berganza

What berganza does

Berganza is a private, family-owned antique and vintage jewellery retailer founded in 1987 by Paul Daughters and headquartered at 88-90 Hatton Garden in London's historic jewellery quarter. The business curates and sells a collection of more than 3,000 original pieces spanning Ancient Roman through mid-20th century eras, including engagement rings, wedding bands, necklaces, earrings, bracelets, brooches, tiaras, and cufflinks, alongside signed pieces from houses such as Cartier, Van Cleef & Arpels, Tiffany & Co., Boucheron, Bvlgari, Chaumet, and Kutchinsky. Its technical and human capability base rests on in-house craftsmen trained in traditional techniques (hand-engraving, enamelling, mounting, gem setting), qualified gemmologists holding FGA, GG, and GA credentials, and specialist historians with advanced degrees in Art History and Decorative Arts responsible for provenance documentation.

The revenue model is direct-to-consumer retail of one-of-a-kind antique pieces with unit pricing that varies from approximately $1,200 for entry-level wedding bands to over $100,000 for exceptional signed or rare-gemstone pieces, complemented by after-sale services (clean and check, ring sizing, repairs, valuations and insurance), bespoke custom-made wedding band commissions in recycled gold, and Upgrade and Part-Exchange programmes that support repeat purchases. Distribution operates through a flagship Hatton Garden showroom with appointment-based consultations and a full e-commerce platform offering complimentary fully insured international delivery via specialist logistics partners Malca Amit and Ferrari.

The primary customer segments are affluent individuals seeking unique antique jewellery with investment value, experienced collectors of signed and rare pieces, and couples planning weddings who want matched antique engagement and wedding ring sets; engagement is supported through editorial features in Harper's Bazaar, Elle, Vogue, Tatler, and Marie Claire, alongside a content-rich knowledge centre and active social presence on Facebook, Instagram, YouTube, and TikTok. Under Managing Director Justin Daughters since 2017, the company has expanded its collection scale and international reputation while maintaining membership in LAPADA, CINOA, NAJ, and GEM-A.

Name

berganza

Legal name

Berganza Ltd

Website

https://berganza.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Berganza is a family-owned London retailer curating and selling over 3,000 authenticated antique and vintage jewellery pieces, including signed works from Cartier, Tiffany & Co., and Van Cleef & Arpels, serving affluent collectors, connoisseurs, and couples seeking unique engagement and wedding rings.

Ownership category

akta.pro rank

Product category

Vintage and Antique Jewellery Retail

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (45831)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Bridal Jewelry Resale, Vintage & Estate (CRAKACAI)

akta.pro secondary industry

Vintage & Antique Collectibles Retail (CRALAGAE)

Keywords

• Antique jewellery
• Vintage rings
• Estate jewellery
• Jewellery restoration
• Engagement rings

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewellery Sales: One-time transaction sales of antique and vintage jewellery pieces, including engagement rings, wedding bands, necklaces, earrings, bracelets, brooches, and tiaras. Pricing ranges from approximately $1,200 to over $100,000 for exceptional pieces.
2. Upgrade Program: Customers who purchased jewellery can upgrade to a new piece receiving full value of original purchase towards new piece of at least double value.
3. Part Exchange: Customers can part-exchange antique jewellery pieces suitable for the collection.
4. After-sale Services: Services including clean and check, ring sizing, repairs, valuations and insurance, and wedding band services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Berganza curates and retails antique and vintage jewellery, sourcing original pieces from multiple eras spanning Ancient Roman through mid-20th century vintage. The company offers a collection of over 3,000 pieces including rings (engagement, dress, cocktail, eternity), earrings, bracelets, necklaces, pendants, brooches, tiaras, and signed pieces from prestigious houses such as Cartier, Van Cleef & Arpels, and Tiffany & Co. The offering is supported by in-house restoration, repairs, valuations, bespoke wedding band crafting, and part-exchange/upgrade programmes.

