What etherma estilistas sl. does

Etherma Estilistas S.L. is a privately-held Spanish beauty and aesthetic center founded in 2000 by Esther Martinez, operating from Parla (south of Madrid) and Málaga under the legal form Sociedad Limitada. The company delivers an integrated beauty service portfolio spanning facial aesthetics, body contouring and slimming, IPL laser hair removal, hairdressing, event makeup, micropigmentation, eyelash extensions, and wellness/massage rituals. Service delivery rests on third-party clinical-grade equipment — INDIBA 448kHz radiofrequency, BeOxy oxygen therapy, Schwarzkopf Professional Analyzer Capilar (near-infrared hair diagnostics), HIFEM-based Sculptnova for supramaximal muscle contraction, IPL photorejuvenation and hair removal, HydraDerm diamond-tip microdermabrasion, cryolipolysis, and LED chromotherapy — with the proprietary Lulumadrid natural cosmetics line (marine plasma, A/B=E method) used across treatments and sold at retail.

The business model is fee-for-service with three revenue streams: (1) per-session treatment fees ranging from €35 to €200, (2) prepaid Bono packages and gift vouchers at €50–€100 (6-month validity, partially restricted), and (3) retail sale of Lulumadrid cosmetics with promotional bundling. Interest-free financing is offered on treatments. The company distributes services through its two owned physical centers, an online booking and e-commerce storefront (tienda.etherma.es), and a franchise channel actively recruiting new franchisees with exclusive territory rights. Marketing relies on free diagnostic consultations as a lead-generation tool, WhatsApp and phone booking, an educational blog, organic social/gallery content, and a press page highlighting the Madrid Región Comercial finalist recognition and celebrity clientele.

Customer segmentation is primarily individual consumer women seeking facial/body/aesthetic services, with growing male grooming (IPL hair removal, body toning) and expectant/new-mother segments. No enterprise B2B customers are disclosed. The franchise channel represents the primary growth lever, alongside product-line additions such as the October 2024 launch of TACTUM PROMAX, a proprietary multi-technology facial firming treatment combining radiofrequency, cryotherapy, electrostimulation, and infrared therapy.

Name

etherma estilistas sl.

Legal name

ETHERMA ESTILISTAS, S.L.

Website

https://etherma.es

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Etherma Estilistas S.L. is a Spanish beauty and aesthetic center operating since 2000 from Parla (Madrid) and Málaga, offering facial, body, IPL hair-removal, hairdressing, makeup, and micropigmentation services using third-party advanced equipment and its proprietary Lulumadrid cosmetics line, with an active franchise expansion model.

Ownership category

akta.pro rank

Product category

Aesthetic and Beauty Services

NAICS

Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

akta.pro secondary industries

Powder Brows & Ombre Brows Services (HSALAKAB), Airbrush Makeup (HSALAHAG)

Keywords

• Aesthetic beauty services
• Facial treatments
• Body contouring
• Laser hair removal
• Professional hairdressing

Headquarters

HQ city

Parla

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Aesthetic and Beauty Services: Fee-for-service model where customers pay per treatment session. Services span facial aesthetics, body treatments, laser hair removal, hairdressing, makeup, massage, micropigmentation, and eyelash extensions. Treatments are sold individually, in bundles (bonos), or as prepaid gift certificates. Services have defined durations and session counts.
2. Retail Cosmetics Sales: Sale of LulúMadrid natural cosmetic products to clients for home care use. Products are displayed in-store with promotional discounts (e.g., 10% off LulúMadrid products with premium facial treatments). Products include marine plasma, contour creams, exfoliants, cleansing-toning lines, body oils, deluxe retinol/vitamin C lines, genetic sensitivities line, and organic silicon.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Etherma Estilistas S.L. operates as an integral beauty and aesthetic center delivering technology-driven facial, body, hairdressing, makeup, and wellness services from two physical salons in Parla (Madrid) and Málaga. Treatments leverage advanced equipment including INDIBA 448kHz radiofrequency, IPL laser hair removal, HIFEM muscle toning, HydraDerm microdermabrasion, oxygen therapy, microneedling, LED chromotherapy, and cryolipolysis, complemented by the proprietary Lulumadrid natural cosmetics line. The company also sells retail cosmetics and operates a franchise growth model for entrepreneurs seeking to open Etherma-branded beauty salons.

