dometic.at

What dometic.at does

Dometic Group AB (PUBL) is a Swedish publicly listed global provider of mobile living equipment, founded in 1968 and headquartered in Stockholm. Through 30+ country-specific e-commerce sites (including dometic.at for Austria), a global dealer network, and a dedicated B2B 'Geschäftskunden' channel, the company sells portable cooling (CFX5/CFX2 compressor coolers, DTE26 thermoelectric cooler, soft coolers, Recon Hardside series), RV and marine climate systems (air conditioners, heaters, awnings, sanitation, marine stabilization, steering), power and solar solutions (solar panels, batteries, inverters, generators), camping gear (tents, furniture, camp kitchens, hydration), and vehicle outfitting equipment. The company operates the wholly-owned Dometic Front Runner Series sub-brand following its acquisition of Front Runner (vehicle-specific roof rack kits for Defender, Ford Transit, VW Transporter/Multivan, etc., plus Wolf Pack Pro storage, Pro Water Tank, bike carriers, tailgate tables), and the CADAC brand for portable gas grills (Van Cook FFD Combo).

The business model is primarily transactional hardware sales across consumer, business, and dealer channels. Pricing is per-unit (no subscription tiers visible), with product prices ranging from roughly €40 (Travel Tumbler 900ml) to over €2,145 (premium Front Slimline II roof rack kits) and up to 40% promotional discounting on items such as the HUB 2 REDUX pavilion. Klarna buy-now-pay-later is offered alongside PayPal, Apple Pay, and major card networks, with free shipping above €300 and 3–5 day delivery. Customer segments served include overlanders/offroad enthusiasts, car campers, vanlife and campervan travelers, RV and motorhome owners, marine/boating customers, activity-specific outdoor users (fishing, mountain biking, climbing, paddling, surfing, winter sports), and business customers for commercial vehicle outfitting. The website states trust from 250,000+ outdoor fans worldwide.

Marketing is multi-channel: DTC e-commerce across country storefronts, the Dometic Journal content hub, email newsletter (10% first-order incentive), ambassador programs under both Dometic and Front Runner, the Dometic Rewards loyalty program, dealer locator, and trade show participation. No subscription software, app, or AI capability is disclosed; core technology is not stated and integrations are limited to payment processors. The principal revenue streams are direct product sales via own storefront, dealer/reseller channel, and B2B direct sales, with the parent trading publicly under Dometic Group AB (PUBL).

Name

dometic.at

Legal name

Dometic Group AB (PUBL)

Website

https://dometic.at

Company type

Public

Founded year

1968

Operating status

Operating

Short description

Dometic Group AB (PUBL), founded 1968 in Sweden, is a global publicly listed provider of mobile living equipment — cooling, RV/marine climate, power/solar, camping, and vehicle outfitting products — sold via 30+ country websites, dealers, and B2B channels to outdoor enthusiasts, vanlifers, RV owners, and boaters.

Ownership category

akta.pro rank

Product category

Recreational Vehicle & Marine Equipment

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tents, Shelters & Sleep Systems Retail (CRAMAMAH)

akta.pro secondary industries

Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

Keywords

• Mobile living products
• Recreational vehicle accessories
• Marine sanitation equipment
• Outdoor cooling solutions
• RV climate control

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Dometic generates revenue through direct-to-consumer sales of outdoor and mobile living equipment via its e-commerce platform. The company sells a wide range of products including coolers, beverage containers, rack systems, camping furniture, RV accessories, marine products, and energy/solar solutions. The revenue model is primarily transactional with one-time product purchases, supplemented by accessory and replacement part sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Dometic Group designs, manufactures, and sells mobile living products for the outdoor, RV, marine, and professional segments. The Austrian site (dometic.at) serves as the local country storefront for Dometic's portfolio of cooling, cooking, sanitation, climate-control, and power products aimed at life on the move. Product families are sold under the Dometic, Front Runner, and CADAC brands.

