Desjoyaux Pools

What Desjoyaux Pools does

Desjoyaux Pools (UK entity, founded 2008; website desjoyauxpools.co.uk) is a private for-profit company that designs, builds, installs, renovates, and equips indoor and outdoor swimming pools. Based on the stated scope, it operates as a construction and equipment-services provider in the UK residential pool market, offering end-to-end project delivery from initial design through installation and ongoing equipment supply.

The company operates under the Desjoyaux brand, which is associated with a proprietary in-ground pool construction system originally developed by the French parent group, Desjoyaux SA. No further detail is available in the source material on the technical architecture of the pool system, proprietary features, or whether the UK entity manufactures components or sources them from the parent.

No information is provided in the input on revenue model, pricing, customer segments, geographic coverage within the UK, headcount, certifications, partnerships, or ownership structure beyond confirmation that the entity is private and not a subsidiary of a disclosed parent. The live web presence is the primary indicator of current operating status; deeper business-model detail is not available from the supplied sources.

Name

Desjoyaux Pools

Website

https://desjoyauxpools.co.uk

Company type

Private

Founded year

2008

Short description

Desjoyaux Pools is a UK private company, founded 2008, that designs, builds, installs, renovates, and equips indoor and outdoor swimming pools for residential customers under the Desjoyaux brand.

Ownership category

akta.pro rank

Product category

Swimming Pool Construction

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (238220)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

Keywords

• Swimming pool construction
• Pool installation services
• Pool renovation
• Pool equipment supply
• Indoor outdoor pools

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Core offering

Desjoyaux Pools designs, builds, installs, renovates, and equips indoor and outdoor swimming pools for residential customers. The company provides end-to-end pool services from initial design through to construction and equipment supply.

Differentiator

Problem solved

Functional benefit

Products and services

• Swimming Pool Design and Construction Custom design and build service for indoor and outdoor residential swimming pools, covering the full construction process from initial design to completed installation for homeowners.
• Pool Renovation Renovation service for existing swimming pools, restoring or upgrading indoor and outdoor pools for residential property owners.
• Pool Equipment Supply Supply of pool equipment and accessories to equip newly built or existing pools for residential customers.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Others

• Certikin International: UK distributor of pool equipment, covers, liners, and treatment systems. Not a direct pool builder, but a key supplier/ecosystem participant whose product range overlaps with the equipment side of Desjoyaux Pools' offering.

Direct peers

• Compass Pools: UK-based swimming pool designer, builder, and installer. Direct competitor to Desjoyaux Pools in the residential new-build and renovation segment, with a comparable end-to-end service model.
• Paramount Pools: UK swimming pool design, build, and maintenance provider. Direct competitor in residential new-build pools and ongoing service, with a similar one-stop-shop offering.
• Aqua Platinum Pools: UK luxury pool design and construction company. Direct peer in the premium residential pool segment with a comparable design-and-build delivery model.
• Cresta Leisure (Cresta Pools): UK pool and wellness installer covering new-build, refurbishment, and servicing. Direct competitor in the residential and light commercial pool construction market.
• Laguna Pools: UK-based swimming pool and wellness company designing and installing indoor and outdoor pools. Comparable to Desjoyaux Pools in scope (design, build, install) and customer base (premium residential).
• Penguin Pools: Long-established UK swimming pool construction and renovation company. Competes head-to-head with Desjoyaux Pools for residential pool projects across design, build, and refurbishment.
• MoreThanPools: UK residential pool design, build, and renovation specialist. Direct competitor targeting similar homeowners and offering overlapping services.

Emerging players

• Plungie: Manufacturer/installer of precast concrete plunge pools and small pools. Comparable to Desjoyaux Pools on equipment-driven, faster-install pool systems, and an emerging alternative in the UK smaller-pool segment.

Broad incumbents

• Desjoyaux (parent brand, France): The French parent brand of Desjoyaux Pools. Operates a global network of pool design/build franchises and licenses the proprietary monobloc pool system that the UK operation deploys; comparable at the system/IP level rather than as a same-territory competitor.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desjoyaux Pools