GED Insurance in Portugal

What GED Insurance in Portugal does

GED Insurance - Agência Conselheiro is a family-run insurance brokerage founded in 1979 and headquartered in Amarante, Portugal. The firm operates as a licensed insurance mediator (ASF Mediator number 411347455) distributing policies from multiple carriers, including Fidelidade (a 45-year relationship), Zurich and MGEN (added in early 2023), and MULTICARE, MEDIS, and Advancecare for health coverage. Its core function is brokering vehicle, health, home, travel, pet, business, and life insurance products for English-speaking expatriates living in or relocating to Portugal, addressing the language barrier and complexity of navigating Portuguese insurance requirements.

The company offers tiered product structures across most lines — car insurance (BASE, EXTRA, FULLY COMP plans from EUR 13/month), home insurance (Casa 1/2/3 tiers from EUR 80/year), pet insurance (Pet 1/2/3/Vital tiers from EUR 35/year), and personal accident coverage from EUR 12/month — sourced from its carrier partners rather than built as proprietary products. Distribution is direct-to-consumer via a 7-person multilingual team (English, Portuguese, French, Russian) reachable through phone, email, WhatsApp, and in-person consultations, supported by an SEO-optimized educational website and a Facebook community page.

GED Insurance generates revenue exclusively through commissions paid by insurance carriers on policy placements and renewals, creating a recurring stream tied to client retention. The go-to-market is sales-led with a strong community/referral overlay: word-of-mouth from satisfied expat clients, testimonials, and educational content targeting the expatriate relocation journey are the primary growth drivers. There is no proprietary technology platform, no external funding, and the business is operated without institutional investment under family ownership.

Name

GED Insurance in Portugal

Legal name

GED Insurance - Agência Conselheiro

Website

https://gedinsurance.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

GED Insurance - Agência Conselheiro is a family-run insurance brokerage in Amarante, Portugal, founded in 1979, that places vehicle, health, home, travel, pet, business, and life insurance for English-speaking expatriates in Portugal through carriers including Fidelidade, Zurich, and MGEN.

Ownership category

akta.pro rank

Headquarters

HQ city

Amarante

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Commission Revenue: GED Insurance operates as an insurance mediator/agency (Agência Conselheiro) earning commissions from insurance policy placements. Revenue is generated through commissions paid by insurance providers (Fidelidade, Zurich, MGEN, and others) for new policy sales and renewals. This creates a recurring commission stream as clients maintain their insurance policies year after year.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

GED Insurance in Portugal is a family-run insurance brokerage (Agência Conselheiro) that intermediates insurance policies on behalf of multiple carriers including Fidelidade, Zurich, and MGEN. The company provides English-language brokerage services across vehicle, health, life, home, travel, personal accident, pet, and business insurance lines, primarily serving expatriates living in or relocating to Portugal. Revenue is generated through commissions paid by insurance providers for policy placements and renewals.

Product overview

GED Insurance in Portugal is an insurance brokerage firm serving expatriates, offering a portfolio of insurance products through partnerships with major providers including Fidelidade, Zurich, and MGEN. The company provides vehicle insurance (with BASE, EXTRA, and FULLY COMP plans), health and life insurance (MULTICARE, MEDIS, MGEN networks), home insurance (Casa 1/2/3 tiers), travel and personal accident insurance, pet insurance (Fidelidade Pets), and business insurance (workers accidents, civil liability, cyber insurance, short-term rental coverage). The business operates as a multi-product brokerage with tiered plan options across most product lines, serving clients nationwide in Portugal with English-language service.

Differentiator

Problem solved

Functional benefit

Products and services

• Car and Vehicle Insurance Vehicle insurance brokerage covering cars, motorbikes, classic cars, commercial vehicles, and agricultural vehicles with multiple coverage levels (BASE mandatory 3rd party, EXTRA for 4-20 year vehicles, and FULLY COMP comprehensive cover). Targets expatriates and individuals in Portugal needing vehicle insurance.
• Health Insurance Private health insurance brokerage providing consultations, specialist access, surgery, diagnostic tests, and private hospital rooms through MULTICARE, MEDIS, and MGEN networks. Pricing is quote-based depending on individual circumstances; for expatriates and residents in Portugal seeking private healthcare coverage.
• Life Insurance Life insurance brokerage offering personal accident cover, capital payouts for death or incapacity, mortgage life insurance, and funeral insurance. Designed for individuals and families in Portugal seeking financial protection and mortgage compliance.
• House Insurance Home and property insurance brokerage protecting against theft, damage, and natural disasters with three coverage tiers ranging from basic (Casa 1) to comprehensive (Casa 3). Includes zero excess options, earthquake coverage, and short-term rental (AL) variants for property owners in Portugal.
• Travel Insurance Travel insurance brokerage offering various coverage levels for trips within Portugal or abroad, including medical expense cover up to €30,000, with a specific Neve plan for ski slopes. Targets travellers and expatriates seeking trip protection.
• Personal Accident Insurance Personal accident insurance brokerage covering accidents during sports, hobbies, and daily activities including liability cover. Includes specific options for cyclists and obligatory Hunting Liability Insurance. For individuals and active lifestyle clients in Portugal.
• Pet Insurance Pet insurance brokerage for dogs and cats through the Fidelidade Pets product, offering four protection solutions (Pet 1 basic 3rd party, Pet 2 and 3 health-focused, Pet Vital complete protection). Includes 70% vet bill refunds, free check-ups, and surgery coverage. Targets pet owners in Portugal.
• Business Insurance Business insurance brokerage covering workers accident (obligatory), civil liability, building and contents, short-term rental (Airbnb/AL) properties, employee health insurance, and cyber insurance. Targets small to medium businesses, self-employed individuals, and short-term rental operators in Portugal.

