az picerno - societa' sportiva dilettantistica a responsabilita' limitata

What az picerno - societa' sportiva dilettantistica a responsabilita' limitata does

AZ Picerno is an Italian professional football club based in Picerno, Basilicata, competing in Serie C Girone C — the third tier of the Italian football pyramid — and operating as a Società Sportiva Dilettantistica a Responsabilità Limitata under the legal name Polisportiva AZ Picerno s.r.l. (VAT 01923570764, FIGC matricola 943107). The club fields a senior men's first team at the Stadio Donato Curcio and runs a youth development structure including Primavera, U17, U15, and U16 squads. It is privately owned and controlled by the Curcio family, with Donato Curcio as President, Gianvito Curcio as Vice President, and Vincenzo Greco as Director General; broader staffing covers technical, medical, communications, legal, finance, institutional relations, store/merchandising, safeguarding, and youth sector functions.

The club's core operations are match-day football competition and youth development, supported by commercial activities including ticketing, season subscriptions, merchandise, regional/local sponsorship, and — critically — player trading. Player transfers and loans have generated repeated plusvalenze (capital gains) across multiple counterparties (Ascoli, Salernitana, Casarano, Pineto, Trento, Crotone, Trapani, Paganese, Ospitaletto, Barletta, Scafatese), establishing player development and sale as a structural revenue lever. Commercial operations are supported by go2.it for online ticketing, shopazpicerno.it for merchandise, and a small network of physical distribution points (club HQ, T4 Bar Tolla, Autolinee Caivano, plus authorized tobacco shops for away supporter sectors).

Revenue is generated from three primary streams: (1) match-day ticket sales (€10-€30 across Distinti, Centrale, and VIP tiers) and season subscriptions (€150-€400) covering 17 home league matches, with discounted family, women, seniors, and youth packages; (2) merchandise sales through the online store and on-site club store; and (3) player trading through sales and loans. The sponsorship base consists of kit supplier Legea, betting operator Betflag.it, regional media partner Gruppo Editoriale Distante, transport partner Autolinee Caivano, and approximately 15 local Picerno/Basilicata commercial sponsors. The customer base is mass-market supporters concentrated in the Basilicata and Southern Italian catchment.

Name

az picerno - societa' sportiva dilettantistica a responsabilita' limitata

Legal name

Polisportiva AZ Picerno s.r.l.

Website

https://azpicerno.it

Company type

Private

Operating status

Operating

Short description

AZ Picerno is an Italian Serie C (third-tier) football club based in Picerno, Basilicata, operating a senior men's team and youth sector (Primavera, U17, U15). It generates revenue from match-day tickets, season subscriptions, merchandise, regional sponsorships, and a recurring player-trading engine that develops and sells talent to higher-division clubs.

Ownership category

akta.pro rank

Headquarters

HQ city

Picerno

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales and Season Subscriptions: The club generates match-day revenue through individual match tickets sold at the Stadio Donato Curcio, as well as season subscriptions (abbonamenti) covering 17 home league matches. Season subscriptions are offered across multiple tiers (Distinti, Tribuna Blu Centrale, Tribuna Rossa VIP) with discounts for women, over-65s, and youth categories.
2. Merchandise and Store: AZ Picerno operates an online merchandise store (shopazpicerno.it) and an on-site store at the club headquarters, selling official club merchandise including kits, apparel, and accessories.
3. Player Trading: The club generates significant revenue through player transfer and loan operations. Multiple transfers are referenced including plusvalenze (capital gains) from the sale of players such as Gabriele Pagliai to Ascoli, Karim Cardoni to Salernitana, Andrea Santarcangelo to Casarano, Giuseppe Guadagni to Pineto, Filippo Frison to Trento, and others. Player loans also represent a revenue or cost-management mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

AZ Picerno is an Italian football club competing in Serie C (Girone C), the third tier of Italian professional football, based in Picerno, Basilicata. Its core offering centers on fielding a senior men's first team in Serie C league competition and the Coppa Italia Serie C, supplemented by a youth sector (Primavera, U17, U15). The club monetizes match-day attendance through individual ticket sales and season subscriptions (abbonamenti) across multiple stadium tiers, sells official branded merchandise through a physical store and online shop, and generates transfer revenue through plusvalenze from developing and selling players to higher-division Italian clubs.

Product overview

AZ Picerno is a football club organized as a Società Sportiva Dilettantistica a Responsabilità Limitata (S.S.D. a R.L.), competing in Serie C of Italian professional football. The club operates a multi-team structure comprising the Prima Squadra Maschile (senior first team) as its core professional product, supported by youth development teams including Primavera, U17, and U15 squads. Commercial products include matchday ticketing services and season subscriptions available across multiple stadium sections, along with official merchandise sales. The club's activities are centered around Stadio Donato Curcio in Picerno, with youth teams forming a talent pipeline for the senior squad.

Differentiator

Problem solved

Functional benefit

Products and services

• Prima Squadra Maschile (Senior First Team) The main senior football team competing in Serie C (Girone C) and the Coppa Italia Serie C, representing the club in the third tier of Italian professional football.
• Squadra Primavera (Primavera Youth Team) The club's youth reserve team serving as a development squad for young talent, with the goal of promoting players to the first team. Achieved historic first playoff qualification in the 2025/26 season under coach Pasquale Cerrato.
• Squadra U17 (Under-17 Youth Team) The Under-17 youth team competing in regional youth championships.
• Squadra U15 (Under-15 Youth Team) The Under-15 youth team competing in regional youth championships.
• Biglietteria (Match Tickets) Matchday ticket sales service for home games at Stadio Donato Curcio, available through the go2.it online platform and physical points of sale including Autolinee Caivano and T4 Bar Tolla. Pricing varies by stadium section (Distinti, Centrale, VIP, Settore Ospiti) and match type (Serie C, Coppa Italia).
• Abbonamenti (Season Subscriptions) Season ticket subscriptions covering 17 home league matches, available in three tiers (Tribuna Distinti, Tribuna Blu Centrale, Tribuna Rossa VIP) with reduced rates for women, over-65s, children (elementary and middle school), and youth aged 15-17. Family packages offer bundled savings on multi-person subscriptions.
• Shop / Merchandising (Official Club Store) Official club merchandise store selling branded apparel, kits, and accessories, accessible via the physical store at club headquarters in Picerno and online at shopazpicerno.it.

