Brew Toon
Brew Toon is a privately held independent craft brewery founded in 2017 in Peterhead, Scotland, producing small-batch core, seasonal, collaboration, and limited-edition beers. It sells through D2C e-commerce, ASDA Scotland retail, on-trade trade platforms, and an on-site bottle shop and tasting room.
- Company typePrivate
- Founded2017
- HeadquartersPeterhead, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brew Toon does
Brew Toon is a privately held, independent craft brewery founded in May 2017 and headquartered at 72a St Peter Street in Peterhead, Scotland — the most easterly point of mainland Scotland — on the historic site of the former Tanfield Brewery (Hunter & Sons). The company produces small-batch craft beer across four product tiers — Core (flagship staples such as Weekend Hooker lager, Trawlerman pale ale, M'ango Unchained mango IPA, and Loose Cannon), Seasonal (Scurry Island Session IPA, Tanfield Heavy/Export Scottish Ales, Pineapple Pils, Raspberry Carronade, EL JUICY), Collab (Misty Lemon Radler with Summerhouse Drinks, Brain Juice AF with Mind Hop Brewery, Big Fruity Ginge with DMC Brewery, Sour Sleigher with The Hop Shop Aberdeen, Dròlan, and others), and Limited Edition releases (Wired to the Toon imperial stout family, Mango Fizz, Triple Berry, Strawberry Starboard, Weekend Spooker, We Have A Dream). Production is underpinned by a modern canning line installed in 2022 and new tanks that added 45% capacity, supporting 138 brews and over 300,000 pints annually with a team of roughly ten people led by Head Brewer Trevor Sproule and Operations Director Cammy Bowden.
Brew Toon generates revenue through a multi-channel commercial model. Direct-to-consumer e-commerce (UK-wide delivery via Stripe and PayPal Express Checkout) sells individual 440ml cans priced between £2.00 and £8.25, multi-pack bundles at 10–40% discounts, and branded merchandise. Off-trade retail distribution flows through ASDA Superstores across Scotland (40+ stores as of May 2024, expanding to 50+ by April 2026 with Juicy Belter and Scurry Island listed). On-trade and trade sales run through the Sellar and Eebria platforms plus direct enquiries to pubs, bars, restaurants, and hospitality venues. An on-site bottle shop and tasting room at the Peterhead brewery offers rotating draught beers, full fridge range, guest beers, wines, and spirits, with brewery tours as an additional revenue line.
The company is pursuing visible growth on three fronts: scaling physical retail (purchased premises in Aberdeen for a planned 2-storey bar in 2022), deepening mainstream grocery distribution (ASDA SKU and store-count expansion through 2026), and broadening portfolio across low/no-alcohol, gluten-free, and high-ABV segments. Brew Toon has won consecutive Scottish Beer Awards (Gold for Raspberry Carronade in 2022, Gold for Juicy Belter and Weekend Hooker plus Bronze for Misty Lemon Radler in 2023) and a 2023 SIBA Gold for Misty Lemon Radler. Ownership is closely held by founders and management with no external institutional investors identified in the source material.
Brew Toon firmographics
Firmographics- Name
- Brew Toon
- Legal name
- Brew Toon
- Website
- https://brewtoon.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Brew Toon is a privately held independent craft brewery founded in 2017 in Peterhead, Scotland, producing small-batch core, seasonal, collaboration, and limited-edition beers. It sells through D2C e-commerce, ASDA Scotland retail, on-trade trade platforms, and an on-site bottle shop and tasting room.
- Ownership category
- akta.pro rank
Brew Toon industry classification
Industry- Product category
- Craft Brewery
- NAICS
- Breweries (31212), Breweries (312120), Beer and Ale Merchant Wholesalers (424810), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
Keywords
Where Brew Toon is headquartered
LocationHeadquarters
- HQ city
- Peterhead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Brew Toon business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct-to-Consumer Online Sales: E-commerce sales through their website selling beers, bundles, gift packs, and merchandise directly to consumers with home delivery
- Retail Distribution: Wholesale supply to ASDA stores across Scotland for off-trade retail sales
- On-Trade/Trade Sales: Sales to pubs, bars, restaurants, and other hospitality venues through trade partners Sellar and Eebria
- Bottle Shop & Tasting Room: On-site retail sales at their Peterhead bottle shop and tasting room with rotating draught beers and full fridge range
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual 440ml cans |
| Unit Pricing | Pay-as-you-go | Multi-pack bundles with 10-40% savings |
| Unit Pricing | Pay-as-you-go | Merchandise items |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Brew Toon product offering
Product offeringCore offering
Brew Toon is a craft brewery producing small-batch canned and draught craft beers across core, seasonal, collaboration, and limited-edition ranges (IPAs, lagers, Scottish ales, stouts, sours, low/no-alcohol radlers). The company sells its beers directly to consumers via its own UK online shop and an on-site Peterhead bottle shop and tasting room, distributes off-trade via ASDA Scotland, and supplies on-trade hospitality venues through the Sellar and Eebria trade platforms. Branded merchandise and brewery tours round out the offering.
