Edipubblicità srl

What Edipubblicità srl does

Edipubblicità srl is an Italian private limited company headquartered in Milan (Viale Lombardia, 15) that operates as a specialized B2B media and advertising concessionaire focused on two narrow Italian vertical trade markets: tobacco retail and the color/hobby retail sector. The company functions as the intermediary between producers/distributors and point-of-sale decision-makers, providing multi-channel communication services rather than generalist advertising. Its core assets are two proprietary B2B magazines — La Voce del Tabaccaio (circulation of nearly 48,000 copies) and Colore & Hobby (over 9,000 monthly copies) — and two dedicated vertical portals, Tab Trade and Color Trade, which together provide claimed reach to 49,559 Italian tobacco shops and 11,831 profiled color retail stores, with additional access to over 42,000 FIT (Federazione Italiana Tabaccai) members and over 30,000 color sector operators monthly.

The company's product portfolio spans six integrated tools: B2B publishing, vertical digital portals and newsletters, an advertising concession service (selecting context, format, and message rather than selling pure space), trade events and special projects, communication strategy consulting, and audio/podcast formats ("Radio e nuovi linguaggi"). Underlying technology is proprietary but limited in disclosure — built around first-party publishing, direct email marketing (DEM), and curated mailing lists without third-party platform dependencies. The company has disclosed operational use of generative AI for image, video, and graphic material production, with all content subject to editorial review before publication.

The revenue model is advertising-led with professional services and event monetization layered on top. The go-to-market is sales-led and domestic (Italy only), with a sales team that assists clients in choosing tools, channels, and opportunities aligned to specific objectives, operating on a quote-based pricing model with no public rate cards. The company serves advertisers (producers, distributors, brand marketers) targeting the two verticals, and does not disclose named customer accounts, headcount, or revenue figures in the available source material.

Name

Edipubblicità srl

Legal name

Edipubblicità srl

Website

https://edipubblicita.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Edipubblicità srl is an Italian B2B media company that operates specialized trade publications, vertical portals, events, and advertising concession services for the Italian tobacco retail and color/hobby retail markets, connecting producers and distributors with point-of-sale decision-makers.

Ownership category

akta.pro rank

Product category

Trade Publishing & B2B Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFADAH

Product & Brand PR (Consumer & B2B)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

SECONDARYBPAAADAH

Channel/Partner Sales Support (Reseller Enablement, Deal Reg)

Business & Public Services/Administrative & Support Services (BPO, Call Centers, Back Office)/Telemarketing, Telesales & Lead Generation

Keywords

• B2B trade publishing
• Vertical market advertising
• Trade media services
• Industry event management
• Specialized trade portals

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Sales: Sale of advertising spaces in specialized B2B publications (La Voce del Tabaccaio, Colore & Hobby) and digital platforms (Tab Trade, Color Trade portals). The company acts as an advertising concessionaire, helping advertisers choose the right context, format, and message for their objectives.
2. Event and Special Projects: Organizing trade events and relational formats that transform communication into direct meetings with target operators.
3. Communication Strategy Services: Support in selecting tools, constructing messages, and planning communication strategies for clients targeting vertical trade markets.
4. Radio and Audio Content: Audio formats and podcasts for storytelling in specific sectors with more engaging content.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Edipubblicità srl is an Italian B2B communication and publishing company that operates two vertical trade ecosystems — Tab Trade (tobacco shops) and Color Trade (color/hobby retail). It sells advertising space and integrated communication services across proprietary trade magazines (La Voce del Tabaccaio, Colore & Hobby), vertical web portals (Tab Trade, Color Trade), direct email marketing (DEM), trade events, and radio/podcast formats, acting as the bridge between producers/distributors and retailers in these specialized channels.

