Box Hill RSL
Box Hill RSL is a non-profit veterans and community membership club in Box Hill, Victoria, offering dining, electronic gaming, function hire, welfare services and commemorative programs to ex-ADF personnel, emergency services members and local social members.
- Company typePrivate
- Founded1920
- HeadquartersBox Hill, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
What Box Hill RSL does
Box Hill RSL (legally Box Hill RSL Sub Branch Inc) is a community-based, non-profit Returned and Services League club established in 1920 and headquartered in Box Hill, Victoria, Australia. It operates as a sub-branch of the national Returned & Services League of Australia, a federation of 1,500+ sub-branches with roughly 240,000 members nationwide, and serves ex-serving Australian Defence Force personnel, allied armed forces veterans, emergency services members and their families, as well as broader social members from the local community. The club combines veteran welfare services (counselling, pension information, advocacy via a dedicated Welfare Coordinator) with licensed hospitality, offering a bistro led by Head Chef Kevin Wightman, a wine bar (Lancaster Wine Bar), a secondary venue (Sweetland), a bowls club, function hire spaces, electronic gaming machines and commemorative programming including ANZAC Day services and the Poppy Appeal.
The underlying technology stack is built on third-party SaaS rather than proprietary platforms: ResDiary powers bistro table reservations, Cherry Hub handles online membership application and renewal, ClubVino runs the Wine Club ordering experience, and InfoSign captures visitor identification data to comply with the Liquor Control (Clubs) Act 1992. A facial recognition system operates at venue entry for safety, with images designed to expire rather than be retained, and the club is subject to the Privacy Act 1988 alongside responsible service of alcohol and responsible gambling obligations.
The business model is multi-stream and membership-anchored. Recurring subscription revenue comes from three membership tiers (Service, Affiliate and Social) priced at approximately $41.50 AUD per year including transaction fees, with multi-year 3-year terms at $108 AUD available across all tiers; a free Premium Rewards add-on deepens engagement. Transactional revenue is generated through bistro food and beverage sales, electronic gaming machines (with self-exclusion and Gambler's Help integration), private function and event hire, and the Wine Club retail channel. Distribution is single-venue physical plus digital booking, membership and donation rails (Peble, Shout for Good), and the customer base is predominantly individual consumers and SMB event bookers rather than enterprise accounts.
Box Hill RSL firmographics
Firmographics- Name
- Box Hill RSL
- Legal name
- Box Hill RSL Sub Branch Inc
- Website
- https://boxhillrsl.com.au
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Short description
- Box Hill RSL is a non-profit veterans and community membership club in Box Hill, Victoria, offering dining, electronic gaming, function hire, welfare services and commemorative programs to ex-ADF personnel, emergency services members and local social members.
- Ownership category
- akta.pro rank
Where Box Hill RSL is headquartered
LocationHeadquarters
- HQ city
- Box Hill
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Box Hill RSL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Membership Subscriptions: Annual and multi-year membership fees across Service, Affiliate, and Social tiers, providing recurring subscription revenue with tiered pricing
- Food and Beverage Sales: Bistro dining services with casual elegant dining, operated by Head Chef Kevin Wightman, offering local produce and wine list
- Function and Event Hire: Private function hire spaces available to members for celebrations and events, with dedicated functions phone line
- Gaming/Electronic Gaming Machines: Electronic gaming machines with responsible gambling practices, self-exclusion programs, and Gambler's Help support integration
- Wine Club: ClubVino-powered wine club with free membership, free delivery on 12+ bottles, and member discounts on products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Service Membership - For current and ex-serving ADF personnel and allied armed forces |
| Subscription | Multi-year contract | Service Membership 3-Year Term |
| Subscription | Annual | Affiliate Membership - For family of service members and emergency services personnel |
| Subscription | Multi-year contract | Affiliate Membership 3-Year Term |
| Subscription | Annual | Social Membership - For casual community members wanting social club access |
| Subscription | Multi-year contract | Social Membership 3-Year Term |
| Subscription | Annual | Premium Rewards Program |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Box Hill RSL product offering
Product offeringCore offering
Box Hill RSL operates a licensed hospitality venue and community club offering bistro dining, a wine bar, gaming machines, function hire, and a wine club, combined with veteran welfare services (counselling, pension information, advocacy) and three membership tiers (Service, Affiliate, Social). The club targets veterans, ex-service personnel, emergency services members, their families, and community members seeking a social club.
