eguren ugarte, sa.

What eguren ugarte, sa. does

Eguren Ugarte, S.A. is a family-owned and self-financed winery founded in 1870, headquartered in Páganos-Laguardia within Rioja Alavesa, Álava, Spain. The company controls 93 hectares of its own vineyards at the foot of the Sierra Cantabria, producing a full range of DOCa Rioja-certified wines — young whites and rosés, Crianza, Reserva, Gran Reserva, and single-vineyard wines — across varietals including Tempranillo, Garnacha, Graciano, Mazuelo, Maturana, Malvasía, Garnacha Blanca, and Tempranillo Blanco, plus sparkling Brut Nature wines and olive oil from company-owned groves. The estate was the first to receive Crianza precinta #000001 from the DOCa Rioja Consejo Regulador and has earned recognition at James Suckling (97 points for Martín Cendoya), Berliner Wein Trophy, Mundus Vini, IWSC, and Decanter.

The business operates a vertically integrated model combining wine production, direct-to-consumer e-commerce (egurenugarte.com, operated via AZUKOMESI, S.L. in Vitoria-Gasteiz), a 21-room boutique hotel, an on-site restaurant, and event venues for weddings and corporate functions. Pricing spans €6.20 per bottle for entry-level young wines to roughly €20 for premium Crianza/Reserva, with hotel rooms at €155-€175 per night. The go-to-market is hybrid: DTC online sales, international wholesale through Total Wine & More (100+ US stores across 15 states) and other distributors in France (Cave&vous), Puerto Rico (La Cava del Norte), and Peru (Expovino Wong), and on-site wine tourism. Customer segments include individual wine consumers, international wine retailers and distributors, and wine tourism/hospitality guests. Distribution is multi-region (Spain, USA, Peru, Puerto Rico, France) but excludes the Balearic Islands, Canary Islands, Ceuta, and Melilla. The company holds a board seat on ABRA (Asociación de Bodegas de Rioja Alavesa, 126 member wineries), giving it regional industry governance influence. The business is entirely self-financed with no disclosed external funding rounds, parent company, or M&A activity.

Name

eguren ugarte, sa.

Legal name

EGUREN UGARTE, S.A.

Website

https://egurenugarte.com

Company type

Private

Founded year

1870

Operating status

Operating

Short description

Eguren Ugarte, S.A. is a family-owned, self-financed Rioja Alavesa winery operating since 1870, producing DOCa Rioja wines from 93 hectares of estate vineyards and offering integrated wine tourism, a 21-room boutique hotel, and event hosting to consumers, international distributors, and hospitality guests.

Ownership category

akta.pro rank

Product category

Winery and Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

Keywords

• Rioja wine production
• Estate winery
• Wine tourism
• Boutique hotel vineyard
• DOCa Rioja wines

Headquarters

HQ city

Laguardia

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Wine Sales (Direct to Consumer): Eguren Ugarte sells its wines directly to consumers through its own e-commerce platform (egurenugarte.com), offering a wide range from young wines to premium Gran Reserva and single-vineyard wines. Online sales are managed by AZUKOMESI, S.L.
2. Hotel and Wine Tourism Experiences: The winery operates a 21-room boutique hotel (15 standard, 4 deluxe, 2 premium rooms) and sells enotourism packages including tastings, vineyard tours, harvest participation, and event hosting (weddings, corporate dinners). Enotourism vouchers are non-refundable and valid for one year.
3. International Distribution: Eguren Ugarte exports wines internationally, notably through Total Wine & More (the largest independent wine retailer in the United States, operating 100+ stores across 15 states). The winery participates in international wine fairs such as Expovino Wong in Peru.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Eguren Ugarte is a family-owned winery that produces and commercializes DOCa Rioja wines (young whites/rosés, Crianza, Reserva, Gran Reserva, and single-vineyard wines) from 93 hectares of owned vineyards in Rioja Alavesa, Spain. The winery also operates a 21-room boutique hotel, wine tourism experiences (tastings, tours, harvest participation), event hosting (weddings, corporate dinners), and sells estate-produced olive oil. Online sales are managed through AZUKOMESI, S.L.

