What ESET does

ESET, spol. s r.o., is a privately held Slovak cybersecurity software company founded in 1992 and headquartered in Bratislava. It develops multilayered AI-powered endpoint protection, detection, and response products for consumers, small and mid-sized businesses, and large enterprises. The technology stack is anchored by ESET LiveGrid, a cloud-based threat intelligence network aggregating telemetry from more than 110 million endpoints, paired with ESET LiveSense (behavioral and machine-learning-based detection) and ESET Inspect (XDR-grade forensic and threat-hunting tooling). The 2024 launch of ESET AI Advisor added a generative AI assistant integrated into the enterprise platform for natural-language threat analysis and remediation guidance.

The commercial product line is organized in two parallel stacks. On the consumer side, ESET HOME Security is sold in three tiers (Essential, Premium, Ultimate). On the enterprise side, ESET PROTECT is offered across Entry, Advanced, Complete, Elite, and Enterprise editions, supplemented by MDR and MDR Ultimate managed detection and response services and cloud workload protection available on AWS, Azure, and GCP marketplaces. Revenue is generated primarily through subscription licensing of these tiers, augmented by managed services and channel sales through MSP, VAR, and hyperscaler partnerships.

ESET operates 23 offices and 12 R&D centers, serves 202 countries, employs more than 1,800 people, and reaches over 100 million individual users and 320,000+ corporate customers. Named enterprise customers include Mitsubishi Motors, Allianz Suisse, Canon, T-com, Primoris, Mercury Engineering, and Kohl's Pharma. Independent analysts rank ESET as the 6th largest endpoint security vendor globally (IDC) and the CEE regional share leader at 37.5%. Recognition includes Gartner MQ Challenger (2018, 2019), IDC MarketScape Leader (2024), KuppingerCole Leader (2018, 2023), Forrester Wave Leader (2018), 100+ VB100 awards, 11 consecutive AV-Comparatives top ratings, and 13 Deloitte Technology Fast 50 CE recognitions. The company is currently investing EUR 100 million in a new green campus headquarters in Bratislava.

Name

ESET

Legal name

ESET, spol. s r.o.

Website

https://eset.com.tr

Company type

Private

Founded year

1992

Operating status

Operating

Short description

ESET is a privately held Slovakia-founded global cybersecurity vendor delivering AI-powered endpoint protection, XDR, MDR, and threat intelligence for consumers, SMBs, and enterprises across 202 countries.

Ownership category

akta.pro rank

Product category

Endpoint Protection / Cybersecurity Software

NAICS

Security Systems Services (except Locksmiths) (561621), Other Computer Related Services (541519)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Security Analytics & Detection Engineering (HDADAGAE)

akta.pro secondary industries

Threat Intelligence Services (BPAEADAC), Threat Monitoring, Intrusion Detection & Incident Response for Smart Home (HSAHAJAE), Intrusion Prevention/Detection Systems (IPS/IDS) (HDADABAH)

Keywords

• Endpoint protection software
• Cybersecurity solutions
• Antivirus software
• Threat intelligence platform
• Managed detection response

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices19 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Others

Revenue model

1. Subscription Licenses - Home Security: Annual and multi-year subscription-based antivirus and cybersecurity solutions for individual consumers. Tiers include Essential, Premium, and Ultimate plans with varying device limits (3-10 devices). Revenue generated through direct online purchases and renewals.
2. Enterprise Security Subscriptions: Tiered enterprise security solutions (PROTECT Entry, Advanced, Complete, Elite, MDR, MDR Ultimate) providing comprehensive endpoint, cloud, email, and identity protection. Priced per device/node with flexible licensing for mixed device environments.
3. Professional Services: Managed Detection and Response (MDR) services, Premium Support, Threat Intelligence, Cybersecurity Awareness Training, Deployment and Upgrade services. Includes 24/7 monitoring and incident response capabilities.
4. Add-on Modules and Extensions: Additional security modules including Mail Security, Cloud Application Protection, Vulnerability & Patch Management, Multi-factor Authentication, and ESET AI Advisor available as standalone purchases or add-ons to base platform subscriptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

ESET develops and sells multilayered cybersecurity software that protects endpoints, servers, cloud workloads, email, and identities for consumers and organizations. Offerings include the ESET HOME Security suite for individuals, the modular ESET PROTECT platform for businesses (with tiered bundles Entry through MDR Ultimate), and professional services such as Managed Detection and Response, Premium Support, Threat Intelligence, and Cybersecurity Awareness Training. Detection is powered by proprietary ESET LiveSense technology on endpoints and the ESET LiveGrid cloud-based threat intelligence network aggregating telemetry from 110+ million endpoints worldwide.

