What digi cz s.r.o. does

Telly s.r.o. (legal entity digi cz s.r.o.) is a Czech residential television operator headquartered in Prague, founded in 2006 as DIGI TV and rebranded to Telly in 2020. Since 2015 it has operated as part of the LAMA Energy Group conglomerate. The company delivers television via two distribution modes — IPTV (Internet TV) and satellite — to Czech households, with service availability extending across the EU. Core technology is a multi-platform IPTV stack with native apps across Samsung, LG, VIDAA, Android TV/Google TV, Apple TV, Xbox, iOS, Android, and web browsers, plus dedicated Arris set-top boxes. Features include 7-day catch-up archive, cloud DVR (up to 30 days), pause/rewind of live TV, and simultaneous streaming on up to 6 devices. The content offering spans four tiered subscription packages (Malý 71 channels, Střední 109, Velký 120, MAXI 138) priced 270-990 Kč/month, plus a Sport add-on (20 channels, 35 sports competitions) at 390 Kč/month, and multi-device add-ons at 75-225 Kč.

The business model is a recurring subscription DTC model with 7-day free trial conversion, aggressive promotional pricing (42-61% first-period discounts), and content-led acquisition anchored in premium sports rights (UEFA Champions League/Europa/Conference League, Bundesliga, La Liga, ATP, F1, UFC, OKTAGON MMA). Distribution is entirely digital self-serve via web, mobile, and smart-TV apps. In 2023 the company divested its internet services to Nordic Telecom to refocus on television, and in 2025 extended into adjacent household services via Fonergy (energy supply) under the LAMA Energy Group. The company claims to be the most-recommended TV in the Czech Republic, has won independent 'Best Internet TV' comparison tests in 2020, 2021, and 2022, and became the first Czech TV operator to receive the CZECH MADE quality certification in 2026. Telly has 101-250 employees and its leadership consists of Vladimír Rusnák (CEO/head of Telly) and Jan Schöppel (Marketing Director).

Name

digi cz s.r.o.

Legal name

Telly s.r.o.

Website

https://digi2go.cz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Telly (digi cz s.r.o.) is a Prague-based IPTV and satellite television operator owned by LAMA Energy Group, offering tiered TV subscription packages — anchored in premium sports rights — to Czech residential customers across all major smart-TV, mobile, and web platforms.

Ownership category

akta.pro rank

Product category

Pay Television Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)

akta.pro secondary industries

Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Sports OTT/FAST Channels & Virtual Sports Bundles (MPABAJAG), Sports OTT & League Pass Streaming Channels (MPABAHAJ)

Keywords

• IPTV services
• Satellite television
• Sports broadcasting
• Video streaming
• Pay television

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Television subscription packages: Monthly subscription revenue from tiered TV packages (Malý, Střední, Velký, MAXI) with varying channel counts and features. Additional revenue from supplementary Sport packages.
2. Sport add-on packages: Additional sports broadcasting package offering 20 TV channels and 35 sports competitions for 390 Kč per month
3. Device bundle packages: Revenue from set-top box Arris devices and related hardware

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Telly s.r.o. (formerly DIGI TV) operates a dual-platform television subscription service delivering Internet TV (IPTV) and Satellite TV to residential customers across the Czech Republic and the European Union. The service is offered through tiered channel packages (Malý, Střední, Velký, MAXI) with up to 138 channels, supplemented by a standalone Sport package covering 35 sports competitions including UEFA Champions League, Bundesliga, La Liga, ATP, F1, UFC, and OKTAGON MMA. Distribution spans Smart TV apps (Samsung, LG, VIDAA, Android TV), Apple TV, Xbox, web browsers, iOS/Android mobile apps, and dedicated Arris set-top boxes.

Product overview

Telly s.r.o. (formerly DIGI CZ / DIGI TV) operates a dual-platform television service combining Internet TV (IPTV) and Satellite TV. The core offering consists of multiple channel packages (Malý with 71 channels, Střední with 109 channels, Velký with 120 channels, MAXI with 138 channels) supplemented by a standalone Sport package with 20 channels covering 35 sports competitions. Telly delivers content across a broad device ecosystem including Smart TVs (Samsung, LG, VIDAA), streaming platforms (Android TV, Apple TV), mobile apps (iOS, Android), web browsers, gaming consoles (Xbox), and dedicated Arris set-top boxes. The service includes catch-up TV (7-day archive), DVR recording (up to 30 days), multi-device simultaneous viewing (up to 6 devices), and HBO/Cinemax bundling. The company also offers an energy product, Fonergy, under the LAMA Energy Group umbrella.