Product overview

Eguren Ugarte, S.A. is a family-owned winery in Rioja Alavesa offering a unified portfolio centered on premium wines complemented by wine tourism experiences, boutique hotel accommodation, and event hosting services. The core product is the Eguren Ugarte wine range spanning multiple grape varieties and aging classifications (Joven through Gran Reserva), sold directly through the online store. The wine portfolio is supported by enotourism offerings (tastings, tours, harvest experiences), the 21-room Hotel Eguren Ugarte boutique hotel, event venues for weddings and corporate functions, and olive oil from company-owned groves.

Differentiator

Problem solved

Functional benefit

Brands

• Malvasía: White wine varietal from Eguren Ugarte
• Anastasio
• Martín Cendoya
• Eguren Ugarte Reserva
• Ugarte Crianza
• Eguren Ugarte Blanco
• Eguren Ugarte Rosado
• Maceración Carbónica
• 40's, 50's, 80's

Products and services

• Eguren Ugarte Wines (DOCa Rioja portfolio) A portfolio of still wines under the Eguren Ugarte brand, produced under the DOCa Rioja qualified designation of origin. Includes varietals Tempranillo, Garnacha, Graciano, Maturana, Malvasía, Garnacha Blanca, and Tempranillo Blanco across aging categories (Joven, Crianza, Reserva, Gran Reserva). Sold direct-to-consumer via egurenugarte.com and through international distributors such as Total Wine & More.
• Hotel Eguren Ugarte (Boutique Hotel) Boutique hotel accommodation within the winery premises offering vineyard views, included breakfast, and access to wine tourism experiences. Rooms are available in Standard, Premium, and Deluxe categories with 21 total rooms.
• Enoturismo (Wine Tourism Experiences) Wine tourism experiences including guided winery tours, wine tastings, harvest participation, and gourmet dining at the winery estate. Experiences are bookable online and combinable with hotel stays, with vouchers valid for one year.
• Eventos (Events, Weddings, Corporate Dinners) Event hosting services for weddings, corporate dinners, and private celebrations held at the winery facilities, including the barrel room and restaurant spaces.
• Tarjetas Regalo (Gift Cards and Vouchers) Gift vouchers for wine tourism experiences and hotel stays, available for purchase through the online store. Valid for one year from purchase.
• Olivares (Estate Olive Oil) Estate-produced olive oil from company-owned olive groves (Arróniz and Arbequina varieties) planted in 2008-2009 and managed with vegetation cover practices. Sold as a secondary product alongside wines.

