belmoto sl
Belmoto SL is an authorized BMW Motorrad motorcycle dealership in Murcia, Spain, selling new and used BMW motorcycles, providing certified servicing and genuine parts, and retailing BMW riding accessories from a 5,000+ sqm facility serving the Murcia region.
- Company typePrivate
- Founded1999
- HeadquartersMurcia, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What belmoto sl does
Belmoto, S.L. is an authorized BMW Motorrad motorcycle dealership headquartered in Murcia, Spain, at Calle Isla Cristina 12. Founded approximately in 1999, the company has operated continuously for more than 25 years and runs a 5,000+ square meter facility that combines a new and used motorcycle showroom, a specialized BMW workshop, and a branded boutique for riding apparel and accessories. The company is a privately held Spanish Sociedad Limitada with no disclosed parent company or institutional investors.
The business generates revenue across four streams: sale of new BMW Motorrad motorcycles (pricing set by the manufacturer), sale of pre-owned and certified used motorcycles, professional workshop services including maintenance, repairs, and genuine BMW parts (operated Monday-Friday 08:00-17:00 by appointment), and hardware sales of BMW riding gear and accessories through the in-store boutique. The workshop services revenue stream is recurring in nature, anchored to the installed base of BMW owners in the region. No e-commerce or online motorcycle sales capability exists; customers transact in the physical showroom.
Belmoto's go-to-market is a sales-led, physical retail model serving individual retail consumers in the Murcia region of southeastern Spain. Distribution is exclusively the single Murcia storefront; no multi-location footprint is disclosed. Digital presence is limited to a content/booking website (belmoto.com) and organic social channels on Facebook, Instagram, and TikTok. The core commercial asset is the exclusive Official Authorized Dealer franchise for BMW Motorrad in the Murcia Region, which confers franchise rights, genuine parts access, technical support, and warranty service obligations.
belmoto sl firmographics
Firmographics- Name
- belmoto sl
- Legal name
- BELMOTO, S.L.
- Website
- https://belmoto.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Belmoto SL is an authorized BMW Motorrad motorcycle dealership in Murcia, Spain, selling new and used BMW motorcycles, providing certified servicing and genuine parts, and retailing BMW riding accessories from a 5,000+ sqm facility serving the Murcia region.
- Ownership category
- akta.pro rank
belmoto sl industry classification
Industry- Product category
- Motorcycle Dealership
- NAICS
- Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- Dirt Bike / Motocross / Enduro Motorcycle Manufacturing (IMACAEAH)
- akta.pro secondary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
Keywords
Where belmoto sl is headquartered
LocationHeadquarters
- HQ city
- Murcia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
belmoto sl business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Motorcycle Sales: Sale of new BMW Motorrad motorcycles as an official authorized dealer. Revenue generated from direct vehicle sales to retail customers.
- Used Motorcycle Sales: Pre-owned BMW motorcycles available for sale through the dealership.
- Workshop and Maintenance Services: Workshop services for motorcycle maintenance and repairs, available by appointment. Customers can book service slots for their motorcycles.
- Boutique Accessories: Sale of BMW riding apparel, gear, and accessories from the in-store boutique.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
belmoto sl product offering
Product offeringCore offering
Belmoto, S.L. is the Official Authorized BMW Motorrad Dealer for the Region of Murcia, Spain. The company sells new BMW Motorrad motorcycles and certified pre-owned bikes, operates a BMW boutique for riding apparel and accessories, and runs an authorized workshop providing maintenance, repairs, and genuine BMW spare parts. Customers transact at a 5,000+ square meter physical facility and can book workshop appointments online.
Product overview
Belmoto SL operates as an official BMW Motorrad dealership in Murcia, Spain, offering a comprehensive motorcycle sales and service experience. The business provides four core offerings: new BMW motorcycles (Motos Nuevas), used/pre-owned motorcycles (Motos Ocasión), a BMW boutique selling accessories and riding gear (Boutique), and a specialized workshop service for maintenance and repairs (Taller y Recambios). The dealership spans over 5,000 square meters with a showroom, workshop, and boutique zone, serving customers through physical locations and online appointment scheduling.
Differentiator
Problem solved
Functional benefit
Companies that use belmoto sl
Customer profileSegments1 record
Ideal customer profiles1 record
belmoto sl technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
belmoto sl partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BMW MotorradcoreBelmoto operates as an Official Authorized Dealer (Concesionario Oficial) for BMW Motorrad in the Murcia Region. The partnership grants Belmoto the right to sell new BMW motorcycles, access to genuine parts, technical support, and marketing materials from the manufacturer. This is a formal distribution and sales agreement.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
belmoto sl competitors and assessment
Company assessmentBroad incumbents
- Harley-Davidson Madrid / Barcelona authorized dealers: Authorized Harley-Davidson dealers in Spain follow the same premium-brand authorized-dealership business model as Belmoto — new/used vehicle sales, branded apparel, and certified service. They are broad-incumbent peers in the premium motorcycle retail category.