Product overview

Edipubblicità srl operates a multi-platform B2B communication system serving two vertical trade markets: Tab Trade for the Italian tobacco shop sector and Color Trade for the color and hobby retail market. The core portfolio consists of specialized magazines (La Voce del Tabaccaio with nearly 48,000 copies and Colore & Hobby with over 9,000 monthly copies), vertical web portals (Tab Trade and Color Trade), digital communication tools (newsletters, DEM), and audio/podcast content. The company functions as an advertising concessionaire and event organizer, integrating print, digital, and relational channels to connect producers with distributors and retailers in these specialized vertical markets.

Differentiator

Problem solved

Functional benefit

Brands

• Tab Trade: The communication system for the tobacco shop world, reaching 49,559 tobacco shops and over 42,000 FIT associates.
• Color Trade

Products and services

• Tab Trade A vertical B2B communication system dedicated to the Italian tobacco shop sector, connecting producers and distributors of tobacco-related products and accessories with 49,559 tobacco shops and over 42,000 FIT-associated members through editorial, digital, email, and event channels.
• Color Trade A vertical B2B communication system dedicated to the Italian color and hobby retail market, reaching 11,831 profiled retail point-of-sale locations and over 30,000 color sector operators monthly via editorial, digital, email, and event channels.
• La Voce del Tabaccaio Specialized B2B trade magazine serving the Italian tobacco sector with nearly 48,000 copies distributed, providing authoritative editorial and advertising space for producers and distributors targeting tobacco retailers.
• Colore & Hobby Monthly B2B trade magazine serving the color and hobby retail market with over 9,000 copies distributed each month, delivering targeted editorial content and advertising space to color sector operators.
• Trade Events and Special Projects Organization of trade events, exhibitions and relational formats that transform brand communication into direct meetings between advertisers and target operators in the tobacco and color/hobby verticals.

Quantifiable outcome

• 49,559 tobacco shops reachable
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Expansion highlights4 records

Direct peers

• Class Editori: Italian B2B financial and business media group publishing titles such as Class and Milano Finanza. Highly comparable business model of proprietary trade publications, events, and digital channels targeting defined professional/retail audiences in Italy, with similar advertising-led revenue.
• Prima Comunicazione: Italian B2B media focused on advertising, communications, and marketing. Directly comparable as a specialized trade publication serving the marketing/advertising community, monetized through advertising sales and event coverage.
• ADVexpress: Italian B2B trade publication covering advertising, media, and marketing industries. Directly comparable as a niche Italian B2B media outlet selling advertising to brands and agencies targeting defined professional audiences.
• ItaliaOggi: Italian B2B daily newspaper targeting professionals and retailers across fiscal, legal, and commercial topics. Closely comparable as a print-and-digital B2B trade publication monetized through advertising and subscriptions to specialized Italian business audiences.

Emerging players

• Teads: Global B2B digital video advertising platform working with premium publishers. Comparable as a B2B advertising technology and monetization partner, but operating at much larger scale and focused on programmatic video rather than vertical trade publishing.
• Ciaopepe: Italian digital media group operating news verticals (including Fanpage, Ohga, Cookist) and event formats. Comparable as an Italian multi-channel media company combining content, digital distribution, and live events, though more consumer-focused and digital-native.

Broad incumbents

• Cairo Communication: Italian media group active in publishing (including the La7 television network and weekly magazines) and advertising sales. Comparable as an Italian media operator with both publishing and advertising concession activities, though broader in scope.
• Il Sole 24 Ore: Italy's flagship business daily and B2B media group. Overlaps with Edipubblicità as a print-and-digital B2B publisher monetized through advertising, events, and services to professional audiences, but operates at much larger scale and broader business coverage.
• Mondadori: One of Italy's largest publishing groups spanning books, magazines, and digital media. Comparable as a multi-format Italian publisher monetized through advertising and content sales, but with consumer rather than trade-focused audience.
• RCS MediaGroup: Major Italian media conglomerate (Corriere della Sera, La Gazzetta dello Sport, etc.). Comparable as a multi-channel advertising and publishing operator in Italy, but operates at vastly greater scale and across consumer rather than purely B2B verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edipubblicità srl