Door County Master Gardeners

Name

Door County Master Gardeners

Legal name

Door County Master Gardeners Association, Inc.

Website

https://dcmga.org

Company type

Private

Founded year

1995

Operating status

Operating

Ownership category

akta.pro rank

Product category

Horticultural Education and Community Gardening Services

NAICS

Zoos and Botanical Gardens (71213), Landscaping Services (56173), Nursery and Floriculture Production (11142)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Agricultural Services (700)

akta.pro industry

PRIMARYHSAIABAG

Native & Pollinator Garden Design/Install

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Landscape Design & Installation

SECONDARYHSAIAFAE

Seasonal Color & Flower Rotation (Spring/Fall Plantings)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYHSAIAFAB

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYHSAIAFAL

Native, Pollinator & Drought-Tolerant Garden Installations

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYHSAIAFAI

Pruning, Deadheading & Plant Health Maintenance (Non-tree)

Home & Personal Services/Landscaping, Lawn Care & Outdoor Maintenance/Garden & Planting Services (Beds, Mulching, Seasonal Color)

SECONDARYBPABADAL

Seasonal Color, Planting & Horticultural Services

Business & Public Services/Facilities Management & Building Services/Landscaping & Grounds Maintenance

Keywords

• Horticultural education
• Community gardening
• Volunteer training
• Seed library
• Display garden

Headquarters

HQ city

Sturgeon Bay

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: DCMGA is a 501(c)(3) nonprofit organization. Donations are tax-deductible and support The Garden Door, educational programming, and community outreach.
2. Membership Dues: Annual membership dues fund organizational operations. Categories include Master Gardener in Good Standing ($20), Alumni Member ($15), and Friend of The Garden Door ($10).
3. Plant Sale Fundraiser: Annual plant sale fundraiser is the primary source of funds that support the display garden and free educational programming. Features a First Pick ticketed event ($15) and free main sale open to the public.
4. Grants: Grant funding from Wisconsin Master Gardeners Association and other sources supports community projects including seed library operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Door County Master Gardeners Association operates a free public display garden (The Garden Door), trains and certifies Master Gardener volunteers through University of Wisconsin-Extension, distributes free open-pollinated seeds through Door County Library branches and special events, delivers free educational lectures and programs on horticulture, and maintains community garden projects at more than 20 local nonprofit, school, and healthcare sites. The organization also runs an annual plant sale as its primary fundraiser.

Product overview

Door County Master Gardeners offers a portfolio of gardening education and community service programs centered around horticulture. The core offerings include The Garden Door (a free public display garden), the Annual Plant Sale (fundraiser with home-grown plants), the Door County Seed Library (free seed distribution), Educational Programs (Lecture Series, Growing Together Series, Winter Education Series), Master Gardener Training (certification through UW-Extension), and Community Projects (volunteer gardens at local nonprofits). These programs work together to fulfill the organization's mission of education, community outreach, and environmental stewardship in Door County.

Differentiator

Problem solved

Functional benefit

Brands

• Door County Seed Library: A volunteer-run seed lending and garden education program that offers free open-pollinated vegetable, herb, flower, and native seeds through Door County Library branches.

Products and services

• The Garden Door A free public educational display garden located at the Peninsular Agricultural Resource Station north of Sturgeon Bay on Hwy 42. The garden consists of 20 unique display areas including fairy garden, pollinator garden, ornamental grass area, and annual/perennial beds. Open dawn to dusk daily.
• Annual Plant Sale
• Door County Seed Library A collaborative community program offering free open-pollinated vegetable, herb, flower, and native seeds distributed through 6 Door County Library branches and special events. The program helps people become successful gardeners and seed savers while fostering a culture of sharing. In 2025, over 20,000 seed packets were distributed.
• Educational Programs (Winter Education Series and Growing Together Series) Free educational programming including the Winter Education Series with expert presenters from the Midwest, the Lecture Series, and the Growing Together Series held at Crossroads at Big Creek covering various gardening topics.
• Master Gardener Training Program Training program provided through Wisconsin Extension offering the 'Foundations in Gardening' online course covering plant and soil science, disease, insect and weed identification, and plant selection and maintenance. Includes certification requirements of 24 hours volunteer service and 10 hours continuing education annually.
• Community Projects Volunteer gardening projects including youth gardens, food growing and harvesting, and maintaining educational display gardens at various locations throughout Door County such as Birch Creek, Boys & Girls Club, Heritage Village, and Crossroads. 20+ local nonprofit organizations are supported.