- Ducati España authorized dealers: Ducati's authorized Spanish dealer network mirrors the BMW Motorrad authorized structure with premium positioning, factory-trained technicians, and branded merchandise — comparable on business model, customer profile, and authorized service dynamics.
- KTM España authorized dealers: KTM's authorized Spanish dealers focus on premium and off-road motorcycles with new/used sales, certified service, and branded accessories — directly comparable authorized-dealer format with overlap on Belmoto's adventure-segment offerings.
- Honda España authorized dealers (Montesa-Honda): Honda's authorized Spanish dealer network follows the same authorized-dealership structure with new/used motorcycle sales, branded apparel, and certified workshops — a comparable authorized-dealer business model across a broader product portfolio.
- Yamaha España authorized dealers: Yamaha's authorized dealer network in Spain combines new motorcycle/scooter sales, certified service, and apparel — comparable authorized-dealer model, though spanning more mass-market price tiers than Belmoto's premium BMW focus.
- Triumph España authorized dealers: Triumph's authorized Spanish dealer network operates new/used premium motorcycle sales, branded apparel, and certified workshops — directly analogous to Belmoto's structure but with a different premium OEM.
Direct peers
- Grup Belmonte: Referenced directly in Belmoto's used motorcycle listings on coches.net, Grup Belmonte appears to be a related or sister dealership group operating in the same Spanish motorcycle retail segment, sharing inventory channels and likely overlapping customer base.
- BMW Motorrad Concesionarios oficiales (BMW Spain authorized network): Other authorized BMW Motorrad dealers across Spain operate the same model — new and used motorcycle sales, certified workshop, and branded accessories — with regional exclusivity. They are the most direct comparables because they share OEM, product range, and authorized service structure.
- Motos Bordoy: Long-standing authorized BMW Motorrad dealer in Mallorca with new/used sales, workshop, and accessories — same authorized OEM model as Belmoto but serving a different Spanish region, making it a directly comparable regional authorized peer.
Regional players
- MotoMadrid / Madrid Motorcycle Showroom Operators: Multibrand motorcycle showrooms and dealers in larger Spanish metros operate a similar physical-retail model with service and accessories, but serve different geographies and broader brand mixes than Belmoto's single-brand Murcia focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
belmoto sl social profiles
Digital presencebelmoto sl financial estimates
Financial estimateRevenue estimate
Valuation estimate
belmoto sl leadership team
Management profileNumber of profiles
Profiles1 record
belmoto sl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
belmoto sl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about belmoto sl
What does belmoto sl do?
Belmoto, S.L. is the Official Authorized BMW Motorrad Dealer for the Region of Murcia, Spain. The company sells new BMW Motorrad motorcycles and certified pre-owned bikes, operates a BMW boutique for riding apparel and accessories, and runs an authorized workshop providing maintenance, repairs, and genuine BMW spare parts. Customers transact at a 5,000+ square meter physical facility and can book workshop appointments online.
Is belmoto sl a public or private company?
belmoto sl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was belmoto sl founded?
belmoto sl was founded in 1999. It employs 1 to 10 people.
Where is belmoto sl based?
belmoto sl is headquartered in Murcia, Spain, in the Europe region.
How does belmoto sl make money?
Four revenue lines are on record. New Motorcycle Sales are the primary driver. The others are used Motorcycle Sales, workshop and Maintenance Services and boutique Accessories.
Who are belmoto sl's main competitors?
Broad incumbents on record are Harley-Davidson Madrid / Barcelona authorized dealers, Ducati España authorized dealers, KTM España authorized dealers, Honda España authorized dealers (Montesa-Honda), Yamaha España authorized dealers and Triumph España authorized dealers. Direct peers are Grup Belmonte, BMW Motorrad Concesionarios oficiales (BMW Spain authorized network) and Motos Bordoy. MotoMadrid / Madrid Motorcycle Showroom Operators is listed as a regional player.
Does belmoto sl have an API?
No public API is recorded for belmoto sl.
What industry is belmoto sl in?
belmoto sl's product category is Motorcycle Dealership. Its primary akta.pro industry code is IMACAEAH, Dirt Bike / Motocross / Enduro Motorcycle Manufacturing, with a secondary code of IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing. Its NAICS code is 441227 and its SIC code is 5500.