beymen group
Beymen Group is Turkey's leading luxury fashion and lifestyle retailer, founded in 1971, operating 250+ stores and the beymen.com e-commerce platform while distributing 900+ international luxury brands and several owned labels to affluent Turkish consumers.
- Company typePrivate
- Founded1971
- HeadquartersSarıyer, Türkiye
- Headcount—
- GTM typeB2C
- OfferingServices
What beymen group does
Beymen Group is Turkey's leading luxury fashion and lifestyle retailer, founded in 1971 with its first store in Şişli, Istanbul. The company distributes over 900 international luxury brands—including Valentino, Dolce&Gabbana, Celine, Fendi, Moncler, Saint Laurent, Bottega Veneta, Balmain, Givenchy, Etro, Canali, and Corneliani—through 250+ physical stores across Turkey, with de facto exclusive distribution arrangements for many houses. Beymen also operates a portfolio of private-label and owned fashion brands (Beymen Club, Beymen Collection, Academia, Network, Divarese) which, together with global brands, generated 1,315 million TL of net retail sales in 2017 (79% from global brands, 21% from own brands).
The company's commerce stack centers on beymen.com, launched in 2010 as Turkey's first and only luxury goods digital platform, and enhanced in 2022 with an e-concession model that hosts multiple luxury brand storefronts within a single environment. Beymen is owned by Mayhoola for Investments LLC (which also controls Valentino and Balmain) following a 2019 acquisition described as the largest single investment in Turkey's luxury fashion industry at the time. The Group has expanded into adjacent luxury verticals through the 2024 establishment of Artisan Hospitality Group, operating Bardot restaurant at Zorlu Center, Bardot Blue at Tersane Gallery 1 (2025), Blender Cafe at Galataport, and the long-running Nişantaşı Brasserie. Beymen Group employs 4,100+ people (with 46% female representation at executive levels) and is governed by a board chaired by Mayhoola CEO Rachid Mohamed Rachid.
beymen group firmographics
Firmographics- Name
- beymen group
- Legal name
- Beymen Perakende ve Tekstil Yatırımları A.Ş.
- Website
- https://beymengroup.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Short description
- Beymen Group is Turkey's leading luxury fashion and lifestyle retailer, founded in 1971, operating 250+ stores and the beymen.com e-commerce platform while distributing 900+ international luxury brands and several owned labels to affluent Turkish consumers.
- Ownership category
- akta.pro rank
beymen group industry classification
Industry- Product category
- Luxury Fashion Retail
- NAICS
- Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (4552), Management of Companies and Enterprises (551)
- SIC
- Retail-Department Stores (5311), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Luxury Beauty & Fragrance Department Stores (CRAGADAD)
Keywords
Where beymen group is headquartered
LocationHeadquarters
- HQ city
- Sarıyer
- HQ country
- Türkiye
- HQ region
- Europe
Offices5 records
Markets served
beymen group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Luxury Fashion Retail: Net retail sales from global luxury brands (Valentino, Dolce&Gabbana, Celine, Fendi, Moncler, Saint Laurent, Canali, Corneliani, Bottega Veneta, Balmain, Givenchy, Etro, etc.) accounted for 79% of net retail sales as of December 31, 2017.
- Private Label Fashion: Beymen's own brands (Beymen Club, Beymen Collection, Academia, and other exclusive brands) accounted for 21% of net retail sales as of December 31, 2017.
- E-commerce Sales: Revenue from beymen.com digital platform and mobile applications, Turkey's first and only luxury goods digital platform.
- Gastronomy/Hospitality: Bardot restaurant at Zorlu Center and Bardot Blue at Beymen Tersane Gallery 1, part of Artisan Hospitality Group established in 2024.
Go-to-market motion2 records
Distribution channels7 records
Marketing channels5 records
beymen group product offering
Product offeringCore offering
Beymen Group operates Turkey's leading luxury fashion and lifestyle retail business, distributing over 900 international luxury brands and proprietary private-label brands through more than 250 physical stores across Turkey and the beymen.com e-commerce platform. The Group also owns and operates sub-brands (Beymen Club, Network, Divarese) and, through the Artisan Hospitality Group established in 2024, runs luxury dining venues including Bardot, Bardot Blue, and Blender Cafe.