Differentiator

Problem solved

Functional benefit

Brands

• Fonergy: Energy provider brand offering electricity and gas tariffs with 12 years of experience, 20,000 customers, and 4.8/5 rating

Quantifiable outcome

• 42-61% discount on subscription packages for new customers
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Nordic TelecomcoreStrategic or Co-development Partner · 31 May 2023Strategic partnership announced in May 2023. Nordic Telecom took over Telly's internet services from August 2023, offering customers premium tech support through 'Ajťák na příjmu' service. Nordic Telecom's 100,000+ customers gained access to Telly TV packages. Nordic Telecom operates fixed and wireless networks and holds significant 5G spectrum.
• Jiří Procházka (BJP)coreGTM or Marketing PartnerCzech MMA fighter Jiří Procházka serves as brand ambassador for Telly since 2021. Telly also financially supports the BJP Foundation which supports young sports talents and seriously ill children.
• OKTAGON MMAcoreGTM or Marketing PartnerOKTAGON MMA is the largest Central European MMA organization. Telly broadcasts all OKTAGON tournaments live on Premier Sport 3 channel. Partnership includes exclusive content, reality show OKTAGON Výzva, and documentary series.
• AMC Networks InternationalcoreChannel Partner/ Reseller/ DistributorAMC Networks provides premium content including HBO, Cinemax, AMC, Film+, Sport1, Sport2, Spektrum channels. HBO and Cinemax channels included free with MAXI and Velký packages.
• UEFA (European football associations)coreOthersBroadcasting rights for Champions League, Europa League, and Conference League. All matches available with Czech commentary on Nova Sport and Premier Sport channels.
• LAMA ENERGY GROUPcoreOthersParent company of Telly s.r.o. LAMA ENERGY GROUP includes LAMA ENERGY, LAMA GAS & OIL, LAMA SOLAR, and MANLOMKA. Telly is a wholly Czech company within this energy group.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Skylink: Czech Republic's leading satellite TV operator and Telly's most direct competitor in the Czech pay-TV market, offering tiered channel packages distributed via satellite with overlapping sports rights and similar customer demographics.
• O2 TV (O2 Czech Republic): O2 Czech Republic's IPTV/television service competing head-to-head with Telly in the Czech residential market, with the additional structural advantage of fixed-line/broadband bundling that Telly lost when internet services moved to Nordic Telecom.
• T-Mobile TV (T-Mobile Czech Republic): T-Mobile Czech Republic's television offering, directly comparable to Telly as a Czech IPTV/streaming service with quad-play bundling through T-Mobile's mobile and fixed networks.
• Vodafone TV (Vodafone Czech Republic): Vodafone Czech Republic's IPTV service, a direct competitor to Telly in Czech residential television with comparable channel packages, sports content, and bundling into Vodafone mobile/broadband services.
• Lepší.TV: Czech internet/IPTV provider offering tiered channel packages and sports content similar to Telly, targeting the same Czech residential customer base with comparable pricing and features.
• SledovaniTV.cz: Czech online television streaming service providing live TV, archive, and recording features — closely comparable to Telly's DIGI2GO internet TV offering and serving the same Czech household market.

Regional players

• Magio TV (Slovak Telekom): Slovak Telekom's IPTV service in Slovakia, structurally and technologically similar to Telly's IPTV offering with comparable tiered packages and sports content — relevant as a regional reference point for Central European pay-TV operating models.
• Antik TV (ANTIK Telecom): Slovak IPTV/satellite TV operator offering channel packages with sports and entertainment content, comparable in product mix and target use cases to Telly but primarily serving Slovakia rather than the Czech market.

Broad incumbents

• Netflix: Global SVOD incumbent operating widely in the Czech market; competes with Telly for household entertainment spend and viewing time, particularly relevant given Telly bundles HBO Max and competes for premium content dollars.
• HBO Max (Warner Bros. Discovery): Global streaming service that Telly bundles into its MAXI package; competes as a standalone SVOD alternative in the Czech market and represents both a partner and competitive threat to Telly's premium content positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCT1IxiwBTQXhwjS39jDldcw
• Facebookfacebook.com/tellyczech
• Instagraminstagram.com/tellyczech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about digi cz s.r.o.