Product overview

Etherma Estilistas S.L. is an integral beauty and aesthetics center offering a comprehensive portfolio of facial, body, and hair services plus retail cosmetic products. The core offering consists of technology-powered treatments including HydraDerm (microdermabrasion), TACTUM PROMAX (multi-technology facial firming), Oxigenoterapia BeOxy, INDIBA Radiofrecuencia (448hz), IPL-based services (hair removal, photorejuvenation), Criolipolisis, UltraCavitación, Endermología Lipocell, Sculptnova (HIFEM muscle toning), Cromoterapia LED, Dermapunt microneedling, and Analyzer Capilar (Schwarzkopf Professional hair diagnostics). These are complemented by hairdressing services (balayage, Schwarzkopf colorations, Fibre Clinix treatments), makeup for events and weddings, micropigmentation, massage rituals, and a proprietary Lulumadrid natural cosmetics line sold both in-store and online. The center operates a franchise model with locations in Parla (Madrid) and Málaga, founded by Esther Martinez, and has operated since 2000.

Differentiator

Problem solved

Functional benefit

Brands

• TACTUM PROMAX: Facial anti-reaffirming treatment combining radiofrequency, cryotherapy, electrostimulation, and infrared therapy technologies.

Products and services

• HidraDerm (Punta de Diamante) Advanced microdermabrasion treatment using diamond-tipped handpieces with simultaneous water expulsion and vacuum therapy to perform deep exfoliation, impurity extraction, and skin firming in a single session, stimulating natural collagen and elastin production. Available in Basic (45 min), Complete, and Premium (75 min, with Lulumadrid cosmetics) variants for clients seeking facial rejuvenation.
• TACTUM PROMAX Facial anti-reaffirmant treatment combining four technologies — Radiofrequency, Cryotherapy, Electrostimulation, and Infrared Therapy — to promote cellular renewal, increase tissue firmness, and reduce wrinkles. Available at €90 per session and produces visible immediate effects on cheekbones, chin, and forehead.
• Oxigenoterapia BeOxy Oxygen therapy treatment based on 95% pure oxygen, addressing skins affected by dermatitis, dark circles, acne, rosacea, cuperosis, milium, atopic skin, and luminosity/hydration loss. Uses BeOxy equipment and is offered with or without a sealing protocol for firming.
• INDIBA Radiofrecuencia Radiofrequency treatment operating at 448kHz that generates bio-stimulation, vascularization, and hyperactivation effects, increasing metabolism, blood flow, and tissue oxygenation. Used for facial (wrinkles, flaccidity, chin) and body (cellulite, flaccidity, stretch marks, localized fat, post-operative) indications.
• Cromoterapia LED LED light therapy using seven types of light (red, blue, green, white, violet, yellow, turquoise) to address various skin conditions: red stimulates collagen; blue treats acne; green targets pigmentation/melanin; white addresses advanced aging; violet reduces pores; yellow treats cuperosis; turquoise energizes devitalized skin.
• Fotorejuvenecimiento IPL Intense Pulsed Light treatment for facial photorejuvenation. Applies pulsed light to activate collagen, reduce wrinkles, and firm the facial oval. Applied to face, neck, décolletage, and hands with ~45 minute sessions spaced 10–15 days apart.
• Depilación Láser IPL Laser and IPL (Intense Pulsed Light) hair removal service for women and men. Etherma has over 10 years of experience with high-intensity pulsed light, offering effective hair removal with minimal pain across multiple body areas.
• UltraCavitacion Ultrasonic cavitation treatment targeting localized fat in abdomen, flanks, saddlebags, inner thighs, knees, and under-glute areas. Uses low-frequency ultrasound waves to create micro-bubbles that rupture adipocyte membranes, eliminating fat cells. Results typically visible from the 3rd–4th session.
• Criolipolisis Cryolipolysis treatment for non-invasive fat elimination through cold. Freezes adipose tissue, causing fat cell contraction and removal via natural macrophage activity. Recommended minimum 3 sessions at 1–2 month intervals with visible results from the first session; treatment offered once per month for flanks, abdomen, and saddlebags.
• Sculptnova (Gimnasia Pasiva) Non-invasive body toning treatment using HIFEM (High-Intensity Focused Electromagnetic) technology. Induces 20,000 supramaximal muscle contractions per session — beyond voluntary exercise — to build muscle simultaneously in men and women.
• Peluquería (Hairdressing Services) Professional hairdressing services including balayage, babylights, keratin straightening, color changes, hair cuts (women, men, children, babies), Schwarzkopf Professional coloration (permanent, ammonia-free, Chroma ID), Fibre Clinix treatments, blow-drys, and styling for weddings, communions, and other events.