Product overview
Brew Toon is a craft brewery established in May 2017 in Peterhead, Scotland—the most Eastern point of mainland Scotland. The company operates from the historic site of former Tanfield Brewery and produces small-batch craft beers organized into four main categories: CORE beers (flagship staples like Weekend Hooker lager, Trawlerman pale ale, M'ango Unchained, Loose Cannon), SEASONAL releases (Scurry Island Session IPA, Tanfield Heavy Scottish Ale, Pineapple Pils, EL JUICY, Raspberry Carronade), COLLABORATION brews (Misty Lemon Radler with Summerhouse Drinks, Brain Juice AF with Mind Hop Brewery, Big Fruity Ginge with DMC Brewery, Sour Sleigher with Hop Shop Aberdeen), and LIMITED EDITION special releases (Wired to the Toon imperial stouts, Mango Fizz, Triple Berry, Strawberry Starboard, Weekend Spooker dark lager). The brewery also offers bundled multi-packs (MEGA, IPA, DARK, FRUIT, LAGER, SOUR BUNDLES), branded merchandise, a bottle shop and tasting room in Peterhead, and brewery tours. Distribution includes ASDA Scotland retail presence and trade ordering via Sellar and Eebria platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Juicy Belter A 4.5% Tropical Session IPA brewed with real mango, peach and pineapple and dry-hopped with tropical hops; winner of 'Best Juicy/Hazy Beer' at the 2023 Scottish Beer Awards. Sold as a 440ml can to craft beer consumers.
- Weekend Hooker A 5% craft lager with bold malt character, earthy aroma, citrusy undertones and a bitter finish; winner of GOLD for Best Lager at Scottish Beer Awards 2023.
- Trawlerman A 4.5% Hazy Pale Ale with a light golden appearance and balanced hoppy character; part of the core beer range.
- M'ango Unchained A 5% Mango IPA billed as the brewery's most popular beer of all time, featuring prominent mango flavour.
- Loose Cannon A 6% American IPA with bold hop character and full-bodied flavour; core range beer.
- Scurry Island A 4% Session IPA with lemon, grapefruit and resinous character, balanced with caramel sweetness from extra pale malts. Expanding to 50+ ASDA stores across Scotland from April 2026.
- Tanfield Heavy A 3.8% Scottish Ale paying homage to Peterhead's brewing tradition, named after the historic Tanfield Brewery that previously occupied the brewery site.
- Tanfield Export A 5% Scottish Export Ale in the 80-shilling style brewed with traditional roasted malts to honour Peterhead's brewing heritage.
- Ultra Black A 4.4% rich, dark Stout; part of the seasonal range.
- Pineapple Pils A 4.5% Pilsner conditioned on fresh pineapple with tropical hop notes from Cascade and Mosaic hops.
- Raspberry Carronade A 5.5% Raspberry Cream Ale; winner of GOLD for Best Fruit Forward at the Scottish Beer Awards 2022.
- EL JUICY A 7.1% double dry-hopped IPA featuring American hops with fruity orange, melon and pineapple character.
- Misty Lemon Radler A 2.6% low-alcohol lemon radler brewed with Summerhouse Misty Lemonade; SIBA GOLD for Best No/Low Alcohol in Scotland 2023 and Scottish Beer Awards BRONZE for Best No/Low Alcohol 2023.
- St Clement's Radler A 2.6% Radler blending 50% wheat beer with 50% St Clement's soft drink from Summerhouse Drinks, with orange and lemon citrus notes.
- Torr Lager A 4% crisp lager inspired by the Bennachie Mountains with a smooth finish; available in regular and alcohol-free versions.
- Brain Juice AF An alcohol-free Juicy IPA brewed with Mind Hop Brewery featuring vibrant citrus and tropical fruit flavours with Motueka and Citra hops.
- Big Fruity Ginge A 6.5% Tropical Ginger Beer brewed with DMC Brewery featuring grapefruit, pineapple, mango and fiery ginger.
- Sour Sleigher An 8% Triple Fruited Festive Sour brewed with Hop Shop Aberdeen, featuring strawberries, honeyberries, blackcurrants and cinnamon.
- Dròlan A 10.2% Braggot featuring honey and malt character.
- Breach of the Peach A 6% Milkshake IPA brewed with peaches, milk sugar, wheat, oats and peach puree for a thick, juicy flavour profile.
