central retail indonesia

Name

central retail indonesia

Legal name

Central Department Store Indonesia

Website

https://centralindonesia.co.id

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

Department Stores (4551)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Regional Traditional Department Stores (CRAGAAAD)

akta.pro secondary industry

Luxury & Premium Traditional Department Stores (CRAGAAAC)

Keywords

• Department store retail
• Luxury fashion retail
• Beauty and cosmetics
• Home furnishings retail
• Kids and baby products

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Revenue generated from direct retail sales of fashion, beauty, home, kids, jewelry, watches, and travel products through physical department store and online shop. Products sold include both own-brand and third-party luxury and premium labels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Central Retail Indonesia operates a multi-category department store at Grand Indonesia East Mall in Jakarta selling fashion, beauty, fragrance, children's, home, jewelry, watches, and travel products from international luxury and premium brands (e.g., Dior, Dolce & Gabbana, SK-II, BOSS, Pandora) as well as local Indonesian designers. The store also offers customer loyalty programs (The1Card, Central Diamond Society), in-store facilities such as personal shopping and home delivery, and complementary e-commerce and marketplace (Blibli) channels.

Product overview

Central Retail Indonesia is a department store operated by Central Department Store Indonesia at Grand Indonesia East Mall, Jakarta. The offering is a multi-category retail platform featuring distinct product categories including Beauty & Cosmetics (with fragrance subcategories for men and women), Women's Fashion (clothing, lingerie, shoes, bags, accessories), Men's Fashion (clothing, denim, accessories), Kids & Baby Products (toys, clothing, nursery items), Home & Furnishings (bedding, tableware, kitchen appliances), Jewelry (costume and fine jewelry), Watches, and Travel & Luggage. The store also offers membership programs (The1Card, Central Diamond Society) and various in-store facilities and services. Key featured brands include SK-II, Dolce & Gabbana, Dior, Tommy Hilfiger, BOSS, Pandora, and numerous Indonesian designers.

Differentiator

Problem solved

Functional benefit

Brands

• The1Card: Membership rewards program for customers
• Central Diamond Society

Products and services

• Beauty & Cosmetics Department store category featuring cosmetics, skincare, and beauty products including brands such as SK-II, Clarins, Clinique, Estee Lauder, and Inglot, for women and men consumers.
• Women's Fragrance Women's perfumes and fragrances featuring luxury brands including Burberry, Bvlgari, Carolina Herrera, and Cartier.
• Men's Fragrance Men's perfumes and colognes featuring brands such as John Varvatos, Lanvin, Mont Blanc, Salvatore Ferragamo, and Versace.
• Women's Clothing & Accessories Women's fashion including clothing, lingerie, shoes, bags, and accessories featuring both international and Indonesian designer brands such as CIEL, Dresshaus, and Studio 133 - Biyan.
• Men's Clothing & Accessories Men's fashion including clothing, denim, underwear, bags, shoes, and accessories featuring brands such as Arnon Brook, Danar Hadi, Ethan White, Dickies, Tommy Jeans, and True Religion.
• Kids Fashion & Products Children's products including toys, baby items, boys' and girls' clothing, shoes, and accessories from brands such as Barbie, Hot Wheels, Lego, Crayola, Kenzo Kids, and Little Marc Jacobs.
• Home Appliances & Furnishings Home products including bedding, tableware, cooking and dining items, bathroom products, mattresses, and small appliances featuring brands such as KitchenAid, Joseph & Joseph, Greenpan, and Dreamfarm.
• Jewelry Costume and fine jewelry featuring brands such as Lovelinks, Phillipe Ferandis, Les Nereides, Alexis Bittar Jewelry, Oyone Paris, Jewels of Eden, and Croix.
• Watches Timepieces featuring brands such as Bonia, Coach, Erik von Sant, Timberland, Tommy Hilfiger, Versace, Zinvo, and Esprit.
• Travel & Luggage Travel accessories and luggage including brands such as American Tourister, Carlton, Delsey, Echolac, Eminent, Lojel, Mandarina Duck, Samsonite, Thule, and Victorinox.
• Dolce & Gabbana Fragrances Luxury perfumes and cosmetics including Light Blue collection, Devotion line, and Q fragrance for men and women.
• Membership Program (The1Card & Central Diamond Society) Customer loyalty programs including The1Card and Central Diamond Society membership tiers offering exclusive deals, rewards, early access to sales, and VIP treatment.
• In-Store Facilities & Services In-store services including valet parking, baby stroller rentals, gift wrapping, home delivery, nursery room, personal shopping, praying room, shipping service, tourist services, wheelchair access, and vending machines.

