landesinnung der augenoptiker und o

What landesinnung der augenoptiker und o does

The Landesinnung der Augenoptiker und Optometristen in Niedersachsen und Bremen (operating publicly under the trade name 'Brille Nord') is a Körperschaft des öffentlichen Rechts — a corporation under public law — that serves as the official guild and representative body for optician and optometrist businesses across the German states of Lower Saxony, Bremen, and Schleswig-Holstein. The organization is supervised by Handwerkskammer Hannover and Handwerkskammer Lübeck under the Handwerksordnung (Trade and Crafts Act) and operates from a headquarters at Theaterstrasse 8 in Hannover, with regional operations at Lübeck and a dedicated training facility, the Fachakademie für Augenoptik und Optometrie, in Hankensbüttel.

The organization delivers a comprehensive service portfolio to its member businesses (Innungsmitglieder), including: vocational training and continuing education through the Fachakademie (master craftsman courses, Optometrist HWK certification, Heilpraktiker training); business advisory services covering valuation, founding consultation, succession planning, marketing checks, and emergency planning; legal and compliance resources spanning labor law, competition law, data protection, and medical device regulations; and negotiated framework contracts with statutory health insurers (including AOK) covering screen workplace glasses and other provisions. Public-facing activities include annual vision testing events at the Lower Saxony State Parliament (since 2009), Freisprechungsfeiern ceremonies for newly qualified opticians, and participation in trade fairs (opti) and youth recruitment events (IdeenExpo).

The organization is funded through membership dues from optical businesses, which are voluntary. Governance is provided by an elected board led by Chairman/LIOM Giovanni Di Noto (confirmed September 2022) with deputy chairmen Sylvia Alps, Kai Beil, Armin Netuschil-Ameloh, and Ulf Strodthoff. There is no venture capital, private equity, or public ownership, and the organization is not a candidate for M&A activity in the conventional sense — it operates as a statutory professional body rather than a commercial enterprise.

Name

landesinnung der augenoptiker und o

Legal name

Landesinnung der Augenoptiker und Optometristen in Niedersachsen und Bremen

Website

https://brille-nord.de

Company type

Private

Operating status

Operating

Short description

The Landesinnung der Augenoptiker und Optometristen in Niedersachsen und Bremen is a public-law guild association that represents optician and optometrist businesses across Lower Saxony, Bremen, and Schleswig-Holstein, delivering training, business advisory services, legal resources, and negotiated health insurance contracts to its members.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels8 records

Core offering

The Landesinnung der Augenoptiker und Optometristen in Niedersachsen und Bremen is a regional guild (Innung) representing optician and optometrist businesses in Lower Saxony, Bremen, and Schleswig-Holstein. It provides member businesses with vocational training and continuing education through its Fachakademie für Augenoptik und Optometrie in Hankensbüttel, business advisory services (succession planning, business evaluation, marketing checks, founding consultation), negotiated health insurance framework contracts, legal/regulatory resources, advocacy with policymakers, and collective advertising campaigns (ZVA 'Ihre Innungsoptiker').

Product overview

The Landesinnung der Augenoptiker und Optometristen operates a membership-based service portal providing optician businesses in Niedersachsen, Bremen, and Schleswig-Holstein with business advisory services (Betriebsbewertung, Gründungsberatung, Nachfolgeberatung, Notfallplanung), vocational training through the Fachakademie in Hankensbüttel, optometrist certification programs, and a protected member area with health insurance agreements, legal resources, and circulars. The organization also coordinates public-facing events including apprenticeship completion ceremonies, annual parliament vision screenings since 2009, and trade fair participation (opti, IdeenExpo).

Differentiator

Problem solved

Functional benefit

Brands

• Fachakademie für Augenoptik und Optometrie: Professional Academy for Optics and Optometry located in Hankensbüttel, offering master courses and continuing education for opticians.