Quantifiable outcome

• Over 20,000 free seed packets distributed annually
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and major.

• University of Wisconsin-Madison / UW-ExtensioncoreStrategic or Co-development PartnerPrimary training partner providing the Master Gardener certification program. The 'Foundations in Gardening' online course is offered through UW Division of Extension. DCMGA volunteers must complete this training and maintain annual continuing education requirements through UW-Extension.
• Door County LibrarycoreStrategic or Co-development PartnerCollaborative partner for the Door County Seed Library. Seeds are distributed through 6 library branches reaching community members who may not be regular library users.
• The Community's GardenmajorStrategic or Co-development PartnerCollaborative partner in the Door County Seed Library initiative, supporting shared goals of community gardening and food sustainability.
• Extension Door CountymajorStrategic or Co-development PartnerCollaborative partner in the Door County Seed Library and community education programs.
• Wild Ones of the Door PeninsulamajorStrategic or Co-development PartnerCollaborative partner in the Door County Seed Library, supporting native plant and biodiversity education.
• Peninsular Agricultural Research Station (PARS)coreStrategic or Co-development PartnerPrimary greenhouse location and host site for The Garden Door display garden. Located north of Sturgeon Bay on Hwy 42. Also home to the U.S. Potato Genebank.
• Crossroads at Big CreekmajorStrategic or Co-development PartnerHost site for Winter Education Series and Growing Together programs at Collins Learning Center. DCMGA maintains the Bird and Butterfly Garden and Stonecipher Astronomy Center gardens.
• Boys and Girls Club of Sturgeon BaymajorStrategic or Co-development PartnerPartnership to provide children's garden club programming, teaching youth about planting, nutrition, and healthy habits through raised bed gardens.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wisconsin Master Gardeners Association: State-level umbrella organization for UW-Extension Master Gardener programs. Provides grant funding to DCMGA and shares the same training curriculum and certification framework, making it the closest operational peer.
• Wild Ones of the Door Peninsula: Local native plant advocacy chapter collaborating with DCMGA on the Door County Seed Library. Focuses on native landscape education and biodiversity, closely overlapping DCMGA's pollinator and native plant restoration work.
• Crossroads at Big Creek: Door County nature center and environmental education nonprofit hosting DCMGA's Winter Education Series and Growing Together programs. Operates educational trails and gardens in the same region with overlapping environmental education mission.
• The Community's Garden: Door County community garden and food security nonprofit collaborating on the Door County Seed Library. Shares the food security, gardening education, and community engagement mission in the same geography.

Broad incumbents

• UW-Extension Master Gardener Program (UW-Madison): University-operated statewide Master Gardener training and certification program that trains DCMGA volunteers. The institutional parent that defines curriculum, certification, and chapter structure for all Wisconsin Master Gardener associations.
• Olbrich Botanical Gardens: Wisconsin-based public botanical garden offering horticultural display gardens and educational programming. Comparably operates a public botanical garden with educational mission, though larger and paid-staff supported.
• Rotary Botanical Gardens: Wisconsin public display garden offering themed garden areas and educational programming. Closely matches DCMGA's The Garden Door concept of multi-themed display gardens for public education.

Emerging players

• Heritage Village (Door County): Door County historical site where DCMGA maintains a heritage kitchen garden. Indirect peer as a community cultural institution benefiting from horticultural programming partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dcmga
• Facebookfacebook.com/DCMasterGardeners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Door County Master Gardeners