cultiva partners llc

What cultiva partners llc does

Cultiva Partners LLC, doing business as reThinkTrust, is a privately held, founder-led consulting firm headquartered in Boulder, Colorado that provides data privacy, cybersecurity, compliance, and risk management advisory services. The company's flagship offering is DataProtection DynamiX™, a proprietary, trademarked methodology developed by founder Nalini Kaplan over more than thirty years of cross-industry work, designed to reposition data privacy from reactive compliance into a strategic trust-building capability for client organizations.

The business operates a platform-plus-services model. The core consulting practice — anchored by the 'reThinking Trust programs' — is supplemented by add-on modules including Risk Management (RMF), Security and Privacy Training, and Cybersecurity Services. Distribution combines a freemium 9-question Privacy Capability Self-Assessment (lead generation) with a consultative, appointment-based sales motion and a structured Partner Program for resellers. Clients access deliverables through a self-service web application integrated via a technology partnership with privIQ (app.privIQ.com).

Revenue is generated almost exclusively through professional services engagements; pricing is not publicly disclosed and is set per engagement following the free assessment. The firm is privately held with no institutional investors, no parent company, and no disclosed funding history. The only named executive is Nalini Kaplan, who serves as Founder of the reThink Trust Method, indicating a small, founder-dependent operating profile with domestic-only geographic scope.

Name

cultiva partners llc

Legal name

Cultiva Partners LLC

Website

https://cultivapartners.com

Company type

Private

Operating status

Operating

Short description

Cultiva Partners LLC (dba reThinkTrust) is a Boulder, Colorado-based professional services firm that provides data privacy, cybersecurity, compliance, and risk management consulting built around a proprietary methodology called DataProtection DynamiX™, serving organizations of all sizes.

Ownership category

akta.pro rank

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Privacy Compliance Advisory Services: Consulting and advisory services helping businesses build data privacy programs. The company offers structured programs ('reThinking Trust programs') that include training, assessments, and ongoing guidance. Revenue is generated through service engagements rather than pure software licensing.
2. Training and Education: Security and Privacy Training programs offered as part of the service portfolio. These training services are delivered through the platform and complement the advisory offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cultiva Partners LLC, doing business as reThinkTrust, provides data privacy, cybersecurity, compliance, and risk management consulting services. The firm helps organizations transform data privacy practices from reactive, check-the-box compliance into strategic trust-building capabilities using its proprietary DataProtection DynamiX™ methodology. Engagements include privacy program development, security and privacy training, risk management framework advisory, and cybersecurity consulting.

Product overview

reThinkTrust is a data privacy and trust-building solutions provider operating as a platform-plus-services model. The core offering is DataProtection DynamiX™, a proprietary framework that transforms data privacy compliance into customer trust. This core product is supplemented by Risk Management (RMF), Security and Privacy Training, and Cybersecurity Services modules. The company also offers a Partner Program for channel distribution and a Privacy Capability Self-Assessment tool as an entry-point diagnostic. All offerings are designed to help organizations move from reactive check-the-box compliance to proactive trust-building that differentiates them from competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• DataProtection DynamiX™ A proprietary data privacy management framework and consulting methodology developed by Nalini Kaplan that helps organizations embed privacy practices into business strategy and transform them into measurable customer trust outcomes. Targeted at business organizations moving from reactive compliance to strategic trust-building.
• Risk Management (RMF) Risk management framework advisory services that help organizations identify, assess, and mitigate privacy and security risks while planning for both risk mitigation and value maximization. A standalone service offering for businesses seeking formal risk management support.
• Security and Privacy Training Training programs designed to educate client teams on security and privacy practices, supporting organizational culture change toward trust-building. Delivered as a paid service offering alongside advisory engagements.
• Cybersecurity Services Professional cybersecurity consulting services that complement data privacy programs by addressing technical security requirements for organizational clients.
• Partner Program A structured channel partnership program allowing other organizations to resell or refer reThinkTrust's data privacy and trust-building services to their own clients.

Quantifiable outcome

• Organizations following the reThinking Trust programs can expect to accelerate from the 'red line' of declining trust to the 'green line' of growing trust and competitive advantage

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• privIQcoreTechnology or IntegrationprivIQ appears to be the underlying technology platform providing web application capabilities for reThinkTrust. The company offers access to privIQ as part of their service delivery, suggesting an integrated technology partnership for delivering privacy management tools to clients.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• TrustArc: TrustArc is a privacy compliance and risk management solutions provider offering consulting, technology, and managed services for data privacy programs. It directly overlaps with Cultiva Partners in delivering privacy program design, assessments, and ongoing advisory services to enterprises navigating regulatory requirements, with a comparable hybrid software-plus-services model.
• Schellman: Schellman is a professional services firm specializing in compliance, cybersecurity, and privacy assessments and certifications (SOC 2, ISO, HITRUST, GDPR). It competes directly with Cultiva Partners in the privacy and compliance advisory space, serving clients seeking audit-ready program support and certification readiness.
• A-LIGN: A-LIGN is a cybersecurity and compliance audit firm delivering services across SOC, ISO, HITRUST, PCI, FedRAMP, and privacy frameworks. It overlaps directly with Cultiva Partners' compliance and privacy advisory offerings, particularly for mid-market and enterprise clients seeking third-party attestation-ready deliverables.
• Securys: Securys is a UK-headquartered privacy and data protection consultancy providing advisory services, training, and DPO-as-a-service offerings. It is comparable as a similarly-sized specialist privacy consulting firm with a methodology-led, advisory-driven service model targeting enterprise and regulated clients.

Broad incumbents

• OneTrust: OneTrust is the largest dedicated privacy management software platform, offering automation for consent, data mapping, GRC, and regulatory compliance. It competes with Cultiva Partners for the same client privacy budget, though OneTrust's primary model is software (often paired with partner-led services) rather than direct advisory work.
• Optiv: Optiv is a large cybersecurity solutions integrator and advisory firm serving enterprise clients across strategy, risk, and managed security services. It competes with Cultiva Partners in cybersecurity and risk advisory, though at significantly greater scale and as part of a broader portfolio of products and services.
• BigID: BigID is a data intelligence platform providing data discovery, classification, and privacy automation for enterprise data environments. It competes for the same customer privacy initiatives as Cultiva Partners but approaches them through software-led discovery rather than consulting-driven methodology.
• Mandiant (Google Cloud): Mandiant, now part of Google Cloud, is a leading cybersecurity and incident response consulting firm serving enterprise and government clients. It overlaps with Cultiva Partners' cybersecurity services line, though at far greater scale and with a much broader threat intelligence and managed services portfolio.

Emerging players

• Vanta: Vanta is a compliance automation platform streamlining SOC 2, ISO 27001, HIPAA, and other audit prep workflows, with growing privacy coverage. It is an emerging, software-led alternative for the same mid-market buyers Cultiva Partners serves through advisory services, and represents a credible substitution threat.
• Securiti: Securiti is an AI-driven data privacy and security platform providing data discovery, consent management, and compliance automation. It is an emerging software competitor addressing the same privacy program challenges Cultiva Partners solves through consulting, with growing overlap on enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cultiva-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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