Berlitz
- Company typePrivate
- Founded1878
- HeadquartersMadrid, Spain
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Berlitz firmographics
Firmographics- Name
- Berlitz
- Legal name
- Escuela de Idiomas Berlitz de España, S.A.
- Website
- https://berlitz.es
- Company type
- Private
- Founded year
- 1878
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Berlitz industry classification
Industry- Product category
- Language Instruction Services
- NAICS
- Language Schools (611630), Language Schools (61163), Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- General Language Schools & Institutes (EDAMAFAA)
- akta.pro secondary industries
- Live Online Language Tutoring & Small-Group Classes (EDAMAFAD), General Language Tutoring (Conversation & Fluency) (EDANACAA), Language & Communication Continuing Education (EDAAAEAF)
Keywords
Where Berlitz is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices15 records
Markets served
Berlitz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Language Courses - In-Person: Face-to-face language instruction at physical Berlitz language centers, offered as private lessons, semi-private classes, or group sessions. Revenue is generated through course packages and ongoing enrollment.
- Berlitz Live Online Classes: Live instructor-led language lessons via video conferencing, combining real-time interaction with self-study components. Offered as individual or group sessions.
- Berlitz Online / CyberTeachers: Self-paced online language learning programs with digital content access. Licenses available for 3, 6, 9, or 12 months. Revenue generated through subscription licensing.
- Corporate Training Services: Customized language training and cultural consulting services for business clients, including government and multinational organizations. Typically delivered as contracted training programs with volume pricing.
- Kids and Teens Programs: Language instruction designed for younger learners, including summer camps, online language camps, and after-school programs. Offered in-person and online.
- Examination Preparation: Official exam preparation courses and language proficiency testing services for both adults and children, including Berlitz placement tests and listening/reading/oral proficiency assessments.
- International Study Programs: Study abroad language programs allowing students to learn languages in immersive international settings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private one-on-one instruction with dedicated instructor |
| Subscription | Monthly | Small group instruction with 2-5 participants |
| Subscription | Monthly | Open enrollment group courses |
| Subscription | Multi-year contract | Self-paced online language learning |
| Subscription | Monthly | Total Immersion intensive language programs |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
Berlitz product offering
Product offeringCore offering
Berlitz delivers language instruction across 40+ languages through private, semi-private, group, and corporate formats. Courses are delivered via three modalities — in-person at physical language centers, live online (Berlitz Live and Virtual Classroom), and self-paced (Berlitz Flex, Berlitz On Demand Plus, CyberTeachers) — all taught using the proprietary Berlitz Method immersion approach. Specialized services include corporate language and cross-cultural training, exam preparation, language proficiency testing, translation services, and study-abroad programs for individuals.
Product overview
Berlitz is a global language education company offering a comprehensive portfolio of language learning products and services. The core offering consists of instructor-led language courses (private, group, and semi-private formats) delivered through multiple channels: in-person at language centers, live online via Berlitz Live and Virtual Classroom, and self-paced through Berlitz Flex and Berlitz On Demand Plus platforms. Corporate clients receive dedicated training solutions including Cultural Navigator cultural competency platforms, Berlitz Collaborations employee portals, Language Testing services, and Translation Services. Specialized offerings include Berlitz Play for younger learners, Total Immersion intensive programs, and Online Language Summer Camp. All programs utilize the proprietary Berlitz Method based on immersive instruction principles established in 1878.
Differentiator
Problem solved
Functional benefit
Brands
- Berlitz Method: The proprietary language immersion teaching method developed by Maximilian Berlitz in 1878, emphasizing immersion, goal-based learning, and a Present-Practice-Perform structure.
- Berlitz Live
- Berlitz Flex
- Berlitz Blended
- Berlitz On Demand Plus
- Berlitz Meeting Point
- CyberTeachers
- Berlitz Virtual Classroom
- Total Immersion
- Flash Test
Products and services
- Berlitz Language Courses (In-Person)
- Berlitz Live
Quantifiable outcome
- Millions of people have learned languages with Berlitz since 1878
- +2 more outcomes
Companies that use Berlitz
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Berlitz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Berlitz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Berlitz Collaborations (Employee Portal Integration)coreBerlitz Collaborations is an employee portal integration product that allows corporations to provide language learning access to their workforce. This platform integration enables enterprise clients to offer Berlitz language training directly within their existing HR and employee systems.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Berlitz competitors and assessment
Company assessmentDirect peers
- British Council: Global English-language teaching organization offering classroom, online, and corporate English training with strong accreditation. Directly competes with Berlitz's English-language training and English exam preparation globally.