Quantifiable outcome

• Historical first qualification to Primavera playoffs achieved in the 2025/26 season under coach Pasquale Cerrato.
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Autolinee CaivanominorGTM or Marketing PartnerAutolinee Caivano is a long-standing transportation partner of AZ Picerno, operating a ticket office at their Picerno location (Viale Gramsci) where supporters can purchase match tickets. The partnership reflects the club's community-oriented approach to supporter services.
• LegeaminorOthersLegea is the official technical kit supplier for AZ Picerno, providing the club's match kits and training apparel. This is a standard sportswear sponsorship arrangement common in Italian football clubs.
• Betflag.itminorOthersBetflag.it is a betting company whose logo appears on the AZ Picerno website as a commercial sponsor.
• Gruppo Editoriale DistanteminorGTM or Marketing PartnerGruppo Editoriale Distante, through its channels Antenna Sud and Teleregione, provides regional broadcast and press coverage of AZ Picerno's Serie C matches and club activities. DG Vincenzo Greco has publicly thanked the group for its coverage of the club and the Serie C category.
• go2.itminorOthersgo2.it is the official online ticketing platform used by AZ Picerno for the sale of match tickets across all sectors and seating categories. It serves as the club's primary digital sales channel for tickets.
• Ristorante Delle RoseminorOthersRistorante Delle Rose is listed as an official club partner for dining/hospitality near the stadium, featured on the club's official website under 'Dove Mangiare' (Where to Eat) recommendations for visitors to the Stadio Donato Curcio.
• Masseria SerraltaminorOthersMasseria Serralta is listed as an official club partner for dining/hospitality near the stadium, featured on the club's official website under 'Dove Mangiare' (Where to Eat) recommendations.
• Hotel Santa LojaminorOthersHotel Santa Loja in Tito (PZ) is listed as an official accommodation partner on the club website, recommended to visiting teams, fans, and supporters traveling to matches at the Stadio Donato Curcio.
• B&B La FinestrellaminorOthersB&B La Finestrella in Picerno is listed as an official accommodation partner on the club website, recommended to visiting teams and fans attending matches at the Stadio Donato Curcio.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Potenza Calcio: Potenza Calcio is a fellow Serie C Girone C club based in Basilicata, the same region as AZ Picerno. The clubs compete in the same league group, share a similar small-city operating profile, and AZ Picerno's SLO Cristiano Laviero previously held the same role at Potenza, evidencing direct personnel overlap.
• Sorrento Calcio: Sorrento Calcio is a Campania-based Serie C club that will rent AZ Picerno's Stadio Donato Curcio during 2026/27. The clubs compete in Girone C, share overlapping supporter ecosystems in Campania-Basilicata, and Cristiano Laviero previously served as SLO at Sorrento, evidencing direct operational ties.
• Catania FC: Catania FC is a Sicily-based club currently competing in Serie C Girone C alongside AZ Picerno. The clubs are direct competitors in the same league, and AZ Picerno has faced regulatory action specifically tied to away fixtures involving Catania, evidencing recurring competitive interaction.
• Crotone: FC Crotone is a Calabria-based club that has executed multiple player transactions with AZ Picerno, including the purchase of Angelo Veltri. Both clubs operate in Southern Italian lower-division football, compete in Girone C, and share a similar small-to-mid market commercial profile.
• Casarano: Casarano is a Puglia-based lower-division Italian club that purchased Andrea Santarcangelo from AZ Picerno in February 2026. Both clubs operate in Southern Italian semi-professional/professional football with comparable squad scale and regional catchment.
• Audace Cerignola: Audace Cerignola is a Puglia-based club competing in Serie C Girone C alongside AZ Picerno. Both clubs operate as smaller-market Southern Italian clubs reliant on regional fan bases, player trading, and youth development to sustain Serie C participation.
• Trapani Calcio: Trapani Calcio is a Sicily-based club competing in Italian lower-division football; Marco Perri was loaned from AZ Picerno to Trapani in January 2026. The transaction evidences direct competitor-cum-counterparty relationships typical of Girone C clubs.

Regional players

• Latina Calcio 1932: Latina Calcio is a Lazio-based Italian lower-division club that competes in a comparable professional/dilettantistic structure to AZ Picerno. It is comparable in scale and operational model but operates in a different regional market.

Broad incumbents

• Lega Pro (Italian Football League): Lega Pro is the governing body that organises Serie C, the league AZ Picerno competes in. It is comparable as the institutional counterpart setting competition, financial fair-play, and code-of-conduct rules that materially shape AZ Picerno's operating environment.

Others

• Gruppo Editoriale Distante (Antenna Sud / Teleregione): Gruppo Editoriale Distante is AZ Picerno's regional media partner providing broadcast coverage via Antenna Sud and Teleregione. It is comparable as a commercial partner that shapes the club's regional visibility, supporter acquisition, and earned-media channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/azpicerno
• YouTubeyoutube.com/channel/UCjKzfXoZ9qJzJQ
• Facebookfacebook.com/azpicerno
• LinkedInlinkedin.com/company/az-picerno

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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