premire vision

What premire vision does

Première Vision, founded in 1973 in Lyon by silk industry professionals and headquartered at 59 Quai Rambaud, organizes a portfolio of international B2B textile and fashion trade shows for the upstream apparel supply chain. Its five live shows — the biannual flagship Première Vision Paris (approximately 1,000 exhibitors across nine universes including Fabrics, Leather, Accessories, Yarns, Designs, Manufacturing, Smart Creation, Bag–Shoes & Leatherwear, and Maison d'Exceptions), the traveling Denim Première Vision, the luxury pre-collection Blossom show, Première Vision New York, and the 2025-launched Première Vision Montreal — collectively draw visitors from 120+ countries. Supporting the physical events are digital assets including the PV Marketplace (launched September 2018 as an industry-first B2B sourcing marketplace), the PV App on iOS and Android, PV Magazine, the Pulse newsletter, and the PV Chromatic Insights color range and trend intelligence reports. Digital infrastructure is powered by the inwink event-management platform.

The company monetizes through a multi-stream B2B event model: exhibitor fees from suppliers and manufacturers (subject to selection-committee approval), visitor e-pass entry fees, paid seminar tickets, and sales of color range publications and trend reports. Customer segments are organized vertically around Fashion Brands and Designers (primary), Textile and Material Suppliers (primary), Luxury and High-End Fashion Brands, and Contemporary/Denim Market Brands. A distributed international office network — Lyon (HQ), Paris, New York, Turin, Berlin, Barcelona, Istanbul, Tokyo, Shanghai, Mumbai, and Seoul — provides local supplier recruitment and brand outreach across Europe, North America, the Middle East, and Asia Pacific.

Première Vision became 100% owned by GL events Group in 2023, following an initial minority stake in 2007, and was consolidated into GL events' Fashion Division in 2025 alongside 17 other events. The company is led by President Florence Rousson and operates as part of GL events Exhibitions, with strategic partnerships including mmode (Montreal launch) and Cosmetic Valley (announced 2026, cross-industry collaboration).

Name

premire vision

Legal name

Première Vision

Website

https://denimbypremierevision.com

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Première Vision organizes international B2B textile trade shows for fashion brands and material suppliers, with five live events (Paris, Denim, Blossom, New York, Montreal) complemented by a B2B marketplace, mobile app, and proprietary trend intelligence reports.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor Fees: Fees charged to suppliers and manufacturers to exhibit at trade shows. New exhibitors must submit formal applications and be approved by selection committee.
2. Visitor Passes (E-passes): Entry fees for trade visitors to attend shows, charged at varying rates available on website or at show entrance. E-passes delivered via email and converted to badges on arrival.
3. Seminar Tickets: Additional paid access to seminars and fashion sessions, available to pass holders subject to limited seat availability.
4. Publications and Color Ranges: Sale of color range publications and fashion trend reports including PV Chromatic Insights.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

Première Vision organizes a portfolio of international textile and fashion trade shows connecting fashion brands and designers with textile, leather, accessory, yarn, and manufacturing suppliers across multiple cities. Its shows cover nine universes (Fabrics, Leather, Accessories, Yarns, Designs, Manufacturing, Smart Creation, Bag-Shoes & Leatherwear, Maison d'Exceptions) and are complemented by the PV Marketplace B2B sourcing platform, PV Magazine editorial content, Pulse newsletter, PV App, and PV Chromatic Insights color and trend intelligence publications.

Product overview

Première Vision is a portfolio of international textile and fashion trade shows organized under a unified brand, alongside complementary digital platforms and services. The core offering consists of five physical trade shows: Première Vision Paris (the flagship biannual show), Denim Première Vision (denim-focused), Blossom Première Vision (pre-collections for luxury), Première Vision New York (North American market), and Première Vision Montreal (Canadian market). These shows collectively cover the fashion supply chain from yarns to finished products across multiple geographic markets. Supporting the shows are digital platforms including PV Magazine (editorial content), the Fashion Resources marketplace (B2B sourcing), and the Pulse newsletter for trend intelligence. The company operates as a business accelerator for the global fashion industry, providing both in-person exhibition services and online digital tools for fashion professionals to source materials, discover trends, and conduct business.

