beauty redefined

What beauty redefined does

Beauty Redefined is a 501(c)(3) nonprofit organization founded in 2009 by identical twin sisters Dr. Lindsay Kite and Dr. Lexie Kite, both PhDs from the University of Utah Department of Communication specializing in body image and the effects of objectification. The organization delivers body image resilience education to girls and women (target audience ages 14 and up), licensed clinicians, educators, and corporate audiences through four productized channels: a flagship book (More Than a Body, published by Houghton Mifflin Harcourt in 2020) and its companion Official Workbook (2024), an 8-unit, 15-module online course delivered via video, text/graphics, and audio formats with interactive surveys and group discussion, and founder-delivered speaking engagements at conferences, universities, treatment centers, corporate events, and school districts. A licensed Facilitator Program extends curriculum delivery through credentialed therapists, dietitians, and other professionals across at least seven US states.

The underlying technology is a research-backed Body Image Resilience framework operationalized into an online learning platform, a structured six-week workbook curriculum, and a tiered bulk-order fulfillment channel for institutional buyers. Bulk workbook pricing scales from $12.74 per book at 20-39 units down to $8.99 at 750+ units, with US-only shipping. The organization funds operations and free course scholarships through tax-deductible donations alongside product revenue. Marketing is predominantly organic: long-tenured social media channels (Instagram, Facebook, YouTube, Twitter/X), an active blog archive since 2009, podcast guest appearances, a 2017 TEDx talk, and earned coverage in The New York Times, CNBC, Boston Globe, Slate, Shape, Glamour, and Teen Vogue.

The business model blends nonprofit donation funding with diversified commercial revenue streams: one-time book royalties (Houghton Mifflin Harcourt), bulk workbook unit sales to institutions, online course enrollment (pricing not publicly disclosed), and negotiated professional speaking fees. The organization is founder-controlled, with no disclosed institutional investors, funding rounds, or parent company, and operates from Salt Lake City, UT with a secondary presence in New York City where co-director Lindsay Kite resides.

Name

beauty redefined

Legal name

Beauty Redefined

Website

https://beautyredefined.org

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Beauty Redefined is a 501(c)(3) nonprofit founded in 2009 by twin PhDs Lindsay and Lexie Kite that delivers body image resilience education to girls and women, clinicians, educators, and corporate audiences through a book, workbook, online course, and speaking engagements.

Ownership category

akta.pro rank

Product category

Body Image Education

NAICS

Independent Artists, Writers, and Performers (711510)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Makeup Lessons & Coaching (HSALAHAH)

Keywords

• Body image education
• Online wellness courses
• Self-help publishing
• Media literacy programs
• Keynote speaking services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Book Sales: Sale of More Than a Body book published by Houghton Mifflin Harcourt (2020) and Official Workbook for More Than a Body available in paperback and ebook formats through major retailers.
2. Online Course Sales: Body Image Resilience Program online course for individuals ages 14+, with video, text/graphics, and audio formats. Includes interactive surveys, challenges, reflections, and group discussion.
3. Speaking Engagements: Paid speaking events for conferences, universities, treatment centers, community and corporate events, and school districts. Both virtual and in-person formats available.
4. Bulk Workbook Sales: Wholesale bulk purchases of Official Workbook for More Than a Body with tiered pricing based on quantity (20+ copies). Available for US buyers only.
5. Donations: Tax-deductible donations accepted as 501(c)(3) nonprofit organization. Donations fund free scholarships for online course and educational presentations for groups in need.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Beauty Redefined is a 501(c)(3) nonprofit that provides body image resilience education through a multi-format online course (Body Image Resilience Program), published books (More Than a Body and its Official Workbook), and paid keynote speaking engagements. The organization sells research-backed educational content and live presentation services to individual consumers, licensed professionals, and organizations seeking to address self-objectification, body shame, and media literacy.

Product overview

Beauty Redefined offers a suite of educational products focused on body image resilience and media literacy. The core offerings include the More Than a Body book (2020, published by Houghton Mifflin Harcourt) and its companion Official Workbook (2024). The flagship product is the 8-week Body Image Resilience Program, an online course available at courses.beautyredefined.org, delivered via video, text/graphics, and audio formats with interactive elements. The company also provides a Facilitator Program to train licensed professionals to deliver the course, along with speaking engagements and educational blog content. The organization is founded by identical twin sisters Lindsay Kite, PhD and Lexie Kite, PhD, both University of Utah PhDs specializing in body image research.