Product overview

Berganza operates as a single unified e-commerce platform offering antique and vintage jewellery, centred around a curated collection of over 3,000 original pieces. The core product portfolio comprises Antique & Vintage Rings (including engagement rings, cocktail rings, and eternity rings), Antique & Vintage Jewellery (earrings, bracelets, necklaces, pendants, brooches, cufflinks, tiaras), and Antique & Vintage Wedding Rings. The offering is complemented by Signed Pieces from prestigious jewellery houses such as Cartier, Tiffany & Co., and Van Cleef & Arpels. A Bespoke Wedding Bands service provides custom-made rings manufactured in England. Supporting services include cleaning, ring sizing, repairs, valuations, insurance documentation, jewellery restoration, upgrades/exchanges, and part-exchange programmes. The company does not employ AI/ML technologies in its product offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Antique & Vintage Rings Extensive collection of antique and vintage rings including engagement rings, dress rings, cocktail rings, posy rings, and eternity rings across gemstones such as diamond, ruby, sapphire, emerald, opal, pearl, and aquamarine, and cuts including Old Mine Cut, Old European Cut, Rose Cut, Emerald Cut, and Asscher Cut. Targeted at individuals seeking unique, historically significant rings.
• Antique & Vintage Jewellery Comprehensive range of antique and vintage jewellery encompassing earrings, bracelets, necklaces, pendants, brooches, cufflinks, tiaras, and miscellaneous accessories, spanning periods from Ancient Roman through Georgian, Victorian, Edwardian, Art Deco, to 1940s-1950s vintage. For collectors and jewellery enthusiasts seeking unique historical pieces.
• Antique & Vintage Wedding Rings Collection of antique and vintage wedding bands including simple gold and platinum bands, engraved bands, posy rings with hidden inscriptions, and eternity rings featuring diamonds or gemstones. Ranges from Victorian era through late 20th century pieces. For couples seeking antique or vintage wedding bands, particularly those wanting matching historical sets.
• Signed Pieces from Prestigious Houses Curated collection of signed jewellery from prestigious houses including Cartier, Tiffany & Co., Van Cleef & Arpels, Boucheron, Bvlgari, Chaumet, Oscar Heyman Brothers, René Boivin, and Kutchinsky. For collectors and connoisseurs seeking rare, authenticated investment-grade signed pieces.
• Bespoke Wedding Bands Custom-made wedding bands and eternity bands handcrafted in England using ethically sourced or recycled gold, employing traditional jewellery techniques with bespoke options for personalization. For customers seeking custom-built wedding bands.
• Cleaning and Check Service Professional cleaning and inspection service for jewellery care and maintenance, supporting preservation of purchased antique and vintage pieces.
• Ring Sizing Service Ring resizing service to adjust rings to the correct fit, performed by skilled craftsmen.
• Repairs Service Jewellery repair services using traditional techniques by skilled craftsmen in the in-house workshop, restoring pieces while preserving historical integrity.
• Upgrades and Exchanges Programme Exchange programme allowing customers to swap newly purchased pieces for items of similar value, and upgrade programme where customers can apply the full value of a previous purchase toward a new piece of at least double the value. For existing Berganza customers seeking to evolve their collection.
• Valuations and Insurance Documentation Professional jewellery valuation services for insurance purposes, ensuring pieces are properly documented and insured at appropriate values.
• Jewellery Restoration Specialist restoration of antique jewellery by skilled craftsmen trained in traditional techniques (mounters, setters, polishers), ensuring work is consistent with the age and design of each piece while preserving historical integrity.
• Part Exchange Service Service allowing customers to sell their antique jewellery to Berganza as part-exchange toward new pieces, provided the items are suitable for the curated collection.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LAPADA (The Association of Art and Antique Dealers)coreOthersBerganza is a member of LAPADA, the UK's leading trade association for art and antique dealers. Members must adhere to strict regulations of integrity, quality, and expertise.
• CINOAcoreOthersInternational federation of national antique art dealer associations. Berganza adheres to CINOA's strict regulations governing integrity, quality, and professional expertise.
• NAJ (National Association of Jewellers)coreOthersUK jewellery industry trade body setting standards for professional practice. Berganza maintains membership and adheres to their codes of practice.
• GEM-A (Gemmological Association of Great Britain)coreOthersLeading gemmological education and certification body. Berganza's gemmologists hold FGA qualifications from GEM-A, and the company is an employer and corporate member.
• CentrepointminorOthersUK homelessness charity. Berganza donates proceeds from book sales to Centrepoint.
• Malca AmitcoreChannel Partner/ Reseller/ DistributorInternational fine art and jewellery logistics specialist. Berganza uses Malca Amit for fully insured international delivery of pieces to customers worldwide.
• FerraricoreChannel Partner/ Reseller/ DistributorSpecialist courier service used by Berganza for complimentary international delivery of jewellery pieces.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCJSwlYQXLExR4NwTlm4U4Xg
• Facebookfacebook.com/berganzalondon
• Instagraminstagram.com/berganzalondon
• TikToktiktok.com/@berganza_jewellers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about berganza