What cxix & hellaheels does

CXIX (formerly Creatures of XIX) is a UK-based direct-to-consumer fashion brand founded in 2015 that designs and sells apparel, footwear, swimwear, and accessories for movement artists. The company serves pole dancers, aerialists, dance practitioners, festival-goers, and swimwear buyers globally through two regional Shopify-powered e-commerce storefronts — cxix.com for the UK/EU and us.cxix.com for North America — and ships from a UK warehouse to 18+ countries with multi-currency checkout. Its product catalog is organized around multiple themed collections (Gecko Grip™, Goddess, Classique, Safari, Baddies, Lux Basix, Lounge Drip, Silhouette, Dollhaus, NITRO, Long Live Cowgirls, The Decade Edition, FESTI+RAVE) and includes three operating sub-brands: HOAH (swimwear and lingerie), Hella Heels (pole dance footwear, also sold standalone at uk.hellaheels.com), and Gecko Grip™ as a fabric-technology brand. Best-selling products include the Calypso Bodysuit (six colorways, $79.95 USD) and Aphrodite Bodysuit ($55.96-$79.95 USD), with a typical price range of $13.55 to $149.06 USD across the assortment.

The company's technical foundation rests on Gecko Grip™, a proprietary trademarked fabric technology developed in 2015 that the brand describes as breathable, flexible, and grippy — engineered for pole and dance activities. CXIX uses REPREVE® recycled fabrics in its Silhouette collection and emphasizes compostable packaging as sustainability differentiators. The e-commerce platform supports multiple payment methods (Klarna Buy Now Pay Later for UK, PayPal, Apple Pay, Google Pay, Shop Pay, Visa, Mastercard, American Express) and runs a three-tier loyalty program called Muse Mansion (£0-£299 / £300-£499 / £500+ tiers). Customer acquisition is driven primarily by organic social media (Instagram, TikTok, Facebook, YouTube under @cxixbrand), a CXIX Faces ambassador program, and a Facebook community group (THEXIXDEN).

CXIX generates revenue exclusively through one-time DTC product sales with no subscription tiers; pricing is unit-based with products ranging from approximately $13.55 to $149.06 USD. The company is privately held, founder-owned, UK-incorporated (Company Number 10798319), and operates without disclosed institutional investment. Marketing copy positions the brand as the "Most Loved" pole wear brand in the UK, though this is self-reported. The 2025 calendar year has seen four notable new collection launches (The Decade Edition for the brand's 10th anniversary, NITRO, Long Live Cowgirls, and FESTI+RAVE), suggesting active seasonal product cadence and category extension beyond the original pole/dance niche into lifestyle and streetwear-adjacent segments.

Name

cxix & hellaheels

Legal name

CXIX

Website

https://cxix.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

CXIX is a UK-based direct-to-consumer fashion brand founded in 2015 that designs and sells apparel, footwear, swimwear, and accessories for pole dancers, aerialists, dancers, and festival-goers through Shopify e-commerce stores serving the UK/EU and North America, plus 18+ international shipping destinations.

Ownership category

akta.pro rank

Product category

Designer Dancewear and Pole Wear Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (45821), Apparel Manufacturing (315)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Luxury & Designer Footwear (CRAAACAI), Casual & Fashion Footwear Manufacturing (Lifestyle/Streetwear) (IMAOAIAB)

Keywords

• Designer dancewear apparel
• Pole wear clothing
• Movement activewear
• Pole dance accessories
• Swimwear and loungewear

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: Direct-to-consumer retail sales of designer dancewear, pole wear, swimwear, and loungewear through e-commerce storefronts. One-time purchase model with products ranging from approximately $13.55 to $149.06 USD. Additional revenue from gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CXIX designs, produces and sells pole wear, dancewear, aerial wear, swimwear, loungewear, footwear and accessories directly to consumers via its own e-commerce storefronts in the UK and US/Canada. The brand is anchored by its proprietary Gecko Grip™ fabric technology developed in 2015 and operates sub-brands Hella Heels (pole footwear) and HOAH (swimwear/lingerie), with co-branded collections distributed globally from a UK warehouse.

