What elis freedom market does

Eli's Marketplace is a family-owned independent grocery store operating from a single location at 531 State Street in Hillman, Michigan. The store is open every day from 7:00am to 9:00pm, serving the local community and surrounding rural Montmorency County catchment. Core in-store departments include meat, produce, deli, and ancillary store services, positioning the business as a traditional full-service neighborhood grocer with fresh and prepared foods at the center of its offering.

The company has layered consumer-facing digital infrastructure on top of the physical store: mobile applications on iOS and Android, an SMS alert program (short code 41570), digital coupons processed through Inmar, Inc., and a loyalty program branded Eli's Market Rewards operated by Loyalty Lane. Online ordering with delivery and pickup is offered, alongside content features such as the SmartMeals meal-planning tool, a Wine Pairing guide, and a Health & Wellness editorial hub on the corporate website. The website itself is operated by Media Solutions Corp, indicating an outsourced digital stack rather than in-house engineering.

Revenue mechanics are those of a traditional independent grocer: in-store retail across grocery categories, deli and prepared foods, and ancillary services, supplemented modestly by online order fulfillment. Digital tools appear oriented toward customer engagement and retention rather than operating a distinct marketplace or platform business. No financial figures, headcount, ownership details beyond "family-owned," external funding, or leadership disclosures are available in the input data, which limits the precision of any quantitative assessment.

Name

elis freedom market

Legal name

Eli's Marketplace

Website

https://elismarketplace.com

Company type

Private

Operating status

Operating

Short description

Eli's Marketplace is a family-owned independent grocery store in Hillman, Michigan operating a single location with meat, produce, deli, and store services, supported by a mobile app, loyalty program, digital coupons, and online ordering for local community customers.

Ownership category

akta.pro rank

Product category

Retail Grocery

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), General Merchandise Retailers (455)

SIC

Retail-Grocery Stores (5411), Retail-Variety Stores (5331)

akta.pro primary industry

Hard Discount Neighborhood/Small-Box Formats (CRAEAIAB)

akta.pro secondary industry

Neighborhood Variety & Convenience Variety Stores (CRAGAJAC)

Keywords

• Grocery retail
• Fresh produce
• Meat and deli
• Loyalty rewards
• Mobile shopping app

Headquarters

HQ city

Hillman

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. In-Store Grocery Sales: Primary revenue from retail sale of groceries including fresh produce, meat, deli items, and general merchandise across multiple in-store departments.
2. Digital Coupon Program: Digital coupons drive traffic and incremental purchases. Revenue is indirectly generated through increased basket size and customer retention. Third-party service provider Inmar, Inc. administers the program.
3. Loyalty Rewards Program: Customers earn loyalty points via the Rewards program, administered by Loyalty Lane. Points are redeemed at checkout, incentivizing repeat visits and higher spend.
4. Store Services: Additional revenue from ancillary services including parcel pickup, carryout to car, home delivery, money transfer, dry cleaning drop-off, in-store bank, check cashing, video/DVD rental, and Wi-Fi hotspot access.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Eli's Marketplace is a family-owned independent grocery store operating a single retail location in Hillman, Michigan, selling fresh produce, quality meats, deli products, and general merchandise across multiple in-store departments. The store supplements its core grocery retail with digital coupons, a mobile app, an SMS text-deal program, a third-party-administered loyalty rewards program, online ordering for delivery/pickup, and ancillary in-store services such as parcel pickup, carryout, home delivery, money transfer, dry cleaning drop-off, in-store bank, check cashing, and video/DVD rental.

Product overview

Eli's Marketplace is a family-owned grocery retail store offering a one-stop shopping experience for everyday essentials and specialty items. The core product portfolio centers on in-store grocery retail across Meat, Produce, Deli, and general Store Services departments. Digital offerings include Digital Coupons for savings, SmartMeals for meal planning, and the Rewards loyalty program for customer retention. Supporting content features include a Wine Pairing Guide and Health & Wellness resource center with articles and nutritional information. A mobile app extends access to digital coupons, rewards, and shopping lists for on-the-go customers.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Store Grocery Retail

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Two partnerships are on record, tiered support.

• Inmar, Inc.supportTechnology or IntegrationInmar, Inc. is the third-party service provider that administers Eli's Marketplace's Digital Coupon Program. When customers use the Digital Coupon Program, their contact information (including phone number) and coupon selections are sent to Inmar to enable automatic coupon application at checkout when customers provide their registered phone number in-store.
• Loyalty LanesupportTechnology or IntegrationLoyalty Lane is the third-party administrator of Eli's Marketplace's customer loyalty program (Eli's Market Rewards). Customer contact information, birthdate, registration date, and shopping preferences are sent to Loyalty Lane to enable points accrual and reward redemption at checkout using the customer's phone number.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• SpartanNash: U.S. food distributor and independent grocery operator whose wholesale and private-label programs supply many single-store and small-chain independents; directly comparable as a peer to Eli's on distribution model and independent-retailer tech stack.
• Associated Food Stores: Cooperative wholesale distributor serving independent grocers across the U.S., providing the procurement, private label and digital tools that allow single-store operators like Eli's to compete with chains.
• IGA: Global independent grocer network supplying branding, private label and digital infrastructure to neighborhood grocery stores comparable to Eli's Marketplace.
• K-VA-T Food City: Family-owned regional supermarket chain operating in the Southeast U.S. with full-service grocery, meat, produce and deli departments and in-store services, comparable in operating model to Eli's.
• Brookshire Brothers: Family-owned regional independent grocer in Texas operating small-town supermarkets with full-service meat, produce and deli, similar community-anchored value proposition to Eli's Marketplace.
• Houchens Food Group: Employee-owned operator of independent supermarkets under multiple banners; comparable as a multi-banner independent grocery operator with neighborhood format stores.

Broad incumbents

• Meijer: Family-owned regional supercenter chain headquartered in Michigan with broad grocery and general merchandise assortment; the dominant regional incumbent competing for the same Michigan shopper wallet as Eli's.
• Hy-Vee: Midwest employee-owned grocery chain with full-service stores emphasizing fresh departments, prepared food and digital tools — directly comparable in customer-facing proposition though at much larger scale.
• Walmart Neighborhood Market: Smaller-format grocery banner of Walmart operating in many rural and secondary markets; competes on price and assortment with single-store independents in towns like Hillman.
• ALDI: Hard-discount grocery chain with limited-assortment, value-led positioning that frequently competes head-to-head with independent grocers on price in small and mid-sized U.S. markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Elis-Marketplace/61560303545374

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elis freedom market