- Wall Street English: Global English-language school chain with centers in 20+ countries focused on adult learners using blended in-person and digital methods. Directly comparable to Berlitz's adult immersion and English training offerings.
- Goethe-Institut: German cultural institute operating globally to promote German language learning through courses and certifications. Comparable to Berlitz's language school model with strong institutional brand and standardized methodology.
- EF Education First: Largest global private language education company offering immersive language courses, study abroad, and corporate training across 50+ countries. Direct competitor to Berlitz in both individual learner and enterprise segments, with comparable global center footprint.
- Inlingua International: Switzerland-based language training network operating through franchise centers in 30+ countries. Competes head-to-head with Berlitz in corporate language training and adult language courses using proprietary teaching methods.
- Kaplan International Languages: Operates language schools across multiple English-speaking destinations and online, serving adult learners and corporate clients. Overlaps directly with Berlitz's adult learner, exam preparation, and study abroad offerings.
Emerging players
- Babbel: Subscription-based consumer language learning app with 10M+ subscribers globally. Competes with Berlitz's self-paced online offerings (Berlitz Flex, CyberTeachers) in the consumer digital segment.
- Rosetta Stone: Long-standing consumer and enterprise language learning platform offering self-paced digital courses. Competes with Berlitz Flex and Berlitz Online in self-study subscriptions, while also serving enterprise language training.
- Duolingo: World's largest free language learning platform with 500M+ users. Disrupts the low-end consumer language learning market that Berlitz also targets with Berlitz Flex, though not a direct competitor in premium immersive instruction.
Broad incumbents
- Pearson PTE / Pearson English: Global education company offering English language proficiency tests (PTE) and English learning products. Overlaps with Berlitz in exam preparation and corporate English training as a broader incumbent in language assessment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Berlitz social profiles
Digital presenceBerlitz compliance and trust
Trust signalCompliance2 records
Berlitz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Berlitz leadership team
Management profileNumber of profiles
Berlitz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Berlitz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Berlitz
What does Berlitz do?
Berlitz delivers language instruction across 40+ languages through private, semi-private, group, and corporate formats. Courses are delivered via three modalities — in-person at physical language centers, live online (Berlitz Live and Virtual Classroom), and self-paced (Berlitz Flex, Berlitz On Demand Plus, CyberTeachers) — all taught using the proprietary Berlitz Method immersion approach. Specialized services include corporate language and cross-cultural training, exam preparation, language proficiency testing, translation services, and study-abroad programs for individuals.
Is Berlitz a public or private company?
Berlitz is a private company. It is classified as corporate owned and is currently operating.
When was Berlitz founded?
Berlitz was founded in 1878. It employs 51 to 100 people.
Where is Berlitz based?
Berlitz is headquartered in Madrid, Spain, in the Europe region.
How does Berlitz make money?
Seven revenue lines are on record. Language Courses - In-Person is the primary driver. The others are berlitz Live Online Classes, berlitz Online / CyberTeachers, corporate Training Services, kids and Teens Programs, examination Preparation and international Study Programs.
Who are Berlitz's main competitors?
Direct peers on record are British Council, Wall Street English, Goethe-Institut, EF Education First, Inlingua International and Kaplan International Languages. Emerging players are Babbel, Rosetta Stone and Duolingo. Pearson PTE / Pearson English is listed as a broad incumbent.
Does Berlitz have an API?
No public API is recorded for Berlitz.
What industry is Berlitz in?
Berlitz's product category is Language Instruction Services. Its primary akta.pro industry code is EDAMAFAA, General Language Schools & Institutes, with a secondary code of EDAMAFAD, Live Online Language Tutoring & Small-Group Classes. Its NAICS code is 611630 and its SIC code is 8200.