daxstore societa' a responsabilita' limitata semplificata

What daxstore societa' a responsabilita' limitata semplificata does

DaxStore Società a Responsabilità Limitata Semplificata (DAXSTORE SRLS) is an Italian privately-held e-commerce and specialty retail company headquartered in Porto Sant'Elpidio, Italy, founded in 2017. The company sells hardware and software products online through its own PrestaShop-based storefront (daxstore.it) and through two physical retail locations in Porto Sant'Elpidio, including a 240 sqm flagship branded "DAXSTORE HOUSE" opened in 2026 at Via Umberto I 529-531. Its catalog spans over 600 SKUs across 50+ international brands — including ASUS, MSI, AMD, Intel, Sony/PlayStation, Seagate, Western Digital, Crucial, and Sharkoon — covering PC components (CPUs, motherboards, GPUs, storage, power supplies), gaming peripherals (mechanical keyboards, mice, mousepads), gaming consoles, video games, and collectibles such as trading card games. DaxStore also sells ancillary services including custom PC assembly (€82.95), operating system installation (€29.28), and BIOS updates (€12.19), and offers Windows software licenses.

The company's revenue model is a standard direct-to-consumer retail markup combined with fixed-fee technical services, priced individually per SKU in EUR (and GBP for UK customers) on a pay-as-you-go basis. Its go-to-market is hybrid: worldwide e-commerce shipping supported by multilingual storefronts in Italian, German, English, and Spanish, combined with two physical stores that also serve as local technical assistance centers. Marketing channels are limited and organic — email newsletter with a $5 new-subscriber discount, an Instagram presence, and SEO-driven discovery — with no disclosed paid acquisition or institutional marketing budget. Customer segmentation is horizontal, primarily addressing individual gaming and technology enthusiasts, with a secondary, non-quantified B2B wholesale channel for other retailers.

DaxStore is independently owned and operated with no disclosed investors, parent company, or external funding; it carries no patents, trademarks, or proprietary technology beyond its brand and e-commerce storefront. The business model is a classic lifestyle specialty retailer competing on curation, technical service, and local omnichannel presence rather than on proprietary technology or scale economics.

Name

daxstore societa' a responsabilita' limitata semplificata

Legal name

DAXSTORE SRLS

Website

https://daxstore.it

Company type

Private

Founded year

2017

Operating status

Operating

Short description

DaxStore is an Italian privately-held specialty retailer selling gaming and PC hardware, software, consoles, and collectibles online (daxstore.it) and through two physical stores in Porto Sant'Elpidio, serving individual gamers, PC enthusiasts, and a small B2B wholesale base with worldwide shipping.

Ownership category

akta.pro rank

Headquarters

HQ city

Porto Sant'elpidio

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct retail sales of hardware and software products to consumers through both e-commerce and physical store channels. Revenue generated through product markup on branded technology goods including CPUs, GPUs, storage, peripherals, gaming consoles, and collectibles.
2. Services: Assembly and configuration services for custom PCs, operating system installation, BIOS updates, and other technical services. Revenue generated through service fees added to hardware purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DaxStore is an Italian e-commerce and physical retailer that sells computer hardware, gaming components, peripherals, gaming consoles, software licenses, and collectibles from 50+ international brands. The company curates a catalog of over 600 products and complements hardware sales with technical services including custom PC assembly and testing, operating system installation, and BIOS updates.

Product overview

DAXSTORE SRLS is an Italian e-commerce retailer founded in 2017, specializing in hardware and software for the gaming and technology market. The company operates both online and through physical retail locations (DAXSTORE HOUSE) in Porto Sant'Elpidio, Italy. Their product portfolio includes computer components (CPUs, motherboards, graphics cards, power supplies, memory, storage), gaming peripherals (keyboards, mice, gaming chairs), gaming consoles (PlayStation, Nintendo), video games, trading card game products, and collectibles. They offer over 600 products from more than 50 international brands including ASUS, AsRock, MSI, Sharkoon, Sapphire, AMD, Intel, Sony, Seagate, Western Digital, and Crucial. Additionally, they provide hardware and software services including PC assembly and testing, operating system installation, and BIOS updates. The company primarily serves gamers, technology enthusiasts, and professionals in Italy, with multilingual support for Italian, German, English, and Spanish customers.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Drako: Drako is an Italian e-commerce retailer focused on computer hardware, PC components, peripherals and gaming systems. It closely matches DaxStore's product categories, target customers and online retail model.
• BPM Power: BPM Power is an Italian online technology retailer selling PC components, peripherals, systems and gaming products. Its hardware-led assortment and enthusiast customer base make it a direct domestic comparator.
• PCComponentes: PCComponentes is a large Iberian e-commerce and omnichannel retailer specializing in computers, components, peripherals and consumer electronics. It is comparable through its broad branded catalog, online ordering and gaming-oriented customer base.
• LDLC: LDLC is a French omnichannel computer and electronics retailer with a large component, peripheral, gaming and branded-technology assortment. Its specialist retail proposition, services and physical network closely overlap with DaxStore's activities.
• Alternate: Alternate is a European e-commerce retailer of IT hardware, computer components, gaming equipment and consumer electronics. It is a direct peer because it serves similar technology buyers through a broad online catalog.
• Caseking: Caseking is a gaming-hardware specialist selling PC cases, components, peripherals and enthusiast-oriented systems. It is a close category peer, although it is concentrated more heavily in the gaming segment.

Broad incumbents

• Unieuro: Unieuro is a major Italian omnichannel consumer-electronics retailer. It overlaps with DaxStore through branded hardware, gaming products and physical retail, but operates at substantially greater scale and with a broader assortment.
• MediaWorld: MediaWorld is a large Italian consumer-electronics chain with online and physical sales channels. It competes for many of DaxStore's hardware and console customers but serves a much wider general-electronics market.

Regional players

• Overclockers UK: Overclockers UK is an online specialist in PC components, custom systems, gaming hardware and enthusiast products. Its product and customer overlap is high, although its primary retail market is the United Kingdom rather than Italy.

Others

• EET Group: EET Group is a European distributor and service provider for IT hardware, electronics, components and spare parts. It is adjacent to DaxStore's wholesale and bulk-order segment rather than a direct consumer retail competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights3 records

Customer concentration

• Instagraminstagram.com/daxstore
• LinkedInlinkedin.com/company/daxstore-s-r-l-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about daxstore societa' a responsabilita' limitata semplificata