Quantifiable outcome

• Strong customer satisfaction with multiple positive Google reviews emphasizing complete product range, authentic products, and friendly staff

Named customers4 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Blibli (Official Online Marketplace)coreChannel Partner/ Reseller/ DistributorCentral Indonesia operates an official store on Blibli, one of Indonesia's leading e-commerce platforms, extending their retail reach to online consumers across Indonesia.
• The1Card (Membership Program)coreOthersCentral Indonesia partners with The1Card loyalty program, offering members exclusive deals, rewards, and promotional offers across all product categories.
• Central Diamond Society (Membership Program)coreOthersCentral Diamond Society is an exclusive membership tier offering premium customers special benefits, early access to sales, and VIP treatment at Central Indonesia stores.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Matahari Department Store: Matahari Department Store is an Indonesian department-store chain spanning fashion, beauty, footwear, accessories, and home products through physical stores and e-commerce. It is the closest direct comparison to Central's multi-category, mid-market-to-premium department-store model.
• SOGO Indonesia: SOGO Indonesia operates department stores offering beauty, fashion, accessories, home, and lifestyle products to Indonesian consumers. Its physical department-store format and broad branded assortment closely overlap with Central's core proposition.
• Ramayana Department Store: Ramayana Department Store is an Indonesian department-store chain selling apparel, beauty, home, kids, and general merchandise. It compares on broad merchandising and a similar consumer base, while generally competing more strongly in value-oriented retail.

Broad incumbents

• Sarinah: Sarinah is an established Indonesian department store and retail destination with fashion, crafts, lifestyle, and consumer products. It is comparable as a domestic, multi-category department-store operator, although its positioning is more closely tied to Indonesian products and heritage.
• Plaza Indonesia: Plaza Indonesia is a premium Jakarta shopping destination carrying fashion, beauty, jewelry, watches, and lifestyle brands. It is relevant as a broader incumbent competing for the same premium retail catchment and customer wallet, although it is a mall rather than a standalone department store.
• Transmart: Transmart is a large Indonesian general-merchandise and grocery retailer operating physical stores with an omnichannel presence. It overlaps with Central on broad consumer-goods merchandising and physical retail, but its supercenter model and grocery mix are materially different.

Others

• Blibli: Blibli is an Indonesian e-commerce marketplace and Central's official third-party retail channel. It is comparable for online customer acquisition, marketplace distribution, and Indonesia-wide reach, but it does not compete as a department-store operator in Central's physical format.
• Zalora Indonesia: Zalora Indonesia is an online fashion and beauty retailer serving Indonesian consumers with a broad assortment of international and local brands. It is an adjacent comparison for online fashion discovery, customer targeting, and omnichannel shopping behavior, but not for Central's physical department-store model.

Regional players

• Robinson Department Store: Robinson Department Store is a Thai regional department-store operator associated with the broader Central Retail ecosystem. It is comparable in broad fashion, beauty, home, and lifestyle merchandising, but primarily serves Thailand rather than Indonesia.
• Parkson Malaysia: Parkson is a Malaysian department-store operator with a multi-category assortment covering fashion, beauty, accessories, and household goods. Its department-store format and target consumers are comparable to Central, although it competes in a different national market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/CentralStoreID
• Facebookfacebook.com/CentralStoreIndonesia
• Instagraminstagram.com/centralstoreid/?hl=en
• TikToktiktok.com/@centraldeptstoreid?is_from_webapp=1&sender_device=pc
• LinkedInlinkedin.com/company/centraldepartmentstore

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about central retail indonesia