Cleanstep

Name

Cleanstep

Legal name

Cleanstep

Website

https://cleanstep.dk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cleaning Supplies Retail

NAICS

Soap and Cleaning Compound Manufacturing (32561), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Kitchen Deep Cleaning (Degreasing, Cabinets, Appliances) (HSAEABAA), Oven Cleaning (HSAEAKAA), Cleanroom & Controlled Environment Cleaning (BPABABAH)

Keywords

• Professional cleaning supplies
• Cleaning equipment retail
• Hygiene consumables
• Window cleaning equipment
• Workplace cleaning products

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct retail of professional cleaning supplies, equipment, and consumables to businesses and consumers through e-commerce platform with volume-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Cleanstep is a Danish e-commerce retailer and distributor of professional cleaning products, equipment, hygiene supplies, consumables, and workplace items, serving both business customers (cleaning companies, hotels, hospitals, nursing homes, window cleaners) and private consumers in Denmark. The company operates the cleanstep.dk webstore with over 15,000 products in stock, sourced from a 9,000 sqm warehouse in Slagelse, offering volume-based discounts, free shipping over 1,500 DKK, and 1-2 business day delivery.

Product overview

Cleanstep is a Danish B2B cleaning supplies retailer operating as a family-owned company that has grown to become a major supplier of professional cleaning products. The company offers a comprehensive portfolio organized into core product categories: Cleaning Articles (rengøringsartikler) including gloves, cloths, mops, and cleaning agents; Window Cleaning Equipment (vinduespudserudstyr) featuring equipment from brands like Unger, Ettore, and Sorbo; Consumables (forbrugsvarer) covering paper products, protective equipment, and personal hygiene; Machines (maskiner) including vacuum cleaners, floor washers, and pressure washers from brands like Nilfisk, Kärcher, and TASKI; Waste Handling (affaldshåndtering) products; Workwear and Gloves (arbejdstøj og handsker); Catering supplies; and specialized Pure Water Systems (rentvandsanlæg) for window cleaning. The company emphasizes environmentally certified products including Svanemærkede (Nordic Swan labeled) and plant-based options. Cleanstep serves both business (B2B) and private customers across Denmark with over 15,000 products in stock.

Differentiator

Problem solved

Functional benefit

Products and services

• Cleaning Articles (Rengøringsartikler) General cleaning articles including gloves, cloths, mops, cleaning agents, cleaning trolleys, bags and sacks, and ladders for professional and private use.
• Window Cleaning Equipment (Vinduespudserudstyr) Window cleaning tools including squeegees, Unger equipment, Sorbo, Ettore, Maykker, Moerman/Liquidator, Wagtail complete systems, and other professional window cleaning supplies.
• Consumables (Forbrugsvarer) Consumables including paper products and dispensers, protective equipment, personal hygiene products, and office supplies for businesses and consumers.
• Machines (Maskiner) Professional cleaning machines including vacuum cleaners (Nilfisk, Kärcher, TASKI), floor washers, carpet cleaners, dry/wet vacuums, pressure washers, scrubbing and polishing machines, sweepers, gutter cleaning systems, dehumidifiers, and machine rentals.
• Waste Handling (Affaldshåndtering) Waste management products including pedal bins, sensor bins, outdoor bins, waste racks, ashtrays, container bins, waste sorting solutions, paper baskets, risk waste and sharps containers, hygiene bins, wall-mounted bins, and Tina sorting solutions.
• Workwear and Gloves (Arbejdstøj og Handsker) Workwear including pants, jackets, rainwear, safety shoes, thermal jackets, traffic vests, base layers; safety equipment including helmets, safety glasses, hearing protection, shoe covers, and window cleaner gloves.
• Catering Supplies Catering supplies including table settings (table paper, napkins, candles, table runners), buffet sets, kitchen equipment, dishwashing supplies, coffee machines, beverages, and packaging (aluminum trays, portion cups, take-away boxes, thermal carriers).
• Pure Water Systems (Rentvandsanlæg) Pure water systems for streak-free window cleaning, including adapters, brushes, Facelift PhoeniX telescopic poles, fittings, granules, pre-built systems, hose reels, Streamline systems, tanks, Unger fiberglass handles, Unger HiFlo brushes, and Unger Nlite handles.

Quantifiable outcome

• 15,000+ products in stock
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pro Formula (Unilever brands including Cif, Omo, Domestos)minorChannel Partner/ Reseller/ DistributorCleanstep is a distributor of Pro Formula professional cleaning products which include well-known consumer brands like Cif, Omo, and Domestos marketed for professional/industrial use. Cleanstep is not the producer of these products but serves as a reseller/distributor in the Danish market.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Others

• Unger: Global manufacturer of professional window cleaning equipment that Cleanstep distributes. Adjacent as a key brand partner; window cleaning is one of Cleanstep's anchor specialty categories.
• Diversey: Manufacturer of professional cleaning chemicals and hygiene products that Cleanstep distributes in Denmark. Adjacent as a supplier relationship rather than competitor, but shapes Cleanstep's product offering.

Broad incumbents

• Grainger: Global industrial/MRO distributor with cleaning and janitorial categories serving facility and cleaning professionals. Comparable in product catalog and B2B focus but at much larger scale.
• Lyreco: European B2B distributor of workplace and cleaning supplies serving offices, healthcare, and hospitality. Comparable in customer segments and product categories but operates at much larger scale across multiple countries.
• Bunzl: Global distribution and outsourcing group specializing in cleaning, hygiene, and workplace supplies to B2B customers. Direct overlap in product categories and customer profile but operates at vastly larger scale.
• Solar Danmark: Danish B2B distributor of electrical, plumbing, and facility supplies including cleaning categories. Overlaps in serving Danish professional buyers, but operates across many categories rather than specializing in cleaning.

Direct peers

• Ahlsell: Nordic distributor of technical installation, tools, and cleaning/MRO supplies serving professional trades and facility managers. Comparable in B2B distribution model and Nordic geographic footprint, with broader category breadth.
• Despec: Danish B2B distributor of cleaning supplies, hygiene products, and consumables serving cleaning companies and institutions. Directly comparable in product catalog, customer base, and geographic focus.
• CWS: European provider of hygiene, workwear, and cleaning solutions including product supply to hotels, healthcare, and cleaning companies. Comparable in serving the same Danish B2B segments with hygiene and cleaning product offerings.

Regional players

• Staples Denmark: B2B office and workplace supplies retailer in Denmark. Overlaps in selling consumables and hygiene products to business customers through e-commerce, but with broader office focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/sharer/sharer.php
• Facebookfacebook.com/sharer/sharer.php
• LinkedInlinkedin.com/company/cleanstepaps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanstep