biletyna

What biletyna does

Biletyna.pl is a privately held Polish online event-ticketing marketplace founded in 2006, headquartered in Poland and operating exclusively in the domestic market. The platform aggregates tickets for cultural and entertainment events — concerts, theater, comedy/stand-up, circus, festivals, children's events, sports, exhibitions, and trade fairs — across multiple Polish cities, with 15,256 events listed and a cumulative 3,007,859 tickets sold since launch. Distribution occurs through three channels: the self-serve web platform at biletyna.pl, native iOS and Android mobile apps that offer a 50% reduction in service fees through 31 December 2026, and ticket vending machines (biletomat) rented to organizers via the B2B sub-brand biletyna.pro.

The technology stack is a standard transactional e-commerce platform supporting digital ticket issuance via QR codes, event discovery filtered by category, city, and date, customer reviews (1,019,710 cumulative), and ancillary services including ticket insurance (Bilet chroniony), gift vouchers, and VIP tier offerings. The architecture is dual-sided: biletyna.pl serves consumers while biletyna.pro provides organizers with a ticketing system (System Biletowy), distribution offer, and biletomat rental. Revenue is generated exclusively through transaction-based service fees applied to each ticket reservation, with the mobile app offering a discounted fee variant to drive app adoption.

The customer base is split between general Polish consumers seeking live-event tickets and small-to-mid-sized event organizers (e.g., ZooEgzotyka, Terra Aqua Gliwice, EXOTICARIUM Targi Terrarystyczne) who distribute tickets through the platform. Marketing relies on SEO-optimized event pages, an active social media presence across YouTube, Facebook, TikTok, and Instagram, email newsletter, and the mobile-app pricing incentive. With 11–50 employees, no disclosed funding rounds, and no parent company, biletyna operates as an independent, founder-controlled SME.

Name

biletyna

Legal name

biletyna.pl

Website

https://biletyna.pl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Biletyna.pl is a privately held Polish online ticketing marketplace founded in 2006, aggregating tickets for concerts, theater, festivals, sports, and other live events across Polish cities via a web platform, mobile apps, and a B2B organizer platform (biletyna.pro), earning transaction-based service fees.

Ownership category

akta.pro rank

Product category

Online Event Ticketing

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)

akta.pro secondary industry

Event Discovery, Listings & Calendar Platforms (MPAGAJAL)

Keywords

• Online ticket marketplace
• Event ticketing platform
• B2B ticketing software
• Mobile ticket booking
• Live event booking

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Ticket Sales Commission / Transaction Fees: Biletyna.pl acts as an intermediary platform connecting event attendees with event organizers. The platform earns revenue through service fees applied to each ticket transaction. Prices displayed on the platform include or exclude service fees depending on the event. The platform also charges a service fee for ticket reservations, with the mobile app offering discounted service fees to incentivize app adoption.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Biletyna.pl operates an online ticketing marketplace connecting event organizers with consumers across Poland, aggregating tickets for concerts, theater, comedy, circus, sports, festivals, exhibitions, fairs, and other live events. Through its B2B platform biletyna.pro, the company also provides event organizers with a complete ticketing system, distribution tools, and ticket vending machine (biletomat) rentals for physical point-of-sale distribution. The platform supports digital ticket delivery via QR codes through both a web interface and native iOS/Android mobile applications.

Product overview

Biletyna.pl is an online event ticketing marketplace operating in Poland, offering a dual B2C and B2B platform architecture. The consumer-facing biletyna.pl marketplace enables ticket purchases for diverse events including concerts, theater, comedy, circus, children's events, festivals, films, sports, exhibitions, and trade fairs across multiple Polish cities. The B2B platform biletyna.pro provides event organizers with a complete ticketing system, distribution tools, and ticket machine rental services. Supporting services include VIP offerings, gift vouchers, ticket insurance, and a mobile application for iOS and Android with discounted service fees.

Differentiator

Problem solved

Functional benefit

Brands

• biletyna.pro: Separate platform for event organizers to sell tickets and manage events

Products and services

• biletyna.pl (Consumer Ticket Marketplace) Online ticket marketplace enabling Polish consumers to browse and purchase tickets for concerts, theater, comedy, circus, children's events, festivals, films, sports, exhibitions, and trade fairs across multiple Polish cities, with digital delivery via QR codes.
• biletyna.pro (Organizer B2B Platform) B2B ticketing platform offering event organizers a complete ticketing system (System Biletowy), distribution offer (Oferta dla organizatorów), and ticket machine rental (Wynajem biletomatów) for managing and selling tickets.
• Mobile App (iOS and Android) Native mobile applications for iOS and Android allowing users to browse events, purchase tickets, access reservations, and manage tickets on the go, with discounted service fees for app-based bookings.
• BILETYNA VIP
• Vouchery (Gift Vouchers) Gift voucher service for purchasing and gifting event experiences to others through the biletyna.pl platform.
• Ubezpieczenie biletu (Ticket Insurance) Ticket insurance service protecting purchased tickets against unforeseen circumstances for buyers on the biletyna.pl platform.

Quantifiable outcome

• 3,007,859 tickets sold through the platform
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• eBilet.pl: eBilet.pl is a major Polish online ticketing platform selling tickets for concerts, theater, sports, and cultural events across Poland. It directly competes with biletyna.pl in the same primary ticketing category serving Polish consumers with a similar transaction-fee revenue model.
• Going.pl: Going.pl is a Polish event-discovery and ticketing platform aggregating concerts, club events, and festivals. It competes directly with biletyna.pl for Polish live-event ticket buyers and uses a similar online marketplace and organizer distribution model.
• Empik Bilety: Empik Bilety is the ticketing offering of Empik, a large Polish retail/entertainment brand. It sells tickets to concerts, theater, and cultural events in Poland and is a direct competitor to biletyna.pl for the same consumer base.
• KupBilet.pl: KupBilet.pl is a Polish online ticketing platform focused on concerts, festivals, and cultural events. It directly competes with biletyna.pl for organizer distribution deals and Polish ticket buyers using a similar service-fee model.
• Bilety24: Bilety24 is a Polish ticketing marketplace selling tickets for concerts, theater, festivals, and sports. It is a direct competitor to biletyna.pl within Poland using the same online primary ticketing and event-discovery approach.
• Strefa Biletów: Strefa Biletów is a Polish event and ticketing platform covering concerts, theater, and entertainment events. It competes directly with biletyna.pl for Polish consumers and organizers in the same primary ticketing niche.

Broad incumbents

• Eventim: Eventim is Europe's largest ticketing company and operates a Polish site selling primary tickets for concerts, theater, and sports. It is a broad incumbent that competes with biletyna.pl with greater scale, organizer relationships, and international reach.
• Ticketmaster Poland: Ticketmaster operates a global primary ticketing platform with a Polish presence, serving major venues, tours, and sports events. It overlaps with biletyna.pl in core primary ticketing but operates as a much larger incumbent across multiple geographies.

Regional players

• See Tickets: See Tickets is a European primary ticketing provider active across multiple Western European markets. While not focused on Poland, it represents a comparable primary ticketing business model that could compete regionally if biletyna.pl sought expansion.

Emerging players

• TicketSwap: TicketSwap is a European secondary ticketing marketplace for resale of live event tickets. It is an emerging player in adjacent ticketing that overlaps with biletyna.pl's consumer base for Polish event attendees and pressures overall ticketing economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@biletyna
• Facebookfacebook.com/biletyna
• Instagraminstagram.com/biletyna_pl
• TikToktiktok.com/@biletyna
• LinkedInlinkedin.com/company/biletyna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about biletyna