CHOM 97.7

What CHOM 97.7 does

CHOM 97.7 is a commercial rock radio station broadcasting at 97.7 MHz from Montreal, Quebec, operated as part of Bell Media's radio division under BCE Inc. (TSX: BCE). It serves adult rock music listeners in the Greater Montreal area with a 24-hour schedule split into four shows — CHOM Rocks (12:00AM-9:30AM), Mornings Rock with Jay and Sharon (9:30AM-2:00PM), Hal Jaques (2:00PM-7:00PM), and The Afternoon Rock Ride with Bilal (7:00PM-12:00AM) — alongside Montreal sports coverage (Canadiens, CF Montreal, Alouettes), local music scene features, and event-tied programming tied to Osheaga, POP Montreal, Pouzza Fest, and Vans Warped Tour Montreal.

The product surface spans traditional FM broadcast, digital streaming via the third-party iHeartRadio platform (web, iOS, Android, Google Assistant, in-automobile), branded podcasts (Mornings Rock, Chronicles of Rock, The Afternoon Rock Ride with Bilal, Hal Jaques, plus rock-music history podcasts), curated playlists, Artist Radio personalization, and social/video content (Instagram, Facebook, Twitter, YouTube). The core technology stack is the iHeartRadio digital platform licensed from iHeartMedia, Inc.; no proprietary technology, AI, or data assets are developed in-house.

CHOM 97.7 monetizes through advertising — both traditional broadcast commercials segmented by time-of-day slots and digital placements across iHeartRadio, the chom.com website, and social channels. Advertising rates are quote-based and not publicly disclosed. Customer-facing branding is 'The Spirit of Rock.' The station is privately held (subsidiary status), is not separately listed, and does not have independent venture or institutional backing; investment, M&A, and strategic decisions sit with Bell Media at the parent level.

Name

CHOM 97.7

Legal name

CHOM 97.7 (operated by Bell Media, a subsidiary of BCE Inc.)

Website

https://chom.com

Company type

Private

Operating status

Operating

Short description

CHOM 97.7 is a Montreal-based commercial rock radio station operated by Bell Media (BCE Inc.) that broadcasts at 97.7 MHz and serves Greater Montreal adult rock listeners via FM, iHeartRadio streaming, podcasts, and curated playlists, monetizing through broadcast and digital advertising.

Ownership category

akta.pro rank

Product category

Commercial Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Podcast Hosting & Distribution Platforms (MPAIADAB)

Keywords

• FM radio broadcasting
• Rock music programming
• Digital radio streaming
• Podcast distribution
• Radio advertising sales

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Radio Advertising: Traditional broadcast and digital advertising model. The station generates revenue through commercials aired during programming, with ads segmented by time slots (12:00AM-9:30AM, 9:30AM-2:00PM, 2:00PM-7:00PM, 7:00PM-12:00AM) and across multiple digital platforms including iHeartRadio app, website, and social media channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

CHOM 97.7 is a Montreal commercial rock radio station broadcasting at 97.7 FM. Its service combines live rock programming and local music and sports coverage with podcasts, playlists, and digital distribution through iHeartRadio and other channels, primarily monetized through broadcast and digital advertising.

Product overview

CHOM 97.7 is a Montreal-based rock radio station operating under iHeartRadio and Bell Media. The core offering is live FM radio broadcast at 97.7 FM, complemented by the iHeartRadio digital streaming platform. The product portfolio includes multiple branded podcasts (Mornings Rock, Chronicles of Rock, The Afternoon Rock Ride with Bilal, Hal Jaques, and third-party music history podcasts), curated playlists for Montreal music festivals (POP Montreal, Pouzza Fest, Vans Warped Tour, Osheaga), and Artist Radio features. The station positions itself as 'The Spirit of Rock' with live programming spanning morning, afternoon, and overnight time slots.

Differentiator

Problem solved

Functional benefit

Products and services

• CHOM 97.7 Live Radio Continuous Montreal rock radio service broadcast at 97.7 FM, including CHOM Rocks, Mornings Rock, Hal Jaques, and The Afternoon Rock Ride, for listeners in the Greater Montreal area.
• CHOM 97.7 Digital Audio Streaming Live CHOM 97.7 audio distributed through iHeartRadio on the web and supported mobile, assistant, and automotive endpoints, alongside access to on-demand podcasts and playlists.
• CHOM 97.7 Radio Advertising Quote-based commercial placements aired during CHOM programming and distributed through the iHeartRadio app, website, and social media channels, with inventory segmented into four daily time slots.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bell MediacoreOthersCHOM 97.7 is owned and operated by Bell Media, Canada's leading multimedia company. Bell Media provides the station's infrastructure, sales, and operational support as part of its national radio network.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• CFOX-FM Vancouver: Corus Entertainment classic rock station in Vancouver, comparable to CHOM 97.7 in format specialization and major-market Canadian rock radio positioning.
• Virgin Radio 96 (CJFM-FM): Bell Media-owned contemporary hit radio station in Montreal, directly competing for the same advertising budgets and overlapping with CHOM 97.7 in audience demographics and Montreal market coverage.
• NRJ Montreal (CKMF-FM): Bell Media-operated Montreal French-language contemporary hit radio station, competing head-to-head in the Montreal FM advertising market with overlapping broadcast reach.
• 98.5 FM Montreal (CHMP-FM): Cogeco-owned Montreal talk radio station competing in the same Greater Montreal advertising market with strong local content positioning analogous to CHOM 97.7's rock-format strategy.
• Q107 (CILQ-FM) Toronto: Corus Entertainment-owned classic rock station in Toronto offering a directly comparable format and rock-listener audience, serving as a benchmark for the Canadian major-market rock radio category.
• 102.1 The Edge (CFNY-FM) Toronto: Corus Entertainment alternative rock station in Toronto competing for the same advertiser dollars targeting rock-format listeners across major Canadian markets.

Others

• iHeartMedia (parent of iHeartRadio platform): US-based radio conglomerate that operates the iHeartRadio platform CHOM 97.7 uses for digital distribution; a strategic infrastructure partner and platform licensor rather than direct local competitor.

Emerging players

• Indie88 (CIND-FM) Toronto: Toronto indie/alternative rock station operated by Sooper Radio, competing in the same broader rock-format advertising category as CHOM 97.7 with a slightly different sub-format focus.

Broad incumbents

• Bell Media Radio Division: Bell Media's overall radio division, of which CHOM 97.7 is a single station; offers broader portfolio (Virgin Radio, NRJ, Bounce, etc.) and shared sales infrastructure.

Regional players

• Live 88.5 (CIUT-FM) Ottawa: Bell Media-operated alternative rock station in Ottawa serving the same format audience in a different Canadian market; comparable in programming philosophy but not direct head-to-head competitor due to geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CHOM977
• YouTubeyoutube.com/@CHOM977MTL
• Facebookfacebook.com/CHOM977
• Instagraminstagram.com/chom977
• LinkedInlinkedin.com/company/chom-97.7

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHOM 97.7