health & wellness

What health & wellness does

Washington State University (WSU) is a public land-grant research university headquartered in Pullman, Washington, operating 6 campuses (Pullman, Spokane, Tri-Cities, Vancouver, Everett, plus a Global online campus), 11 academic colleges, and extension offices in all 39 Washington counties and on the Colville Reservation. The institution delivers 200+ undergraduate, graduate, and professional programs and generates $403 million in annual research funding (FY 2024). It is accredited by the Northwest Commission on Colleges and Universities and complies with FERPA, HIPAA, Title IX, ADA, and Section 504.

WSU's core product surface spans degree programs, healthcare workforce training (College of Nursing, Elson S. Floyd College of Medicine), student support services (Academic Success & Career Center, TRiO, Basic Needs, Access at WSU), and applied research tools (e.g., the 72-hour Air Quality Forecast Interactive Tool). The technology stack includes Canvas LMS, Workday for HR/finance, myWSU portal, Handshake for career services, MyAccess for accessibility, and Microsoft Copilot available enterprise-wide; an AI Resources Portal and AI Marketing/Communication Guidelines were introduced in 2023–2024.

WSU's revenue model is hybrid and institutionally anchored: tuition and fees (varying by residency, program, and campus), state government appropriations as a land-grant institution, research grants and contracts ($403M annually), private donations and alumni giving via the WSU Foundation, and athletics revenue. Students are recruited through a multi-channel admissions process including online applications, campus visits, request-for-information forms, and recruitment events. The institution's primary customer segments are prospective undergraduates, graduate and professional students, online/global learners, first-generation college students (33% of enrollment), and healthcare professionals and trainees.

Name

health & wellness

Legal name

Washington State University

Website

https://wsu.edu

Company type

Public

Operating status

Operating

Short description

Washington State University is a public land-grant research university operating 6 campuses across Washington state, delivering 200+ undergraduate, graduate, and professional degree programs and generating $403M in annual research funding, serving students via on-campus and online channels.

Ownership category

akta.pro rank

Product category

Student Health Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Primary Care & General Medical Services (EDALAFAA)

Keywords

• Student health services
• University medical care
• Mental health counseling
• Pharmacy services
• Vision care

Headquarters

HQ city

Pullman

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, along with various student fees for educational services.
2. State Funding: State government appropriations supporting public university operations as a land-grant institution.
3. Research Grants and Contracts: $403 million annual research funding (FY 2024) from federal, state, and private sources supporting scientific research and innovation.
4. Private Donations and Alumni Giving: Philanthropic contributions through the WSU Foundation supporting scholarships, programs, and capital improvements.
5. Athletics Revenue: Revenue from athletics programs including the historic Colville Tribes partnership representing the largest annual sponsorship in WSU Athletics history.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cougar Health Services provides integrated medical, mental health, pharmacy, and vision care to Washington State University students on the Pullman campus, augmented by wellness education, immunizations, lab services, and insurance navigation. Services are largely funded through mandatory student health fees bundled with tuition, with supplemental co-pays and direct billing for pharmacy and specialty services. Care is delivered by licensed physicians, nurse practitioners, counselors, pharmacists, and optometrists operating under HIPAA, FERPA, and ADA compliance frameworks.

Product overview

Washington State University offers a comprehensive educational ecosystem consisting of multiple campuses (Pullman, Spokane, Tri-Cities, Vancouver, Everett, Global) with academic programs spanning undergraduate, graduate, and professional degrees. The university's technology infrastructure includes Learning Management System (Canvas), enterprise systems (Workday), career services platform (Handshake), and accessibility services (MyAccess portal). Student support services include the Academic Success & Career Center, TRiO programs, Basic Needs services, and disability accommodations across all campuses. WSU has developed an AI Resources Portal and published guidelines for ethical AI use in communications. The institution operates health-related colleges including the College of Nursing and Elson S. Floyd College of Medicine, alongside programs in Human Development and related fields.

Differentiator

Problem solved

Functional benefit

Products and services

• Cougar Health Services Medical Clinic On-campus primary medical care clinic providing acute care, chronic disease management, immunizations, women's health, sexually transmitted infection testing, allergy injections, and physical exams for enrolled WSU students. Care is delivered by licensed physicians and nurse practitioners under HIPAA-compliant operations.
• Mental Health Counseling Services Mental health counseling, crisis intervention, psychiatric services, and wellness programming for WSU students, typically funded through the student health fee. Includes individual therapy, group counseling, psychoeducation, and referral coordination.
• Pharmacy Services Retail pharmacy dispensing prescriptions written by Cougar Health Services providers and outside prescribers, offering over-the-counter medications, contraceptives, and pharmacist consultations for WSU students.
• Vision Care Services Optometry and vision care including eye exams, prescription eyeglasses, contact lens fittings, and vision product sales for WSU students.
• Basic Needs Services Essential resources addressing student food insecurity (Cougar Food Pantry), off-campus housing listings, and health insurance navigation assistance. Operates as an adjunct to clinical health services by addressing upstream social determinants of health.
• Interactive Air Quality Forecasting Tool Public-facing web tool providing 72-hour rolling air quality forecasts for fine particulate matter, fire locations, and other environmental data on an hourly basis across Washington, Oregon, and Idaho. Used to inform outdoor activity and respiratory health decisions.

Quantifiable outcome

• $403 million annual research funding generated
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Colville TribescoreStrategic or Co-development Partner · 30 June 2026Five-year historic partnership - the largest annual sponsorship in WSU Athletics history. Includes youth clinics in tribal communities, regional basketball development opportunities, and an AAU tribal tournament.
• Clark CollegecoreStrategic or Co-development PartnerConcurrent Enrollment Program allowing students to work toward their BSN while completing their associate degree in nursing. Designed to ensure a seamless transition to WSU Vancouver.
• Lower Columbia CollegecoreStrategic or Co-development PartnerConcurrent Enrollment Program allowing students to work toward their BSN while completing their associate degree in nursing. Designed to ensure a seamless transition to WSU Vancouver.
• Healthcare Systems and Hospitals (Southwest Washington Region)coreStrategic or Co-development PartnerClinical training partnerships providing diverse experiences in local hospitals and healthcare settings for medical and nursing students under WSU's distributed education model.
• Northwest Commission on Colleges and UniversitiescoreOthersWSU is accredited by this regional accrediting body. Complaints about internal grievance processes can be submitted to the commission.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/WSUPullman
• YouTubeyoutube.com/channel/UCN_e1R9hYfi4f7gPJT1VzJw
• Facebookfacebook.com/wsuvancouver
• LinkedInlinkedin.com/company/cougar-health-services
• Instagraminstagram.com/wsu_ascc

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about health & wellness