crt bourgogne

What crt bourgogne does

CRT Bourgogne (legal name: Comité Régional du Tourisme de Bourgogne-Franche-Comté, also branded as BFC Tourisme or La Bourgogne) is the official regional tourism committee for the Bourgogne-Franche-Comté region of France. Headquartered at 5 Avenue Garibaldi in Dijon, the organization is a public-sector entity (SIRET 820 657 971 00017, APE 7990Z) established and wholly funded by Région Bourgogne-Franche-Comté, with Patrick Ayache serving as President. It is not a commercial company: it does not generate revenue, charge fees, or sell products, and is sustained by an annual €6 million regional subsidy allocated to tourism promotion activities across the four constituent departments (Côte-d'Or, Nièvre, Saône-et-Loire, Yonne).

The committee's core product is the official multilingual destination portal bourgogne-tourisme.com, offered in French, English, German, and Dutch. The portal functions as a content and trip-planning platform covering accommodations, restaurants, activities, curated itineraries, an event/agenda calendar, themed weekend and multi-day stay suggestions, and a dedicated 'Séminaires en Bourgogne' section for the MICE segment. Content covers wine and vineyard tourism, gastronomy, UNESCO-listed heritage sites (including the Climats du Vignoble de Bourgogne), nature and outdoor activities, the regional canal and river network (1,300 km — France's largest), and relocation-related content. Distribution is layered through departmental tourism boards (Yonne Attractive, Nièvre Attractive, Destination Saône-et-Loire, Côte-d'Or Attractivité), local tourism offices, printed brochures (notably the 'Voyage, Week-ends & Lifestyle' magazine), email newsletters, and social media. Website infrastructure is operated by third-party provider Thuria Grand Est.

The customer base is non-paying and segmented into leisure tourists, business and MICE travelers, and tourism trade partners — none of whom represent revenue exposure. The go-to-market is top-of-funnel destination marketing rather than sales, with the regional council acting as the sole financial sponsor rather than a paying customer. No mobile app, no disclosed AI/ML capabilities, no API, no proprietary technology beyond standard content management, and no headcount figures are present in the available data; the contact roster suggests a small editorial/web team (content manager, web editors, infographics specialists) reporting into the President.

Name

crt bourgogne

Legal name

Comité Régional du Tourisme de Bourgogne-Franche-Comté

Website

https://bourgogne-tourisme.com

Company type

Private

Operating status

Operating

Short description

CRT Bourgogne is the publicly funded regional tourism committee for Bourgogne-Franche-Comté, operating the official multilingual destination portal bourgogne-tourisme.com to promote accommodations, activities, heritage, gastronomy, and itineraries across four departments. It serves leisure tourists, MICE organizers, and tourism trade partners, financed entirely by a €6M annual regional government subsidy.

Ownership category

akta.pro rank

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

CRT Bourgogne-Franche-Comté operates the official regional tourism information portal bourgogne-tourisme.com, providing visitors with destination guides, accommodation and restaurant directories, activity and event listings, curated weekend and multi-day itineraries, and trip-planning resources covering wine tourism, gastronomy, UNESCO heritage, outdoor recreation, and MICE/seminar planning for the Burgundy region of France. The service is free to users and financed through an annual regional government subsidy.

Product overview

The CRT Bourgogne operates a single unified tourism information portal (bourgogne-tourisme.com) that serves as the primary digital platform for promoting tourism in the Burgundy-Franche-Comté region. The website provides comprehensive travel planning resources including destination guides, accommodation and restaurant listings, activity suggestions, itinerary planning tools, event calendars, and booking facilitation for visitors to the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Bourgogne Tourisme Website (bourgogne-tourisme.com)

Quantifiable outcome

• 4 UNESCO World Heritage sites including the Climats du Vignoble de Bourgogne
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• Yonne Attractive (Yonne Tourism Board)coreGTM or Marketing PartnerDepartmental tourism board partnership for the Yonne department, featured as partner on the official tourism website footer
• Nièvre Attractive (Nièvre Tourism Board)coreGTM or Marketing PartnerDepartmental tourism board partnership for the Nièvre department, featured as partner on the official tourism website footer
• Destination Saône-et-LoirecoreGTM or Marketing PartnerDepartmental tourism board partnership for Saône-et-Loire department, featured as partner on the official tourism website footer
• Côte-d'Or Attractivité (Côte-d'Or Tourism Board)coreGTM or Marketing PartnerDepartmental tourism board partnership for Côte-d'Or department, featured as partner on the official tourism website footer
• Bourgogne-Franche-Comté Regional CouncilcoreGTM or Marketing PartnerRegional council partnership for broader regional tourism promotion, featured as partner on the official tourism website

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Atout France: France's national tourism development agency. Comparable because both are publicly funded French tourism promotion bodies driving destination marketing, though Atout France operates at the national rather than regional level.
• Switzerland Tourism: National tourism organization for Switzerland. Comparable as a publicly funded DMO operating a multilingual digital platform focused on gastronomy, outdoor activities, and cultural heritage, but at a national scale.

Direct peers

• CRT Provence-Alpes-Côte d'Azur: Regional tourism committee for PACA, France's other flagship wine-and-heritage region. Closely comparable as a publicly funded French regional DMO operating a multilingual destination portal across multiple departments.
• Comité Régional du Tourisme Nouvelle-Aquitaine: Regional DMO for Nouvelle-Aquitaine (wine, gastronomy, Atlantic coast). Comparable as a French regional CRT with a similar mandate to promote wine tourism, heritage, and outdoor experiences through a digital portal.
• ADT Alsace Tourisme: Alsace's regional tourism development agency. Comparable because it promotes an adjacent French wine-and-gastronomy region with similar European inbound source markets and UNESCO-tied content.
• VisitScotland: Scotland's national tourism organization. Comparable as a publicly funded DMO promoting a heritage-, gastronomy-, and outdoor-driven region through a multilingual digital platform to international visitors.
• Visit Flanders: Flemish regional tourism board. Comparable as a publicly funded regional DMO using a multilingual (incl. French, Dutch, English, German) destination portal to attract European short-break travelers.
• Visit Wales: Welsh national tourism body promoting outdoor, heritage, and gastronomy experiences. Comparable as a publicly funded DMO with a multilingual content portal targeting European inbound short-break visitors.
• Destination Loire Valley: Regional tourism body for the Loire Valley. Highly comparable as a neighboring French wine-and-heritage DMO targeting the same French and European visitor segments as Burgundy.

Regional players

• Visit Beaujolais (Beaujolais Tourisme): Smaller French wine-region DMO adjacent to Burgundy. Comparable as a publicly funded tourism board promoting a wine-centric destination with a digital portal, though at a smaller departmental scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bourgogne-tourisme-officiel-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crt bourgogne