borea s p a
- Company typePrivate
- Founded2019
- HeadquartersGenoa, Italy
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
borea s p a firmographics
Firmographics- Name
- borea s p a
- Legal name
- BOREA s.r.l.
- Website
- https://borea.it
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Ownership category
- akta.pro rank
borea s p a industry classification
Industry- Product category
- Plumbing and HVAC Distribution
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro industry
- Kitchen & Bath (Cabinetry, Fixtures, Plumbing) DistributionConsumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement DistributionKitchen & Bath Installation & Project Services (Retail + Install)Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)
Keywords
Where borea s p a is headquartered
LocationHeadquarters
- HQ city
- Genoa
- HQ country
- Italy
- HQ region
- Europe
Offices12 records
Markets served
borea s p a business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Wholesale distribution of hydronic materials: Sale of plumbing, heating, and air conditioning materials to professional installers and companies. Revenue generated through product margins on wholesale distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Professional segment - trade pricing for installers and companies |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
borea s p a product offering
Product offeringCore offering
Borea s.r.l. distributes plumbing, heating, air-conditioning, bathroom furnishing, and surface-finishing products through a hybrid wholesale/retail model in Italy's Liguria region. The company serves professional installers via six specialty divisions (Sanitario, Climatizzazione, Riscaldamento, Industriale, Impianti, Rivestimenti) through counter sales and field agents, while serving private consumers through four dedicated bathroom showrooms with personalized design consultation.
Product overview
Borea s.r.l. is a distribution company within Gruppo Comini, specializing in wholesale plumbing, heating, and air conditioning materials for professionals (installers, companies) and retail sales of bathroom products for private customers. The company operates through two main channels: a B2B division structured into six specialty areas (Sanitario, Climatizzazione, Riscaldamento, Industriale, Impianti, Rivestimenti) and a B2C channel offering bathroom furnishings, showers, faucets, sanitary ware, wellness products, floors, wall tiles, accessories, and heating through four showrooms in Liguria. Supporting services include an online customer portal (Area Riservata) and in-person showroom consultations.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Professional Sales - Six Divisioni (Sanitario, Climatizzazione, Riscaldamento, Industriale, Impianti, Rivestimenti) Wholesale distribution of plumbing, heating, and air-conditioning materials to professional installers and companies, organized into six specialty divisions covering sanitary/bathroom, climate control, heating, industrial, installations, and surface finishes.
- B2C Private Customer Sales (Privati) Retail sales of bathroom and home-improvement products (Arredobagno, Docce, Rubinetteria, Sanitari, Benessere, Pavimenti e Rivestimenti, Accessori, Riscaldamento) to private consumers through showrooms.
- Showroom Experience and Design Consultation In-person consultation and sales experience at dedicated bathroom showrooms in Genova, Savona, Sanremo, and Imperia, where expert teams guide customers through bathroom design projects with personalized support.
- Professional Training and Technical Consultancy (Formazione) Free training and technical consultancy services offered to professional installers and companies, supporting product knowledge and installation best practices.
Companies that use borea s p a
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
borea s p a technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
borea s p a partnerships and signals
Strategic signalScale indicators9 records
Recent moves7 records
Expansion highlights5 records
borea s p a competitors and assessment
Company assessmentDirect peers
- Gruppo Comini (parent group): Parent organization of Borea and 8 other Italian thermo-hydraulic distributors operating across 11 regions. Directly comparable as a wholesale plumbing/heating distributor in the same market segment with similar product mix and B2B/B2C dual GTM.
- Idrosanitaria: Sister company of Borea within Gruppo Comini, distributing plumbing and heating materials to professional installers in its own Italian region. Same business model, same product divisions, and same parent purchasing leverage.
Broad incumbents
- Saint-Gobain Distribution Italia: Italian arm of Saint-Gobain's distribution network (including Point P and Dispano brands), supplying building materials, plumbing, and HVAC products nationwide. Significantly larger scale than Borea with broader SKU coverage and stronger pricing power.
- Leroy Merlin Italia: Major French DIY/home-improvement retailer with extensive Italian store footprint, competing with Borea for B2C bathroom and renovation projects. Operates at national scale with strong own-brand assortment.
- Bricoman Italia: Italian trade-focused building materials retailer (part of Adeo Group), serving professional installers and construction companies with plumbing, heating, and finishing materials. Competes directly with Borea's B2B offering at national scale.
- Ideal Standard Italia: Italian subsidiary of Ideal Standard International, manufacturing and distributing bathroom and sanitary ware products through a network that overlaps with Borea's B2C bathroom range. Acts as both a potential supplier partner and competitor for premium bathroom SKUs.
- Geberit Italia (Valsir): Italian operations of Geberit Group, including Valsir (Italian plumbing systems brand). Competes in the sanitary and installation systems categories that overlap with Borea's Sanitario and Impianti divisions, with strong installer relationships.
Emerging players
- Caleffi: Italian manufacturer and distributor of heating, plumbing, and air-conditioning components with strong presence in hydronics. Competes with Borea's Riscaldamento and Impianti divisions, particularly for installer customers in northern Italy.
- Rubinetterie Brescia Group: Italian manufacturer-distributor of bathroom fixtures and plumbing components. Overlaps with Borea's Rubinetteria and Sanitari ranges for both professional installers and B2C bathroom renovation customers.
- Mair Research / Mair SPA: Italian thermo-hydraulic and HVAC distribution company with presence in northern Italy. Comparable mid-size distributor competing for the same professional installer base in regions adjacent to Borea's Liguria territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
borea s p a social profiles
Digital presenceborea s p a compliance and trust
Trust signalCompliance2 records
borea s p a financial estimates
Financial estimateRevenue estimate
Valuation estimate
borea s p a leadership team
Management profileNumber of profiles
borea s p a funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
borea s p a M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about borea s p a
What does borea s p a do?
Borea s.r.l. distributes plumbing, heating, air-conditioning, bathroom furnishing, and surface-finishing products through a hybrid wholesale/retail model in Italy's Liguria region. The company serves professional installers via six specialty divisions (Sanitario, Climatizzazione, Riscaldamento, Industriale, Impianti, Rivestimenti) through counter sales and field agents, while serving private consumers through four dedicated bathroom showrooms with personalized design consultation.
Is borea s p a a public or private company?
borea s p a is a private company. It is classified as family owned and is currently operating.
When was borea s p a founded?
borea s p a was founded in 2019.
Where is borea s p a based?
borea s p a is headquartered in Genoa, Italy, in the Europe region.
How does borea s p a make money?
One revenue line is on record: wholesale distribution of hydronic materials.
Who are borea s p a's main competitors?
Direct peers on record are Gruppo Comini (parent group) and Idrosanitaria. Broad incumbents are Saint-Gobain Distribution Italia, Leroy Merlin Italia, Bricoman Italia, Ideal Standard Italia and Geberit Italia (Valsir). Emerging players are Caleffi, Rubinetterie Brescia Group and Mair Research / Mair SPA.
Does borea s p a have an API?
No public API is recorded for borea s p a.
What industry is borea s p a in?
borea s p a's product category is Plumbing and HVAC Distribution. Its primary akta.pro industry code is CRAOAFAF, Kitchen & Bath (Cabinetry, Fixtures, Plumbing) Distribution, with a secondary code of CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install). Its NAICS code is 423720 and its SIC code is 5070.