NOHA Sweden

What NOHA Sweden does

NOHA Sweden AB is a Swedish fire safety company founded in 1924, headquartered in Malmö and operating as a subsidiary of the diversified conglomerate APi Group. The company manufactures fire hose reels at its own modern Norwegian facility (built in 2017) and distributes a portfolio of fire extinguishers (powder, CO2, foam, water variants), fire hose reels, fire blankets, and defibrillators. It is ISO 9001 and ISO 14001 certified, a certified installer of fire alarm and kitchen fire suppression systems, and a member of Svebra, the Swedish industry body for fire technical installations.

NOHA generates revenue through three streams: (1) recurring installation, inspection, and maintenance services for fire protection systems across commercial, public, and industrial/offshore buildings throughout Sweden, dispatched via a nationwide field technician network; (2) product sales through its own e-commerce storefront and bundled service offerings; and (3) professional training courses covering basic fire safety, CPR with defibrillator use, evacuation exercises, and fire extinguishing exercises. Its proprietary NOHA Control SBA portal provides digital Systematic Fire Protection Work (SBA) documentation, reporting, and compliance tracking for customers. A new planning-and-service system was implemented in 2024 to digitize technician dispatch and service operations.

The company pursues a service-led enterprise field-sales go-to-market motion supplemented by a customer portal (Relyon One-based) and direct customer support, targeting commercial property operators, public-sector buildings, and industrial/offshore facilities that require ongoing fire safety compliance. Disclosed customer relationships include Coop Hordaland Eiendom (Norway, retail) and Fugl Fønix Hotel (Norway, hospitality). The company reports no public listing, no external funding rounds, and operates as a privately held subsidiary within the APi Group portfolio.

Name

NOHA Sweden

Legal name

NOHA Sweden AB

Website

https://brand-industriskydd.se

Company type

Private

Founded year

1924

Operating status

Operating

Short description

NOHA Sweden AB is a 100-year-old fire safety company, subsidiary of APi Group, providing fire extinguishers, hose reels, installation/maintenance services, training, and a digital SBA compliance portal to commercial, public, and industrial buildings across Sweden and Norway.

Ownership category

akta.pro rank

Product category

Fire Safety Services

akta.pro primary industry

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression) (IMAFALAD)

akta.pro secondary industries

Fire Alarm Systems (Inspection/Testing/Monitoring/Service) (IMAIAJAC), Special Hazard Fire Suppression Systems (Clean Agent/Foam/CO2/Kitchen Hood) (IMAIAJAE), Fire & Life Safety Services (Inspection/Testing/Sprinklers/Alarms) (IMAIAAAI), Fire & Life Safety Code Compliance Inspections & Consulting (AHJ Support) (BPABAHAJ)

Keywords

• Fire safety services
• Fire protection equipment
• Fire extinguisher manufacturing
• Safety training courses
• Compliance documentation

Headquarters

HQ city

Osby

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Installation and Maintenance Services: Recurring service revenue from installation, inspection, and maintenance of fire protection systems including fire extinguishers, fire hoses, fire alarm systems, kitchen fire suppression systems, and emergency lighting. Services are provided across commercial and public buildings throughout Sweden.
2. Product Sales: Sale of fire protection products including fire extinguishers (powder, CO2, foam, water), fire hoses, fire blankets, and defibrillators. Products are manufactured in their Norway facility and sold as both standalone and service-bundled offerings.
3. Training and Education Courses: Fire safety training courses including basic fire protection, CPR with defibrillator, evacuation exercises, and fire extinguishing exercises provided to customers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NOHA Sweden manufactures and distributes fire safety products — including fire extinguishers (powder, CO2, foam, water variants), fire hose reels, fire blankets, and defibrillators — and delivers nationwide installation, inspection, and maintenance services for fire protection systems in commercial and public buildings across Sweden. The company also provides fire safety and first-aid training courses and a digital SBA portal (NOHA Control) for systematic fire protection work documentation and compliance tracking.

Product overview

NOHA Sweden is a fire safety company founded in 1924, offering a portfolio of physical fire safety products combined with installation, maintenance, training, and digital compliance management services. The core product line consists of fire extinguishers (powder, CO2, foam, water variants) and fire hose reels (cabinet-mounted, free-hanging, industrial/offshore configurations), supplemented by safety products including fire blankets and defibrillators. Services include installation, inspection, and maintenance of fire technical installations, along with fire safety and first aid training courses. NOHA Control is their proprietary digital SBA portal for systematic fire protection documentation and compliance tracking.

