asi southern union

Name

asi southern union

Legal name

ASI Southern Union

Website

https://asisouthernunion.org

Company type

Private

Founded year

1904

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: ASI Southern Union collects membership dues from various categories of members including Organizational Non-Profit, Organizational For-Profit, Executive Professional, Sole Proprietor, Retired Business/Professional, Associate, Young Professional, and Associate International members. Members receive benefits including access to ASI Magazine, ASI Update newsletter, promotional materials, and discounts through the General Conference National Accounts Program.
2. Donations and Offerings: The organization collects donations through an online donation form to fund various ministry projects worldwide. Annual special project funding offerings support preselected outreach projects. Offering goals are set annually (e.g., $80,000 for 2020, 2022, 2023, 2024; $69,000 for 2026) with actual offerings received exceeding goals in most years.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

ASI Southern Union is a regional chapter of Adventist-laymen's Services & Industries (ASI National) that operates as a non-profit membership organization supporting Seventh-day Adventist laypeople in business and professional roles. It provides membership services across multiple categories, funds ministry projects through annual offerings, and hosts the annual Spring Convention/Retreat to foster fellowship, networking, and evangelism under the motto 'Sharing Christ in the Marketplace.'

Product overview

ASI Southern Union is a regional chapter of Adventist-laymen's Services & Industries (ASI National), a non-profit organization serving Seventh-day Adventist laypeople in professions and business. The organization does not offer a technology product but provides a portfolio of services including project funding opportunities for member ministries, annual conference and retreat events, membership programs across multiple categories, media streaming content, and donation processing. The core offering is a cooperative network connecting lay individuals, professionals, business owners, and ministries who collectively support the global mission of the Seventh-day Adventist Church.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Services Membership programs for Seventh-day Adventist business professionals across eight categories: Organizational Non-Profit, Organizational For-Profit, Executive Professional, Sole Proprietor, Retired Business/Professional, Associate, Young Professional, and Associate International. Members receive access to ASI Magazine, ASI Update newsletter, witnessing aids, exhibit opportunities at conventions, and discounts through the General Conference National Accounts Program.
• Project Funding Services Project funding opportunities for member ministries collecting special project funding offerings at annual conferences to support preselected outreach projects. Includes the Special Projects Funding and Young Professionals Scholarship programs.
• Conference and Retreat Events Annual Spring Conference/Retreat events held in Gatlinburg, TN featuring keynote speakers, breakout sessions, worship services, and networking opportunities for ASI members and their families.
• Media Streaming and Downloads On-demand streaming and downloadable media content including sermons, conference recordings, and ministry materials accessible through AudioVerse and Facebook streams.
• Donation Processing Online donation platform enabling supporters to fund projects and other financial needs of ASI Southern Union ministries.