Product overview
Box Hill RSL is a community-focused Returned and Services League club established in 1920, offering a unified hospitality and veteran support platform. The core offering centers on The Bistro restaurant with casual elegant dining, supported by three membership tiers (Service, Affiliate, and Social) that provide access to club facilities, voting rights, and exclusive promotions. The Premium Rewards Program enhances membership with additional benefits. Additional venues include the Lancaster Wine Bar, Sweetland, and Bowls Club. The club also provides Veterans Support Services including counselling and welfare coordination, alongside commemorative offerings like ANZAC Appeal events and Memorabilia displays. The Scuttlebutt bimonthly newsletter keeps members informed. All offerings are integrated through third-party platforms for bookings (ResDiary), membership management (Cherry Hub), and visitor sign-in (InfoSign), with the Wine Club powered by ClubVino.
Differentiator
Problem solved
Functional benefit
Companies that use Box Hill RSL
Customer profileSegments3 records
Ideal customer profiles4 records
Box Hill RSL technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature3 records
Box Hill RSL partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- ClubVinominorWine club partnership providing exclusive Wine Club for Box Hill RSL members. Members enjoy free membership, free delivery on orders of 12 bottles or more, member discounts on all products, and flexibility in ordering.
- PebleminorDonation platform for ANZAC Appeal and Poppy Appeal collections, supporting veterans and their families through online payment processing.
- RSL (Returned and Services League)coreNational parent organization with 1500+ sub branches and 240,000 members across Australia. Box Hill RSL is a sub-branch operating under the RSL's objects and purposes, which include care and assistance of veterans and their families, and community involvement.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Box Hill RSL competitors and assessment
Company assessmentDirect peers
- Doncaster RSL Sub-Branch: A nearby eastern-suburban Melbourne RSL sub-branch operating a comparable mix of bistro dining, gaming, function spaces, and tiered membership, serving the same veteran and broader community catchment as Box Hill RSL.
- Ringwood RSL Sub-Branch: Victorian RSL sub-branch in Melbourne's east offering membership tiers, bistro dining, gaming, and event hire — the same core product stack as Box Hill RSL, directly competing for the same veteran and social-member base.
- Lilydale RSL Sub-Branch: Regional Victorian RSL sub-branch running a veterans welfare program alongside hospitality venues, bowling greens and gaming — a near-identical operating model to Box Hill RSL but serving the Yarra Valley catchment.
- Noble Park RSL Sub-Branch: Southern-suburban Melbourne RSL sub-branch combining veteran welfare services with a bistro, bar, gaming floor and function rooms — a direct structural peer to Box Hill RSL across both mission and revenue mix.
- RACV Club: Membership-based Victorian hospitality club with multiple dining outlets, event spaces and reciprocal club benefits, comparable to Box Hill RSL in operating model (membership fees + F&B + functions), but without a veterans-welfare mission.
Broad incumbents
- RSL Victoria: The state-level governing body of the RSL network in Victoria, of which Box Hill RSL is a sub-branch. RSL Victoria sets policy, standards and welfare programs across the broader Victorian sub-branch ecosystem that Box Hill RSL operates within.
Others
- Legacy Australia: National veteran welfare charity providing advocacy, housing and social support to veterans' families — not a hospitality operator, but adjacent to Box Hill RSL's welfare mission and competes for veteran mindshare and donor funding (e.g., Poppy Appeal donations).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Box Hill RSL social profiles
Digital presenceBox Hill RSL compliance and trust
Trust signalCompliance7 records
Box Hill RSL financial estimates
Financial estimateRevenue estimate
Valuation estimate
Box Hill RSL leadership team
Management profileNumber of profiles
Profiles3 records
Box Hill RSL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Box Hill RSL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Box Hill RSL
What does Box Hill RSL do?
Box Hill RSL operates a licensed hospitality venue and community club offering bistro dining, a wine bar, gaming machines, function hire, and a wine club, combined with veteran welfare services (counselling, pension information, advocacy) and three membership tiers (Service, Affiliate, Social). The club targets veterans, ex-service personnel, emergency services members, their families, and community members seeking a social club.
Is Box Hill RSL a public or private company?
Box Hill RSL is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Box Hill RSL founded?
Box Hill RSL was founded in 1920.
Where is Box Hill RSL based?
Box Hill RSL is headquartered in Box Hill, Australia, in the Oceania region.
How does Box Hill RSL make money?
Five revenue lines are on record. Membership Subscriptions are the primary driver. The others are food and Beverage Sales, function and Event Hire, gaming/Electronic Gaming Machines and wine Club.
Who are Box Hill RSL's main competitors?
Direct peers on record are Doncaster RSL Sub-Branch, Ringwood RSL Sub-Branch, Lilydale RSL Sub-Branch, Noble Park RSL Sub-Branch and RACV Club. RSL Victoria is listed as a broad incumbent. Legacy Australia is listed as an others.
Does Box Hill RSL have an API?
No public API is recorded for Box Hill RSL.