dazzledapps technologies pvt ltd
Dazzled is an Australia-based personalized gifts retailer headquartered in Batemans Bay, NSW, selling customized merchandise across sports club apparel, drinkware, photo gifts, and accessories to individual consumers and amateur sports clubs.
- Company typePrivate
- Founded-
- HeadquartersNoida, India
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What dazzledapps technologies pvt ltd does
Dazzled, operating under the legal entity dazzledapps technologies pvt ltd, is an Australia-based personalized gifts retailer headquartered in Batemans Bay, NSW. Its storefront sells customized merchandise across categories including sports club apparel and accessories, drinkware, photo gifts, and other personalized items, with a catalog of approximately 1,530 SKUs. The company's go-to-market targets two overlapping customer bases: individual consumers seeking personalized gifts and organized groups—most prominently amateur sports clubs—ordering team merchandise in bulk. The operational surface includes an e-commerce site and a public API at dazzledapps.com, which exposes product and order workflows and suggests an intent to support partner integrations or platform-style distribution beyond the direct-to-consumer web channel.
The business model is transactionally straightforward: revenue is generated per-unit on personalized physical goods, with pricing varying by SKU, customization complexity, and likely order volume for group buyers. There is no disclosed subscription, SaaS, marketplace take-rate, or recurring-revenue layer. No funding rounds, headcount figures, revenue disclosures, or investor details are present in the available evidence, so scale and capital structure are not directly observable.
The competitive positioning rests on assortment breadth within a niche personalization vertical and direct access to the sports-clubs segment, rather than on proprietary technology or scale economics. There is no evidence of in-house AI/ML, proprietary design tooling, or defensible data assets. The principal strategic questions for an investor are whether the API layer translates into meaningful B2B/wholesale volume, whether the sports-clubs vertical is large enough to anchor durable demand, and whether the unit economics of low-AOV personalized goods can sustain growth absent outside capital.
dazzledapps technologies pvt ltd firmographics
Firmographics- Name
- dazzledapps technologies pvt ltd
- Legal name
- Dazzled
- Website
- https://dazzledapps.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Dazzled is an Australia-based personalized gifts retailer headquartered in Batemans Bay, NSW, selling customized merchandise across sports club apparel, drinkware, photo gifts, and accessories to individual consumers and amateur sports clubs.
- Ownership category
- akta.pro rank
dazzledapps technologies pvt ltd industry classification
Industry- Product category
- Personalized Gifts and Trophies Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (459420), Office Supplies, Stationery, and Gift Retailers (4594), Jewelry, Luggage, and Leather Goods Retailers (4583)
- SIC
- Retail-Misc General Merchandise Stores (5399), Costume Jewelry & Novelties (3960)
- akta.pro primary industry
- Seasonal & Holiday Gifts & Decor Retail (CRALAJAD)
- akta.pro secondary industries
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK), Home Fragrance, Candles & Small Giftables Retail (CRALAJAN), Gift Baskets, Gourmet Gifts & Corporate Gifting Retail (CRALAJAF)
Keywords
Where dazzledapps technologies pvt ltd is headquartered
LocationHeadquarters
- HQ city
- Noida
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
dazzledapps technologies pvt ltd business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time product sales of personalized gifts, trophies, medals, candles, jewellery, homewares, and other gift items through both online store and physical retail location. Revenue is generated through individual transaction payments.
- Custom Engraving Services: Precision laser engraving services for trophies, medals, awards, and gift items. Customers can personalize items with names, dates, or messages for an additional fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard Postage |
| Unit Pricing | Pay-as-you-go | Individual Product Pricing |
| Other | Pay-as-you-go | Custom Engraving |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
dazzledapps technologies pvt ltd product offering
Product offeringCore offering
Dazzled operates a retail gift shop in Batemans Bay, Australia, specializing in personalized gifts, trophies, awards, handcrafted jewelry, candles, and homewares. The business sells through both an online Shopify storefront (dazzledapps.com) and a physical store, offering custom laser engraving, trophy assembly, and on-demand personalization services for individual gift buyers as well as local sports clubs, schools, and community organizations.
Product overview
Dazzled operates as an Australian personalized gifts and trophies e-commerce store built on Shopify. The core offerings center on trophies with engraving services, alongside a diverse portfolio including WoodWick luxury candles, the Russell Collection of personalized gifts, handcrafted Dazzled Made jewelry, partner brands (Nest of Pambula, Splosh, al.ive body, Disney, Willow Tree), and baby/children's products. Products range from custom engravable items and awards to candles, homewares, and occasion-based gifts for occasions like weddings, christenings, and birthdays.
