esoptra / twintag
Twintag NV is a Belgian cloud software company providing item-level digital twin technology for products, assets, and packaging, enabling Digital Product Passports, lifecycle tracking, and AI-powered customer engagement for enterprise customers across 70+ countries.
- Company typePrivate
- Founded-
- HeadquartersHerentals, Belgium
- Headcount—
- GTM typeB2B
- OfferingSoftware
What esoptra / twintag does
Twintag NV is a Belgian private cloud software company that provides item-level digital twin technology for products, assets, and packaging. The platform assigns unique digital identities to physical items via QR codes, RFID, and NFC, with the TwinOS backbone handling serialized tag management and an API integration framework connecting to enterprise ERP and PLM systems. On top of TwinOS, TwinStudio offers a no-code configurator for customer-facing digital experiences, and TwinAI provides an AI-powered conversational assistant supporting 104 languages. The company holds a registered patent on unique identifiers linking physical products to digital content without requiring an app or login.
Twintag serves enterprise customers across diverse verticals including retail/sporting goods (Decathlon), chemicals (ExxonMobil Product Solutions), logistics (Katoen Natie, bpost), consumer goods (Le Creuset, Samsonite), rental (Boels), energy (Luminus), industrial (Gunnebo), testing and inspection (KIWA), and others. As of disclosure, the platform has tagged 400M+ items across 70+ countries. The company has positioned itself around EU regulatory tailwinds — notably the Ecodesign for Sustainable Products Regulation (ESPR) and Digital Product Passport (DPP) mandates, with first product-specific requirements expected around 2027 — and runs market-facing programs including the Everpax reusable packaging consortium (with bpost, Torfs, Fost Plus, and others) and a strategic partnership with Brady EMEA for industrial label distribution.
Twintag's business model is a tier-based cloud subscription with sliding usage conditions, automatic tier upgrades when usage exceeds thresholds, and tiered support services. Revenue is complemented by professional services delivered on a time-and-materials basis for custom implementations and integrations. Go-to-market combines direct enterprise field sales, a structured DPP ROI Sprint engagement methodology aimed at delivering pilot ROI within four weeks, and a multi-tier partner program spanning product/hardware partners, service/implementation partners, and technology partners (including Microsoft Azure and AWS). Leadership comprises CEO Alexander Carpentier, CTO Michiel De Backker, CRO Michael De Veylder, plus marketing and customer success functions.
esoptra / twintag firmographics
Firmographics- Name
- esoptra / twintag
- Legal name
- Twintag NV
- Website
- https://esoptra.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Twintag NV is a Belgian cloud software company providing item-level digital twin technology for products, assets, and packaging, enabling Digital Product Passports, lifecycle tracking, and AI-powered customer engagement for enterprise customers across 70+ countries.
- Ownership category
- akta.pro rank
esoptra / twintag industry classification
Industry- Product category
- Digital Product Passport Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Packaging and Labeling Services (56191)
- akta.pro primary industry
- Digital Twin for Manufacturing & Production Optimization (IMAIAMAO)
- akta.pro secondary industries
- Predictive Maintenance Analytics & APM Software (AI/ML, Digital Twins) (EUAEAKAH), Simulation & Digital Twin Data for ML Training (HDAAALAI)
Keywords
Where esoptra / twintag is headquartered
LocationHeadquarters
- HQ city
- Herentals
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
esoptra / twintag business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- Twintag Platform Subscription: Cloud platform subscription with tier structure offering sliding level of usage conditions. Customers can activate new twintags and retire existing twintags. Automatic upgrade when usage conditions for selected tier are exceeded.
- Support Services: Technical assistance provided pursuant to Support level selected by Customer in the Order. Offered in tier structure with varying levels of assistance.
- Professional Services: Consulting, development, implementation, and training services provided at Customer's request. Typically provided on a time and material basis, as described in Order documentation.
- Tier Upgrades: Automatic upgrade to higher tier when usage conditions for selected tier are exceeded, generating additional recurring revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tier-based subscription with sliding usage conditions |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
esoptra / twintag product offering
Product offeringCore offering
Twintag provides a cloud-based digital twin platform that assigns unique, scannable digital identities (via QR codes, RFID, or NFC) to physical products, assets, and packaging, enabling item-level traceability, Digital Product Passports (DPP) for EU regulatory compliance, and context-aware digital experiences for stakeholders across the product lifecycle. The platform combines TwinOS (the digital twin backbone), TwinStudio (a no-code configurator), and TwinAI (a multilingual conversational assistant) to help manufacturers, brands, and industrial operators digitize physical goods, reduce support costs, and enable circular business models such as resale, refurbishment, and reuse.