- Wired to the Toon A caramel macchiato imperial stout, the brewery's highest-rated beer on Untappd; available in multiple variants including the 2025 edition at 10.2% and a barrel-aged version at 12.7%.
- Unwired to the Toon AF An alcohol-free (0.5%) version of Wired to the Toon, featuring caramel, bold coffee and roasty flavours.
- We Have A Dream A gluten-free, vegan-friendly lager brewed for Scotland, with the name referencing a poetic inspiration about Scotland and the brewery's patriotic heritage.
- Mango Fizz A 3.4% Bucks Fizz-style beer featuring mango, orange and white grape for a bubbly, festive tropical sipper.
- Triple Berry A 5% Triple Berry Sorbet Sour featuring locally grown strawberry, tayberry and blackberry.
- Squashy Cherry & Apple A 5% thick, fruity sour inspired by classic chewy sweet-shop favourites, featuring cherry and apple with vanilla and lactose.
- Strawberry Starboard A 7% triple fruited sour ale with strawberries, pear and guava, finished with Madagascan vanilla.
- Weekend Spooker A 5% dark lager variant of Weekend Hooker, brewed with roasted malts for smooth coffee and chocolate notes.
- MEGA BUNDLE A 12 x 440ml variety bundle featuring new releases, core staples and limited brews including M'ango Unchained, Strawberry Starboard, Trawlerman, Scurry Island, Juicy Belter and Weekend Hooker; priced at £39.35 (save 15%).
- IPA BUNDLE A 12 x 440ml bundle featuring four hoppy beers: Whirlpool, Scurry Island, Trawlerman and Loose Cannon; priced at £39.00 (save 10%).
- DARK BUNDLE A 12 x 440ml bundle featuring six darker beers: Ultra Black, Tanfield Export, Weekend Spooker, Drolan, Wired to the Toon and Tanfield Heavy; priced at £49.95 (save 10%).
- FRUIT BUNDLE A bundle featuring fruit-forward beers including Raspberry Carronade, Strawberry Starboard and other fruity selections; priced at £41.65 (save 10%).
- Bottle Shop & Tasting Room Physical retail at 72a St Peter Street, Peterhead, offering four rotating draught beers plus the brewery's full canned range, plus guest beers, wines and local spirits.
- Brewery Tours Guided tours of the Brew Toon brewery facilities in Peterhead, Scotland.
- Brew Toon Merchandise Branded merchandise including hoodies (from £30), beanies (£12), snoods (£5.99), pint glasses (£4.50–£5.00), growlers (£19.95), bucket hats, t-shirts and gift vouchers.
Quantifiable outcome
- Scottish Beer Awards 2023 GOLD for Best Juicy/Hazy Beer (Juicy Belter) and Best Lager (Weekend Hooker)
- +2 more outcomes
Companies that use Brew Toon
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Brew Toon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Brew Toon partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- ASDAcoreASDA is a major UK supermarket chain. Brew Toon supplies craft beers (starting with Juicy Belter and expanding with Scurry Island) to ASDA stores across Scotland. Starting with 40+ stores in May 2024, expanding to 50+ stores by April 2026.
- Summerhouse DrinkscoreScottish soft drinks experts who supply mixers and lemonade used in Brew Toon's Radler beers. Collaboration on St Clement's Radler (50% wheat beer blended with 50% St Clement's) and Misty Lemon Radler (50% wheat beer blended with 50% Misty Lemonade).
- Mind Hop BreweryminorCollaboration on Brain Juice AF, an alcohol-free Juicy IPA featuring vibrant citrus and tropical fruit flavors.
- DMC BreweryminorCollaboration on Big Fruity Ginge (6.5% Tropical Ginger Beer), combining DMC Brewery's ginger beer expertise with Brew Toon's brewing to deliver tropical cocktail flavors.
- The Hop ShopminorCollaboration on Sour Sleigher (8% Triple Fruited Festive Sour) with Hop Shop, Aberdeen. Features strawberries, honeyberries, and blackcurrants.
- Dog FallsminorCollaboration brewery mentioned in 2022 beer releases.
- Barney's BeerminorCollaboration brewery mentioned in 2022 beer releases.
- Six Degrees NorthminorCollaboration brewery mentioned in 2022 beer releases.
- BrewDog PeterheadminorCollaboration on CollabFest beers including final collaboration Wired to the Toon (caramel macchiato imperial stout) before BrewDog Peterhead closure.
- Symposium CoffeeminorCoffee supplier for Unwired to the Toon AF alcohol-free stout. Customers referred to symposium.coffee/shop to purchase the coffee used in the beer.
