What ADDvision does

ADDvision A/S is a privately held Danish IT outsourcing and managed-services company headquartered in Herlev with a secondary office in Skanderborg and approximately 70 employees. The company positions itself as an 'IT one-stop shop' for Danish mid-market and Nordic enterprise customers, delivering IT strategy, cloud infrastructure, ERP, security, user support, and managed network services under fixed-price agreements (Basic, Standard, Premium tiers, plus the flagship FullCare bundled offering) with a dedicated consultant assigned to each account.

The product surface spans four pillars: Cloud Infrastructure (Azure Cloud platform engineering, the proprietary ADDvision Cloud with 3-center redundancy and ISAE 3402 attestation, and Modern Work virtual desktop on Microsoft 365/Citrix); ERP (Microsoft Business Central implementation plus strategy/advisory, support, and migration from legacy C5/XAL/NAV); IT Services (FullCare, IT user support, Managed Network, Application Operations, Security, and IT Projects); and Digital Transformation (Modern Workplace, Cloud Journey, and AI Services including AI Butler, GenBI, Process Automation, and RAG-based Q&A). ADDvision's own datacenter near Herlev and a colocation partnership with Penta Infra underpin a private-cloud platform with 99.9% uptime and data residency in Denmark.

Commercially, ADDvision operates a direct, consultative sales motion supported by the ADDvision Forum executive event series, webinars, content marketing, and case studies. Revenue is generated through recurring monthly managed-service subscriptions, project-based ERP and cloud-migration work, and fixed-price IT outsourcing contracts. The company is the product of a 2024 consolidation of four entities (including Microdata) under the ADDvision brand. Customers span automotive (Carglass/Belron, Otis), sport (Select Sport, Spejdersport), pharma (Novo Nordisk, Pharma Danmark), travel (Profil Rejser), manufacturing/distribution (Select Sport, H.W. Larsen, ADAX, Insight Cosmetics, Iron Fortress, Contura, Zeppelin), and transport (Lokaltog). Several customers have 10-13+ year relationships. The company holds ISAE 3402 attestation without remarks for seven consecutive years and reports an NPS score above 70 (rated 'fantastic').

Name

ADDvision

Legal name

ADDvision A/S

Website

https://1stlevel.dk

Company type

Private

Operating status

Operating

Short description

ADDvision (formerly Microdata) is a Danish IT outsourcing and managed-services firm of roughly 70 employees serving mid-market and Nordic enterprise customers with cloud, ERP (Microsoft Business Central), security, and unified FullCare managed-IT offerings under fixed-price contracts.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computer Facilities Management Services (541513), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Service Desk & ITSM Outsourcing (BPAEAMAF)

akta.pro secondary industries

ERP Implementation & Systems Integration Services (BPAEAGAA), ERP Managed Services & AMS (Application Management) (BPAEAGAB), IT Service Desk & End-User Support (L1/L2) (BPAAACAA), ITIL/ITSM Process Consulting & Implementation (BPAEAJAB)

Keywords

• Managed IT services
• Cloud infrastructure
• ERP implementation
• IT outsourcing
• Managed network services

Headquarters

HQ city

Herlev

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Managed IT Services & IT Outsourcing: Ongoing managed services contracts covering IT infrastructure, cloud hosting, security, support and networking. Delivered through tiered support agreements (Basic, Standard, Premium) and the FullCare bundled offering, providing recurring monthly or annual revenue with predictable pricing.
2. ERP Implementation & Consulting: Project-based professional services for ERP strategy, implementation, migration, and optimization. Includes Business Central implementations and legacy system transitions (C5, XAL, NAV). Revenue recognized on a project-by-project basis, typically at fixed price.
3. Cloud Hosting & Infrastructure: ADDvision Cloud private cloud hosting, Azure public cloud management, and virtual desktop solutions (Citrix Workspace, Microsoft 365 Modern Work). Revenue from monthly subscriptions based on usage tiers and service levels.
4. IT Projects & Implementation: Discrete project engagements covering IT strategy, design, development, and implementation. Services include network solutions, cloud migration, MS365, Power Apps, and hardware deployments. Typically quoted at fixed price or estimated basis.
5. IT User Support (Support Agreements): Tiered support agreements (Basic, Standard, Premium) providing ongoing user support, maintenance, and monitoring. Revenue is recurring based on the service tier level selected.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ADDvision delivers outsourced IT services, cloud infrastructure (private ADDvision Cloud plus Azure), Microsoft Business Central ERP implementation and support, and unified managed IT under its FullCare bundle for Danish mid-market companies. It operates its own ISAE 3402-certified datacenter near Herlev, runs a 24/7 Danish support center, and pairs each customer with a dedicated consultant under fixed-price agreements to handle drift (operations), support, security, networking, and strategic advisory. The company also provides AI Services (AI Butler, GenBI, Process Automation), Modern Workplace, IT security, and warehouse-management (Barcode/WMS) solutions integrated with ERP.