Product overview

ESET is a cybersecurity company offering a comprehensive portfolio of security solutions for both consumers (home users) and businesses. The consumer lineup includes ESET HOME Security plans (Essential, Premium, Ultimate) at three tiers plus Small Business Security, NOD32 Antivirus, and mobile/IoT security products. For businesses, ESET provides the ESET PROTECT Platform—a unified cybersecurity platform with multiple tiers (Entry, Advanced, Complete, Elite, Enterprise, MDR, MDR Ultimate) delivering layered protection capabilities. The platform architecture consists of a central Console for unified management, combined with modular add-on products including Modern Endpoint Protection, Server Security, Full Disk Encryption, Advanced Threat Defense, Vulnerability & Patch Management, XDR, Cloud Workload Protection, Cloud Application Protection, Mail Server Security, Multi-Factor Authentication, Mobile Threat Defense, and ESET AI Advisor. Professional services include MDR services, Premium Support, Threat Intelligence, and Cybersecurity Awareness Training. ESET's proprietary technologies include ESET LiveSense (cloud-powered multi-layered protection), ESET LiveGrid (110+ million endpoint telemetry), and ESET Inspect (XDR enabling tool). The company operates with 30+ years of expertise, protecting over 1 billion internet users across 202 countries and regions, supported by 13 global R&D centers.

Differentiator

Problem solved

Functional benefit

Brands

• ESET HOME Security: Consumer security product line including Essential, Premium, and Ultimate plans with antivirus, VPN, identity protection, and ransomware recovery features.
• ESET PROTECT Platform
• ESET HOME
• ESET PROTECT Hub
• ESET BUSINESS ACCOUNT
• ESET Smart Security Premium
• NOD32 Antivirus
• ESET LiveSense
• LiveGrid
• ESET AI Advisor

Products and services

• ESET HOME Security Multi-device consumer security suite offering antivirus, anti-phishing, ransomware defense, secure banking, VPN, identity protection with dark web monitoring, and ransomware recovery for PCs, Macs, Android, and iOS devices.
• ESET Small Business Security Cybersecurity solution for small offices with up to 25 devices, combining endpoint protection with simplified management and minimal maintenance requirements.
• ESET NOD32 Antivirus Lightweight antivirus for Windows devices known for minimal system resource usage and high malware detection rates.
• ESET Mobile Security for Android Android security app with malware prevention, anti-theft, app lock, and MDM features for consumer and small business users.
• ESET Cyber Security for macOS Antivirus and online security solution for macOS devices including real-time malware scanning and web protection.
• ESET iOS Cyber Security Security app for iOS devices and iPads with MDM functionality to protect against phishing and device theft.
• ESET Smart TV Security Security solution for Smart TVs running Android TV, protecting against malware and cyber threats targeting connected home devices.
• ESET PROTECT Platform Unified cybersecurity management platform providing centralized security management with cloud or on-premise deployment, supporting endpoint protection, XDR, and cross-platform visibility for businesses of all sizes.
• ESET Managed Detection and Response (MDR) Managed Detection and Response service combining ESET's world-class IT security research teams with technology for proactive threat hunting, 24/7 support, and end-to-end incident response.
• ESET Threat Intelligence Threat intelligence service providing global knowledge about specific threats, attack sources, adversaries, and indicators of compromise to inform enterprise defense.
• ESET Threat Hunting Service Proactive threat hunting service staffed by ESET experts to identify advanced, persistent threats before they cause business damage.
• Premium Support Priority business support service providing accelerated response times and guaranteed resolution from ESET technical experts.
• ESET Cybersecurity Awareness Training Employee training service that builds cybersecurity awareness to reduce human error and phishing-driven security incidents.
• ESET AI Advisor Proprietary generative AI cybersecurity assistant integrated with ESET PROTECT Platform's XDR module, providing real-time threat analysis, malware behavior explanations, phishing guidance, and AI-generated incident response reports.
• ESET Inspect Cloud-based XDR tool providing deep threat and system visibility for risk managers and security professionals to perform rapid root cause analysis and instant incident response.
• Modern Endpoint Protection Multi-layered endpoint protection module powered by ESET LiveSense technology for business computers, smartphones, and tablets.
• Server Security Real-time protection for file servers and enterprise data passing through company infrastructure.
• Full Disk Encryption Robust encryption for system disks, partitions, or entire devices using Windows and macOS native encryption to meet compliance requirements.
• Advanced Threat Defense Cloud-based threat defense module with autonomous remediation against ransomware and previously unseen threats, using adaptive scanning, machine learning, cloud sandbox, and deep behavioral analysis.
• Vulnerability and Patch Management Automated vulnerability monitoring and patching for operating systems and applications across all endpoints.
• Cloud Workload Protection AI-powered multi-layered protection for cloud virtual machines in AWS, Azure, and GCP providing visibility, threat detection, and runtime protection with 1-2-3 click deployment through ESET PROTECT.
• Cloud Application Protection Advanced protection for Microsoft 365 and Google Workspace applications including Exchange Online, OneDrive, SharePoint Online, Teams, Gmail, and Google Drive.
• Mail Server Security Email server security for Microsoft Exchange and IBM servers with advanced phishing protection, malware prevention, spam filtering, and quarantine management.
• Multi-Factor Authentication Single-touch mobile-based MFA solution protecting organizations from weak passwords, credential theft, and unauthorized access.
• Mobile Threat Defense Enterprise security for Android and iOS mobile devices including malware prevention, anti-theft, and mobile device management capabilities.
• ESET VPN VPN service providing secure internet connections with unlimited bandwidth and access to servers in up to 70 countries.
• ESET Endpoint Encryption Enterprise-grade encryption protecting sensitive data on corporate devices through file, folder, email, removable media, virtual disk, and full disk encryption.
• ESET PROTECT Mail Plus Multi-layered email security bundle providing zero-day threat protection, spam prevention, phishing protection, advanced threat defense with cloud sandbox, and mail server security for Exchange.
• ESET Micro Updates Free update service for enterprise customers with limited bandwidth or special security requirements, providing offline and low-bandwidth updates with file sizes typically under 1MB per week.