Differentiator

Problem solved

Functional benefit

Products and services

• Première Vision Paris The flagship international biannual trade show in Paris bringing together all players in raw materials and services for apparel, bags, shoes, and fantasy jewellery production. Features nine universes covering fabrics, leather, accessories, yarns, designs, manufacturing, smart creation, bag-shoes & leatherwear, and Maison d'Exceptions. Attracts approximately 1,000 exhibitors and visitors from 120+ countries.
• Denim Première Vision

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Cosmetic ValleyminorStrategic or Co-development Partner · 1 January 2026Strategic partnership of international scale announced between the Fashion Division of GL events and Cosmetic Valley, expanding cross-industry collaboration.
• mmodecoreStrategic or Co-development Partner · 1 January 2025Partnership with mmode, a non-profit dedicated to boosting the growth, influence and competitiveness of Quebec's fashion industry, to launch Premiere Vision Montreal show in 2025.
• mode (Montreal)coreStrategic or Co-development Partner · 1 January 2025Partnership with mode and supported by local authorities to create Premiere Vision Montreal show, offering unique opportunity to expand portfolio and connect with leading Canadian brands.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Milano Unica: Milano Unica is Italy's premier textile trade show for high-end fabrics and accessories, operating biannual editions in Milan. It is directly comparable to Première Vision as a curated B2B textile sourcing platform serving fashion brands and luxury manufacturers with similar seasonality and supplier-buyer audiences.
• Munich Fabric Start: Munich Fabric Start is a major European textile trade show held biannually in Munich, presenting fabric collections for upcoming seasons. It overlaps directly with Première Vision Paris in serving fashion brands sourcing textiles and accessories from international suppliers.
• Pitti Immagine: Pitti Immagine organizes several major Italian fashion trade fairs (Pitti Uomo, Pitti Filati, Pitti Bimbo) covering menswear, yarns, and childrenswear. Pitti Filati in particular directly competes with Première Vision's yarn sourcing universe, serving overlapping luxury and high-end knitwear buyers.
• Kingpins Show: Kingpins Show is a specialized denim and sportswear sourcing trade show operating in cities including Amsterdam, New York, and Hong Kong. It is the most direct competitor to Denim Première Vision, serving overlapping jeanswear brands and denim mills with a similar invitation-only format.
• Texfusion: Texfusion is a London-based textile trade show focused on fashion fabrics and accessories for UK and European buyers. It is comparable to Première Vision as a B2B textile sourcing event serving contemporary and premium fashion brands, though at a smaller scale.

Broad incumbents

• Messe Frankfurt (Texpertise Network): Messe Frankfurt operates the Texpertise Network, a global portfolio of textile trade shows including Heimtextil, Texworld, and Apparel Sourcing. It is a broad incumbent competing with Première Vision across multiple textile and apparel sourcing categories worldwide.
• Informa Markets Fashion: Informa Markets operates a large portfolio of fashion trade shows including MAGIC, PROJECT, and Coterie in the US, serving apparel, accessories, and footwear buyers. It competes with Première Vision at the broad fashion sourcing level, though with a different focus on finished apparel versus upstream textiles.

Others

• GL events Group: GL events is the parent conglomerate that owns 100% of Première Vision and operates 18 events in its fashion division. While not a peer, GL events is directly relevant because it provides Première Vision with operational infrastructure, capital, and a portfolio of adjacent trade shows.

Emerging players

• Maison & Objet: Maison & Objet is a Paris-based trade show for design, decoration, and lifestyle, intersecting with Première Vision's audience in luxury home and accessories. While more design-focused than textile-focused, it overlaps in serving premium lifestyle brands and design buyers.
• FashionSights / WGSN: WGSN is a leading fashion trend forecasting and intelligence platform, comparable to Première Vision's PV Chromatic Insights and trend forecasting services. It competes for the trend intelligence budget that fashion brands allocate, complementing rather than replacing trade show attendance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PremiereVisionShows
• Facebookfacebook.com/premierevisionshows
• LinkedInlinkedin.com/company/premi-re-vision

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about premire vision