Product overview

ADDvision is an IT outsourcing company that operates as a platform-plus-services model. Their core offerings span four main areas: Cloud Infrastructure (Azure Cloud, ADDvision Cloud, Modern Work Virtual Desktop), ERP Services (Business Central implementation, legacy NAV/C5/XAL support, strategy & advisory, and support), IT Services (FullCare unified package, IT user support, Managed Network, Application Operations, Security, and IT Projects), and Digital Transformation (Modern Workplace, AI Services, Cloud Journey). ADDvision FullCare represents their flagship unified service combining all IT operations under one fixed-price agreement. The company has approximately 70 employees across offices in Herlev and Skanderborg, Denmark, and serves medium-sized businesses seeking comprehensive IT outsourcing.

Differentiator

Problem solved

Functional benefit

Products and services

• ADDvision FullCare Flagship unified managed-IT service in which one partner takes full responsibility for the customer's entire IT operation including daily operations (drift), user support, security, and strategic advisory. Sold to Danish mid-market companies that want predictable fixed monthly pricing and a single accountable consultant. Bundles the monitoring, 24/7 support, security, and consulting capabilities of ADDvision's other services.
• Azure Cloud Platform Engineering services for Microsoft Azure covering Cloud Platform Services and Cloud Platform Enablement (Cloud Adoption, Cloud Workload Assessment, Cloud Transition, Cost Assessment). Provides control over operations, compliance, security and costs through templates and a self-service Platform Portal. Targets customers needing a managed Azure landing zone.
• ADDvision Cloud Private cloud hosting in ADDvision's own datacenter near Herlev, built on a 3-center redundancy setup with a 99.9% uptime guarantee. Supports shared or dedicated infrastructure with all data replicated three times across the platform and stored exclusively in Denmark. Targets customers needing sovereign, ISAE 3402-attested cloud hosting.
• Modern Work Virtual Desktop Virtual desktop solution delivering centrally administered computer environments accessible via the internet. Available on both Microsoft 365 and Citrix Workspace platforms with advanced security controls. Target use case is flexible, secure remote and hybrid work.
• Microsoft Business Central ERP Microsoft's cloud-based ERP for SMEs, consolidating finance, inventory management, purchasing, sales, production, project management and service management on a single platform. ADDvision's offering includes strategy, implementation, migration from legacy systems (C5, XAL, NAV), and ongoing support with extensions and integrations from the Microsoft marketplace.
• Drift af eksisterende løsning (Legacy ERP Support) Ongoing operations, support, and advisory for legacy Microsoft ERP installations including NAV, C5, and XAL. Maintains stable operations while guiding customers on upgrade paths to Business Central.
• Strategi og rådgivning (ERP Strategy & Advisory) ERP consulting engagements for Business Central implementation covering project methodology, phase-based rollouts, agile approaches, recognized apps and integrations. Sold as a standalone advisory service to organizations planning ERP modernization.
• Support ERP-løsninger (ERP Support Agreements) ERP support agreements and on-site support services for Business Central and legacy ERP systems, sold under fixed monthly pricing for predictable budgeting.
• IT-brugersupport (IT User Support) Tiered (Basic, Standard, Premium) IT end-user support service covering monitoring, patch/firmware updates, backup, and access to a 24/7 support center. Sold as a monthly subscription.
• Managed Network Network infrastructure management and outsourcing in three tiers (Basic, Standard, Premium) covering central administration, enhanced security, and 24/7 monitoring. Sold as a monthly subscription.
• Applikationsdrift (Application Operations) Application management services including installations, configurations, monitoring, patch/firmware updates, documentation, and maintenance for business applications.
• Sikkerhed (IT Security Services) IT security services managing security across Microsoft 365, cloud, infrastructure and internet activities in three tiers (Basic, Standard, Premium), covering administration, protection, and 24/7 monitoring.
• IT-projekter & implementering (IT Projects & Implementation) Discrete IT project management and implementation services covering strategy, design, development, implementation and evaluation, delivered using agile and proven process models. Includes projects for networks, cloud migration, Microsoft 365, Power Apps, and hardware rollouts.
• Modern Workplace Comprehensive modern workplace solution covering Foundation & Identity, Devices, and Mail & Collaboration. Sold on a pay-per-user subscription model. Built on Microsoft 365 and integrates with SharePoint, Teams, and Power Platform.
• AI Services Integrated AI services including AI Butler (personalized business assistant for HR, finance and IT workflows), GenBI (chat-based data access, text-to-SQL, diagrams, spreadsheets and reports), Process Automation (content creation, summarization, code assistance, data analysis), and AI PoC with RAG-based Q&A bots.
• Cloud Rejsen (Cloud Journey) Digital transformation journey services covering Cloud Adoption, Cloud Workload Assessment, Cloud Transition and Cost Assessment, with business cases for optimization opportunities.
• Remote Support Remote support service using Take Control technology for Windows and Mac, enabling ADDvision technicians to access and control remote devices for troubleshooting and end-user assistance.
• ADDvision Barcode/WMS ADDvision Barcode online warehouse management solution (WMS) integrated with ERP systems, covering scanner routes, stock optimization, and replenishment automation. Sold to manufacturing, wholesale and distribution customers needing paperless warehouse operations and ERP integration.

