bike santa cruz county

What bike santa cruz county does

Bike Santa Cruz County (BSCC) is a 501(c)(3) nonprofit advocacy organization (EIN: 82-1434326) that promotes bicycling through advocacy, education, and community programming within Santa Cruz County, California. The organization operates as the successor to People Power (founded in the early 1990s), rebranding in 2021, and is governed by a nine-member Board of Directors plus two Emeritus Directors, with no disclosed paid staff. Its core offerings are programs rather than products: monitored bike valet services at 20+ community events annually, free community bike rides (including Watsonville rides and Santa Cruz Bike Party events drawing 100-300+ riders), youth programs such as the Bay View Elementary Bike Bus, the annual Wheelie Awards, the monthly 'In the Lane' newsletter, and periodic rider survey reports (2026 report drew 743 responses) used to inform local infrastructure advocacy with the City of Watsonville, Santa Cruz County, and the Regional Transportation Commission.

The organization does not operate a proprietary technology platform; its digital footprint is limited to a Squarespace-hosted website, a ConstantContact newsletter, a YouTube channel, and Facebook event pages. There is no software product, mobile application, API, or data platform, and AI/ML is not deployed in any described function. Program delivery is entirely volunteer- and event-driven, with technical inputs limited to transportation planning analysis conducted by partner firm Fehr & Peers on the Watsonville Vision Zero project.

BSCC's business model is a typical small-nonprofit funding mix: individual memberships, tiered business sponsorships (Platinum $2,500+, Gold $1,000+, Silver $500+, Supporter $100+), tax-deductible donations, free bike valet services (funded indirectly through community support), and event-based programming such as the First Annual Santa Cruz Cycle Fair. Geographic scope is exclusively Santa Cruz County, with a visible emphasis on Watsonville and underserved South County communities. Revenue is not publicly disclosed, and the organization is volunteer-run with a PO Box mailing address as its only listed location.

Name

bike santa cruz county

Legal name

Bike Santa Cruz County

Website

https://bikesantacruzcounty.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bike Santa Cruz County is a 501(c)(3) nonprofit that promotes bicycling through advocacy, education, and community programs — including bike valet services, community rides, and an annual Wheelie Awards — serving cyclists and local government partners across Santa Cruz County, California.

Ownership category

akta.pro rank

Product category

Nonprofit Bicycling Advocacy Services

NAICS

Civic and Social Organizations (8134)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Bicycling advocacy organizations
• Cycling community programs
• Bike infrastructure advocacy
• Community bike rides
• Nonprofit cycling education

Headquarters

HQ city

Santa Cruz

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Memberships: Individual memberships providing access to advocacy, education, and community building programs. Various membership tiers available.
2. Business Sponsorships: Corporate sponsorships at multiple levels (Platinum $2,500+, Gold $1,000+, Silver $500+, Supporter $100+) providing visibility and community connection for bicycle-related businesses.
3. Donations: Tax-deductible donations from individuals supporting bicycling advocacy. Organization is a 501(c)(3) nonprofit (EIN: 82-1434326).
4. Bike Valet Services: Free bike valet services provided at community events, funded through partnerships with event organizers and community supporters.
5. Event Hosting: Hosts events like the First Annual Santa Cruz Cycle Fair, Bicycle Film Festival screenings, and Boots 'N Brews community events that may generate revenue through ticket sales or donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Bike Santa Cruz County is a 501(c)(3) non-profit advocacy organization that promotes bicycling across Santa Cruz County through advocacy for safer bike infrastructure, community bike rides, bike education programs, monitored Bike Valet services at events, and community-building initiatives. Its offerings include contracted bike valet parking for events, group rides such as Watsonville Community Bike Rides, educational workshops (Intro to Bikes, bike maintenance), and advocacy engagement with city and county planning processes.

Product overview

Bike Santa Cruz County is a 501(c)(3) non-profit organization that promotes bicycling through advocacy, education, and community building. Rather than a unified technology product, the organization offers a portfolio of programs including Bike Valet Services (monitored event parking), advocacy initiatives for safer bike infrastructure, community bike rides, an annual Wheelie Awards program, monthly newsletters, and periodic survey reports on cycling conditions. The organization does not offer a software product, application, or digital platform.