Quantifiable outcome

• Eguren Ugarte was the first winery to receive precinta ( Rioja regulatory seal) number 000001 for Crianza 2011, and previously for Reserva 2008.
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ABRA (Asociación de Bodegas de Rioja Alavesa)coreStrategic or Co-development Partner · 26 August 2014Eguren Ugarte holds one of four vocalías (board seats) on the Board of Directors of ABRA, the Association of Wineries of Rioja Alavesa, represented by Asún Eguren. ABRA groups 126 member wineries. The board was renewed in August 2014 under president Gabriel Frías del Val (Bodega Hermanos Frías del Val).
• Total Wine & MorecoreChannel Partner/ Reseller/ DistributorTotal Wine & More is the largest independent wine retailer in the United States, founded by brothers David and Robert Trone in 1991 in Delaware. The company operates 100+ superstores in 15 states with over 700 wine professionals and 2,000 distribution partners, offering 8,000+ wine references. 50 Total Wine & More professionals visited Eguren Ugarte in May 2014 for a guided tour, tasting, and meal.
• Fundación Adviser Humana (Educamerún)minorOthersEguren Ugarte supports the Educamerún project through its '12 meses, 12 causas, 12 vinos' (12 months, 12 causes, 12 wines) initiative. Each bottle of a designated solidarity wine contributes to funding school scholarships for children in extreme poverty in Cameroon. Since 2014, Educamerún has supported hundreds of youth, and in 2022 beneficiaries began managing the project themselves.
• Expovino Wong (Peru)minorGTM or Marketing PartnerEguren Ugarte was the only Old World winery invited to the 10th edition of Expovino Wong in Peru (September 26–28, 2013), the most important wine tasting event in Latin America and the most significant in Peru, with nearly 150 exhibitor wineries. The winery conducted a successful vertical tasting of Martín Cendoya Reserva at the exclusive Maridajes Restaurant.
• Cave&vous (Dax, France)minorChannel Partner/ Reseller/ DistributorCave&vous is a specialist wine shop in Dax, France, operated by Mirella and Bertrand Martins. It serves as a key retail outlet for Eguren Ugarte's wines in the French market, which the company describes as a 'rather complicated market.'
• La Cava del Norte (Puerto Rico)minorChannel Partner/ Reseller/ DistributorLa Cava del Norte is a long-standing wine shop client in Puerto Rico, owned by Junior. Eguren Ugarte's commercial director Sandra Aulló visits annually for events. The shop carries Eguren Ugarte's premium wine brands and hosts celebrations featuring the winery's wines.
• Rumbo (Online Travel Agency)minorGTM or Marketing PartnerRumbo, a major European online travel agency, featured Eguren Ugarte in its curated list of the best wine tourism destinations in Europe. This recognition positions the winery as a premier destination alongside Alto Douro (Portugal), Bordeaux, and Kamptal Valley (Austria), providing marketing visibility among travel consumers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marqués de Riscal: Historic DOCa Rioja producer with its own hotel (Hotel Marqués de Riscal, a Luxury Collection) integrating winery, wine tourism, and accommodation—near-identical business model to Eguren Ugarte in the same Spanish premium wine category.
• López de Heredia: Family-owned DOCa Rioja winery (founded 1877) producing traditional Crianza, Reserva, and Gran Reserva wines from owned vineyards; directly comparable as a multi-generational, family-controlled premium Rioja producer.
• La Rioja Alta: Multi-generation family winery producing premium DOCa Rioja wines (Reserva, Gran Reserva, single-vineyard) distributed internationally; comparable as a traditional, family-owned Rioja producer competing in the same tier.
• Bodegas Muga: Family-run DOCa Rioja winery (since 1932) producing a broad still and sparkling portfolio from owned vineyards in Rioja Alta; closely matches Eguren Ugarte's family-ownership and premium-Rioja positioning.
• CVNE (Compañía Vinícola del Norte de España): Historic DOCa Rioja producer with a complete aging category portfolio (Crianza, Reserva, Gran Reserva) and own hospitality offerings; directly comparable as an established Rioja winery in similar retail and HORECA channels.
• Bodegas Faustino: Family-owned DOCa Rioja producer focused on Reserva and Gran Reserva wines with strong international retail presence; comparable in product tier, family control, and export-led distribution strategy.

Broad incumbents

• Familia Torres: Large family-owned Spanish wine group producing across Rioja, Penedès, and Ribera del Duero with broad global distribution; comparable as a Spanish family winery with international scale and wine tourism assets, though larger and more diversified.
• Bodegas Campo Viejo: Volume-leading DOCa Rioja brand within Pernod Ricard; comparable on product category and DOCa Rioja certification, but operates at much larger scale with mass-market rather than family-boutique positioning.

Emerging players

• Abadía Retuerta: Single-estate winery and hotel in Spain integrating wine tourism and accommodations comparable to Eguren Ugarte; relevant as a peer in the co-located vineyard-hotel-tourism niche, though positioned in Ribera del Duero rather than Rioja.
• Bodegas Yllera: Multi-generational Spanish winery operating across Rueda and Ribera del Duero with direct-to-consumer emphasis; comparable as a family-owned Spanish winery with wine tourism experiences and international awards.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EgurenUgarte
• YouTubeyoutube.com/c/egurenugarte
• Facebookfacebook.com/eguren.ugarte
• LinkedInlinkedin.com/company/egurenugarte
• Instagraminstagram.com/egurenugarte

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eguren ugarte, sa.