Quantifiable outcome

• 99.9% malware protection rate against malicious files
• +5 more outcomes

Named customers9 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationSeamless integration with AWS cloud environment. ESET Cloud Workload Protection available through AWS marketplace. Customers can deploy ESET security directly from AWS console for AWS-hosted virtual machines.
• Microsoft AzurecoreTechnology or IntegrationIntegration with Microsoft Azure cloud platform. ESET security solutions available through Azure marketplace. Supports Azure-hosted virtual machines and workloads with centralized management through ESET PROTECT.
• Google Cloud Platform (GCP)coreTechnology or IntegrationIntegration with Google Cloud Platform. ESET Cloud Workload Protection compatible with GCP virtual machines. Centralized deployment and management available through ESET PROTECT console.
• Managed Service Provider (MSP) PartnerscoreChannel Partner/ Reseller/ DistributorMSP program allowing managed services providers to offer ESET security solutions as part of their managed service portfolios. Provides multi-tenant management, flexible licensing, and automated billing through MSP portal.
• VAR and Reseller PartnerscoreChannel Partner/ Reseller/ DistributorValue-added reseller and distributor network providing local sales, implementation, and support services for ESET products. Partner portal available for deal registration, training, and marketing resources.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Bitdefender: Romanian-headquartered cybersecurity vendor offering endpoint protection, EDR/XDR, MDR, and consumer antivirus. Closely comparable in European heritage, product breadth, and consumer-to-enterprise coverage.
• Kaspersky: Global endpoint security vendor with comparable threat intelligence network, EDR/XDR, and consumer antivirus portfolio. Competes head-to-head in endpoint detection, especially in EMEA markets.
• Sophos: Cybersecurity vendor offering endpoint, XDR, and MDR (Sophos MDR). Now owned by Thoma Bravo, it competes directly in SMB and mid-market segments where ESET has strong presence.
• Trend Micro: Established endpoint and cloud workload security vendor with consumer, SMB, and enterprise offerings. Competes in endpoint protection, XDR, and managed services with overlapping customer base.
• CrowdStrike: AI-native endpoint and XDR leader with Falcon platform and MDR services. Competes for the same enterprise security budget ESET targets in PROTECT Elite/MDR tiers.
• SentinelOne: Next-generation endpoint/XDR vendor with autonomous detection and Singularity platform. Competes with ESET in mid-market and enterprise endpoint protection deals.
• Gen Digital (Norton, Avast, AVG): Consumer cybersecurity giant owning Norton, Avast, and AVG. Direct competitor in consumer antivirus subscription segments where ESET HOME Security competes.
• Avast: Consumer-focused antivirus vendor (now part of Gen Digital) competing directly with ESET HOME Security in consumer subscription segments across Europe and globally.

Broad incumbents

• Microsoft (Defender for Endpoint): Microsoft Defender ships bundled with Windows and Microsoft 365 and competes broadly across consumer, SMB, and enterprise endpoint security. Significant incumbent pressure on ESET's consumer and SMB tiers.
• Palo Alto Networks (Cortex): Large cybersecurity platform vendor with Cortex XDR/XSIAM competing in enterprise XDR and MDR. Overlaps with ESET in enterprise endpoint protection but operates as a broader platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/esetturkiye
• YouTubeyoutube.com/user/ESETTurkiye1
• Facebookfacebook.com/ESETTurkiye
• LinkedInlinkedin.com/company/esetturkiye

Compliance16 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESET