What capitis consulting does

Capitis Consulting is a private, founder-led management consultancy established in 2013 to provide executive-level support to not-for-profit amateur sport organizations. It serves provincial and national sport governing bodies, community clubs, and associations, with disclosed engagements across soccer, hockey, softball, volleyball, swimming, and skating. Its core work addresses strategic planning, governance, board support, organizational and program evaluation, executive education, communications, finance, human resources, and organizational effectiveness.

The core service portfolio comprises Executive Education, Planning, Evaluation, and Board Support. Planning uses a sector-specific ten-step methodology, while Capitis Learning extends the offer with 12 on-demand e-tutorial courses, The Regista Room podcast, articles, research reports, a subscription service, and Paul Varian's book, Don't Blame The Soccer Parents. No proprietary software platform, API, SDK, model, or integration is described; digital delivery uses conventional web, Vimeo, podcast, Gumroad, and Amazon channels. The Canadian Amateur Sport Health Check is based on data from more than 230 amateur sport organizations.

Capitis primarily generates professional-services revenue through directly sold, project-based consulting and training engagements with clubs, associations, and governing bodies. It also monetizes digital training through rentals and subscriptions, one-time report and book sales, and ancillary content-led acquisition through articles, podcast, case studies, and social media. The operating model is sales-led and relationship-driven, with outreach through direct contact, referrals, industry reputation, and thought leadership; digital products provide a self-serve extension of the core consultancy.

Name

capitis consulting

Legal name

Capitis Consulting

Website

https://capitisconsulting.ca

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Capitis Consulting is a private consultancy providing strategic planning, evaluation, board support, and executive education to amateur sport organizations, complemented by digital training, research, books, and subscription content through Capitis Learning.

Ownership category

akta.pro rank

Product category

Sport Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Strategy & Corporate Development Consulting (BPAHACAA), Learning, Training & Corporate Education Consulting (BPAHAGAE)

Keywords

• Sport management consulting
• Strategic planning services
• Governance advisory
• Executive education programs
• Board development consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Consulting & Advisory Services: Project-based consulting engagements covering strategic planning, governance, board support, evaluation, and organizational effectiveness for amateur sport organizations. Core revenue driver.
2. Executive Education & Training: Online and offline (in-person) training, education, and professional development programs for sports leaders. Includes courses developed for clients such as Canadian Sport Institute Ontario and BC Soccer.
3. Capitis Learning Subscription: Subscription access to articles, podcasts, research reports, and e-tutorial videos. Ongoing recurring subscription revenue.
4. Research Reports: Sale of The Canadian Amateur Sport Health Check report at $39.99 + $5.20 HST ($45.19 total). Built on data from over 230 Canadian amateur sport organizations.
5. E-Tutorial Video Rentals: Individual e-tutorial video rentals via Vimeo on-demand platform, covering topics such as sport governance, strategic planning, volunteer management, and sponsorship. Part of Capitis Learning.
6. Book Sales: Sale of Paul Varian's book 'Don't Blame The Soccer Parents' via Amazon and bulk order enquiries. An Amazon #1 Best Selling Soccer Management Book.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Capitis Consulting is a boutique management consultancy that delivers executive-level consulting, training, and professional development services to amateur sport organizations. Its practice covers four service lines — Executive Education, Planning (strategic planning), Evaluation (program and organizational assessments), and Board Support — sold as project-based engagements. A digital learning sub-brand, Capitis Learning, distributes subscription access, e-tutorial videos, a podcast, research reports, and a book.

Product overview

Capitis Consulting is a boutique management consultancy offering a portfolio of consulting services focused on amateur sport organizations. The core service offerings include Executive Education (training and professional development), Planning (strategic planning with a unique ten-step methodology), Evaluation (organizational and program assessments), and Board Support. These services are complemented by Capitis Learning, an online learning platform featuring E-Tutorial Videos and the Regista Room Podcast. The company also publishes research reports such as The Canadian Amateur Sport Health Check and authored the book Don't Blame The Soccer Parents. This is a services-based consultancy, not a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Capitis Learning: An educational subscription platform offering e-tutorial videos, The Regista Room podcast, articles, reports, and professional development content for amateur sport leaders.

Products and services

• Executive Education

Quantifiable outcome

• Client satisfaction rating of 91% for governance & planning seminars, 85% for marketing/communications/revenue, 93% for technical oversight & evaluation, and 89% for staff & volunteer leadership (ExecuSoccer program)
• +2 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• CogeominorOthersCogeo is a partner of Capitis Consulting. Cogeo specializes in fund development and has raised millions of dollars for amateur soccer clubs. They appeared as a guest on The Regista Room podcast discussing sports fundraising.
• McKinley SolutionsminorStrategic or Co-development PartnerMcKinley Solutions is listed as a partner of Capitis Consulting. Mark R. Thompson is affiliated with McKinley Solutions and works as an Associate Director at Capitis Consulting, bringing HR and human capital development expertise.
• O'Neills SportwearminorOthersO'Neills Sportwear is listed as a partner of Capitis Consulting, specifically for teamwear (uniforms and sporting apparel). Their North American operation is teamwear.oneills.com.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• The Sports Consultancy: UK-based boutique sport management consultancy advising sport governing bodies, leagues, and investors on strategy, governance, and commercial performance. Directly comparable in business model (project-based advisory, niche focus, senior practitioner delivery) to Capitis, though operating in a different geography.
• Two Circles: Global sport data and consulting firm serving governing bodies, rights holders, and brands with audience and commercial strategy. Comparable to Capitis in serving sport organizations with strategic advice, but with a data/technology edge and a much larger international footprint.
• North Star Sports Group: Canadian sport consultancy working with sport organizations, federations, and event hosts on strategy, governance, and legacy planning. Highly comparable on geography (Canada), customer base (national/provincial sport organizations), and advisory service mix.
• Global Sports Intelligence: Sport management and commercial advisory firm serving federations, leagues, and event organizers on strategy, broadcast, and digital. Comparable to Capitis in client type (sport governing bodies) and advisory nature, but with a broader international orientation.

Broad incumbents

• Deloitte (Sport practice): Big 4 firm with a sport business practice serving leagues, governing bodies, and major event organizers (Deloitte Canada is even cited by Capitis). Comparable as a sport advisory provider, but competes from a vastly larger bench, brand, and cross-sector capability set.
• KPMG (Sport practice): Big 4 firm operating a global sport practice advising governing bodies and event organizers on strategy, finance, and major-event delivery. Comparable buyer-side overlap with sport organizations, though typically at the elite-event level rather than amateur clubs.

Emerging players

• 21st Club: Sport advisory and analytics firm supporting football clubs and federations with strategic decision-making. Partial overlap with Capitis in serving sport governing bodies, but differentiated by an analytics/AI emphasis and a focus on elite rather than amateur sport.

Others

• Cogeo: Fund development consultancy that raises money for amateur soccer clubs and is listed as a Capitis partner. Adjacent ecosystem player — they fundraise where Capitis plans and governs — and a natural referral partner rather than a direct competitor.
• McKinley Solutions: HR and leadership development consultancy whose principal (Mark R. Thompson) is also an Associate Director at Capitis. Adjacent enabler — they provide human-capital expertise that Capitis embeds into board support and executive education engagements.
• Sponge: Custom digital learning provider for enterprise and sector-specific training programs. Comparable to the executive-education and Capitis Learning e-tutorial layer of Capitis's offering, though at much greater scale and with proprietary learning technology.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/paulvarian
• LinkedInlinkedin.com/company/capitis-consulting-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about capitis consulting