Differentiator

Problem solved

Functional benefit

Brands

• Body Image Resilience Program: Research-backed online course consisting of 8 units with 15 detailed modules, available as video-based, text- and graphics-based, and audio formats. Includes interactive surveys, challenges, reflections, and online group discussion.
• More Than a Body
• Official Workbook for More Than a Body

Products and services

• More Than a Body Book A book providing an action plan for developing body image resilience based on extensive research, covering media consumption, health, fitness, self-reflection, and self-compassion, and teaching readers how to develop body image resilience beyond body positivity. Published by Houghton Mifflin Harcourt and authored by Lindsay and Lexie Kite, PhD.
• The Official Workbook for More Than a Body A companion workbook to the More Than a Body book, designed for individuals ages 13-110 as well as clinicians, therapists, dietitians, teachers, and coaches for group instruction. The workbook walks readers through six weeks of daily practices to build body image resilience.
• Body Image Resilience Program Online Course An 8-week (8 units, 15 detailed modules) research-backed online course that guides participants through developing positive body image and body image resilience. Delivered as video-based, text/graphics-based, and audio course with interactive surveys, challenges, reflections, and online group discussion.
• Facilitator Program A program to train and certify licensed therapists, dietitians, and other professionals to facilitate the Body Image Resilience course for individuals or groups. Includes resources and a facilitator badge.
• Speaking Engagements Keynote presentations and speaking events available both virtually and in-person for conferences, universities, treatment centers, corporate events, and school districts. The dynamic 45-minute presentation covers body image education and the 'More Than a Body' approach to body image resilience.

Quantifiable outcome

• Millions of people reached since 2009 through online education, social media, and speaking events
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Body Positive: Nonprofit organization providing body image education, prevention programs, and professional training for educators and clinicians. Directly comparable in mission (body image resilience), delivery (curriculum and facilitator training), and audience (girls/women and institutional buyers).
• The Body Is Not An Apology: Body liberation and body image movement organization offering educational content, speaking, and community programs. Comparable as a values-driven body image education platform with content, talks, and curated programs targeting similar audiences.
• Body Image Movement: Founder-led movement (Taryn Brumfitt) producing the 'Embrace' documentary, speaking tours, and educational programs on body image. Comparable as an independent, founder-driven body image advocacy brand with documentary media, talks, and educational outreach.
• Adios Barbie: Body image and media literacy advocacy organization producing educational content, videos, and resources addressing objectification. Comparable as a media-literacy-led body image platform with similar educational tone and audience.

Broad incumbents

• National Eating Disorders Association (NEDA): Larger, established nonprofit addressing eating disorders with overlapping content on body image and media literacy. Comparable audience (treatment centers, schools, individuals) and institutional buyer base, though NEDA's scope is broader (prevention, helpline, advocacy) than Beauty Redefined's curriculum focus.
• Dove Self-Esteem Project: Unilever/Dove corporate initiative offering free body confidence and self-esteem education tools for educators, parents, and youth. Comparable mission (body image education) and institutional buyer base, but backed by a global consumer brand rather than operating as a small nonprofit.

Emerging players

• Beautiful Body Project: Body image education program for girls and young women combining curricula, photography workshops, and school-based delivery. Comparable in target segment (girls/women, schools) and curriculum-based format, though focused on a different delivery modality (photography empowerment).
• Health at Every Size (HAES) Community: Community and resource hub advancing the Health at Every Size framework, with educational content and clinician-facing resources. Comparable as a body image / weight-inclusive education platform, though more community-driven than curriculum-driven.
• Project HEAL: Nonprofit delivering eating disorder prevention education, peer support, and treatment access programs. Comparable audience (treatment centers, individuals with body image concerns) and educational program format, though focused on clinical access.
• Realize Beauty: Body image education and advocacy organization delivering school programs and teacher training. Comparable as a body image curriculum provider targeting school districts and educators, overlapping with Beauty Redefined's workbook bulk channel.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/takebackbeauty
• YouTubeyoutube.com/beautyredefined
• Facebookfacebook.com/BeautyRedefined
• Instagraminstagram.com/beauty_redefined
• Pinterestpinterest.com/morethanabody

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about beauty redefined