ltd. (DMP), an Indian manufacturer established in 1995 and part of a diversified conglomerate that exports to 15+ countries. DMP operates Class 10,000 and Class 100,000 cleanroom manufacturing environments, holds US-FDA registration, ISO 9001:2008, ISO 13485:2003/EN ISO 13485:2012, CE certification from SGS United Kingdom Ltd, GMP certification, and runs a DSIR-recognized R&D wing accredited to ISO/IEC 17025:2017 focused on advanced biomaterials, drug delivery, hemostats, antimicrobial dressings, surgical aids, nerve conduits, and tissue engineering.

Ayu monetizes through direct, quote-based distribution: customers initiate purchase, bulk, tender, custom sizing, or distribution requests through the company website (ayuincusa.com) with follow-up via email, phone, or WhatsApp. Payment terms are net 30 days from invoice date. The go-to-market motion is event-driven, anchored by participation in FIME 2023 and FIME 2024, supplemented by a product catalogue, downloadable brochures, and a blog linked to dattmedi.com. No public pricing, revenue figures, headcount data, or external funding rounds are disclosed, and ownership appears concentrated with founders/management in partnership with parent DMP rather than external institutional investors.

Name

ayu

Legal name

Ayu Inc.

Website

https://ayuincusa.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Ayu Inc. is a privately held Boston-based distributor of wound care consumables — compression bandages, gauze dressings, film and post-operative dressings, tapes, and orthopedic casting products — serving healthcare providers across North and South America under a strategic distribution partnership with Indian manufacturer Datt Mediproducts (DMP).

Ownership category

akta.pro rank

Product category

Wound Care Medical Supplies Distribution

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Surgical and Medical Instrument Manufacturing (339112)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Wound Care & Ulcer Management (HLAKACAN)

akta.pro secondary industries

Medical & Hygiene Technical Textiles (Gauze/Drapes/Wipes/Barrier Fabrics) (IMAOADAD), Sterile & Aseptic Medical Packaging (Pouches, Wraps, Sterile Barriers) (IMALAIAB)

Keywords

• Wound care products
• Compression bandages
• Medical gauze dressings
• Orthopedic casting supplies
• Surgical tapes adhesives

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Wound Care Products Distribution: Ayu Inc. generates revenue as a trusted distributor of high-quality, innovative wound care solutions, serving healthcare providers across North and South America. The company distributes products from its production partner Datt Mediproducts Pvt. Ltd. (DMP), focusing on an array of next-generation wound care products addressing diabetic ulcers, surgical wounds, burns, and other wound types.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ayu Inc. is a distributor of wound care, compression, orthopedic casting, surgical tape, and gauze products to healthcare providers in North and South America. The company distributes a portfolio of medical supplies manufactured by its production partner Datt Mediproducts Pvt. Ltd. (DMP), including compression bandages, gauze-based dressings, film and post-operative dressings, surgical tapes and adhesives, orthopedic casting products, and silver dressings used for diabetic ulcers, surgical wounds, burns, and chronic non-healing wounds.

Product overview

Ayu Inc. is a trusted distributor of high-quality wound care solutions serving healthcare providers across North and South America. The company offers a comprehensive portfolio of next-generation wound care products organized into six main categories: (1) Compression Bandages including Velkomp®, Velsoft® variants, Velspan™, Cokomp™, DMP™ Cotton Crepe, M-Crepe™, Velform™ variants, Velfour® systems, Velcare® kits, and Velcool®; (2) Gauze Based Dressings including Softlaps®, Softswab®, Velswab®, Peanut Gauze™, Cotton Ball™, and DMP Gamjee products; (3) Film & Post-Operative Dressings including Velfix® variants (T, T Film, T+Pad, S, Secure, Edge, Easy), Veldress®, Velsap™, Softpack®, and Softpad™; (4) Tapes & Adhesives including Velsilk™, Velsoft®-FR variants, Minipore™, and Velpore™; (5) Orthopedic Products including Velnet™, Velpop®, Velroll® Plus, Osteopop™, and Velcast™; and (6) Silver Dressings. Backed by partnership with Datt Mediproducts Pvt. Ltd. (DMP), products address diverse needs including diabetic ulcers, surgical wounds, burns, and venous leg ulcers.