Quantifiable outcome

• Annual offerings consistently exceed goals: 2023 offering of $92,254.01 exceeded $80,000 goal; 2022 offering of $85,688.05 exceeded $80,000 goal; 2024 offering of $85,164.65 exceeded $80,000 goal.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Network 7 Media CentercoreStrategic or Co-development PartnerNetwork 7 provides free media production support to ASI Southern Union for global evangelism meetings, revivals, week of prayer, and live video/streaming services at Spring Conventions. They produce Sonlight Global content and work closely with ASI to provide valuable communication tools. In 2023, partnered with Beacon Academy to present C4 Media Mission School curriculum.
• AudioVersecoreStrategic or Co-development PartnerAudioVerse provides thousands of hours of inspiring sermons from around the world. ASI Southern Union has funded multiple projects including equipment for audio resources into print format and enhanced navigation tools for the AudioVerse library. The organization serves Adventists and non-Adventists alike with audio/video resources.
• World Youth GroupcoreStrategic or Co-development PartnerFounded by Arlene and Henry Stubbs to get youth involved with church building and evangelism. Through their vision to reach all of Cuba for Christ, 100 Gospel workers now carry forward the practical medical missionary gospel of Jesus full-time in 44 Cuban cities and hundreds across America.
• Beacon AcademyminorStrategic or Co-development PartnerPartnered with Network 7 Media Center to present C4 Media Mission School curriculum as part of the media mission electives program. Also offers Media Missionary Certified Graduate certification for vocational students.
• Streams of Light InternationalcoreStrategic or Co-development PartnerStreams of Light International has partnered with ASI Southern Union Department of Evangelism for major evangelistic initiatives in Chattanooga (2025) and Atlanta (2026). Through this collaboration, hundreds of Bible study interests have been generated and church members inspired to engage in personal evangelism.
• Red River OutpostcoreStrategic or Co-development PartnerCommitted to train others to become catalysts of total health and missions through hands-on courses, habits of healthful living, industrial pursuits, and integrated Christian faith building. Currently working on C.O.M.M.I.T. (City Outpost Missionary Medical Industrial Training) school launch in 2026.
• Child Impact InternationalminorStrategic or Co-development PartnerSponsors impoverished children with an education in Adventist mission schools in India, Bangladesh, Myanmar, Nepal, Zambia, and Papua New Guinea. Focuses on production of the TV program 'Hope in Motion' which creates awareness of the sponsorship program.
• SALT OutreachcoreStrategic or Co-development PartnerRuns a mobile drop-in center for people experiencing homelessness serving up to 200 people daily with 12 different services including case management and mental health counseling. Has served over 5,000 people 250,000 different times in two years and contributed to ending homelessness for over 1,000 people.
• ASI NationalcoreStrategic or Co-development PartnerASI Southern Union is a regional chapter of ASI National. ASI National organizes the annual ASI International Convention, manages membership at the national level, and provides resources including the ASI Magazine and ASI Update newsletter.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adventist-laymen's Services & Industries (ASI National): The national parent organization of ASI Southern Union. Operates the same membership model, annual international convention, ASI Magazine and ASI Update newsletter at the national level, making it the most direct structural and functional peer.
• C12 Group: Faith-based peer advisory and business leader group for Christian executives and business owners. Directly comparable membership model of vetted Christian business leaders meeting in peer groups, with conferences and content offerings similar to ASI's.
• Christian Business Men's Connection (CBMC): Long-established interdenominational fellowship of Christian business and professional men, with local chapters, regular meetings and networking events — closely paralleling ASI's lay-professional membership structure and event-driven engagement.
• Full Gospel Business Men's Fellowship International: Global fellowship of Christian business and professional men organized through local chapters and conventions. Comparable in mission (integrating faith and marketplace vocation), chapter-based structure and event-driven GTM.
• Christian Leadership Alliance: Membership association for Christian nonprofit and ministry leaders providing conferences, resources and credentialing. Comparable in serving Christian professionals/leaders with networking, training and a content/magazine offering.
• Association of Christian Schools International (ACSI): Faith-based membership association serving Christian schools with conferences, accreditation support and publications. Similar membership-organization structure with regional chapters and event/convention-driven member engagement.

Emerging players

• InterVarsity Christian Fellowship: Interdenominational Christian fellowship with a young-professional and student focus. Comparable in mobilizing Christian professionals and students around faith-in-vocation themes, though focused on the18-35 segment that ASI also targets.
• The Caster Concept / Convene: Network that connects marketplace leaders to church planting and ministry opportunities, often hosting conferences and gatherings. Comparable in mobilizing business leaders for ministry impact, though focused on church-plant resourcing rather than lay-professional fellowship.

Broad incumbents

• Christianity Today: Major Christian media organization producing magazines, newsletters and digital content for Christian professionals and laypeople. Overlaps with ASI's magazine, newsletter and YouTube media channels serving the same SDA-adjacent audience.

Regional players

• National Association of Free Will Baptists: Denominational membership association with regional state and district structures, conventions, and a missions/ministry funding model. Comparable as a faith-based regional membership organization with a parallel events + offerings playbook.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ASIministries
• Facebookfacebook.com/ASISouthernUnion

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about asi southern union