eataly alti cibi

What eataly alti cibi does

Eataly Alti Cibi operates the Istanbul location of the global Eataly brand, formally registered as Zorlu Yapı Yatırım A.Ş. Gurme Şubesi and operating within the diversified Zorlu Holding A.Ş. conglomerate. From a single venue on the Bridge Floor (Köprü Katı) of the Zorlu Center in Beşiktaş, the business combines a specialty Italian food market, four on-site dining concepts (Terrazza Italia for upscale Italian, Pizza E Cucina for pizza and pasta, Eataly Caffè, and Selamlique), and a hands-on cooking school (Mutfak Atölyesi). The retail assortment spans certified-origin Italian products including Parmigiano Reggiano DOP, Grana Padano DOP, Chianti Classico DOCG, Fontanafredda wines, Urbani Truffles, Afeltra pasta, and seasonal ingredients, sourced through direct producer relationships and the Italian Trade Agency partnership.

The business model is multi-format retail and hospitality combined under one roof, monetizing across grocery margin (market), check-averaged F&B (restaurants and cafes), tuition-based experiential revenue (cooking classes), and a secondary B2B corporate gifting and events line. Supporting channels include an e-commerce and mobile application storefront, email newsletter campaigns, in-store events, and a content-driven magazine platform (Eataly Magazine) that functions as the top-of-funnel engagement layer. Customer acquisition centers on Turkish consumers seeking authentic Italian culinary experiences and corporate clients purchasing curated artisan gift baskets.

Underlying technology is conventional: Google Analytics for site analytics, Rezervem for reservation infrastructure, Protel Bilgisayar for mobile-app payment processing, and Yaylagül Multimedia for electronic notification and campaign communications. No AI/ML capabilities, proprietary models, or differentiated data assets are disclosed. Pricing is set in-store across menus and market SKUs and is not published online, consistent with a destination-venue pricing strategy that trades on experience rather than transparency.

Name

eataly alti cibi

Legal name

ZORLU YAPI YATIRIM A.Ş. GURME ŞUBESİ

Website

https://eataly.com.tr

Company type

Private

Operating status

Operating

Short description

Eataly Alti Cibi operates Eataly Istanbul, a single-venue Italian food destination at Zorlu Center in Beşiktaş combining a specialty market, four restaurants and cafés, a cooking school, and corporate gifting services for Turkish consumers and enterprise clients.

Ownership category

akta.pro rank

Product category

Italian Food Retail & Dining

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFACAJ

All-Day Dining Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYCRAHAFAJ

Mediterranean/Greek/Italian/Spanish Grocery Stores

Consumer Products & Retail/Grocery & Food Retail/Ethnic & International Grocery Stores

SECONDARYTHAFABAD

Mediterranean & Middle Eastern Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAJAGAK

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals)

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Italian specialty foods
• Italian dining restaurants
• Culinary cooking classes
• Gourmet food retail
• Corporate gifting

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Distribution channels6 records

Marketing channels4 records

Core offering

Eataly Istanbul is an integrated Italian gastronomy destination combining a retail Italian specialty food market (Eataly Market) with multiple on-site restaurant concepts (Terrazza Italia, Pizza E Cucina), cafes (Eataly Caffè, Selamlique), and a hands-on cooking school (Eataly Mutfak Atölyesi). It sells imported Italian groceries, prepared foods, and gifts to walk-in consumers, serves dine-in customers across its restaurant formats, and delivers paid culinary education and corporate gifting packages.

Product overview

Eataly Istanbul is a physical retail and dining destination operated by Zorlu Yapı Yatırım A.Ş. Gurme Şubesi, combining an Italian specialty food market with multiple restaurant concepts, cooking workshops, and event spaces. The core offering consists of the Eataly Market (Italian specialty food retail), Terrazza Italia (fine dining), Pizza E Cucina (pizza and Italian cuisine restaurant), Eataly Caffè (café), Selamlique (café), and Eataly Mutfak Atölyesi (cooking class workshop). Supporting services include an online shopping mobile application, corporate gift packages, and a magazine featuring Italian food culture, recipes, and culinary content. The business focuses on Italian products including olive oils, cheeses (Parmigiano Reggiano DOP, Grana Padano DOP), wines (Chianti Classico DOCG, Fontanafredda), truffles, and artisanal foods.

Differentiator

Problem solved

Functional benefit

Products and services

• Eataly Market

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered core.

• ITA (Italian Trade Agency)coreStrategic or Co-development Partner · 1 October 2023Global partnership under the Made in Italy campaign, showcasing the finest Italian food, wine and hospitality. The initiative operates in Eataly stores globally until October 2023, featuring consumer-oriented events, trade show appearances, and promotional activities aligned with the Made in Italy project. The partnership is under the umbrella of the Italian Ministry of Foreign Affairs and International Cooperation.
• Zorlu Holding A.Ş. and Group CompaniescoreStrategic or Co-development PartnerParent company Zorlu Yapı Yatırım A.Ş. Gurme Şubesi operates Eataly Istanbul as part of the Zorlu Holding group of companies. The company is legally registered as ZORLU YAPI YATIRIM A.Ş. GURME ŞUBESİ.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Baylan Pastanesi: Heritage Turkish pastry and dessert brand with both retail storefronts and café service in Istanbul; comparable as a destination-format Turkish F&B-and-retail hybrid.
• La Bottega: Italian restaurant and gourmet deli chain in Turkey; competes in the same Istanbul market for Italian dining occasions and Italian specialty retail, though without the global brand backing.
• Zazzy: Italian-focused casual dining brand in Turkey; comparable regional competitor for mid-market Italian dining occasions in Istanbul.

Direct peers

• Eataly (Global): Global parent brand of the Eataly market + restaurants + cooking school concept; Eataly Istanbul is an operator of this same multi-format Italian food destination model and benefits from shared brand, sourcing, and playbook.
• Big Mamma Group: European operator of premium Italian restaurant concepts (e.g., Circolo Popolare, Gloria) with multi-format dining strategy; highly comparable to Eataly's high-traffic, high-design Italian dining positioning.
• Carluccio's: UK-based Italian restaurant-café-delicatessen chain combining retail Italian grocery with on-site dining; analogous market-and-restaurant hybrid model to Eataly's.
• Prezzo: Operates multiple Italian casual dining brands in the UK including Prezzo and Coppa Club; relevant comparable for Italian multi-format casual dining at scale.
• Signor Sassi: Premium Italian restaurant group (London, Doha) known for upscale Italian dining with high-design interiors; directly comparable to Eataly's Terrazza Italia fine-dining tier.

Broad incumbents

• Nusr-Et (Salt Bae): Turkish-origin premium steakhouse brand with global footprint; comparable as a Turkish premium experiential dining operator competing for high-spend occasions in Istanbul.
• Divan Group: Long-standing Turkish premium food, patisserie, and hospitality group; comparable as a diversified premium F&B operator in Turkey with overlapping retail and dining formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eataly alti cibi