office de tourisme de cluny

What office de tourisme de cluny does

Office de Tourisme de Cluny Sud Bourgogne is a public tourism organization under French law, headquartered at 6 rue Mercière, Cluny, France. It serves as the official visitor information gateway for the Clunisois and Sud Bourgogne region, providing multilingual tourism information (across six languages: Dutch, English, French, German, Italian, Spanish), guided tours of the Abbey of Cluny and surrounding heritage sites, group visit services for associations and tour operators, and ticketing for spectacles, concerts, and animations. The organization is classified as Category II within the Offices de Tourisme de France network and operates at least 240 days per year.

The technology platform consists of a content-managed website (built and maintained by IRIS Interactive, hosted by OVH in France), an interactive regional map, a personal travel notebook feature, and integration with the BILLETWEB (Trustweb) ticketing system for online and counter sales. Supplementary integrations include Google Maps for itinerary planning, Tripadvisor for visitor reviews, reCAPTCHA for form protection, and social channels on Facebook, Instagram, and YouTube. The product portfolio extends to digital adventure games (Explor'Games, Pidou-Berlu), an Escape Box family experience, street art circuits, wine tasting sessions, cycling and hiking guides (La Voie Verte, La Grande Boucle), and live webcam feeds of equestrian facilities.

The revenue model is hybrid. The office is primarily funded through local government contributions and tourism tax revenues (professional services model), with supplementary transaction-based revenue from BILLETWEB ticket commissions on shows, concerts, conferences, and partner attraction sales (Hameau Duboeuf at €21-26 adults, Domaine du Pierreclos tastings at €15-35). Accommodation bookings are facilitated through the website without disclosed commission terms. Group services for associations, companies, and tour operators provide organized day or half-day visits at negotiated rates. As a public service entity under French law, the office does not operate as a commercial enterprise and has no parent company, external investors, or subsidiaries.

Name

office de tourisme de cluny

Legal name

OFFICE DE TOURISME DE CLUNY SUD BOURGOGNE

Website

https://cluny-tourisme.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Office de Tourisme de Cluny Sud Bourgogne is a public tourism organization that serves as the official visitor information gateway for the Clunisois and Sud Bourgogne region of France, providing multilingual tourism information, guided tours, group visit services, and ticketing for local attractions and events.

Ownership category

akta.pro rank

Product category

Tourism Information and Destination Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Destination tourism services
• Guided cultural tours
• Tourism information services
• Heritage visitor center
• Regional tourism promotion

Headquarters

HQ city

Cluny

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket sales and booking commissions: The office commercializes tourism services including ticket sales for spectacles, concerts, and animations through BILLETWEB platform. They also facilitate accommodation bookings and group tour reservations.
2. Tourism promotion services: As a public tourism organization, the office is funded through local government contributions and tourism tax revenues to promote the Sud Bourgogne region.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Office de Tourisme de Cluny Sud Bourgogne is a public tourism office that delivers multilingual visitor information, guided tours of the Abbey of Cluny and the surrounding Sud Bourgogne region (La Fabrique à Visites, PASS Odilon, PASS Bernon), ticketing for spectacles, concerts and events through BILLETWEB, accommodation booking facilitation, and dedicated group visit services. It operates a Category II accredited physical information office in Cluny, a secondary information point at Prado, and a six-language digital platform supporting trip planning, interactive maps, and personal travel notebooks.

Product overview

Office de Tourisme de Cluny Sud Bourgogne operates a comprehensive tourism information ecosystem comprising a multi-language website (French, English, German, Dutch, Italian, Spanish) with an integrated ticketing platform (BILLETWEB), interactive mapping, and a personal travel notebook feature. The core offering includes guided and self-guided tours of the Abbey of Cluny (PASS Odilon, PASS Bernon) through 'La Fabrique à Visites', group visit services for associations and companies, and digital experiences like Explor'Games escape adventures, street art circuits, and the Pidou-Berlu family adventure game. The portfolio extends to outdoor activities (cycling routes including La Voie Verte and La Grande Boucle, hiking trails, equestrian routes), wine tasting experiences, and event programming including festivals (Jazz campus, Les Grandes Heures de Cluny, Street Art Fest, Cluny Danse). Supporting services include seminar hosting, press/professional resources, downloadable brochures, and live webcam feeds of equestrian facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Abbaye de Cluny Tours Guided and self-guided tours of the Abbey of Cluny, including the PASS Odilon (Bernon Pass + Tour des Fromages), PASS Bernon (Abbaye/museum), and audioguide options, for individual visitors exploring the Abbey of Cluny.
• La Fabrique à Visites Guided tour program offering various themed visits of Cluny and the Clunisois region, conducted by professional guides, for individual visitors and small groups seeking curated heritage experiences.
• Group Visit Services Services for associations, company committees, bus operators, and friend groups offering day or half-day visits in Clunisois with professional guides, for group travel organizers.
• Billetterie (Ticketing) Online ticket sales for shows, concerts, conferences, workshops, visits and tourist animations via the BILLETWEB platform, for visitors purchasing event and activity tickets.
• Wine Tasting Experiences Wine tasting workshops at Domaine du château de Pierreclos including 'Les essentiels' (1 hour, 3 wines) and 'La grande dégustation' (1.5 hours, 5 wines with appetizers), for wine enthusiasts visiting Sud Bourgogne.
• Explor'Games at Hameau Duboeuf Digital treasure hunt experiences including 'L'Enigme du Hameau Duboeuf' (€26) and 'La Légende de Métal' (€31) combining adventure, exploration and oenological discovery, for visitors seeking gamified experiences.
• Street Art Circuits Urban walking tours discovering contemporary street art installations scattered throughout Cluny, for visitors interested in contemporary urban art and city walking tours.
• Pidou-Berlu Adventure Game Family adventure game experience in Cluny featuring exploration and discovery activities at sites including the Tour des Fromages, for families visiting the medieval city.
• Escape Box Family-friendly escape box activity for discovering Cluny through puzzles and challenges, for families and groups seeking collaborative gaming experiences.
• Seminar & Reception Services Business event hosting services for seminars and receptions in the Clunisois region, for corporate clients organizing professional events.