- Outlaw RumminorRum supplier for B.A Wired to the Toon (12.7% Rum Barrel Aged imperial stout). Aged 12 months in rum-drenched bourbon oak casks.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Brew Toon competitors and assessment
Company assessmentBroad incumbents
- BrewDog: Largest Scottish craft brewery with global distribution and broad portfolio across beers, bars, and hotels. BrewDog operates at a vastly larger scale than Brew Toon but competes directly in the Scottish craft beer market, particularly in on-trade tap handles, retail listings, and craft beer festival presence.
Direct peers
- Innis & Gunn: Edinburgh-based independent craft brewery with national UK distribution through major retailers. Comparable to Brew Toon in Scottish origin, independent ownership structure, and broad craft portfolio spanning core, seasonal, and limited-edition beers, with similar retail and on-trade ambitions.
- Stewart Brewing: Edinburgh-based Scottish craft brewery producing core range and seasonal craft beers with retail and on-trade distribution. Operates a brewery taproom similar to Brew Toon's Peterhead tasting room and serves overlapping craft beer enthusiast and Scottish retail customer segments.
- Harviestoun Brewery: Award-winning Scottish craft brewery based in Alva, producing ales and lagers including the well-known Schiehallion lager. Comparable to Brew Toon in scale, craft focus, multi-award recognition, and Scottish retail and on-trade presence across UK grocery and hospitality channels.
- Cairngorm Brewery: Inverness-based Scottish craft brewery producing cask and bottled ales with regional Scottish distribution. Operates at a similar scale to Brew Toon with comparable craft brewing model, regional distribution focus, and active participation in Scottish beer festivals and on-trade accounts.
- Tempest Brewing Co. Scottish craft brewery producing bold, hop-forward IPAs and innovative seasonal releases with Untappd community engagement. Shares Brew Toon's craft beer enthusiast positioning, modern branding approach, and award-winning product strategy targeting adventurous craft consumers.
- Fyne Ales: Argyll-based Scottish craft brewery producing traditional and modern cask and bottled ales with UK-wide distribution. Comparable to Brew Toon in regional Scottish roots, craft portfolio depth, brewery taproom operations, and multi-award winning product positioning.
- Six Degrees North: Scottish craft brewery with taproom venues across Scotland and a portfolio of core, seasonal, and collab beers. Direct collaborator with Brew Toon and comparable in brewery-with-taproom business model, craft enthusiast targeting, and multi-venue Scottish on-premise presence.
- Bellfield Brewery: Edinburgh-based Scottish craft brewery specializing in session ales and lagers with national UK retail listings. Comparable scale and craft positioning to Brew Toon, with overlapping presence in Scottish grocery retail channels and similar award-winning craft portfolio strategy.
Emerging players
- Jaw Brew: Small Scottish craft brewery producing innovative, often fruit-forward and experimental beers. Comparable to Brew Toon in scale, experimental product approach, and craft beer enthusiast focus, with similar reliance on Untappd ratings, social media, and on-trade tap presence to drive brand awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brew Toon social profiles
Digital presenceBrew Toon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brew Toon leadership team
Management profileNumber of profiles
Profiles10 records
Brew Toon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brew Toon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brew Toon
What does Brew Toon do?
Brew Toon is a craft brewery producing small-batch canned and draught craft beers across core, seasonal, collaboration, and limited-edition ranges (IPAs, lagers, Scottish ales, stouts, sours, low/no-alcohol radlers). The company sells its beers directly to consumers via its own UK online shop and an on-site Peterhead bottle shop and tasting room, distributes off-trade via ASDA Scotland, and supplies on-trade hospitality venues through the Sellar and Eebria trade platforms. Branded merchandise and brewery tours round out the offering.
Is Brew Toon a public or private company?
Brew Toon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brew Toon founded?
Brew Toon was founded in 2017.
Where is Brew Toon based?
Brew Toon is headquartered in Peterhead, United Kingdom, in the Europe region.
How does Brew Toon make money?
Four revenue lines are on record. Direct-to-Consumer Online Sales are the primary driver. The others are retail Distribution, on-Trade/Trade Sales and bottle Shop & Tasting Room.
Who are Brew Toon's main competitors?
BrewDog is listed as a broad incumbent. Direct peers are Innis & Gunn, Stewart Brewing, Harviestoun Brewery, Cairngorm Brewery, Tempest Brewing Co., Fyne Ales, Six Degrees North and Bellfield Brewery. Jaw Brew is listed as an emerging player.
Does Brew Toon have an API?
No public API is recorded for Brew Toon.
What industry is Brew Toon in?
Brew Toon's product category is Craft Brewery. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing. Its NAICS code is 31212 and its SIC code is 2082.