atlas automotive equipment of canada

What atlas automotive equipment of canada does

Atlas Automotive Equipment of Canada is a privately held Canadian distributor of automotive service equipment, operating since 1985. The company sells vehicle lifts (two-post, four-post, scissor, mobile column, hobbyist, and heavy-duty truck lifts), wheel service equipment (tire changers, wheel balancers, alignment machines), shop tools, and accessories, with several ALI/ANSI-certified product lines under sub-brands including Atlas Platinum, Atlas Pro, Apex Series, Garage Pro Series, and Kwik Bay. A notable recent product expansion is an Electric Vehicle Battery Lift line addressing the EV service aftermarket. Most lifts are heavy-duty steel hydraulic or DC-motor-powered systems, with the wireless mobile column lift offering portable flexibility for truck and fleet service.

The business operates a direct-to-consumer e-commerce model through its own BigCommerce storefront at atlasautoequipment.ca, with prices listed in CAD and Canada-wide shipping. Smaller accessories and mid-range equipment are sold at fixed listed prices (e.g., tire changers around $2,785 CAD), while heavy-duty commercial lifts and alignment machines require a request-a-quote flow. Financing options are available to support larger purchases. The company maintains 3 warehouse locations in Canada and 5 in the USA to ensure ready inventory and fast fulfillment.

Customers are predominantly small and mid-sized commercial auto repair and tire service shops, with secondary demand from hobbyists, enthusiasts, and heavy-duty/fleet operators. The company positions itself on competitive pricing, ALI-certified product quality, and responsive post-sale customer service, drawing repeat buyers and customer testimonials. There is no disclosed information on ownership, investors, or revenue scale, and the company does not disclose any AI/ML, software-as-a-service, or subscription revenue lines.

Name

atlas automotive equipment of canada

Legal name

Atlas Automotive Equipment of Canada

Website

https://atlasautoequipment.ca

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Atlas Automotive Equipment of Canada is a privately held, family-owned distributor of automotive lifts, tire and wheel service equipment, and shop tools, selling direct-to-consumer via its Canadian e-commerce storefront to commercial auto repair shops, hobbyists, and fleet operators across North America since 1985.

Ownership category

akta.pro rank

Product category

Automotive Service Equipment

NAICS

Automotive Parts and Accessories Retailers (44133), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive service equipment
• Vehicle lift systems
• Tire changer equipment
• Wheel balancing machines
• Shop tools

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Equipment Sales: One-time hardware sales of automotive lifting equipment, wheel service equipment, and shop tools. Prices are listed in CAD. Some products are sold at fixed prices online; larger equipment requires a quote request.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Atlas Automotive Equipment of Canada distributes and sells automotive lifting and wheel service equipment through its own e-commerce storefront. Its core offerings include two-post lifts, four-post lifts, scissor lifts, mobile column lifts (wired and wireless), hobbyist/parking lifts, motorcycle and ATV lifts, heavy-duty truck lifts, electric vehicle battery lifts, tire changers, wheel balancers, and alignment machines. The company also sells shop tools, air compressors, rotisserie equipment, replacement parts, and combination package deals, with many commercial-grade lifts carrying ALI/ANSI certification.

Product overview

Atlas Automotive Equipment of Canada is a distributor of automotive service equipment operating since 1985 with 3 warehouse locations in Canada and 5 in the USA. The company offers a comprehensive portfolio of vehicle lifts including Two Post Lifts (Atlas Platinum series), Four Post Lifts (Platinum ALI Certified and Garage Pro series), Hobbyist/Parking Lifts (Apex series), Scissor Lifts, Mobile Column Lifts (wired and wireless), and Heavy Duty Truck Lifts. Their product line also includes Electric Vehicle Battery Lift equipment, Tire & Wheel Equipment (Tire Changers, Wheel Balancers, Alignment Machines), and Shop Equipment (tools, air compressors, rotisserie equipment). Many lifts carry ALI/ANSI certification. The company also offers branded merchandise and maintains relationships with tool brands including K Tool International, GearWrench, Ingersoll Rand, OTC, Grey Pneumatic, Sunex, Astro Pneumatic, and Robinair.

Differentiator

Problem solved

Functional benefit

Brands

• Atlas Platinum Series: Premium line of 2-post and 4-post lifts
• Atlas Pro Series
• Apex Series
• Garage Pro Series
• Kwik Bay