Differentiator

Problem solved

Functional benefit

Named customers7 records

Segments5 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Ecology Action (Modo Program)coreStrategic or Co-development Partner · 24 August 2024Ongoing partnership with Ecology Action's Modo program for bike education, community rides, and e-bike programs. Matt Miller from Modo received BSCC's Advocacy award. Co-developed Bay View Elementary Bike Bus Program.
• City of WatsonvillecoreStrategic or Co-development Partner · 24 August 2024Co-sponsor of Watsonville Community Bike Ride with Mayor Vanessa Quiroz-Carter and Supervisor Felipe Hernandez. Partner on Vision Zero Freedom Boulevard project and general bike infrastructure planning.
• Santa Cruz County Public HealthcoreStrategic or Co-development Partner · 24 August 2024Co-sponsor of Watsonville Community Bike Ride, working together on public health initiatives related to active transportation.
• Growing GreatnessminorStrategic or Co-development PartnerPartner organization hosting community bike rides and educational programs in Watsonville area. Contact: Kym at Growing Greatness.
• Santa Cruz County Cycling ClubminorStrategic or Co-development PartnerProvides annual grants up to $1,000 for cycling-related efforts in the community. Past recipients include Community Bike Collective, The Bike Church, UCSC Bike COOP.
• Santa Cruz Bike PartycoreStrategic or Co-development PartnerVolunteer-run monthly community bike rides attracting 100-300+ riders. Recognized with 2025 Community Building Wheelie Award. Regular partner for community cycling events.
• Community Bike CollectivecoreStrategic or Co-development PartnerFree cycling programs for local youth, families, and community members with focus on under-served youth. Received 2025 Education Wheelie Award. Provides bike education, helmets, and hands-on learning.
• The Bike ChurchminorStrategic or Co-development PartnerHost venue for Intro to Bikes classes and bike maintenance workshops. Community bike education resource.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walk Bike Nashville: Nashville-based active transportation advocacy nonprofit promoting walking and bicycling through advocacy, education, and community events. Comparable as a city-level active transportation advocacy 501(c)(3) with Vision Zero engagement and government partnerships.
• San Francisco Bicycle Coalition: San Francisco-based bicycle advocacy nonprofit promoting cycling through policy advocacy, community rides, and education. Directly comparable as a California-based cycling advocacy 501(c)(3) with government partnerships and similar program mix (rides, valet, advocacy). BSCC board member Nairi Azaryan previously served as SFBC's Marketing Manager.
• BikeLA (Los Angeles County Bicycle Coalition): Los Angeles County-based bicycle advocacy nonprofit pursuing safer streets through policy advocacy, community rides, and education. Directly comparable as a countywide cycling advocacy nonprofit with government partnerships, sponsored rides, and a focus on Vision Zero and protected infrastructure.
• Sacramento Area Bicycle Advocates (SacABA): Northern California bicycle advocacy nonprofit serving the Sacramento region through advocacy, education, and community events. Comparable as a regional cycling advocacy 501(c)(3) running community rides, education programs, and government engagement on active transportation infrastructure.
• Silicon Valley Bicycle Coalition: San Jose/Silicon Valley-based bicycle advocacy nonprofit promoting cycling through advocacy, education, and community events. Directly comparable as a California county-level cycling advocacy organization with government partnerships and community ride programming.
• Marin County Bicycle Coalition: Marin County, California-based bicycle advocacy nonprofit pursuing better bicycling through education, advocacy, and community events. Comparable as a California county-level cycling advocacy organization with similar focus on safe infrastructure and community rides.
• BikePGH (Pittsburgh Bicycle): Pittsburgh-based bicycle advocacy nonprofit working for safer streets through advocacy, education, and community events. Comparable as a city/county-level cycling advocacy 501(c)(3) with similar program portfolio of rides, valet, and infrastructure advocacy.
• Cascade Bicycle Club: Seattle/Puget Sound-region bicycle advocacy nonprofit promoting cycling through education, advocacy, and organized rides. Comparable as a regional cycling advocacy organization with government partnerships and large-scale community ride programming.
• Bike Cleveland: Cleveland-based bicycle advocacy nonprofit focused on safer streets through advocacy, education, and community engagement. Comparable as a city-level cycling advocacy 501(c)(3) with government partnerships and similar program mix.

Broad incumbents

• League of American Bicyclists: National bicycle advocacy organization representing cyclists across the United States through federal policy advocacy, education, and a network of local affiliated advocacy groups. Comparable as the broader national umbrella that BSCC and similar local organizations feed into, providing context on policy positioning and donor mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/events/938916445255803
• LinkedInlinkedin.com/company/bike-santa-cruz-county

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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