Quantifiable outcome

• Clients have reported saving approximately €300 on car insurance by switching to GED Insurance recommendations.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and major.

• FidelidadecoreChannel Partner/ Reseller/ Distributor · 1 January 2023Primary insurance partner since 1979. Fidelidade is a major Portuguese insurance company offering comprehensive coverage including health, life, home, vehicle, pets, and business insurance. GED Insurance has a special, longstanding relationship with Fidelidade as their primary carrier for four decades.
• Zurich Insurance GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2023International insurance provider partnered since early 2023 to provide GED clients with broader options beyond Fidelidade. Zurich offers additional vehicle, home, and commercial insurance products.
• MGENcoreChannel Partner/ Reseller/ Distributor · 1 January 2023French mutual insurance company partnered since early 2023, offering health insurance products particularly suitable for international clients and expats in Portugal.
• MULTICARE (Fidelidade)coreChannel Partner/ Reseller/ DistributorHealth insurance brand under Fidelidade, part of the market-leading provider network. Offers health plans with extensive networks of private hospitals, clinics, and doctors across Portugal.
• MEDIS (Tranquilidade)majorChannel Partner/ Reseller/ DistributorHealth insurance brand providing coverage options with good hospital and clinic networks in Portugal. Part of the diversified insurance options GED offers to match client needs.
• AdvancecaremajorChannel Partner/ Reseller/ DistributorHealth insurance provider with large network coverage across Portugal, included in GED's provider options for health insurance to ensure comprehensive choice for clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Spectrum IFA Group: Independent financial advisory group serving expatriates in Southern Europe including Portugal. Comparable in expat-only customer base, multi-product brokerage (insurance, pensions, investments), and reliance on personalized advice over digital self-service.
• Blevins Franks: Specialist expat-focused financial advisory and insurance brokerage serving British and Northern European expatriates in Portugal and Spain. Highly comparable in customer segment (English-speaking expats in Portugal), multi-line insurance brokerage model, and high-touch advisory positioning.
• Blacktower Financial Management: Expat wealth management and insurance advisory firm with a significant Portugal office. Comparable in targeting English-speaking expats, offering cross-border insurance and financial planning, and operating with a personalized family-style advisory model.
• Pacific Prime: International insurance brokerage specializing in health, life, and personal insurance for expats and globally mobile individuals. Comparable as a multi-carrier insurance broker targeting expatriate communities with cross-border coverage needs.
• Holborn Assets: Expat financial advisory firm with offices in Portugal serving international clients with insurance and wealth management. Comparable in expat-focused brokerage, multi-line offerings, and trusted-advisor positioning with English-speaking clients.
• International Citizens Insurance: Online insurance marketplace and brokerage for expatriates and international citizens, including Portugal-specific content. Comparable in expat-targeted insurance brokerage, multi-carrier placement, and English-language positioning.
• April International: International insurance broker offering health, life, and expatriate insurance products across multiple geographies. Comparable as a cross-border insurance intermediary serving expatriate and globally mobile clients with multi-carrier placement.

Broad incumbents

• Zurich Insurance Group: Global insurance company and GED partner since 2023. Comparable as a major international insurer offering the motor, property, and commercial products that GED distributes in Portugal, but operating at vastly greater scale across multiple markets.
• Fidelidade: Largest Portuguese insurance company and GED's primary carrier partner since 1979. Comparable as the dominant incumbent in the Portuguese insurance market offering the same product lines (auto, home, health, life, business) that GED distributes, but as a carrier rather than intermediary.
• Cigna Global: Major international health insurer serving expatriate and globally mobile clients. Comparable in providing international health insurance products that address the same expatriate coverage needs GED meets in Portugal, but as a direct carrier rather than broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Expat-Insurance-Portugal-Agencia-Conselheiro-138633053474675

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GED Insurance in Portugal