benseler beteo gmbh & co. kg

What benseler beteo gmbh & co. kg does

BENSELER Beteo GmbH & Co. KG is a privately held German industrial surface coating service provider headquartered in Gummersbach, founded in 1963 and operating under the BENSELER Firmengruppe brand. With over 60 years of experience, the company offers a comprehensive portfolio of coating processes for plastic and metal serial components, including cathodic dip painting (KTL), electrostatic powder coating (EPS), wet painting, zinc lamellar systems (GEOMET and DÖRKEN Base), physical vapor deposition (PVD), UV lacquering, thread sealing (Precote/Loctite), and lubricant coatings. BENSELER also provides specialized high-voltage coatings for e-mobility, battery technology, and energy storage applications, alongside complementary services such as deburring, industrial part cleaning, and additive manufacturing.

The company operates as a B2B industrial service provider across nine industry verticals, with automotive and consumer products designated as core markets and additional exposure to electrical, construction, construction machinery, renewable energy, machinery and plant engineering, railway, household appliances, and e-mobility/energy storage. Its go-to-market relies on direct enterprise field sales with regional coverage across Germany and additional European locations, supported by multi-year contracts and quote-based pricing tied to component specifications and process complexity. BENSELER holds IATF 16949, ISO 14001, and ISO 50001 certifications, signaling quality, environmental, and energy management capability appropriate for automotive and industrial serial production.

BENSELER generates revenue through professional service fees for coating operations, integrating pre-treatment, coating, and post-services (deburring, cleaning) into customer value chains, and combines multiple processes under duplex-coating systems for demanding applications. A core technology partnership with DÖRKEN provides access to GEOMET and DÖRKEN Base zinc lamellar systems, which underpin BENSELER's bulk and rack coating offerings for high-performance corrosion protection on fasteners and metal components.

Name

benseler beteo gmbh & co. kg

Legal name

BENSELER beteo gmbh & co. kg

Website

https://beteo.de

Company type

Private

Founded year

1963

Operating status

Operating

Short description

BENSELER Beteo GmbH & Co. KG is a German industrial surface coating service provider offering KTL, powder, PVD, zinc lamellar, and high-voltage coatings for plastic and metal components. Founded in 1963, it serves automotive, consumer products, and other industrial sectors from multiple European locations.

Ownership category

akta.pro rank

Product category

Industrial Surface Coating Services

NAICS

Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)

akta.pro secondary industries

Industrial Protective Coatings (Steel/Concrete/Equipment) (IMAIAKAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Industrial surface coating
• Cathodic dip coating
• Powder coating services
• Corrosion protection coatings
• High-voltage coatings

Headquarters

HQ city

Gummersbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Surface Coating Services: BENSELER operates as a service provider (Dienstleister) offering industrial surface coating services for plastic and metal components. Revenue is generated through manufacturing/production service fees for coating operations including KTL, powder coating, wet painting, zinc lamellar, PVD and specialized coatings. Services are provided across multiple German and European locations with process-secure coating solutions for technically demanding serial components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

BENSELER Beteo GmbH & Co. KG operates as an industrial surface coating service provider (Dienstleister) for plastic and metal components. The company delivers process-secure coating solutions across KTL (cathodic dip painting), electrostatic powder coating, wet painting, zinc lamellar systems (GEOMET), PVD, UV coating, thread sealing, lubricant coatings, and specialized high-voltage coatings for e-mobility applications. It serves automotive, consumer products, electrical, construction, renewable energy, machinery, rail, and household appliance industries through multiple German and European locations with integrated pre- and post-services including deburring, cleaning, and additive manufacturing.

Product overview

Benseler Beteo GmbH & Co. KG operates as an industrial surface coating service provider offering a comprehensive portfolio of coating processes under its Coatings business unit. The company's services include Elektrostatische Pulverbeschichtung (EPS), Gewindesicherung, Gleitmittelbeschichtung, Kathodische Tauchlackierung (KTL), Nasslackierung, Physical Vapor Deposition (PVD), and GEOMET Zinklamellensysteme (both rack and bulk coating). These coating solutions serve automotive, industrial, consumer products, electrical, construction, renewable energy, machinery, rail, and household appliance sectors, providing corrosion protection, wear protection, electrical isolation, friction optimization, optical finishes, and functional enhancements for technically demanding series components.

Differentiator

Problem solved

Functional benefit

Brands

• BENSELER Coatings: Industrial surface coating division offering cathodic dip coating, powder coating, wet painting, zinc flake coating, PVD coating, UV lacquering, thread sealing, and lubricant coating for corrosion protection, function, optics, and electrical isolation.