Differentiator

Problem solved

Functional benefit

Brands

• NOHA Control: SBA portal for systematic fire protection work management

Products and services

• Brandsläckare (Fire Extinguishers) Fire extinguishers in powder, CO2, fluorine-free foam, and water-based variants covering different fire classes, available with accessories and storage cabinets. Sold to commercial, public-sector, and individual buyers.
• Brandposter (Fire Hose Reels) Fire hose reels in cabinet-mounted, free-hanging, daily-use hose reel, and industrial/offshore configurations, including spare parts. Manufactured in-house at NOHA's Norwegian facility.
• Säkerhetsprodukter (Safety Products) Safety equipment for first-aid response, including defibrillators/AEDs and fire blankets.
• NOHA Control SBA Portal Digital SBA (Systematiskt Brandskyddsarbete) portal for managing systematic fire protection documentation, reports, and compliance tracking for customers.
• Installation och underhåll (Installation, Inspection and Maintenance) Installation, inspection, and maintenance services for fire extinguishers, fire hose reels, gas extinguishing systems, fire alarm systems, kitchen fire suppression systems, and emergency lighting, delivered by field technicians throughout Sweden.
• Utbildning (Fire Safety and First Aid Training) Fire safety and first-aid training courses including basic fire protection, CPR with defibrillator, evacuation exercises, and fire extinguishing exercises for customer staff.
• SBA Konsulttjänster (SBA Consulting Services) Consulting services for systematic fire protection work (SBA), including risk assessments and compliance documentation for commercial and public-sector customers.

Quantifiable outcome

• Coverage of critical first 15 minutes after an emergency event

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered parent, core and minor.

• APi GroupparentOthersNOHA is a part of APi Group, a larger parent company that owns the NOHA brand and operations in Sweden and Norway.
• SvebracoreImplementation/ SI/ Consulting PartnerNOHA is a member of Svebra and maintains fire technical installations according to Svebra's regulations and standards. Svebra provides regulatory framework and certification for fire protection companies in Sweden.
• Coop Hordaland EiendomminorOthersNOHA Bergen has a good collaboration with Coop Hordaland Eiendom in Norway, providing annual reports and service for fire protection systems. The partnership is characterized by high flexibility and helpfulness with both challenges and urgent assignments.
• Fugl Fønix HotelminorOthersNOHA has a satisfactory collaboration with Fugl Fønix Hotel in Etne, Norway, providing fire safety services.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Sector Alarm: Nordic home and business security provider with overlapping safety and alarm services in the same geographies where NOHA operates.
• Falck: Nordic-based safety and emergency response company offering fire services, training, and equipment with overlap to NOHA's training and safety service lines.

Direct peers

• Presto Brandsäkerhet: Swedish fire safety and prevention company offering products, installation, service, and training similar to NOHA Sweden's full-service model in the Nordic market.
• Minimax Viking Group: Major European fire protection company offering fire detection, suppression, and service solutions with comparable products, installation, and maintenance services across multiple markets.
• Consilium AB: Swedish fire and safety systems company providing fire detection, alarm systems, and gas detection — overlapping with NOHA's fire alarm installation and service offering.

Broad incumbents

• Johnson Controls: Global fire and security incumbent with comprehensive fire detection, suppression, and service capabilities that competes with NOHA in enterprise fire protection contracts.
• Honeywell: Global industrial conglomerate with significant fire alarm and building safety systems businesses serving commercial and industrial customers — broad incumbent in the same space.
• Bosch Sicherheitssysteme: Major supplier of fire detection and alarm systems as part of a broader building technologies portfolio, competing in the same fire alarm product and service category.
• Siemens Building Technologies: Global building technologies provider offering fire safety detection and extinguishing systems as part of its smart infrastructure portfolio.
• Securitas: Swedish-origin global security services company that also offers fire safety and life safety services through its broader security and safety portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/NOHA
• Facebookfacebook.com/NOHASwedenAB
• LinkedInlinkedin.com/company/noha

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOHA Sweden