Product overview
Twintag is a cloud-based platform that transforms physical products, assets, and packaging into connected digital experiences through item-level digital twins. The core offering consists of the Twintag Platform, supported by the TwinOS technology backbone and TwinStudio no-code configurator. The platform supports Digital Product Passports (DPP) for EU regulatory compliance, and integrates TwinAI for AI-powered conversational customer service. Three market-facing solutions address distinct segments: Twintag for Products (brands/retailers), Twintag for Assets (industrial/service operators), and Twintag for Packaging (reuse and circularity). The product portfolio is delivered through a tiered cloud subscription, with optional Professional Services for custom development and a Partner Program for hardware, service, and technology partners. Additional tools include the DPP ROI Calculator and DPP ROI Sprint methodology.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 10% gain in workforce efficiency from use of Digi-Tags on inspected assets
- +4 more outcomes
Companies that use esoptra / twintag
Customer profileNamed customers13 records
Segments8 records
esoptra / twintag technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability7 records
Feature6 records
esoptra / twintag partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Brady EMEAcorePartnership announced June 2026 to empower physical identifiers (labels, QR codes, RFID-enabled markings) to give every product, asset or package their own unique digital identity. Brady's label footprint becomes scalable entry point for digital product services. Collaborating to advance industrial identification from static product marking to connected, item-level experiences.
- KIWAcoreStrategic partner using Digi-Tags on assets they inspect. KIWA is seeing 10% gain in workforce efficiency from use of Digi-Tags. Connected clients with over million inspection results every day using Twintag's performant and scalable platform.
- Everpax Consortium (bpost, A.S. Adventure, Torfs, VIL, Universiteit Antwerpen, Fost Plus)flagshipJoint initiative for reusable e-commerce packaging in Belgium. Twintag provides digital identity infrastructure - unique package IDs, status transitions, real-time routing decisions, and integration with retailer and logistics systems. Partners include bpost (logistics), A.S. Adventure/Torfs (retail), VIL (knowledge institute), Universiteit Antwerpen (research), Fost Plus (packaging recovery).
- Microsoft AzurecoreTechnology partner providing cloud infrastructure. Listed as partner providing solutions and integrations extending Twintag platform capabilities.
- Amazon Web Services (AWS)coreTechnology partner providing cloud infrastructure. Listed as partner providing solutions and integrations extending Twintag platform capabilities.
- CegekaminorService partner offering consulting and technical services for implementation. Collaborated on LitterBits Digital Deposit Return System pilot with OVAM and Fost Plus.
- Verhaert Masters in InnovationminorService partner. Collaborated on LitterBits Digital Deposit Return System pilot.
- Katoen NatiecoreStrategic partner for logistics and packaging solutions. Multiple projects including Paperless Truck (70% document reduction) and Consumer Goods & Industry pack line automation.
- Vlaanderen CirculairminorSupporter of Everpax reusable packaging initiative, providing circular economy expertise and funding.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
esoptra / twintag competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Customer concentration
esoptra / twintag social profiles
Digital presenceesoptra / twintag financial estimates
Financial estimateRevenue estimate
Valuation estimate
esoptra / twintag leadership team
Management profileNumber of profiles
esoptra / twintag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
esoptra / twintag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about esoptra / twintag
What does esoptra / twintag do?
Twintag provides a cloud-based digital twin platform that assigns unique, scannable digital identities (via QR codes, RFID, or NFC) to physical products, assets, and packaging, enabling item-level traceability, Digital Product Passports (DPP) for EU regulatory compliance, and context-aware digital experiences for stakeholders across the product lifecycle. The platform combines TwinOS (the digital twin backbone), TwinStudio (a no-code configurator), and TwinAI (a multilingual conversational assistant) to help manufacturers, brands, and industrial operators digitize physical goods, reduce support costs, and enable circular business models such as resale, refurbishment, and reuse.
Is esoptra / twintag a public or private company?
esoptra / twintag is a private company. It is currently operating.
When was esoptra / twintag founded?
esoptra / twintag was founded in -1.
Where is esoptra / twintag based?
esoptra / twintag is headquartered in Herentals, Belgium, in the Europe region.
How does esoptra / twintag make money?
Four revenue lines are on record. Twintag Platform Subscription is the primary driver. The others are support Services, professional Services and tier Upgrades.
Does esoptra / twintag have an API?
Yes. Twintag offers a flexible integration framework allowing connection to existing management systems. It supports standard APIs, connectors, and tailor-made integrations. The platform enables integration with ERP and PLM systems. Depending on data storage setup, customers can start with manual CSV uploads or integrate directly with systems like ERP or PIM using APIs. An integration framework for building APIs and including tag master data is embedded within the platform.
What industry is esoptra / twintag in?
esoptra / twintag's product category is Digital Product Passport Software. Its primary akta.pro industry code is IMAIAMAO, Digital Twin for Manufacturing & Production Optimization, with a secondary code of EUAEAKAH, Predictive Maintenance Analytics & APM Software (AI/ML, Digital Twins). Its NAICS code is 518.