Product overview
Beymen Group operates Turkey's leading luxury fashion and lifestyle retail ecosystem. The core offering centers on the Beymen flagship brand, which distributes over 900 international luxury brands (including Valentino, Dolce&Gabbana, Celine, Fendi, Moncler, Saint Laurent, Bottega Veneta, Balmain, Givenchy, Etro) alongside private-label brands (Beymen Club, Beymen Collection, Academia). The Group also owns fashion brands Network and Divarese (including Divarese-George Hogg). Beyond retail, Beymen Group has expanded into hospitality with Bardot Restaurant, Bardot Blue, Blender Cafe, and Brasserie—combining luxury retail with gastronomy experiences. Sales channels include 250+ physical stores across Turkey and the beymen.com e-commerce platform (Turkey's only luxury goods digital platform). Private-label brands account for approximately 21% of net retail sales, with international brands comprising the remaining 79%.
Differentiator
Problem solved
Functional benefit
Brands
- Beymen: Flagship luxury fashion and lifestyle retail brand offering world-leading luxury brands and Beymen owned brands. Features monobrand stores with boutique concepts of world-famous brands.
- Beymen Club
- Beymen Collection
- Academia
- Network
- Divarese
- Bardot
- Blender Cafe
- Nişantaşı Brasserie
Products and services
- Beymen Flagship luxury fashion and lifestyle retail brand offering over 900 international luxury brands and Beymen private-label collections through physical stores and e-commerce.
- Beymen Club Private-label contemporary fashion brand offering clothing and accessories through Beymen Club stores and seasonal campaigns.
- Beymen Collection Private-label fashion brand within the Beymen portfolio.
- Academia Private-label fashion brand within the Beymen portfolio.
- Network Fashion brand under Beymen Group offering contemporary men's and women's clothing with understated elegance and timeless simplicity.
- Divarese Fashion brand under Beymen Group featuring personal style and contemporary designs with seasonal collections.
- Divarese-George Hogg Fashion brand variant combining Divarese with George Hogg branding under Beymen Group.
- Bardot Restaurant Luxury fine dining experience at Zorlu Center featuring design by New York-based Roman & Williams and culinary creations by Michelin-starred chef Cihan Çetinkaya.
- Bardot Blue Luxury dining experience launched in 2025 at Beymen Tersane Gallery 1, extending the Bardot gastronomy concept to a different spatial dimension.
- Blender Cafe Cafe located in front of Beymen Galataport offering breakfast, snacks, gourmet sandwiches, main courses, and daily desserts using local and international ingredients, serving from early morning to midnight.
- Nişantaşı Brasserie Restaurant located in Istanbul's Nişantaşı district delivering gourmet experience for over two decades as part of Beymen's luxury hospitality offerings.
- beymen.com Turkey's first and only luxury goods digital platform launched in 2010, enhanced with e-concession model in 2022, offering over 1,500 brands for online shopping.
- Beymen Reborn Circular fashion initiative for luxury second-hand sales, giving iconic bags and shoes new life with new owners as part of Beymen Promise sustainability commitments.
- Beymen Repair Product repair services extending product lifecycle as part of circular fashion initiatives under Beymen Promise sustainability program.
Quantifiable outcome
- 25% average annual growth rate (YBBO) from 2010 to 2017
- +2 more outcomes
Companies that use beymen group
Customer profileNamed customers14 records
Segments2 records
Ideal customer profiles2 records
beymen group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
beymen group partnerships and signals
Strategic signalScale indicators6 records
Recent moves10 records
Expansion highlights5 records
beymen group competitors and assessment
Company assessmentRegional players
- Al Tayer Group: UAE-based conglomerate operating Harvey Nichols Dubai, Bloomingdale's Dubai and other luxury multi-brand retail across the MENA region. Directly comparable to Beymen as a regional luxury multi-brand retailer serving affluent consumers in an emerging market, with a similar mix of exclusive international brand partnerships and own-store formats.
