What entroware.com does

Entroware is a UK-based, privately held e-commerce business founded in early 2014 and headquartered in Widnes, Cheshire. The company manufactures and sells custom-built desktop, laptop, workstation, and server hardware pre-installed with Ubuntu Linux or Ubuntu MATE, operating a verticalized direct-to-consumer model through entroware.com with no third-party resellers. Its product portfolio spans three laptop lines (Apollo 14" ultrabook, Proteus 16" AMD professional, Zeus 16" high-performance), three desktops (Nyx compact SFF, Poseidon AMD Ryzen high-performance, Hades Intel Core Ultra AI/ML workstation), two servers (ES01 compact NAS, ES02 2U dual-Xeon rackmount), and the Workstation Pro 4U rackmount AI/ML workstation. Pricing ranges from £699 for the entry-level Apollo to £2,799 for the ES02 server and considerably higher for dual RTX 5090 workstation configurations.

The company's technology stack is centered on Ubuntu/Ubuntu MATE integration with consumer and enterprise-grade components from Intel, AMD, and NVIDIA, with a particular recent focus on the RTX 40/50 series for AI/ML workloads (claiming up to 1,321 AI TOPS on the Workstation Pro). All systems are configurable at order time across processor, memory, storage, and graphics options, with a 2-3 day build time and a standard 3-year warranty. Entroware operates payment processing through Stripe and PayPal (with PayPal financing available), complies with GDPR, and uses Google Analytics/DoubleClick for remarketing. Distribution is via DPD courier to six European markets: UK (with next-day delivery), Republic of Ireland, France, Germany, Italy, and Spain. The company participates in the Ubuntu open-source community and maintains a separate documentation portal at docs.entroware.com.

The business model is straightforward transactional hardware sales, with all revenue derived from one-time purchases; there is no subscription, recurring support, or managed-services component visible in the data. The company is independently owned, with no disclosed external investors, no parent company, no funding rounds, no M&A activity, and no disclosed leadership team beyond generic contact emails ([email protected], [email protected]). Customer segments are segmented horizontally across Linux developers and enthusiasts, small-to-medium businesses seeking Linux infrastructure, organizations migrating from proprietary platforms, and home users seeking NAS/media-server configurations. Entroware does not disclose revenue, headcount, or financial performance, and has no published awards, patents, or formal partnerships beyond its community engagement with the Ubuntu/MATE projects.

Name

entroware.com

Legal name

Entroware

Website

https://entroware.com

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Entroware is a UK-based, privately held e-commerce business founded in 2014 that custom-builds and sells Ubuntu Linux-powered laptops, desktops, workstations, and servers directly to Linux developers, small-to-medium businesses, and home users across six European countries, with a recent focus on AI/ML workstations featuring NVIDIA RTX 40/50 series GPUs.

Ownership category

akta.pro rank

Product category

Custom Linux Computers

NAICS

Electronic Computer Manufacturing (334111), Computer and Peripheral Equipment Manufacturing (3341)

SIC

Electronic Computers (3571)

akta.pro primary industry

Desktop Workstations (HDACAAAE)

akta.pro secondary industries

Consumer Laptops (Mainstream & Premium) (HDACAAAF), Business Desktops (Commercial PCs) (HDACAAAB), Server Hardware Platforms (Rack/Tower/Blade) (HDABADAA)

Keywords

• Linux computers
• Ubuntu workstations
• Custom desktops
• AI workstations
• Linux servers

Headquarters

HQ city

Widnes

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: One-time purchase of custom-built Ubuntu laptops, desktops, workstations, and servers. Customers select base configurations and customize components (processors, memory, storage, graphics) before purchase. No recurring revenue component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Entroware designs, assembles, and sells custom-built Ubuntu Linux computers including laptops (Apollo, Proteus, Zeus), desktops (Hades, Nyx, Poseidon), workstations (Workstation Pro), and servers (ES01, ES02). Each system is pre-installed with Ubuntu Linux and configurable with components such as NVIDIA GPUs, Intel/AMD CPUs, and storage, targeting open source enthusiasts, developers, businesses, and AI/ML professionals.