Products and services

• Two Post Lifts Two post car lifts and truck lifts available in overhead and base plate configurations with adjustable optimum working height. The Atlas Platinum premium line offers ALI-certified symmetric/asymmetric adjustable-height models with capacities up to 15,000 lbs. Targeted at commercial automotive service facilities and serious hobbyists.
• Four Post Lifts Industry-leading hobbyist and commercial four-post lifts with field-tested hydraulic systems, single-point lock release systems, and heavy-duty steel construction. Available in ALI-certified Platinum commercial models with 14,000 lb capacity, as well as non-ALI commercial, alignment, and parking variants.
• Hobbyist / Parking Lifts Entry-level four-post lifts for personal garage use, including the ALI-certified Apex Series and Garage Pro Series parking lifts with 8,000 to 9,000 lb capacities, offered in extra-tall and extra-long configurations to fit varied vehicle sizes and home garage spaces.
• Scissor Lifts Full-rise, mid-rise, and low-rise scissor lifts designed for limited-space bays, with adjustable arms, dual power cylinders, and safety lock bars. Capacities reach up to 12,000 lbs. Available in mid-rise, high-rise, and alignment-specific configurations.
• Mobile Column Lifts Portable column lift systems for truck and commercial vehicle service, available in wired heavy-duty models and DC-motor-powered wireless models with rechargeable batteries. Wireless systems deliver up to 19,000 lbs capacity per column and freedom of movement for outdoor or non-bay service.
• Heavy Duty Truck Lifts Commercial-grade lifts designed specifically for heavy-duty trucks with capacities exceeding 10,000 lbs, intended for commercial fleet and heavy-truck service operations.
• Electric Vehicle Battery Lift Specialized lifting equipment for electric vehicle battery service and replacement, including the Atlas Electric Battery Lifting Table (electric powered, $9,365.00 after discount). Targeted at commercial service shops adding EV service capability.
• Motorcycle & ATV Lifts Specialized lifts for motorcycles and ATVs with lifting capacities from 300 lbs to 1,500 lbs, available with manual foot pedal, air/hydraulic, or electric/hydraulic power.
• Tire Changers Light-duty and heavy-duty tire changers for passenger vehicles and trucks, including electric and pneumatic models with bead blaster technology. Specific models such as the TC229 are sold at fixed promotional prices (e.g., $2,785).
• Wheel Balancers Light-duty and heavy-duty wheel balancers for accurate tire and wheel assembly balancing across passenger, commercial, and heavy-truck applications.
• Alignment Machines Light-duty and heavy-duty alignment systems for precise wheel alignment measurement, including combination packages bundled with related equipment.
• Shop Equipment and Tools Comprehensive range of automotive shop tools including air tools, hand tools, electronics and diagnostics, lifting and hydraulics, lighting, measurement tools, oil/lubrication supplies, paint and body equipment, portable battery charge and test, power tools, safety, shop tools, work benches and creepers, tool storage, vehicle specialty tools, welding, and wheel and tire service tools.
• Air Compressors Portable and stationary air compressors, including the Atlas Air Force series, designed for powering shop pneumatic tools.
• Rotisserie Automotive rotisserie equipment for complete vehicle restoration and undercarriage work.
• Sliding & Rolling Jacks Hydraulic and air/hydraulic center rolling jacks with truck adapters, with capacities ranging from 3,500 to 8,000 lbs, used alongside four-post lifts.
• Replacement Parts and Accessories Replacement parts and small accessories for lifts and shop equipment, including hydraulic hoses, cylinder liners, screws, cables, power units, plastic inserts (e.g., $39.88), quick unions (e.g., $9.11), and other lift components. Sold at fixed listed prices online.
• Combo/Specials Equipment Bundles Pre-configured combination packages pairing equipment such as tire changers with wheel balancers at discounted prices, allowing shops to outfit multiple service capabilities with a single purchase.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ISN CanadaunclearOthersReferenced in the site navigation under 'Make A Payment' linking to portal4484.wixsite.com/isncanada. Nature of relationship is not explicitly described in the source material. The portal appears to be a payment platform used by the company.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Rotary Lift: Rotary Lift (part of Vehicle Service Group / Dover) is a long-established manufacturer of automotive lifts serving commercial shops and dealerships. It overlaps with Atlas's two-post, four-post, and heavy-duty lift categories as a broader incumbent.
• Hofmann (Snap-on Equipment): Hofmann, under Snap-on Equipment, manufactures wheel alignment, tire changing, and balancing systems. It overlaps with Atlas's tire and wheel equipment category as a global incumbent brand.
• Stertil-Koni: Stertil-Koni specializes in heavy-duty vehicle lifting systems including mobile column lifts for trucks and buses. It is a relevant incumbent peer for Atlas's Heavy Duty Mobile Column Lift and truck lift lines.
• NAPA Auto Parts: NAPA is a large North American retailer of automotive parts, accessories, and shop equipment. While primarily a parts retailer, its shop equipment category overlaps with Atlas's broader tools and accessories offering.

Direct peers

• Challenger Lifts: Challenger Lifts manufactures two-post, four-post, scissor, and mobile column lifts for automotive service facilities. It competes head-to-head with Atlas in the same product categories and customer segments.
• BendPak: BendPak is a leading North American manufacturer and seller of two-post and four-post lifts, mobile column lifts, and wheel service equipment. It is the most directly comparable competitor to Atlas's commercial-grade automotive lift catalog.
• Dannmar: Dannmar manufactures and sells two-post, four-post, scissor lifts, tire changers, and wheel balancers directly to consumers and small shops, mirroring Atlas's broad automotive service equipment catalog and price positioning.
• Mohawk Lifts: Mohawk Lifts is a US-based manufacturer of above-ground and below-ground automotive lifts, including two-post, four-post, and mobile column lifts, serving the same commercial repair shop buyers as Atlas.
• Tuxedo Distributors: Tuxedo Distributors manufactures and sells two-post lifts, four-post lifts, and alignment lifts to shops and home users. It is a closely comparable competitor to Atlas in product range and customer base.

Regional players

• Princess Auto: Princess Auto is a Canadian retailer of tools, equipment, and automotive shop supplies with a strong Canadian footprint. It is comparable as a domestic competitor addressing Canadian hobbyist and SMB repair buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/atlasautocanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about atlas automotive equipment of canada