Products and services

• Elektrostatische Pulverbeschichtung (EPS) Solvent-free, environmentally friendly electrostatic powder coating process for plastic and metal components, producing robust, impact- and scratch-resistant surfaces with high corrosion protection for functional, decorative, and technically demanding applications including electrical isolation and high-voltage coating.
• Kathodische Tauchlackierung (KTL) Cathodic dip painting (electrodeposition coating) providing reliable corrosion protection and uniform coating on complex geometries for industrial serial components in automotive and industrial applications.
• Nasslackierung (Wet Painting) Wet painting process for high-quality, functional, and decorative surfaces on plastic and metal components, offering flexible design options, reliable corrosion protection, and uniform coating for industrial applications.
• Physical Vapor Deposition (PVD) Coating Environmentally friendly, pollutant-free process for decorative coating of plastic components, suitable for transparent and backlit surfaces with radar transparency, autonomous driving, and touch sensor applications.
• GEOMET Zinklamellensysteme – Gestelltechnik (Rack Coating) GEOMET zinc flake systems applied using rack technology for high-performance corrosion protection on demanding metal components, offering gentle and process-secure coating for components with defined surface and functional requirements.
• Zinklamellensysteme Schüttgutbeschichtung (Bulk Coating) Zinc flake bulk coating for fasteners and metal components in large volumes using GEOMET and DÖRKEN Base systems, providing reliable corrosion protection for economical, process-secure serial coatings.
• Gewindesicherung (Thread Sealing) Thread sealing systems using Precote or Loctite that protect screws and fasteners from unintentional loosening, with partial pre-coatings applied precisely to threads providing sealing, clamping, or adhesive function for process-secure, assembly-ready connection elements.
• Gleitmittelbeschichtung (Lubricant Coating) Lubricant coating for screws, nuts, and fastening elements providing defined friction values, uniform tightening behavior, and secure, process-stable assembly for automotive and industrial applications.
• Hochvoltbeschichtung (High-Voltage Coating) Specialized coating solutions providing electrical isolation for components in e-mobility, battery technology, energy storage systems, and industrial high-voltage applications.
• Duplex-Beschichtung (Combination Coating) Combination of different coating processes for particularly demanding applications, integrating pre- and post-services efficiently into customer value chains to deliver multi-functional surface properties.
• Entgratung (Deburring Services) Industrial deburring service for components, offered as a pre-treatment step integrated with coating services in the BENSELER value chain.
• Additive Fertigung (Additive Manufacturing) Additive manufacturing (3D printing) service for industrial components, integrated with coating and finishing capabilities within the BENSELER service portfolio.

Named customers9 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• DÖRKENcoreOEM/ Whitelabel/ Licensing PartnerBENSELER uses DÖRKEN systems including DÖRKEN Base for zinc lamellar bulk coating processes. This partnership provides access to established coating system technologies for reliable, process-secure serial coatings with consistently high quality for fasteners and metal components.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aalberts Surface Technologies: Aalberts Surface Technologies (formerly Impregna/Stratec) is one of Europe's largest contract surface-treatment service providers, offering coating, heat treatment, and finishing services to automotive and industrial customers. It is the most direct comparable to BENSELER in scale, geographic footprint, and process breadth.
• Bodycote: Bodycote is the world's largest provider of thermal processing services including heat treatment, hot isostatic pressing, and surface coating technologies serving automotive, aerospace, and industrial markets. Its surface-technology division directly competes with BENSELER in metal-coating services for serial components.
• HEF Group: HEF Group (formerly HEF Durferrit) is a French-headquartered global specialist in surface engineering and tribology, providing nitriding, coatings, and surface treatments to automotive, aerospace, and industrial OEMs. It is a direct competitor to BENSELER in Europe with similar process offerings and customer base.
• Oerlikon Balzers: Oerlikon Balzers is a global leader in thin-film PVD and CVD coatings for precision components and tooling, serving automotive, aerospace, and industrial markets. It competes with BENSELER specifically in PVD coating and high-value functional surface treatments.
• Nihon Parkerizing: Nihon Parkerizing is a Japanese-headquartered global leader in surface treatment chemicals and services, including anti-corrosion coatings, lubrication, and paint pretreatment for automotive and industrial customers. It is a direct process-technology peer to BENSELER across multiple coating technologies.

Emerging players

• DÖRKEN: DÖRKEN is a German specialty chemicals company whose zinc-flake systems (DÖRKEN Base) and related coating chemistries are used by BENSELER under partnership; DÖRKEN also operates its own coating-services arm, making it both a chemistry supplier and partial competitive overlap for contract coating services.
• Keronite: Keronite is a UK-based specialist in plasma electrolytic oxidation (PEO) coatings for lightweight alloys (aluminum, magnesium) used in automotive, aerospace, and consumer electronics. It represents an emerging specialty coating alternative adjacent to BENSELER's KTL and zinc flake offerings, particularly for EV components.

Broad incumbents

• Henkel (Loctite / Threadlocking): Henkel is a global chemicals giant whose Loctite threadlocking and pre-applied coating products (Precote) are deployed by BENSELER. Henkel also serves industrial coatings markets directly through its Adhesive Technologies division, making it both a chemistry partner and broader competitive incumbent.
• MKS Instruments (Atotech): MKS Instruments acquired Atotech in 2022, a leading global supplier of chemistry and equipment for surface finishing of metals and plastics serving automotive and electronics. It operates as a broader incumbent in the surface-treatment chemistry and equipment space adjacent to BENSELER's services.
• PPG Industries: PPG Industries is one of the world's largest coatings manufacturers serving automotive OEM, industrial, and specialty markets globally. While PPG is primarily a coatings producer rather than contract service provider, its industrial coatings division is a broader incumbent serving the same end-customers as BENSELER.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lisi-automotive-beteo-gmbh-co-kg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about benseler beteo gmbh & co. kg