Differentiator
Problem solved
Functional benefit
Brands
- Dazzled Made: Handcrafted jewelry collection featuring locally designed pieces including pendants (Koala, Kangaroo, Major Mitchell), studs, and earrings.
Products and services
- Trophies
Companies that use dazzledapps technologies pvt ltd
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
dazzledapps technologies pvt ltd technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
dazzledapps technologies pvt ltd partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ShopifycoreShopify provides the e-commerce platform powering Dazzled's online store. The platform enables product listings, inventory management, secure payment processing, and international shipping capabilities. Shopify also provides customer data analytics and privacy compliance tools.
Scale indicators3 records
Recent moves3 records
Expansion highlights3 records
dazzledapps technologies pvt ltd competitors and assessment
Company assessmentDirect peers
- The Reject Shop: Australian discount variety retailer selling giftware, party supplies, homewares, and seasonal/occasion merchandise — directly comparable to Dazzled on breadth of gift and novelty SKUs targeted at value-conscious consumers.
- Dusk (formerly Dusk Candles): Specialty Australian candle retailer — directly comparable to Dazzled's WoodWick candle vertical, with overlapping product mix (luxury candles, diffusers, home fragrance gifting).
- Adairs: ASX-listed Australian homewares and gift retailer — comparable on the homewares, candles, soft furnishings, and occasion-gift verticals that overlap with Dazzled's assortment.
- Spotlight Retail Group: Australian specialty retailer for craft, hobby, fabric, party, and home décor — comparable on the trophy/engraving craft supplies, party, and DIY gifting segments.
Broad incumbents
- Country Road Group (including Politix, Trenery): Premium Australian lifestyle retailer with homewares and gift categories — broader incumbent overlap with Dazzled's home décor and curated Australian-designer assortment.
- Myer: Major Australian department store chain — broad incumbent selling jewellery, candles, homewares, giftware, and engraved/engravable items across similar occasions (weddings, christenings, anniversaries).
- David Jones: Premium Australian department store — comparable on premium gift, jewellery, candle, and licensed brand (Disney/Willow Tree) assortment, with broader scale and reach across Australia.
- Big W: Mass-market Australian discount retailer selling toys, candles, homewares, Disney merchandise, and gift items — a value-end incumbent against which Dazzled's curated positioning is differentiated.
Emerging players
- Etsy: Global online marketplace for handmade, personalised, and personalised-engraved gifts — the primary online competitor for Dazzled's "Australian-made / personalised" value proposition.
- Trophy & Engraving Specialists (e.g., Crown Trophy, Trophy Depot): Specialty trophy and engraving chains — direct competitors in the B2B awards/recognition segment where Dazzled's laser engraving capability overlaps.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
dazzledapps technologies pvt ltd social profiles
Digital presencedazzledapps technologies pvt ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
dazzledapps technologies pvt ltd leadership team
Management profileNumber of profiles
dazzledapps technologies pvt ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dazzledapps technologies pvt ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dazzledapps technologies pvt ltd
What does dazzledapps technologies pvt ltd do?
Dazzled operates a retail gift shop in Batemans Bay, Australia, specializing in personalized gifts, trophies, awards, handcrafted jewelry, candles, and homewares. The business sells through both an online Shopify storefront (dazzledapps.com) and a physical store, offering custom laser engraving, trophy assembly, and on-demand personalization services for individual gift buyers as well as local sports clubs, schools, and community organizations.
Is dazzledapps technologies pvt ltd a public or private company?
dazzledapps technologies pvt ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dazzledapps technologies pvt ltd founded?
dazzledapps technologies pvt ltd was founded in -1.
Where is dazzledapps technologies pvt ltd based?
dazzledapps technologies pvt ltd is headquartered in Noida, India, in the Asia region.
How does dazzledapps technologies pvt ltd make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are custom Engraving Services.
Who are dazzledapps technologies pvt ltd's main competitors?
Direct peers on record are The Reject Shop, Dusk (formerly Dusk Candles), Adairs and Spotlight Retail Group. Broad incumbents are Country Road Group (including Politix, Trenery), Myer, David Jones and Big W. Emerging players are Etsy and Trophy & Engraving Specialists (e.g., Crown Trophy, Trophy Depot).
Does dazzledapps technologies pvt ltd have an API?
No public API is recorded for dazzledapps technologies pvt ltd.
What industry is dazzledapps technologies pvt ltd in?
dazzledapps technologies pvt ltd's product category is Personalized Gifts and Trophies Retail. Its primary akta.pro industry code is CRALAJAD, Seasonal & Holiday Gifts & Decor Retail, with a secondary code of CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.). Its NAICS code is 459420 and its SIC code is 5399.