Differentiator

Problem solved

Functional benefit

Brands

• Velkomp®: Short stretch compression bandage for moderate compression
• Velsoft®
• Velfix®
• Velspan™
• Veldress®
• Velcast™
• Osteopop™
• Velcare®
• Softlaps®
• Softswab®
• Velswab®
• Softpack®
• Softpad™
• Velnet™
• Velpop®
• Velroll®
• Minipore™
• Velpore™
• Velsilk™
• Cokomp™
• Velsap™
• DMP™

Products and services

• Compression Bandages Compression bandages including short stretch, long stretch, cohesive, four-layer systems, and inelastic wraps for treating venous leg ulcers, lymphedema, varicose veins, and providing graduated compression therapy (20-40 mmHg range). Manufactured by Datt Mediproducts (DMP) and distributed by Ayu Inc. to healthcare providers.
• Gauze Based Dressings Gauze-based wound dressings including 100% cotton laparotomy sponges (Softlaps), sterile and non-sterile gauze swabs (Softswab, Velswab), pre-washed sponges with radiopaque handles, peanut gauze with x-ray detectable thread, sterile cotton balls, and absorbent gamjee pads and rolls. Conforms to European Pharmacopoeia Standards.
• Film and Post-Operative Dressings Transparent film dressings, IV securement dressings (including PICC, tube, and Foley fixation), post-operative island dressings, foam dressings with silicone adhesive, CHG-impregnated IV dressings, super absorbent pads, sterile dressing kits, and combine dressing/eye pads for surgical and wound management applications.
• Surgical Tapes and Adhesives Medical tapes including silk-like cloth tape (Velsilk) for critical tubing applications, wide area fixation dressings (Velsoft-FR) with acrylic adhesive, transparent waterproof polyurethane film rolls (Velsoft-FR T), hypoallergenic latex-free surgical paper tape (Minipore), and microporous pressure-sensitive adhesive tape (Velpore).
• Orthopedic Casting Products Orthopedic casting products including 100% cotton stockinette (Velnet) for under-cast protection, Plaster of Paris bandages (Velpop, Osteopop) with 1.5-4 minute setting times for fracture immobilization, synthetic cast padding (Velroll Plus), and fiberglass casting tape (Velcast) three times stronger than traditional POP at one third the weight.

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Datt Mediproducts Pvt. Ltd. (DMP)coreStrategic or Co-development PartnerAyu Inc. has teamed up with Datt Mediproducts Pvt. Ltd. (DMP) to develop, refine and promote DMP's wound care solutions in the US market. DMP was established in 1995 as part of a diversified conglomerate with global business interests. DMP focuses on 'Delivering Next-Gen Healing Solutions Globally' with a modern manufacturing plant producing high-quality products meeting international standards. DMP exports to countries including the UK, USA, Japan, Mexico, India, France, Germany, Spain, Australia, UAE, Oman, Sri Lanka, Bangladesh, Nepal, Kenya, and South Africa. DMP's R&D wing is DSIR recognized and ISO/IEC 17025:2017 accredited.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smith & Nephew: Global medical device company with a large Advanced Wound Management portfolio (dressings, negative pressure wound therapy, skin substitutes). Directly competes with Ayu's wound care and orthopedic casting offerings but at much greater scale and with deep hospital contracts.
• ConvaTec: Specialist wound and ostomy care company with a portfolio of advanced dressings, compression systems, and skin barriers. Competes head-to-head with Ayu's compression, gauze, and film/post-op dressing lines across acute and post-acute settings.
• Mölnlycke Health Care: Major wound care and surgical solutions provider (Mepilex, Mepitel, Avance negative-pressure systems). Competes directly with Ayu's advanced wound dressings and surgical laparotomy sponges/sponges portfolio.
• 3M Health Care (Solventum): Large diversified healthcare business with a deep wound care and skin & wound care portfolio (Tegaderm, Coban). Overlaps significantly with Ayu's film dressings, IV securement, tapes, and compression bandages.
• Coloplast: Global wound and skin care specialist with Biatain dressings and Comfeel portfolios. Directly comparable to Ayu's advanced wound dressings, with stronger chronic-wound evidence and broader US formulary presence.
• Medline Industries: Largest privately held medical supplies manufacturer and distributor in the US, with extensive wound care, gauze, tape, and orthopedic casting offerings. A direct competitive distributor to Ayu across the same acute and post-acute customer base.
• Cardinal Health: Major medical products distributor with a wound care and skin health category, serving hospitals and ambulatory surgery centers nationwide. Competes with Ayu in distribution economics and formulary access.
• McKesson: One of the largest US medical-surgical distributors with a wound care category that overlaps with Ayu's compression, gauze, and post-operative dressing products across hospital and post-acute channels.

Direct peers

• Integra LifeSciences: Specialist in regenerative wound care and orthopedic tissue technologies (Integra Dermal Regeneration Template, Surgimend). Comparable to Ayu's advanced biomaterial and orthopedic casting product positioning.
• Derma Sciences (Integra LifeSciences): Now part of Integra LifeSciences, Derma Sciences specialized in advanced wound dressings, gauze, and compression — a focused wound-care brand that closely mirrors Ayu's specialty distribution model prior to its acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ayuincusa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ayu