What dott. does

dott. is a strategic business consultancy founded in 2020 by Tammy Tecklenburg and headquartered in Washington Depot, Connecticut. The firm focuses on culture, leadership, and performance improvement for the automotive and commercial vehicle aftermarket, an industry the company sizes at over $400 billion. Its clients include executives, distributors, manufacturers, and service operators, with publicly referenced logos spanning AutoZone, Cloyes, Standard Motor Products, Topel's Service Center, and Torqata.

The firm's core offerings are organized around five pillars: Insights & Learning, Coaching & Advisory (anchored by the Future Ready Leadership Cohort), the #aftermarketALLY Campaign, Community Roundtables branded as Connecting dott.s, and the Colorfully Connected initiative. Its technology layer consists of behavioral analytics and AI-augmented tools, including a Predictive Inclusion Analytics platform developed with MESH/diversity and an EQ 360 Assessment that incorporates an AI leadership coach. A proprietary DEI Maturity Report benchmarks the top 100 aftermarket companies covering approximately 500,000 employees, providing a dataset that underpins both advisory work and analytics products.

dott. operates as a founder-owned, bootstrapped consultancy. Revenue is generated through personal coaching sessions priced at $325, annual roundtable memberships, bespoke corporate consulting engagements, and a leadership certification program priced at $799 per participant. The business has no disclosed institutional funding and earns recognition including the MOTOR Top 20 (2023, 2024, 2025), a MEMA DEI Award, Women in Auto Care Lifetime Achievement, and a Northwood University award.

Name

dott.

Legal name

dott.

Website

https://drivenbydott.com

Company type

Private

Founded year

2020

Operating status

Operating

Short description

dott. is a boutique consultancy founded in 2020 that advises automotive and commercial vehicle aftermarket companies on culture, leadership, and performance through coaching, behavioral analytics, and AI-augmented assessments.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)

Keywords

• DEI consulting services
• Leadership development programs
• Organizational culture consulting
• Executive coaching services
• Behavioral analytics consulting

Headquarters

HQ city

Washington Depot

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Personal Presence Sessions: Individual coaching sessions for personal color analysis and presence alignment. 60-minute introductory sessions at $325, with additional services and follow-up sessions available after initial experience. Delivered in-person or virtually.
2. Annual Roundtable Membership: Annual membership for the 'Connecting dott.s' community roundtable program, providing access to quarterly roundtables, collaborative initiatives, and a network of industry thought leaders in DEI.
3. Corporate Consulting and Training: Customized consulting engagements including DEI strategy development, organizational culture assessments, leadership development programs, and ongoing advisory services. Services meet clients where they are and scale as needs evolve.
4. Leadership Certification Programs: The Future Ready Leadership Cohort provides a 5-hour certification experience at $799 per participant, including EQ 360 assessment, live facilitated modules, and AI coaching.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

dott. is a strategic consultancy that sells DEI, culture, and leadership development services to automotive and commercial vehicle aftermarket organizations. Offerings include data-anchored Insights & Learning programs powered by MESH Insights AI, executive coaching via the Future Ready Leadership Cohort with EQ 360 assessment and AI leadership coaching, the #aftermarketALLY recognition campaign, Connecting dott.s community roundtables, and the Colorfully Connected™ personal color and presence offering. The core deliverable is paid consulting engagements, training cohorts, leadership certifications, and an annual community membership.

Product overview

dott.® is an award-winning strategic business consultancy focused on culture, leadership, and performance in the automotive and commercial vehicle aftermarket. The company operates as a single unified consultancy offering five interconnected service pillars: Insights & Learning (data-anchored learning powered by MESH Insights AI analytics), Coaching & Advisory (including the Future Ready Leadership Cohort with a built-in AI leadership coach), the #aftermarketALLY Campaign (an allyship recognition program), Community Roundtables (Connecting dott.s peer community), and Colorfully Connected™ (a personal color and presence sub-brand). Together these offerings enable organizations to build inclusive, high-performing cultures driven by diversity of thought.

Differentiator

Problem solved

Functional benefit

Brands

• Colorfully Connected™: Personal color analysis and presence offering under dott.® that aligns who you are with how you show up, combining personal color analysis, visual alignment, and intentional use of color to support confidence and credibility.

Quantifiable outcome

• Increased female representation from 2% to 27-30% in the aftermarket workforce
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• MESH/diversitycoreStrategic or Co-development Partner · 1 February 2023Strategic partnership with MESH/diversity, a leading DEI Operations System, to offer the automotive and commercial vehicle aftermarket a scalable and tailored DEI solution. MESH provides science-based insights and metrics combined with an immersive, ongoing learning path. The partnership includes the DEI Builder Program and joint publication of the 'Driving Inclusion' DEI Maturity Report covering top 100 aftermarket companies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• MESH/diversity: MESH/diversity is the strategic technology partner to dott., providing the underlying DEI analytics, learning, and behavioral science platform. It is the closest functional peer because it delivers data-driven DEI insights and learning journeys to employer clients, overlapping with dott.'s Insights & Learning and predictive analytics offerings.
• Cook Ross: Cook Ross is a long-standing DEI consulting and leadership development firm offering coaching, learning, and culture transformation services. Like dott., it centers its practice on behavioral science and inclusive leadership, competing for the same mid-market and enterprise DEI budget.
• The Winters Group: The Winters Group is a DEI-focused consultancy that combines strategy, data, and learning to drive culture change for employer clients. Its integrated consulting/training/data approach directly mirrors dott.'s MESH-anchored delivery model.
• Paradigm (Paradygm Consulting): Paradigm is a DEI and culture strategy consultancy that advises leadership teams on inclusive workforce practices. It is a direct competitor for enterprise DEI strategy and culture engagements that dott. pursues in the automotive aftermarket.
• ReadySet: ReadySet is a DEI consultancy focused on strategy, learning, and organizational change for employers. Its service mix — DEI strategy, manager training, and inclusion analytics — overlaps meaningfully with dott.'s offerings.
• PDI (Personal Diversity & Inclusion, Inc.): PDI is a DEI consulting and training firm offering leadership development, coaching, and inclusion strategy to corporate clients. Its core service mix — DEI workshops, leadership programs, and advisory — closely parallels dott.'s coaching and training offerings.

Broad incumbents

• Korn Ferry: Korn Ferry is a global organizational consulting firm with a sizable DEI and culture practice embedded in its broader talent and HR offerings. It competes with dott. for enterprise DEI mandates but typically as part of a wider talent transformation engagement.
• Deloitte (Human Capital / Inclusion): Deloitte's Human Capital practice includes a well-known DEI consulting arm that bundles culture, leadership, and analytics into large-scale transformation engagements. It is a broad incumbent whose inclusion practice competes with dott. for the largest aftermarket employers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dott-diversity-of-thought

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dott.