crownline

What crownline does

Crownline by Ground Zero is a Perry, Oklahoma-based manufacturer of steel and aluminum truck beds, hydraulic hay bale handling systems, cattle cube feeders, modular toolboxes, and utility trailers, founded in 1996 by Richard Crow. The company's core product line consists of five flatbed platforms (Arm Bed, Spike Bed, Skirted Bed, Rub Rail Bed, Economy Bed) differentiated by hydraulic capability, storage integration, and price tier, supported by three-size truck-mounted cube feeders (1,050–2,150 lb capacity) and a Bawer-branded toolbox line. Its underlying technology centers on proprietary hydraulic systems — notably a 24 VDC unit delivering 6 GPM and an optional 7 GPM engine-driven system — combined with weather-resistant molded electric harnesses, DOT-compliant LED lighting, modular flatbed toolboxes, and gooseneck hitches rated up to 30,000 lbs GTW. Manufacturing is consolidated in a 120,000-square-foot facility opened in March 2022, with over 10,000 beds deployed since inception.

The business model is a one-time hardware sale through a 100% indirect channel: Crownline does not sell direct to consumers, and pricing is opaque and quoted exclusively through authorized U.S. dealers. Revenue streams include truck bed sales (hay beds, flatbeds, custom beds), cube feeder sales, and toolbox sales — all hardware_sales. The company is privately held, bootstrapped without venture capital, and family-influenced (founder Richard Crow serves as Owner/CEO; Alex Crow in drafting/machine programming). Customer segments are verticalized into three primary use cases: farm and ranch operations needing hydraulic hay bale handling, work truck fleet operators requiring durable flatbeds with storage and gooseneck capability, and cattle feeding operations needing portable automated feed dispensing. A one-year manufacturer warranty against defects is standard across products.

Recent strategic activity centers on product line expansion: a new Utility Bed Toolbox (January 2025) with universal flatbed compatibility and gooseneck clearance, a coming-soon aluminum flatbed for pickup trucks, standardized Class 5 bumper hitches, and integration of Bawer water-resistant toolboxes. Trade show presence at Work Truck Week 2024 and a brand emphasis on American-made Perry, Oklahoma manufacturing are central to dealer recruitment and customer positioning. No AI/ML, app, or API offerings exist; the company's digital surface is limited to a website, dealer locator, and downloadable owner resources.

Name

crownline

Legal name

Crownline by GZ

Website

https://crownlinebygz.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

51–100 employees

Short description

Crownline by Ground Zero designs and manufactures American-made steel and aluminum truck beds, hydraulic hay bale handling systems, cattle cube feeders, and modular toolboxes in Perry, Oklahoma, selling exclusively through an authorized U.S. dealer network serving farm, ranch, and commercial work truck customers.

Ownership category

akta.pro rank

Product category

Truck Bed Manufacturing

NAICS

Motor Vehicle Body and Trailer Manufacturing (3362), Truck Trailer Manufacturing (336212), Farm Machinery and Equipment Manufacturing (333111)

SIC

Truck & Bus Bodies (3713), Truck Trailers (3715), Farm Machinery & Equipment (3523)

akta.pro industry

PRIMARYIMACAGAA

Trailer Manufacturing (Utility/Enclosed/Flatbed/Car Hauler)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Vehicle Body, Cab & Trailer Manufacturing

SECONDARYIMACABAH

Truck Trailer Manufacturing (Dry Van/Reefer/Flatbed/Tanker)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Commercial Vehicle & Truck Manufacturing

Keywords

• Truck bed manufacturing
• Hay bale handling equipment
• Cattle cube feeders
• Flatbed truck accessories
• Work truck equipment

Headquarters

HQ city

Perry

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Truck Bed Sales: Sale of manufactured steel and aluminum truck beds including hay beds (Arm Bed, Spike Bed), flatbeds (Rub Rail, Economy, Skirted), and custom beds. One-time hardware sale model.
2. Cube Feeder Sales: Sale of truck-mounted cattle cube feeders available in 3 sizes (22", 32", 42" wide) with capacities from 1050 to 2150 lbs. One-time product sale.
3. Toolbox Sales: Sale of modular flatbed toolboxes including Bawer toolboxes with water resistant seals. Can be sold as add-on to truck beds or standalone.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Crownline by Ground Zero designs, manufactures, fabricates, and installs American-made truck beds (including hay bale beds, flatbeds, and utility beds), cattle cube feeders, toolboxes, and trailers from its 120,000 sq ft Perry, Oklahoma manufacturing facility. Products include hydraulic Arm Beds and Spike Beds for hay handling, Rub Rail, Skirted, and Economy flatbeds for work trucks, and truck-mounted Cube Feeders for cattle operations, all sold exclusively through an authorized dealer network across the United States with a one-year manufacturer warranty.