- Apparel Group: Dubai-based multi-brand retail operator with extensive luxury and lifestyle brand partnerships across MENA. Comparable to Beymen as a multi-brand luxury distributor in an emerging market with exclusive distribution relationships.
Direct peers
- Harvey Nichols: British-founded luxury department store operating flagship stores globally. Directly comparable to Beymen as a luxury department store concept selling international designer brands alongside private-label offerings, with a multi-channel physical + digital strategy.
- Ounass: Al Tayer Group's luxury e-commerce platform in the Middle East. Comparable to Beymen.com as a regionally-focused luxury digital storefront offering multi-brand curated assortments to affluent consumers in an emerging market.
- The Webster: US-based luxury multi-brand retailer with curated designer boutiques. Comparable to Beymen as a concept-driven luxury multi-brand retailer emphasizing curated designer assortments in a destination-store format.
- LuisaViaRoma: Italian luxury multi-brand retailer with both physical flagship and a global e-commerce platform. Comparable to Beymen as a luxury multi-brand retailer with strong digital channel, mixing curated designer brands with own selection DNA.
- Mytheresa: Global luxury e-commerce platform (publicly listed, owned by MYT Netherlands Parent B.V.). Comparable to Beymen.com as a curated luxury digital retailer focusing on premium international brands for affluent consumers worldwide.
Broad incumbents
- Galeries Lafayette: Iconic French luxury department store group with international stores. Comparable to Beymen as a heritage luxury department store offering global designer brands in flagship physical formats, though with a broader geographic footprint.
- Selfridges Group: UK luxury department store operator (owned by Central Group / Signa). Directly comparable to Beymen as a flagship luxury multi-brand retailer with curated international designer assortments and a premium in-store experience.
- Saks Fifth Avenue (HBC): US luxury department store chain owned by Hudson's Bay Company. Comparable to Beymen as an established luxury department store offering premium international brands, though at significantly larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
beymen group social profiles
Digital presencebeymen group compliance and trust
Trust signalCompliance3 records
beymen group financial estimates
Financial estimateRevenue estimate
Valuation estimate
beymen group leadership team
Management profileNumber of profiles
Profiles22 records
beymen group subsidiaries and ownership
Company hierarchySubsidiaries2 records
beymen group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
beymen group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about beymen group
What does beymen group do?
Beymen Group operates Turkey's leading luxury fashion and lifestyle retail business, distributing over 900 international luxury brands and proprietary private-label brands through more than 250 physical stores across Turkey and the beymen.com e-commerce platform. The Group also owns and operates sub-brands (Beymen Club, Network, Divarese) and, through the Artisan Hospitality Group established in 2024, runs luxury dining venues including Bardot, Bardot Blue, and Blender Cafe.
Is beymen group a public or private company?
beymen group is a private company. It is classified as corporate owned and is currently operating.
When was beymen group founded?
beymen group was founded in 1971.
Where is beymen group based?
beymen group is headquartered in Sarıyer, Türkiye, in the Europe region.
How does beymen group make money?
Four revenue lines are on record. Luxury Fashion Retail is the primary driver. The others are private Label Fashion, E-commerce Sales and gastronomy/Hospitality.
Who are beymen group's main competitors?
Regional players on record are Al Tayer Group and Apparel Group. Direct peers are Harvey Nichols, Ounass, The Webster, LuisaViaRoma and Mytheresa. Broad incumbents are Galeries Lafayette, Selfridges Group and Saks Fifth Avenue (HBC).
Does beymen group have an API?
No public API is recorded for beymen group.
What industry is beymen group in?
beymen group's product category is Luxury Fashion Retail. Its primary akta.pro industry code is CRAGADAD, Luxury Beauty & Fragrance Department Stores. Its NAICS code is 4552 and its SIC code is 5311.