Product overview

CXIX is a designer dancewear and pole wear brand offering a comprehensive portfolio of apparel and accessories for movement artists globally. The core product is Gecko Grip™, a proprietary grip fabric technology developed in 2015. The brand operates multiple sub-brands including Hella Heels (footwear/pole heels), and HOAH (swimwear/lingerie). The product line spans various collections including Long Live Cowgirls (cowgirl-inspired), NITRO (racing-inspired performance wear), The Decade Edition (anniversary collection), Goddess (lingerie-inspired pole wear), Classique (sensual dancewear), Safari (animal prints), Baddies (versatile athletic wear), Lounge Drip (unisex loungewear), Lux Basix (silky basics), Silhouette (eco-performance), and Dollhaus (recycled fabric basics). The brand also offers the Muse Mansion loyalty rewards program. Products are sold through the CXIX e-commerce platform with separate UK and US stores, and integrate with Klarna for Buy Now Pay Later options.

Differentiator

Problem solved

Functional benefit

Brands

• Hella Heels: Sub-brand specializing in pole dance heels and footwear, featured as a collection on the CXIX website and operating at uk.hellaheels.com
• HOAH
• Gecko Grip™
• Muse Mansion

Products and services

• Gecko Grip™ Apparel Proprietary grip-fabric apparel line developed in 2015 after years of R&D, providing breathable, flexible activewear with grip properties for pole dancing, aerial arts, and dance.
• Hella Heels (pole footwear sub-brand)

Quantifiable outcome

• 45-day return window
• +2 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• HOAH (Hot On Any Hoe)coreStrategic or Co-development PartnerHOAH is a sister brand/sub-brand specializing in swimwear and lingerie. CXIX and HOAH collaborate on regular co-branded collections including HOAH Swimwear, Infinity Slinga II, and various bikini lines. The partnership produces statement swim and beach wear designed for showgirls and strippers.
• Hella HeelscoreStrategic or Co-development PartnerHella Heels is a pole dance footwear brand. CXIX and Hella Heels collaborate on exclusive collections including Gingham (limited edition) and Hip Hop Drop, bringing coordinated looks to pole dancers and movement artists.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bad Kitty: Established pole dancewear brand offering apparel and accessories targeted at pole and aerial athletes, directly overlapping with CXIX's core product line and customer segment.
• Pleaser Shoes: Leading manufacturer of pole dance heels and platform boots (7"–8"+) sold globally; competes directly with the Hella Heels sub-brand on product, distribution, and end customer.
• Ellie Shoes: Dance and pole footwear brand offering a broad range of heels and boots for performers; closely comparable to Hella Heels within the pole footwear sub-brand.
• Vix Paula Hermanny: Designer swimwear brand with a similar premium, fashion-forward positioning to HOAH, targeting style-conscious beach and resort consumers with overlapping price points.
• Beach Bunny Swimwear: Luxury women's swimwear and beachwear brand competing in the same premium statement-swim segment as HOAH, with comparable customer demographics and price positioning.

Broad incumbents

• Savage X Fenty: Large-scale lingerie and loungewear brand with overlapping intimates/swimwear categories; a broad incumbent that intersects with HOAH and CXIX's lingerie-inspired lines but serves a much wider mainstream audience.
• SKIMS: Major shapewear, intimates, and loungewear brand with inclusive sizing; operates at the intersection of lingerie and loungewear that overlaps with CXIX's Classique, Goddess, and Lounge Drip collections.
• Lululemon: Global athleisure and activewear incumbent with strong community-led branding; broadly comparable to CXIX on athletic apparel positioning, although CXIX is far more specialized in pole/aerial wear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cxixbrand
• Facebookfacebook.com/THEXIXDEN
• Instagraminstagram.com/cxixbrand
• TikToktiktok.com/@cxixbrand
• LinkedInlinkedin.com/company/cxixbrand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cxix & hellaheels