bath fitter new jersey

What bath fitter new jersey does

Bath Fitter New Jersey is a franchise location of the Bath Fitter system, operated by O'Gorman Brothers, Inc. from 430 Sand Shore Road, Hackettstown, NJ, serving Northern New Jersey counties. The franchise offers custom bathroom remodeling solutions including bathtub liners, shower replacements, tub-to-shower conversions, walk-in showers, wall systems, and accessories, all installed directly over existing fixtures using the proprietary PermaFit™ process without demolition. Installation is positioned to be completed in as little as one day by in-house teams, with products custom-manufactured from high-gloss acrylic in North American facilities and backed by a transferable lifetime warranty.

The parent Bath Fitter system was founded in 1984 and has grown to over 200 franchise locations across the United States and Canada, with additional European regional offices in Limerick, Ireland and London, United Kingdom. The franchise operates under the Bath Fitter Franchising Inc. licensor and Bath Fitter Distributing Inc. as the corporate entity, with no institutional private equity or venture capital ownership disclosed. The Quebec market is served under the Bain Magique sub-brand, and a separate commercial division operates at commercial.bathfitter.com for hotel, gym, healthcare, and office accounts.

The business model is direct-to-consumer with in-home design consultations, supported by an interactive online design tool, a multi-lender financing partner network (Wells Fargo, Snap, Greensky, Aqua Finance, Fortiva, Genesis Credit), and a formal referral program. Revenue is generated through one-time sales of products plus professional installation. Pricing is quote-based and not publicly disclosed, with periodic promotional discounting. The customer base is primarily residential homeowners, with secondary exposure to small commercial accounts, yielding a long-tail, low-concentration revenue profile.

Name

bath fitter new jersey

Legal name

Bath Fitter Distributing Inc.

Website

https://bathfitternj.com

Company type

Private

Founded year

1984

Operating status

Operating

Short description

Bath Fitter New Jersey is a franchise of the Bath Fitter bathroom remodeling system, operated by O'Gorman Brothers in Hackettstown, serving Northern New Jersey residential homeowners with custom acrylic tubs, showers, and conversions installed without demolition under the PermaFit™ process.

Ownership category

akta.pro rank

Product category

Bathroom Remodeling

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bathtub Replacement & Tub-to-Shower Conversions (HSAPABAC)

akta.pro secondary industries

Shower Remodel & Installation (Walk-in, Tile, Glass Enclosures) (HSAPABAB), Bathroom Accessibility Modifications (Walk-In Tubs, Roll-In Showers, Grab Bars) (HSAPANAD), Full Bathroom Remodel (Design-Build) (HSAPABAA)

Keywords

• Bathroom remodeling
• Acrylic bath liners
• Shower replacement
• Custom bath systems
• Bath tub installation

Headquarters

HQ city

Keyport

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Bathroom Remodeling Products and Installation: One-time sale of custom bathtubs, showers, wall systems, and accessories with professional installation services. The company owns every step from manufacturing to installation, providing a complete end-to-end bathroom remodeling solution. Products include PermaFit bathtub liners, shower replacements, tub-to-shower conversions, and walk-in showers.
2. Accessories and Add-ons: Additional revenue from accessories including faucets, doors, shower rods, shelves, soap dishes, safety accessories, ceilings, mouldings and trims. Also includes walls and wainscoting options.
3. Financing Services: Third-party financing options offered through partners including Wells Fargo, Snap, Greensky, Aqua Finance, Fortiva, and Genesis Credit, providing customers with payment plan options for their bathroom remodeling projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Bath Fitter New Jersey manufactures and installs custom-fit acrylic bathtub liners, replacement tubs, shower systems, and seamless wall surrounds for residential bathrooms. The company uses its proprietary PermaFit™ measuring and manufacturing process to fabricate each bath and shower system to the precise dimensions of the existing bathroom, enabling a one-day installation without demolition of the original tub, tile, or walls. The product-and-installation package is sold primarily to homeowners across New Jersey through multiple franchise service centers.

Product overview

Bath Fitter is a bathroom remodeling service company offering custom bath and shower solutions through its proprietary PermaFit™ technology. The product portfolio consists of core remodeling products (bathtubs, showers, tub-to-shower conversions, walk-in showers) built on the PermaFit™ Solution platform, complemented by wall systems and accessories. The company manufactures high-gloss acrylic products in North American facilities and provides professional installation services through franchise locations. An interactive Design Your Own Bath tool supports customer design planning, and all products are backed by a transferable lifetime warranty. The service model emphasizes one-day installation without demolition.

Differentiator

Problem solved

Functional benefit

Brands

• Bain Magique: French-language branding used for Bath Fitter locations serving the Quebec market in Canada.

Quantifiable outcome

• One-day installation completed in as little as a day
• +2 more outcomes

Named customers8 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Re-Bath: Largest direct competitor in residential bath remodeling; offers acrylic liners, tub-to-shower conversions, and full remodels via a franchise model similar to Bath Fitter, with comparable one-day installation positioning.
• Bath Planet: Bathroom remodeling franchise specializing in acrylic bath and shower solutions; competes head-to-head with Bath Fitter for residential homeowners seeking tub and shower replacements.
• Jacuzzi Bath Remodel: Bath manufacturer-backed remodeling service offering bath and shower replacement through a dealer network; competes with Bath Fitter on premium bath installations and brand association.
• Miracle Method: Surface refinishing franchise that offers an alternative to replacement by refinishing existing tubs and tiles; targets the same residential customers seeking lower-cost, faster bathroom updates.
• DreamMaker Bath & Kitchen: Bath and kitchen remodeling franchise serving residential customers with full remodel services; competes with Bath Fitter for homeowners seeking professional renovation work.

Broad incumbents

• Kohler: Major broad-line bathroom fixture manufacturer with deep brand recognition; competes broadly with Bath Fitter in bath and shower products through dealer and retail channels.
• American Standard: Established bathroom fixture brand offering tubs, showers, and faucets; competes with Bath Fitter's broader bathroom portfolio through wholesale and retail distribution.
• Moen: Faucet and shower manufacturer with strong brand presence in fixtures and accessories; overlaps with Bath Fitter's accessory and faucet add-on offerings in residential remodels.

Others

• Home Depot: Big-box retailer selling tubs, showers, faucets, and connecting customers to installer networks; competes indirectly with Bath Fitter for the DIY and contractor-driven portion of the bathroom remodel market.
• Lowe's: Big-box retailer offering bath fixtures, installation services, and pro-contractor programs; competes indirectly with Bath Fitter as a one-stop destination for bathroom remodeling materials and labor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BathFitter
• YouTubeyoutube.com/user/BathFitter
• Pinterestpinterest.com/bathfitter
• TikToktiktok.com/@bathfitter
• Instagraminstagram.com/bathfitter
• Xtwitter.com/BathFitter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bath fitter new jersey