Quantifiable outcome

• Category II classified tourism office member of Offices de Tourisme de France

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Six partnerships are on record, tiered supporting, core and minor.

• IRIS InteractivesupportingOthersWebsite development and digital platform provider based in Le Puy-en-Velay, responsible for the tourism office's website construction and maintenance.
• OVHsupportingTechnology or IntegrationWeb hosting provider storing all personal data exclusively in France (Roubaix) for the tourism office's digital services.
• BILLETWEB (Trustweb)coreTechnology or IntegrationTicketing platform solution used for online and counter sales of spectacles, concerts, conferences, stages, visits, and other animations organized by the Office de Tourisme.
• Offices de Tourisme de FrancecoreStrategic or Co-development PartnerNational network of French tourism offices to which the Cluny Sud Bourgogne office belongs, providing shared standards and collective promotion.
• Etienne Ramousse ImagessupportingOthersPhotography credit for much of the visual content on the website documenting the region's landscapes, heritage, and tourism experiences.
• Partner establishments (Destination d'excellence)minorOthersLocal hospitality businesses and attractions that have earned the Destination d'excellence quality label and are promoted through the tourism office. Includes 11 listed partners such as Hameau Duboeuf, Hôtel de l'Abbaye, Domaine du château de Pierreclos, and others.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Office de Tourisme de Beaune & Pays Beaunois: French municipal tourism office serving Beaune and the surrounding Pays Beaunois in Burgundy. Directly comparable as a Category-classified French tourism office delivering visitor information, guided tours of historic heritage (Hospices de Beaune), accommodation booking, and event ticketing in the same broader Burgundy region.
• Office de Tourisme du Mâconnais Sud Bourgogne: Neighboring Sud Bourgogne tourism office covering Mâcon and the southern Burgundy wine route. Operates with the same institutional model, region label, and product mix (vineyards, heritage, cycling, accommodation booking), making it a directly comparable peer within the same regional branding umbrella.
• Visit Beaujolais: Regional destination marketing organization for Beaujolais. Operates with the same DMO/Tourism Office model in adjacent Burgundy-Beaujolais territory, offering visitor information, vineyard experiences, cycling routes, and accommodation booking — comparable in scale, scope, and product mix.
• Office de Tourisme de Dijon Métropole: Tourism office serving Dijon and the surrounding metropolitan area in northern Burgundy. Operates the same institutional model with visitor information, guided heritage tours, accommodation booking, and event ticketing, making it a directly comparable Burgundy-region peer.

Broad incumbents

• Destination Bourgogne-Franche-Comté: Regional tourism committee covering the entire Bourgogne-Franche-Comté region. Cluny Sud Bourgogne sits within this regional DMO's territory, making it a broader-scale incumbent that aggregates and promotes the same destinations, accommodations, and events at regional scale.
• Atout France: France's national tourism development agency. Operates as a broader institutional incumbent that defines tourism quality classifications (including the Category II framework Cluny belongs to) and promotes France internationally, encompassing the destination promotion work that local offices execute locally.

Others

• ADN Tourisme: National federation of French tourism offices, providing shared standards, training, and collective promotion. Acts as the institutional umbrella under which the Office de Tourisme de Cluny operates alongside other member offices.
• GetYourGuide: Global online marketplace for tours, attractions, and experiences. Comparable as an adjacent experience distribution channel for the same visitor demand, capturing bookings that might otherwise route through local tourism offices like Cluny.
• Viator (Tripadvisor Experiences): Major global experience booking platform. Competes with local tourism offices for direct experience bookings (guided Abbey tours, wine tastings, etc.), making it a relevant adjacent peer in the experience distribution value chain.
• Tripadvisor: Global travel guidance and review platform integrated with Cluny's own website. Functions as both a complementary distribution channel and a competitive review-driven discovery layer that can reroute visitors away from official tourism office channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCf5bENd4vfAHtbXRTOb1x_A
• Facebookfacebook.com/clunytourisme
• Instagraminstagram.com/clunytourisme

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about office de tourisme de cluny