Product overview

Dometic is a global provider of mobile living equipment with a comprehensive product portfolio spanning multiple categories: portable cooling solutions (compressor coolers like CFX5 and CFX2 series, thermoelectric coolers like DTE26, soft coolers), climate control systems for RVs and marine vessels (air conditioners, heaters, ventilation), energy and power solutions (solar panels, batteries, inverters, generators), camping equipment (tents, furniture, kitchenware, hydration products), and vehicle accessories (roof racks, storage solutions). The product lineup also includes the Front Runner sub-brand (acquired), offering vehicle expedition equipment including roof rack systems, storage boxes, water tanks, camping furniture, and bike carriers. Additionally, CADAC (also acquired by Dometic) provides portable gas grills for outdoor cooking. The products serve diverse outdoor activities including car camping, vanlife, overlanding, marine/boating, fishing, mountain biking, climbing, paddling, surfing, and winter sports. Dometic operates through multiple regional websites and serves both consumer retail and professional/business customers.

Differentiator

Problem solved

Functional benefit

Brands

• Dometic Front Runner Series: Vehicle equipment sub-brand offering roof rack systems, storage solutions, tables, ladders, and accessories for outdoor and overlanding vehicles.
• Front Runner

Products and services

• Dometic cooling and refrigeration solutions Portable and built-in compressor and absorption refrigerators, freezers, and coolers designed for RVs, boats, trucks, and outdoor use; targeted at mobile-living consumers and professional fleet operators.

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Front RunnercoreOthersFront Runner is now part of Dometic - this is an acquisition/integration rather than a traditional partnership. Front Runner specializes in vehicle rack systems, rooftop tents, and overlanding equipment. The Front Runner Series products are sold through Dometic's distribution network and website.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• YETI Holdings: YETI is the closest direct peer in premium portable coolers and outdoor lifestyle drinkware, competing head-to-head with Dometic's CFX and soft cooler lines and Dometic GO hydration tumblers among overlapping consumer outdoor customers.
• Rhino-Rack: Rhino-Rack is a direct peer in vehicle roof racks, platforms, and overlanding accessories, comparable to Front Runner's Slimline II and Slimsport kit families sold through Dometic's storefront.
• ARB: ARB is a direct peer in 4x4 vehicle outfitting, overlanding accessories, and roof rack systems, with deep overlap with Dometic's Front Runner-acquired rack and vehicle expedition product line.
• Thule: Thule is a direct peer in vehicle roof racks, cargo boxes, and outdoor transport accessories, serving the same overlanding, RV, and active-family customer base as Dometic's rack and vehicle accessory categories.
• Campingaz (Application des Gaz): Campingaz is a direct peer in portable outdoor cooking and gas-powered camping appliances, directly comparable to Dometic's CADAC Dometic Van Cook FFD Combo and similar portable outdoor kitchen offerings.
• Yakima: Yakima is a direct peer in roof racks, cargo carriers, and vehicle-mounted accessories, comparable to Dometic's Front Runner rack systems for overlanders, vanlifers, and family outdoor consumers.
• Engel Coolers: Engel is a direct peer in compressor-based portable coolers, competing with Dometic's CFX2/CFX5 series in the overlanding, marine, and RV refrigeration segments with comparable cooling technology and rugged positioning.

Broad incumbents

• Coleman (Newell Brands): Coleman is a broad incumbent in mass-market camping equipment, coolers, tents, and outdoor gear, overlapping with Dometic on coolers, tents, and camp furniture but at broader retail price tiers and wider category breadth.
• Igloo Products: Igloo is a broad incumbent in coolers and outdoor hydration, competing with Dometic's cooler portfolio (CFX series, soft coolers, hydration bottles) at more accessible price points and mass-market retail distribution.
• Weber (Weber-Stephen Products): Weber is a broad incumbent in outdoor grilling and cooking, directly comparable to Dometic's CADAC portable grill line for the same outdoor cooking and vanlife cooking segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dometic.at