Quantifiable outcome

• 50% faster warehouse operations at Iron Fortress after WMS/barcode implementation
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Penta InfracoreStrategic or Co-development Partner · 1 April 2024Strategic partnership for colocation datacenter services. Penta Infra is a rapidly growing European colocation datacenter provider with facilities in Denmark, Germany, France, and the Netherlands. The partnership provides ADDvision customers with high-availability, secure colocation solutions backed by Penta Infra's carrier hotel infrastructure. Penta Infra is known for its innovative heat reuse technology in Copenhagen, supplying warmth to 1,500 Copenhagen households. The partnership addresses growing demand for robust, secure integrated solutions among Danish mid-market companies undergoing digital transformation.
• MicrosoftcoreTechnology or IntegrationADDvision is a Microsoft-focused IT partner delivering Azure Cloud, Microsoft 365 Modern Workplace, Business Central ERP, and related Microsoft services. The company has deep expertise in implementing and managing Microsoft ecosystems, including Power Platform, SharePoint, Teams, and Azure PaaS services. ADDvision's cloud migration methodology aligns with Microsoft best practices for enterprise customers.
• DigisenseminorImplementation/ SI/ Consulting PartnerPartnership through which ADDvision offers the Digisense Compliance Package to customers needing to meet new Danish digital bookkeeping requirements. The package ensures legacy ERP systems (C5, XAL, Navision, Business Central on-premise) comply with the January 2025 digital bookkeeping law requirements.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Sentia Denmark: Danish/Nordic managed cloud and IT outsourcing provider, directly comparable in size, geography and customer profile to ADDvision. Notably, ADDvision's new CEO Lars Kjer Jensen previously held senior leadership at Sentia, highlighting direct overlap in go-to-market and capability set.
• ITM8: Danish mid-market IT outsourcing and managed services company with a comparable Microsoft-centric ERP and cloud practice. ADDvision's incoming CEO (Lars Kjer Jensen) previously led ITM8, indicating direct overlap in target customers, service portfolio, and competitive positioning.
• Columbus (now part of Lighthouse): Microsoft-focused ERP and digital transformation partner with strong Microsoft Dynamics365 Business Central practice in the Nordics. Highly comparable to ADDvision on Business Central implementation, legacy NAV/C5 modernization and ERP managed services for mid-market customers.
• Cegal: Nordic IT services and software company specializing in cloud, managed services, security and ERP-adjacent offerings for energy, telecom and mid-market clients. Comparable to ADDvision as a Nordic regional player delivering Microsoft-centric managed IT and consulting services.

Broad incumbents

• Atea Denmark: Nordic IT infrastructure and services incumbent with hardware, software, managed services and cloud offerings. Overlaps with ADDvision on Microsoft cloud, managed network and IT support for mid-market and enterprise Nordic customers, but at materially larger scale and broader portfolio.
• Netcompany: Danish-founded IT services and digital transformation consultancy serving public and private sector across the Nordics. Comparable to ADDvision in ERP/Cloud/Microsoft capability set but with significantly larger scale and stronger public-sector exposure.
• KMD: Major Danish IT services and software provider (now part of Netcompany Group), offering managed services, ERP-adjacent platforms, and digital transformation to Danish enterprises and the public sector. Comparable as a domestic Danish incumbent operating in IT outsourcing and systems integration.
• TietoEVRY: Nordic-headquartered IT services and software company with deep Microsoft and ERP practices serving Nordic enterprises. Overlaps with ADDvision on Microsoft stack, ERP modernization and managed services in Denmark, Norway, Sweden and Finland, but at much larger scale.
• Capgemini Denmark: Global IT consulting and services firm with a Danish practice delivering cloud, ERP, managed services and digital transformation. Comparable to ADDvision in capability set but addresses much larger enterprise deals and competes for mid-market RFPs alongside ADDvision.
• CGI Denmark: Global IT and business consulting services firm with a strong Danish presence, delivering systems integration, managed services and ERP work. Overlaps with ADDvision's IT outsourcing and ERP integration practices for Danish mid-market and enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/addvision-danmark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADDvision