denver dj school

What denver dj school does

Denver DJ School is a founder-owned DJ education and services business founded in 2018 and based at 1339 W. 38th Ave in Denver, Colorado. It primarily serves aspiring DJs and also targets corporate groups and schools through instruction, DJ booking services, and related equipment access.\n\nIts offerings include DJ classes and lessons, equipment sales and rentals, gift cards, and booking services. The company reports more than 10,000 classes taught, while its equipment is sold through a Shopify direct-to-consumer store with shipping limited to the United States. No proprietary software or AI/ML systems are identified.\n\nRevenue is generated through recurring or subscription-oriented lessons and transactional equipment sales, rentals, gift cards, and bookings. Published price points range from $14.99 to $3,999.99 for equipment, $30 to $150+ for rentals, and $100 to $1,200 for gift cards. The company uses community-led and direct-to-consumer go-to-market channels and operates from one physical location, with plans to expand into school and after-school programs in 2025-2026.

Name

denver dj school

Legal name

Denver DJ School

Website

https://denverdjschool.com

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Denver DJ School is a founder-owned Denver business providing DJ instruction, equipment sales and rentals, gift cards, and booking services to aspiring DJs, corporate groups, and schools through community-led and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Music Education and DJ Training

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industries

Music Camps (Band, Choir, Instrument Intensive) (EDAMALAJ), DJ Equipment & Electronic Music Gear Retail (CRALAEAD), Party DJ, Music & Audio Services (HSACACAI)

Keywords

• DJ lessons
• Music production training
• Scratch DJ classes
• Podcast courses
• DJ equipment rentals

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. DJ Classes and Lessons: Revenue from private and group DJ lessons, scratch classes, music production courses, podcast courses, and Trayze bootcamps. Students can enroll in comprehensive programs like the Full DJ Program or individual courses.
2. Equipment Sales: Retail sales of DJ equipment including controllers, turntables, mixers, headphones, needles/cartridges, cables, speakers, microphones, vinyl records, and accessories. Major brands include Pioneer, Technics, Reloop, Ortofon, Numark, and Mackie.
3. Equipment Rentals: Rental services for DJ equipment including CDJ-3000 players, DDJ-FLX4 controllers, DDJ-1000 SRT, DDJ-REV7, and monitor speakers. 'Rent Before You Buy' program available.
4. Gift Cards: Digital gift cards available in denominations of $100, $150, $200, $300, $400, $500, $600, and $1,200 that can be used for classes, equipment, and accessories.
5. DJ Booking Services: Booking service to hire professional DJs for events.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Denver DJ School is a Denver-based DJ and music education institution that teaches DJing, scratching, music production, and podcasting through private and group lessons taught by working industry professionals. It complements instruction with retail sales of DJ equipment, equipment rentals, DJ booking services, and community events, operating from a physical training facility and a Shopify-based e-commerce storefront.

Product overview

Denver DJ School is a comprehensive DJ and music education institution offering a unified platform combining professional training courses, equipment sales, and rental services. The core product portfolio includes structured DJ classes (DJ 101, DJ 202, DJ 303, Scratch 101) and a Full DJ Program for progressive skill development, complemented by Ableton-based music production courses, podcasting instruction, and social programs like Sip N Spin and Team Builders. The business extends into a retail and rental operation selling professional DJ equipment (controllers, mixers, turntables, needles, headphones) from major brands and offering equipment rentals with a Rent Before You Buy program. Additional services include event DJ booking, digital gift cards, and community events, creating a vertically integrated ecosystem serving aspiring DJs from education through equipment procurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Full DJ Program Comprehensive DJ training program covering mixing, scratching, and performance techniques from beginner to advanced level. Designed for aspiring DJs seeking a complete progression path.
• DJ 101 Course
• DJ 202 Course
• DJ 303 Course
• Scratch 101
• Ableton Audio Production 101
• Podcast 101 Course
• Trayze Bootcamps
• Sip N Spin
• Team Builders
• Practice On Our Gear
• DJ Equipment Sales
• DJ Equipment Rentals
• Book A DJ Service
• Digital Gift Cards

Quantifiable outcome

• 10,000+ Classes Taught

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor and core.

• MYMP3POOLminorGTM or Marketing PartnerMusic pool partnership providing students and customers access to digital music downloads and library resources for DJ performances.
• Pitch The TempominorGTM or Marketing PartnerEDM-focused DJ pool and music service partnership, providing specialized music resources for electronic music enthusiasts and students.
• Serato Certified SchoolcoreTechnology or IntegrationOfficial Serato-certified educational institution status, providing legitimacy and access to Serato DJ software, control vinyl, and related resources for students.

Scale indicators2 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• Point Blank Music School: Point Blank is a global DJ and music production school offering structured courses in DJing, Ableton, and production across multiple campuses and online. It is directly comparable in core offering (DJ instruction + music production curriculum) and competes for the same category of aspiring professional DJs and producers.
• Club Ready DJ School: Club Ready DJ School is a dedicated brick-and-mortar DJ school teaching mixing, scratching, and music production in a structured curriculum. It directly competes for aspiring DJs seeking professional in-person instruction and equipment access.

Broad incumbents

• SAE Institute: SAE is an established global audio and creative media school offering DJ, music production, and audio engineering programs across campuses worldwide. It overlaps with Denver DJ School in DJ and music production instruction but operates at a much larger scale and broader curriculum scope.
• Sweetwater: Sweetwater is a major US retailer of music production and DJ equipment with broad brand coverage, financing, and educational content. It competes directly with the equipment retail arm of Denver DJ School at a national scale and with stronger purchasing power.
• Guitar Center: Guitar Center is the largest US retailer of musical instruments, DJ gear, and production equipment with national distribution and in-store lessons. It overlaps with both the equipment retail and music education activities of Denver DJ School, though it operates at a much larger and more diversified scale.
• B&H Photo Video: B&H is a large US retailer of audio, music production, and electronic equipment serving consumers and professionals. It overlaps with Denver DJ School's equipment sales business, offering similar brands at competitive pricing with nationwide reach.

Emerging players

• Crossfader: Crossfader is an online DJ school offering structured courses and tutorials on DJing technique and equipment. It overlaps in instructional content (DJ technique training) but competes primarily via low-cost online delivery rather than in-person lessons at a facility.
• Skillshare: Skillshare is an online learning platform with a substantial catalog of DJ and music production courses taught by working practitioners. It is an alternative channel for self-directed learners and competes for the same beginner and intermediate DJ student audience at a lower price point.
• MasterClass: MasterClass offers celebrity-taught music and DJ-related courses (e.g., DJ classes featuring notable artists). It overlaps in the consumer-facing instructional market for aspirational learners, though it lacks the in-person mentorship and equipment access of a dedicated facility like Denver DJ School.

Regional players

• Burbank DJ School: Burbank DJ School is a dedicated brick-and-mortar DJ instruction school serving the Southern California market with similar in-person lessons, equipment access, and event services. It is directly comparable in product offering and business model, but operates in a different metro so does not directly compete in Denver.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/denverdjschool
• LinkedInlinkedin.com/company/denver-dj-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about denver dj school