Products and services

• Mitgliederbereich (Member Portal)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ZVA (Zentralverband der Augenoptiker und Optometristen)coreStrategic or Co-development PartnerThe ZVA is the central umbrella organization for opticians and optometrists in Germany. The Landesinnung operates as a regional member organization, aligning with ZVA standards, participating in ZVA advertising campaigns, and directing members to ZVA resources including the optometrist certification program.
• Kuratorium Gutes Sehen (KGS) e.V.coreStrategic or Co-development PartnerThe Good Vision Foundation promotes awareness of vision health and recognizes notable 'Brillenträger des Jahres' (Glasses Wearers of the Year). The Landesinnung participates in this initiative, with Hape Kerkeling recognized as Brillenträger des Jahres 2026.
• ASN-BeratungminorChannel Partner/ Reseller/ DistributorASN-Beratung is referenced as a partner on the website, providing consulting services to member businesses.
• Handwerkskammer HannovercoreOthersThe Chamber of Trades (Handwerkskammer) Hannover serves as the supervisory authority for the Landesinnung in Niedersachsen and Bremen, as required under the Handwerksordnung (Trade and Crafts Act). Address: Berliner Allee 17, 30175 Hannover.
• Handwerkskammer LübeckcoreOthersThe Chamber of Trades (Handwerkskammer) Lübeck serves as the supervisory authority for the Landesinnung's Schleswig-Holstein operations, as required under the Handwerksordnung. Address: Breite Straße 10, 23552 Lübeck.
• AOK (Various Regional Health Insurance Funds)coreChannel Partner/ Reseller/ DistributorThe Landesinnung has negotiated contracts with AOK health insurance and other statutory health insurers (Kassenverträge) that benefit member optical businesses, including a new AOK contract and screen workplace glasses (Bildschirmarbeitsplatzbrille) provisions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zentralverband der Augenoptiker und Optometristen (ZVA): The national German umbrella association for opticians and optometrists. Directly comparable as the parent trade federation of which the Landesinnung is a regional member, coordinating the same profession's interests at federal level.
• Landesinnung der Augenoptiker und Optometristen Bayern: The parallel state-level guild for opticians in Bavaria. Operates the same model of regional representation, training, and advocacy under the same Handwerksordnung framework; structurally identical peer at regional level.
• Landesinnung der Augenoptiker und Optometristen Nordrhein-Westfalen: Another state-level optician guild, covering Germany's most populous state. Same legal form, same member services, same regulatory remit under the Handwerksordnung as the Niedersachsen/Bremen/Schleswig-Holstein Landesinnung.
• Bundesinnungsverband für das Augenoptiker-Handwerk: The federal-level guild association for the optician trade in Germany. Provides the same member representation, advocacy, and training coordination role at federal level that the Landesinnung plays regionally.

Broad incumbents

• Handwerkskammer Hannover: The regional Chamber of Crafts that serves as the statutory supervisory authority (Aufsichtsbehörde) for the Landesinnung. Comparable as a larger, broader craft-sector institution overseeing all trades, not just optometry.

Emerging players

• Verband Deutscher Contactlinsen-Spezialisten (VDCO): A specialized German association for contact lens specialists within the optical trade. Comparable in being a membership body for a sub-segment of the optics profession, though narrower in scope than the Landesinnung's optician/optometrist remit.
• College of Optometrists (UK): The UK professional body for optometrists, providing membership, training, and standards-setting functions. Comparable internationally as a professional association fulfilling the same trade representation and continuing education role, though operating in a different regulatory regime.

Others

• Kuratorium Gutes Sehen (KGS): A German non-profit foundation promoting vision health awareness, closely partnered with the Landesinnung. Comparable as a sector-aligned organization that advances optics and opticianry interests through public campaigns and education, though focused on consumer-facing awareness rather than trade representation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/landesinnung-der-augenoptiker-und-optometristen-in-niedersachsen-und-bremen

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about landesinnung der augenoptiker und o