Quantifiable outcome

• Visible fat reduction results in 3 sessions of Criolipolisis, with optimal results at 3+ sessions
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• LulumadridcoreStrategic or Co-development PartnerLulumadrid is a natural cosmetics brand whose products are used exclusively throughout all Etherma treatments. Etherma's director Esther Martinez also serves as Training Manager Nutritionist for Lulumadrid. Products include marine plasma-based cosmetics using the A/B=E method. Etherma sells Lulumadrid products for home care with 10% discount offered with premium treatments.
• Schwarzkopf ProfessionalcoreTechnology or IntegrationSchwarzkopf Professional is a professional haircare brand whose products and technologies (Fibre Clinix, Analyzer Capilar) are used in Etherma's hairdressing services. Analyzer Capilar is a Schwarzkopf-developed near-infrared sensor technology for hair and scalp diagnostics. Etherma uses Schwarzkopf coloring products (permanent, ammonia-free, Chroma ID).
• INDIBAcoreTechnology or IntegrationINDIBA provides the 448kHz radiofrequency technology used for both facial and body treatments. Etherma uses INDIBA equipment for radiofrequency treatments that generate bio-stimulation, vascularization, and hyper-activation effects for skin firming, fat reduction, and anti-aging.
• BeOxycoreTechnology or IntegrationBeOxy provides oxygen therapy technology used in Etherma's facial treatments. Etherma offers both standard oxygenotherapy and oxygen with sealing protocols. The BeOxy system uses 95% pure oxygen for skin treatments including acne, cuperosis, rosacea, and facial firming.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Centros Único: Spanish franchise chain offering aesthetic, beauty, hair removal, and body-contouring services across multiple locations. Directly comparable to Etherma in service mix (facial, body, IPL, hairdressing-adjacent) and franchise-led growth model.
• Hedonai: Spanish chain of advanced aesthetic centers providing facial, body, hair removal, and anti-aging treatments with medical-grade technology. Closely matches Etherma's technology-driven aesthetic positioning and multi-treatment portfolio.
• Maribel Yébenes: Madrid-based high-end beauty center offering advanced facial, body, and wellness treatments. Comparable to Etherma in Madrid premium positioning, technology-led treatments, and event/bridal makeup services.
• No+Vello: Spanish franchise chain specializing in photoepilation and aesthetic services, with a similar franchise expansion model. Overlaps with Etherma on IPL hair removal and franchise-driven scale.
• Clínicas Dorsia: Spanish chain of aesthetic clinics offering facial, body, hair removal, and wellness treatments. Comparable to Etherma in service breadth, technology use, and multi-location Spanish footprint.
• Wellness Boutique: Spanish chain combining beauty salon and wellness services including aesthetic treatments. Directly comparable to Etherma's integrated beauty-plus-wellness offering and Spanish urban footprint.
• Corpore Sano: Spanish chain of beauty centers offering facial, body, hair removal, and aesthetic treatments. Overlaps with Etherma on multi-technology aesthetic service portfolio and Spanish market focus.
• Llongueras: Spanish hairdressing and beauty services chain with multiple salons across Spain. Comparable to Etherma on the hairdressing, color, and styling portion of its service offering.

Broad incumbents

• Jean Louis David: International hairdressing chain with Spanish locations offering haircuts, color, and styling services. Broader and more established than Etherma, but overlapping on the hairdressing subsegment of Etherma's offering.

Regional players

• Dépil Tech: European hair removal and aesthetic services chain with presence in Spain. Comparable to Etherma on IPL/pulsed-light hair removal services, though less comprehensive on facial and body aesthetic treatments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etherma-franquicias

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about etherma estilistas sl.