Product overview

Entroware is a UK-based company that manufactures and sells Ubuntu Linux-powered computers, specializing in custom-built laptops, desktops, workstations, and servers since 2014. The product portfolio includes three laptop lines: Apollo (14" ultrabook for portability), Proteus (16" AMD-powered professional laptop), and Zeus (16" high-performance Intel/NVIDIA laptop for AI and gaming). Desktop offerings include Nyx (compact Intel small-form-factor), Poseidon (AMD Ryzen 9000 series high-performance), and Hades (Intel Core Ultra AI/ML workstation). Server products include ES01 (compact NAS storage server with 5 hotswap bays up to 50TB) and ES02 (2U dual-Xeon rackmount server). The Workstation Pro is a 4U rackmount AI/ML workstation supporting dual NVIDIA RTX 5090 GPUs. All products are customizable at order and pre-installed with Ubuntu Linux.

Differentiator

Problem solved

Functional benefit

Products and services

• Apollo Custom Ubuntu Linux laptop from Entroware's portable product line, configured for individual users and developers seeking a Linux-native portable computer.
• Proteus Custom Ubuntu Linux laptop from Entroware's portable product line, configured for individual users and developers.
• Zeus Custom Ubuntu Linux laptop from Entroware's portable product line, configured for individual users and developers.
• Hades Custom Ubuntu Linux desktop computer from Entroware's desktop lineup, built for home, office, and developer use.
• Nyx Custom Ubuntu Linux desktop computer from Entroware's desktop lineup, built for home, office, and developer use.
• Poseidon Custom Ubuntu Linux desktop computer from Entroware's desktop lineup, built for home, office, and developer use.
• Workstation Pro High-performance Ubuntu Linux workstation for professional and AI/ML workloads, configurable with NVIDIA RTX GPUs for deep learning, model training, and compute-intensive tasks.
• ES01 Ubuntu Linux server from Entroware's server lineup for on-premise business infrastructure, small/medium business deployments, and office IT use.
• ES02 Ubuntu Linux server from Entroware's server lineup for on-premise business infrastructure, small/medium business deployments, and office IT use.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• System76: US-based manufacturer selling Linux laptops (Lemur, Oryx, Pangolin), desktops (Thelio), and servers pre-installed with Pop!_OS or Ubuntu — the closest direct competitor to Entroware in the Linux-first consumer/SMB OEM niche.
• Tuxedo Computers: German manufacturer of Linux pre-installed laptops, desktops, and servers (Tuxedo Books, Stellaris, InfinityBook) targeting the same European Linux prosumer and SMB customer base as Entroware.
• Star Labs: UK-based maker of ultra-portable Linux ultrabooks (Star Lite, Star LabTop, Star Book) pre-installed with Ubuntu or Linux Mint — directly comparable on form factor, Linux-first model, and European customer base.
• Slimbook: Spanish Linux hardware vendor (Essential, Executive, Titan, Kuruman) shipping Linux laptops and desktops across Europe, overlapping with Entroware on product categories and target market.
• Purism: US-based social-purpose company selling Linux laptops (Librem 14) and phones (Librem 5) pre-installed with PureOS — comparable as a Linux-first hardware OEM, though positioned more on privacy than performance.
• Boxx: US-based specialist manufacturer of high-performance workstations (APEXX) and rendering systems for CAD, 3D, and AI/ML workloads — comparable to Entroware's Workstation Pro and Hades lines on the AI/ML professional workstation segment.

Broad incumbents

• Lenovo: Global Tier-1 PC OEM offering ThinkPad and ThinkStation lines with official Ubuntu and Fedora certification — competes with Entroware in the Linux laptop and workstation categories as a much larger incumbent with broader reach.
• Dell: Global Tier-1 OEM selling XPS Developer Edition, Precision workstations and PowerEdge servers with Ubuntu certification — a broad incumbent whose Linux-certified product lines overlap directly with Entroware's portfolio.
• HP: Global Tier-1 OEM with the HP Dev One (Ubuntu Linux) laptop and Z-series workstations running Ubuntu — overlaps with Entroware's prosumer and workstation offerings as a much larger player.

Regional players

• Novatech: UK-based custom PC builder offering bespoke desktops, workstations, and servers to UK businesses and consumers — overlaps with Entroware as a domestic UK custom-build competitor without Linux-first specialisation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Entroware
• Facebookfacebook.com/entroware
• LinkedInlinkedin.com/company/entroware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about entroware.com