Product overview

Crownline by Ground Zero manufactures a portfolio of American-made truck beds, hay/bale beds, trailers, and accessories from its Perry, Oklahoma facility. The product line centers on five truck bed platforms: the Arm Bed (AB) and Spike Bed (SX) for hay handling with hydraulic lift systems; the Skirted Bed (SK) for general hauling with integrated tool storage; the Rub Rail Bed (RR) as a heavy-duty workhorse; and the Economy Bed (RES) for budget-conscious fleet operators. Supporting products include Cube Feeders for cattle feeding operations, Bawer toolboxes, and a new Utility Bed Toolbox system with gooseneck compatibility launching in 2025. An all-new Aluminum Flatbed is also in development. All products are sold through a dealer network and come with a 1-year manufacturer's warranty against defects.

Differentiator

Problem solved

Functional benefit

Products and services

• Arm Bed (AB) Hydraulic bale bed for trucks that loads, unloads, and unrolls hay bales with dual-bale capacity. Features top-quality hydraulic cylinders, corded remote, and up to 2,500 lb lift capacity. Available with 24 VDC system (6 GPM) or optional engine-driven hydraulics (7 GPM). For farm and ranch operators.
• Spike Bed (SX) Economical bale bed for loading and unloading round bales. Features electric/hydraulic pump with corded remote, removable spears with storage rack, and 2,750 lb standard lift capacity (upgradable to 3,000 lb with upgraded cylinder). For farm and ranch hay handling operations.
• Skirted Bed (SK) Skirted flatbed built for long-haul durability. Equipped with 4 toolboxes, steel tube headache rack, 4" frame runner C-channel, diamond floor plate, and optional gooseneck trough. Gooseneck hitch rated at 30,000 lbs max GTW. For work truck fleets and commercial hauling.
• Rub Rail Bed (RR) Heavy-duty solid steel flatbed workhorse with 4" long sill structural channels, 3/16" steel tube headache rack, LED lights, built-in gooseneck ball mount, and Class 5 receiver hitch. Features DOT-compliant lighting with sealed harness. For commercial and industrial work truck operators.
• Economy Bed (RES) Budget-friendly flatbed with standard Crownline features including 4" long sill structural channels, steel tube headache rack, LED marker lights, and gooseneck readiness. Hitch rated for 8,000 lbs (upgradeable to 30,000 lbs). For budget-conscious fleet operators.
• Cube Feeders Truck bed-mounted cattle cube/cake feeders available in 3 sizes (22", 32", 42" width) with capacities from 1,050 to 2,150 lbs. Features sliding door over cab, enclosed 1800 RPM motor, digital counter, 6" auger, and 10-gauge steel construction. For ranchers and cattle feeding operations.
• Utility Bed Toolbox Modular flatbed truck toolbox system that maintains gooseneck towing capability while adding functional storage. Features gooseneck trailer compatibility, 49-inch floor width for materials, optional pull-out drawers, and stainless steel doors. Universally compatible with any flatbed truck brand. For work truck owners needing organized tool storage.
• Bawer Toolboxes Water-resistant toolboxes integrated into the Crownline product line. German-manufactured Bawer brand toolboxes featuring sealed doors for weather protection. For work truck fleets requiring durable weatherproof storage.
• Trailers Utility trailers manufactured by Crownline, proudly made in Perry, Oklahoma. For commercial and farm hauling applications.
• Custom Beds Custom truck bed design and fabrication services for specialized business needs or unique project requirements. For businesses with non-standard work truck requirements.

Quantifiable outcome

• Lift capacity up to 2,500 lbs (Arm Bed) or 2,750-3,000 lbs (Spike Bed)
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• BawercoreTechnology or IntegrationCrownline products include Bawer toolboxes featuring water resistant seals. Bawer is a toolbox manufacturer whose products are integrated into Crownline's flatbed and skirted bed offerings.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CrownlineBeds
• LinkedInlinkedin.com/company/crownline-by-gz

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crownline